The document provides an overview of lean startup methodology. It discusses building a minimum viable product (MVP) to test hypotheses, measuring key metrics to learn what works, and using lean canvas to map out problems, solutions, customer segments, and revenue streams. The Lean Canvas model is presented as a way to plan the MVP and business model in a structured yet actionable manner focused on the entrepreneur. Continuous learning and pivoting based on data is emphasized as part of the lean startup process.
This document advertises web design services including Adobe Flash animations, video, photography and original website designs with personal local service where the designer handles projects from start to finish and provides support after launch, only charging when the client is satisfied.
Mangler du en pragmatisk introduktion til Scrum og Agile? Leder du efter startblokken for at komme i gang med agile projekter? Eller er dit behov essentiel viden om den agile proces, så du forstår hvad der forventes af dig?
På en aften vil du få løftet din forståelse af de tre mest udbredte agile metoder: Scrum, Kanban og XP. Du vil først få præsenteret de enkelte metoders bestanddele og hvordan de hænger sammen. Herefter skifter vi fokus til metodernes forskelle og kombinationsmuligheder. Afslutningsvis tager vi en diskussion om de udfordringer, der kan spænde ben for de agile tiltag.
Alt i alt vil du få et godt grundlag på din vej til at blive en dygtig agil praktiker.
Trives agiliteten i din organisation? eller trækkes jeres hastighed ned af et forældet mindset?
Agilitet er helt afgørende for at I kan følge med i en verden der har fart på - men det hander ikke blot om at tune jeres produktivitet 10% eller 20%. Agilitet i organisationen er det der skal give jer fleksibiliteten til at udnytte mulighederne når de opstår ... og produktiviteten til at komme først. Men tro ikke at agile processer er nok til at skabe agilitet ... agilitet er et mindset der skal æltes ind i kulturen.
Du vil lære
- hvorfor agilitet er så vigtig for hele din organisation og jeres fremtiddige succes
- hvad der ofte spænder ben for agiliteten i organisationer og hvilke konsekvenser det har
- hvordan du kan få agilitet ind i tankegangen i din organisation
- forskellen på dem der blot tror de er agile og på dem der virkelig er det
Er du kommet igang med agile metoder men føler du mangler nogle effektive værktøj i værktøjskassen? Eller vil du gerne klædes ordentlig på inden du kaster dig ud i den agile verden? Eller føler du I er gået lidt i stå i jeres tiltag med agile produktudvikling?
Få et overblik over hvilke værktøjer du bør have i din agile værktøjskasse, hvorfor disse værktøjer er vigtige og hvornår du skal bruge hvilke. Vi kigger på tekniske værktøjer såsom automatiseret test og feature toggles, men også på proces-teknikker som produktejerskab og WIP limits.
This document advertises web design services including Adobe Flash animations, video, photography and original website designs with personal local service where the designer handles projects from start to finish and provides support after launch, only charging when the client is satisfied.
Mangler du en pragmatisk introduktion til Scrum og Agile? Leder du efter startblokken for at komme i gang med agile projekter? Eller er dit behov essentiel viden om den agile proces, så du forstår hvad der forventes af dig?
På en aften vil du få løftet din forståelse af de tre mest udbredte agile metoder: Scrum, Kanban og XP. Du vil først få præsenteret de enkelte metoders bestanddele og hvordan de hænger sammen. Herefter skifter vi fokus til metodernes forskelle og kombinationsmuligheder. Afslutningsvis tager vi en diskussion om de udfordringer, der kan spænde ben for de agile tiltag.
Alt i alt vil du få et godt grundlag på din vej til at blive en dygtig agil praktiker.
Trives agiliteten i din organisation? eller trækkes jeres hastighed ned af et forældet mindset?
Agilitet er helt afgørende for at I kan følge med i en verden der har fart på - men det hander ikke blot om at tune jeres produktivitet 10% eller 20%. Agilitet i organisationen er det der skal give jer fleksibiliteten til at udnytte mulighederne når de opstår ... og produktiviteten til at komme først. Men tro ikke at agile processer er nok til at skabe agilitet ... agilitet er et mindset der skal æltes ind i kulturen.
Du vil lære
- hvorfor agilitet er så vigtig for hele din organisation og jeres fremtiddige succes
- hvad der ofte spænder ben for agiliteten i organisationer og hvilke konsekvenser det har
- hvordan du kan få agilitet ind i tankegangen i din organisation
- forskellen på dem der blot tror de er agile og på dem der virkelig er det
Er du kommet igang med agile metoder men føler du mangler nogle effektive værktøj i værktøjskassen? Eller vil du gerne klædes ordentlig på inden du kaster dig ud i den agile verden? Eller føler du I er gået lidt i stå i jeres tiltag med agile produktudvikling?
Få et overblik over hvilke værktøjer du bør have i din agile værktøjskasse, hvorfor disse værktøjer er vigtige og hvornår du skal bruge hvilke. Vi kigger på tekniske værktøjer såsom automatiseret test og feature toggles, men også på proces-teknikker som produktejerskab og WIP limits.
Arbejder du med user stories? Så har du sikkert også oplevet, at helheden kan drukne i detaljerne, og at forståelsen mellem forretningen og udviklerne halter.
Jeff Patton er pioner indenfor teknikken “User Story Mapping”, som han har beskrevet i bogen af samme navn. Det er en enkel og supereffektiv teknik til at skabe overblik og sikre, at alle involverede har samme forståelse, og sammen er i stand til at planlægge og prioritere.
Lær på få timer nok til at anvende denne teknik til at skabe overblik over et projekt, en feature eller en release. Du kan med fordel anvende det i forbindelse med behovsafklaring, planlægning og som middel til at facilitere en mere meningsfuld dialog mellem alle deltagerne i et agilt projekt.
Den menneskelige faktor v/ Betina InauenBestBrains
Du kommer ikke uden om den… Den menneskelige faktor.
Den er tilstede i alle relationer – også i relationen til dig selv. Den kommer bl.a. til udtryk i selvdisciplin, selvledelse og samarbejde, og dine resultater er dybt influeret af den.
Håndteret rigtigt, er den menneskelige faktor det mest powerfulde parameter til ekstraordinære resultater.
Prøv kræfter med den menneskelige faktor og få indsigt i, hvor meget den fylder i både team, trivsel og bundlinje, samt i hvordan du som leder, teammedlem eller samarbejdspartner kan håndtere den vågent og konstruktivt.
En ny generation af succesfulde virksomheder bygget op om selvledende, selvorganiserende teams er ved at vokse frem. Kom med på en hæsblæsende tur gennem fysik, matematik, filosofi og psykologi i sin fortælling om virksomheder, der har gjort radikalt op med traditionelle organisationsformer, og som herigennem har opnået bemærkelsesværdige resultater.
I 2011 begyndte Eric Ries at skrive om sine ideer om en videnskabeligt baseret fremgangsmåde til at få succes med nye produkter, enten i en opstartsvirksomhed eller i etablerede organisationer. Eric kaldte fremgangsmåden “Lean Startup”, og hans tanker har siden bredt sig som en steppebrand gennem Silicon Valley og videre til resten af verdens hippe IT-miljø.
Bestbrains har beskæftiget sig med metoden siden dens spæde start; vi har tilpasset den og brugt den til at hjælpe nye virksomheder i gang og til at forbedre produktudviklingen i etablerede virksomheder.
På tidligere café-møder har Casper gennemgået teorien bag Lean Startup – dette café-møde er mere hands-on. Dvs. der er mindre vægt på teori og mere på praktiske erfaringer og konkrete problemer vi har måttet overkomme.
Her fokusere vi på hvordan man minimerer spild i sin produktudvikling i praksis.
Agil med LEGO er et spil, hvor I deltager i en udviklingsproces – bare med LEGO-klodser.
Lær de grundlæggende elementer i agil udvikling på en måde, der er sjov, engagerende, realistisk og seriøs. Når spillet er gennemført, vil du kende teknikkerne og have erfaret “følelsen” af agil udvikling.
If we can’t be trusted we create a fear of conflict. The fear of conflict results in an intra-team lack of commitment. Lack of commitment ends up in an avoidance of accountability and an inattention to results.
This is called the five dysfunctions of a team. Let’s have a look at the root cause and a way to create trust and pride of delivery.
This presentation shows how to – with a few easy tools – motivate the right behavior with the Scrum beginners, and how to sustain and build more trust as the team evolves into a “producing” and a “performing” team.
Attendees should have basic understanding of Scrum at team level, and possibly already met some challenges that requires action. Scrum Masters, Product owners or Scrum Developers will gain the most. It’s a team tool – not a management tool.
Bestbrains lær kanban med lego handout 26.08.2014BestBrains
LEGO som på legende vis indfører dig i Kanban-metoden.
Oplev hvad flaskehalse og uklare opgaver betyder for en udviklingsproces, og reflektér over, hvordan vi kan bruge Kanban i hverdagen til at forbedre og styrke samarbejde i teams.
This document summarizes a presentation on continuous delivery given by Morten Ulrik Sørensen at a Bestbrains café meeting in November 2014. The presentation discusses how continuous delivery allows code to flow effortlessly from development to users, avoiding problems like code sitting unused for long periods. Continuous delivery provides benefits like healthier code bases, better products delivered sooner. Optimal batch sizes for deployments are discussed, as well as tools that can help with continuous delivery like Thoughtworks Go, Travis CI, TeamCity, and Jenkins.
10 times better pm with kanban BestBrainsBestBrains
"Project Manager"? Isn't that something Agile consultants have spent the last 10+ years trying to get rid off? Well they are still here and some of them are actually sensible people that do a damn good job under challenging circumstances. No matter if you are an old time micro managing PM or have caught the Agile wave and transitioned into a Product owner or Scrum Master role Kanban can help you shine!
In this presentation we will focus on how Kanban can help you become a better PM and increase effectiveness, alignment and motivation with more predictable outcomes and increased customer value and satisfaction - even in situations where innovation is of the essence and Agile principles guide you to embrace change underway. Don't believe me? Well fortunately I have real data to prove the points.
Since Kanban is principle based you can even keep centralizing control, work delegation and the belief that heavy upfront specification is the best way to work. Chances are that in time you will get tired of it and find that there are more effective ways of administering teams and projects but initially Kanban does not make any judgements as to the optimal way of work in your situation. Come along and be inspired, provoked and maybe even enlightened.
Arbejder du med user stories? Så har du sikkert også oplevet, at helheden kan drukne i detaljerne, og at forståelsen mellem forretningen og udviklerne halter.
Jeff Patton er pioner indenfor teknikken “User Story Mapping”, som han har beskrevet i bogen af samme navn. Det er en enkel og supereffektiv teknik til at skabe overblik og sikre, at alle involverede har samme forståelse, og sammen er i stand til at planlægge og prioritere.
Lær at anvende denne teknik til at skabe overblik over et projekt, en feature eller en release. Du kan med fordel anvende det i forbindelse med behovsafklaring, planlægning og som middel til at facilitere en mere meningsfuld dialog mellem alle deltagerne i et agilt projekt.
Don't lose revenue. Go viral with no downtime.WP Engine
In this on-demand webinar, we explore what a load test is and when/why to use it so you’re prepared to take full advantage of any and all viral goodness that comes your way: https://wpengine.com/resources/on-demand-webinar-load-testing/
Tom Lucas gave this presentation at the Eastern Innovation Business Centre for small businesses and start ups, however the content is equally relevant to any business considering a mobile app in their digital strategy, from small to large enterprises.
How to validate your products swiftly with rapid prototyping slidesNearsoft
One of the goals of any travel app is to create a positive experience for users, to help them intuitively at various touchpoints during their travels. To be sure that your ideas work perfectly in the hands of your users,Validation is critical for companies of any size and at any stage of the product development process.
Over the past several years, the lean startup movement has made the Minimal Viable Product (MVP) a key approach to incrementally discovering effective products and services. In this talk, Levent Gurses will discuss a 5 step MVP process for building great minimum viable products that's been used in real client engagements. His process has been developed working with more than 20 enterprise full-stack and mobile clients over the course of several years. Topics will include the challenges of creating the MVP vision, scoping the activity, what should an MVP cost in time and money, and what should you have when you are “done”. Not only sharing his tales of MVP development, he will provide insights in how he's developed methods to effectively drive vision and development execution.
What is an MVP?
A product that has the absolute minimal set of core features necessary to prove a hypothesis, generally linked to commercial success or market validation. The MVP seeks the highest return on investment versus risk.
The Rise of the Lean Startup Movement
The lean startup movement came about as a result of analysis of many startup successes and failures. Development timeframes have become shorter and customer engagement has increased, which is helping companies better product-market fit and a path to success.
Presentation Outline:
• The MVP Vision (What will I have at the end of the effort?)
• Brief history of the lean startup movement
• Scoping
• Budgeting for MVP
• Features: The MVP Way
• Essential vs. peripheral features
• Must have to prove a hypothesis vs. nice to have
• Assembling a team
• Hiring contractors or vendor firms to build the MVP
• Choosing a technology
• Fake it until you make it: How to create mock features for an MVP
Presenter
Levent Gurses - Developer, speaker, and entrepreneur, Levent is the founder www.movel.co, an enterprise mobility company based in Virginia. He’s a nationally-recognized leader in mobile technologies and is a frequent speaker at tech communities on mobile and full-stack development. Levent holds a BS in Computer Engineering and is a Certified ScrumMaster and Certified Product Owner.
VRankerPro is a cloud-based tool that allows users to rank videos on page 1 of Google for local keywords in profitable niches like dentistry, roofing, and pest control with zero SEO experience. It works by generating optimized video listings that users can publish to YouTube. Local businesses are likely to pay to have their videos ranked as it brings qualified leads. The tool has pre-loaded keyword templates for users to target different locations. It aims to build an offline marketing business by renting or selling Google rankings to local businesses.
[UserTesting Webinar] Tackling B2B and B2C challenges: User Research at HomeA...UserTesting
HomeAdvisor connects more than 30 million homeowners with trusted home improvement professionals in their area. So how does the company manage to tackle usability issues from the home improvement professionals’ perspective (B2B) and from the homeowners’ perspective (B2C) at the same time?
Leah Russell, Vice President of User Experience at HomeAdvisor, joins us to share her insights on how her team incorporates regular user research to address the unique challenges facing both the B2B and B2C sides of the business.
Tanya Fernandes "Как увеличить конверсию страницы приложения на примере кейсо...IT Event
На примере кейсов популярных приложений Prisma, Fabby, MSQRD мы покажем как с помощью A/B тестирования разных версий иконок, скриншотов, видео превью можно получить прирост конверсии в установку, сократить стоимость привлечения пользователя и получить инсайты о поведении пользователей на странице. Мы также покажем, как повысить эффективность ваших Search Ads кампаний.
'Hold my beer.' Those three words have preceded some of the greatest moments in history. But who would’ve thought they’d pave the way for an epic user testing session? In this talk, Austin will discuss a drunken usability experiment and the unexpected influence that it had on the way that user research is conducted. Learn about new and unconventional methods for overcoming the struggles and pitfalls of traditional user testing, obtaining true and honest user feedback, and verifying the usability and simplicity of a design. Discover the resulting impact on bottom-line metrics like conversion rate, retention, engagement, and revenue. Walk away with a list of tools that you can use to conduct similar research and experiments on your own projects. Finally, learn about what it means to have a Culture of UX and gain actionable advice on how you can create it within your own company.
Eric Seufert, GDC 2014: Profitably launching Jelly Splash to #1, a marketing ...Eric Seufert
The document discusses marketing strategies for launching the mobile game Jelly Splash. It describes soft launching the game in Canada to test metrics like retention, virality, and customer acquisition costs. The soft launch was successful, showing strong retention and virality with a low estimated customer acquisition cost of $1.04. This set up a global "trampoline launch" to quickly gain users by aiming for a top chart position, despite the strategy having higher upfront costs than a slower "ladder launch". The document evaluates the costs and risks of different global launch approaches.
The Firebase tier for your mobile app - DevFest CHMatteo Bonifazi
1) The document discusses various Firebase services including Analytics, Remote Config, Authentication, Notifications, Dynamic Links, App Indexing, and Crash Reporting that provide analytics, crash reporting, A/B testing, authentication and more for mobile and web apps.
2) Firebase Analytics provides analytics and user segmentation capabilities while Firebase Remote Config enables A/B testing without requiring app deployments.
3) Other services covered include Firebase Authentication, Notifications, Dynamic Links, and Crash Reporting which provide user authentication, push notifications, dynamic link handling, and crash reporting, respectively.
Arbejder du med user stories? Så har du sikkert også oplevet, at helheden kan drukne i detaljerne, og at forståelsen mellem forretningen og udviklerne halter.
Jeff Patton er pioner indenfor teknikken “User Story Mapping”, som han har beskrevet i bogen af samme navn. Det er en enkel og supereffektiv teknik til at skabe overblik og sikre, at alle involverede har samme forståelse, og sammen er i stand til at planlægge og prioritere.
Lær på få timer nok til at anvende denne teknik til at skabe overblik over et projekt, en feature eller en release. Du kan med fordel anvende det i forbindelse med behovsafklaring, planlægning og som middel til at facilitere en mere meningsfuld dialog mellem alle deltagerne i et agilt projekt.
Den menneskelige faktor v/ Betina InauenBestBrains
Du kommer ikke uden om den… Den menneskelige faktor.
Den er tilstede i alle relationer – også i relationen til dig selv. Den kommer bl.a. til udtryk i selvdisciplin, selvledelse og samarbejde, og dine resultater er dybt influeret af den.
Håndteret rigtigt, er den menneskelige faktor det mest powerfulde parameter til ekstraordinære resultater.
Prøv kræfter med den menneskelige faktor og få indsigt i, hvor meget den fylder i både team, trivsel og bundlinje, samt i hvordan du som leder, teammedlem eller samarbejdspartner kan håndtere den vågent og konstruktivt.
En ny generation af succesfulde virksomheder bygget op om selvledende, selvorganiserende teams er ved at vokse frem. Kom med på en hæsblæsende tur gennem fysik, matematik, filosofi og psykologi i sin fortælling om virksomheder, der har gjort radikalt op med traditionelle organisationsformer, og som herigennem har opnået bemærkelsesværdige resultater.
I 2011 begyndte Eric Ries at skrive om sine ideer om en videnskabeligt baseret fremgangsmåde til at få succes med nye produkter, enten i en opstartsvirksomhed eller i etablerede organisationer. Eric kaldte fremgangsmåden “Lean Startup”, og hans tanker har siden bredt sig som en steppebrand gennem Silicon Valley og videre til resten af verdens hippe IT-miljø.
Bestbrains har beskæftiget sig med metoden siden dens spæde start; vi har tilpasset den og brugt den til at hjælpe nye virksomheder i gang og til at forbedre produktudviklingen i etablerede virksomheder.
På tidligere café-møder har Casper gennemgået teorien bag Lean Startup – dette café-møde er mere hands-on. Dvs. der er mindre vægt på teori og mere på praktiske erfaringer og konkrete problemer vi har måttet overkomme.
Her fokusere vi på hvordan man minimerer spild i sin produktudvikling i praksis.
Agil med LEGO er et spil, hvor I deltager i en udviklingsproces – bare med LEGO-klodser.
Lær de grundlæggende elementer i agil udvikling på en måde, der er sjov, engagerende, realistisk og seriøs. Når spillet er gennemført, vil du kende teknikkerne og have erfaret “følelsen” af agil udvikling.
If we can’t be trusted we create a fear of conflict. The fear of conflict results in an intra-team lack of commitment. Lack of commitment ends up in an avoidance of accountability and an inattention to results.
This is called the five dysfunctions of a team. Let’s have a look at the root cause and a way to create trust and pride of delivery.
This presentation shows how to – with a few easy tools – motivate the right behavior with the Scrum beginners, and how to sustain and build more trust as the team evolves into a “producing” and a “performing” team.
Attendees should have basic understanding of Scrum at team level, and possibly already met some challenges that requires action. Scrum Masters, Product owners or Scrum Developers will gain the most. It’s a team tool – not a management tool.
Bestbrains lær kanban med lego handout 26.08.2014BestBrains
LEGO som på legende vis indfører dig i Kanban-metoden.
Oplev hvad flaskehalse og uklare opgaver betyder for en udviklingsproces, og reflektér over, hvordan vi kan bruge Kanban i hverdagen til at forbedre og styrke samarbejde i teams.
This document summarizes a presentation on continuous delivery given by Morten Ulrik Sørensen at a Bestbrains café meeting in November 2014. The presentation discusses how continuous delivery allows code to flow effortlessly from development to users, avoiding problems like code sitting unused for long periods. Continuous delivery provides benefits like healthier code bases, better products delivered sooner. Optimal batch sizes for deployments are discussed, as well as tools that can help with continuous delivery like Thoughtworks Go, Travis CI, TeamCity, and Jenkins.
10 times better pm with kanban BestBrainsBestBrains
"Project Manager"? Isn't that something Agile consultants have spent the last 10+ years trying to get rid off? Well they are still here and some of them are actually sensible people that do a damn good job under challenging circumstances. No matter if you are an old time micro managing PM or have caught the Agile wave and transitioned into a Product owner or Scrum Master role Kanban can help you shine!
In this presentation we will focus on how Kanban can help you become a better PM and increase effectiveness, alignment and motivation with more predictable outcomes and increased customer value and satisfaction - even in situations where innovation is of the essence and Agile principles guide you to embrace change underway. Don't believe me? Well fortunately I have real data to prove the points.
Since Kanban is principle based you can even keep centralizing control, work delegation and the belief that heavy upfront specification is the best way to work. Chances are that in time you will get tired of it and find that there are more effective ways of administering teams and projects but initially Kanban does not make any judgements as to the optimal way of work in your situation. Come along and be inspired, provoked and maybe even enlightened.
Arbejder du med user stories? Så har du sikkert også oplevet, at helheden kan drukne i detaljerne, og at forståelsen mellem forretningen og udviklerne halter.
Jeff Patton er pioner indenfor teknikken “User Story Mapping”, som han har beskrevet i bogen af samme navn. Det er en enkel og supereffektiv teknik til at skabe overblik og sikre, at alle involverede har samme forståelse, og sammen er i stand til at planlægge og prioritere.
Lær at anvende denne teknik til at skabe overblik over et projekt, en feature eller en release. Du kan med fordel anvende det i forbindelse med behovsafklaring, planlægning og som middel til at facilitere en mere meningsfuld dialog mellem alle deltagerne i et agilt projekt.
Don't lose revenue. Go viral with no downtime.WP Engine
In this on-demand webinar, we explore what a load test is and when/why to use it so you’re prepared to take full advantage of any and all viral goodness that comes your way: https://wpengine.com/resources/on-demand-webinar-load-testing/
Tom Lucas gave this presentation at the Eastern Innovation Business Centre for small businesses and start ups, however the content is equally relevant to any business considering a mobile app in their digital strategy, from small to large enterprises.
How to validate your products swiftly with rapid prototyping slidesNearsoft
One of the goals of any travel app is to create a positive experience for users, to help them intuitively at various touchpoints during their travels. To be sure that your ideas work perfectly in the hands of your users,Validation is critical for companies of any size and at any stage of the product development process.
Over the past several years, the lean startup movement has made the Minimal Viable Product (MVP) a key approach to incrementally discovering effective products and services. In this talk, Levent Gurses will discuss a 5 step MVP process for building great minimum viable products that's been used in real client engagements. His process has been developed working with more than 20 enterprise full-stack and mobile clients over the course of several years. Topics will include the challenges of creating the MVP vision, scoping the activity, what should an MVP cost in time and money, and what should you have when you are “done”. Not only sharing his tales of MVP development, he will provide insights in how he's developed methods to effectively drive vision and development execution.
What is an MVP?
A product that has the absolute minimal set of core features necessary to prove a hypothesis, generally linked to commercial success or market validation. The MVP seeks the highest return on investment versus risk.
The Rise of the Lean Startup Movement
The lean startup movement came about as a result of analysis of many startup successes and failures. Development timeframes have become shorter and customer engagement has increased, which is helping companies better product-market fit and a path to success.
Presentation Outline:
• The MVP Vision (What will I have at the end of the effort?)
• Brief history of the lean startup movement
• Scoping
• Budgeting for MVP
• Features: The MVP Way
• Essential vs. peripheral features
• Must have to prove a hypothesis vs. nice to have
• Assembling a team
• Hiring contractors or vendor firms to build the MVP
• Choosing a technology
• Fake it until you make it: How to create mock features for an MVP
Presenter
Levent Gurses - Developer, speaker, and entrepreneur, Levent is the founder www.movel.co, an enterprise mobility company based in Virginia. He’s a nationally-recognized leader in mobile technologies and is a frequent speaker at tech communities on mobile and full-stack development. Levent holds a BS in Computer Engineering and is a Certified ScrumMaster and Certified Product Owner.
VRankerPro is a cloud-based tool that allows users to rank videos on page 1 of Google for local keywords in profitable niches like dentistry, roofing, and pest control with zero SEO experience. It works by generating optimized video listings that users can publish to YouTube. Local businesses are likely to pay to have their videos ranked as it brings qualified leads. The tool has pre-loaded keyword templates for users to target different locations. It aims to build an offline marketing business by renting or selling Google rankings to local businesses.
[UserTesting Webinar] Tackling B2B and B2C challenges: User Research at HomeA...UserTesting
HomeAdvisor connects more than 30 million homeowners with trusted home improvement professionals in their area. So how does the company manage to tackle usability issues from the home improvement professionals’ perspective (B2B) and from the homeowners’ perspective (B2C) at the same time?
Leah Russell, Vice President of User Experience at HomeAdvisor, joins us to share her insights on how her team incorporates regular user research to address the unique challenges facing both the B2B and B2C sides of the business.
Tanya Fernandes "Как увеличить конверсию страницы приложения на примере кейсо...IT Event
На примере кейсов популярных приложений Prisma, Fabby, MSQRD мы покажем как с помощью A/B тестирования разных версий иконок, скриншотов, видео превью можно получить прирост конверсии в установку, сократить стоимость привлечения пользователя и получить инсайты о поведении пользователей на странице. Мы также покажем, как повысить эффективность ваших Search Ads кампаний.
'Hold my beer.' Those three words have preceded some of the greatest moments in history. But who would’ve thought they’d pave the way for an epic user testing session? In this talk, Austin will discuss a drunken usability experiment and the unexpected influence that it had on the way that user research is conducted. Learn about new and unconventional methods for overcoming the struggles and pitfalls of traditional user testing, obtaining true and honest user feedback, and verifying the usability and simplicity of a design. Discover the resulting impact on bottom-line metrics like conversion rate, retention, engagement, and revenue. Walk away with a list of tools that you can use to conduct similar research and experiments on your own projects. Finally, learn about what it means to have a Culture of UX and gain actionable advice on how you can create it within your own company.
Eric Seufert, GDC 2014: Profitably launching Jelly Splash to #1, a marketing ...Eric Seufert
The document discusses marketing strategies for launching the mobile game Jelly Splash. It describes soft launching the game in Canada to test metrics like retention, virality, and customer acquisition costs. The soft launch was successful, showing strong retention and virality with a low estimated customer acquisition cost of $1.04. This set up a global "trampoline launch" to quickly gain users by aiming for a top chart position, despite the strategy having higher upfront costs than a slower "ladder launch". The document evaluates the costs and risks of different global launch approaches.
The Firebase tier for your mobile app - DevFest CHMatteo Bonifazi
1) The document discusses various Firebase services including Analytics, Remote Config, Authentication, Notifications, Dynamic Links, App Indexing, and Crash Reporting that provide analytics, crash reporting, A/B testing, authentication and more for mobile and web apps.
2) Firebase Analytics provides analytics and user segmentation capabilities while Firebase Remote Config enables A/B testing without requiring app deployments.
3) Other services covered include Firebase Authentication, Notifications, Dynamic Links, and Crash Reporting which provide user authentication, push notifications, dynamic link handling, and crash reporting, respectively.
Learn How To Implement Mobile First Into Your Website Dominate19 - V2Exposure Ninja
Brittany Stackhouse, Web Development Manager at Exposure Ninja, discusses how small businesses can implement Mobile First Design at the Dominate 2019 conference.
Webinar Agenda:
- Benefits of Continuous Deployment in delivering engaging UX
- Problems with monolithic architecture
- Use of microservices and containers as a solution
According to Gartner, a product’s UX is more important than its brand. Containerized microservices using Docker and orchestration tools such as Kubernetes have made it much simpler to deliver a continuous stream of small increments to the product features and functionality. However this advanced capability pays off only when used for building a better UX.
Building UX is a journey of a series of experiments to validate triggers that motivate users to take certain actions and rewards that build habits.
This document summarizes the Eyespy360 virtual tour platform. It enables customers to create virtual tours quickly and easily to provide immersive online property views. The platform aims to improve property marketing by allowing agents to share virtual tours instantly across devices. Testimonials praise its ease of use and ability to increase property views and instructions.
Conversionista : Conversion manager course - Stockholm 20 march 2013Craig Sullivan
The agenda covers various topics related to conversion optimization and user experience including recommended tools, project styles, analytics tips, best practices, and opportunities for site reviews. Key learning points from 6 years of optimization experience will also be discussed. The session will be led by an experienced director of optimization with past experience at several large companies.
Focus sur les PWA par Loic de Saint-Andrieu de GoogleThiga
D’après Forrester, seulement 1% des consommateurs français considèrent que les marques délivrent une bonne expérience client quand, à titre de comparaison, 14% des consommateurs anglais se disent satisfaits. Les français sont aujourd’hui largement “mobile first” avec 75% du temps passé en ligne sur mobile or ils sont toujours plus exigeants, impatients et curieux. Comment faire pour améliorer l’expérience digitale sur mobile ? Pour Google la réponse repose sur une expérience app-like sur le web.
Loïc de Saint-Andrieu, Head of Customer Experience FR @Google
This document introduces agile software development using Scrum as an alternative to classical software development methodologies. It describes how classical approaches aim to fully define requirements upfront but often fail due to changing needs, while agile development embraces changing requirements by building software incrementally in iterations. The key aspects of Scrum are discussed, including product backlogs, daily scrums, sprints, and using visual tools like boards and burn down charts to track progress. Adopting agile practices allows teams to adapt to changes and learn from mistakes rather than trying to plan for all eventualities in advance.
The Power of Video | How to Leverage Video to Create Engaging Content and Gen...5Four Digital
In this video, we show you how to leverage video to create engaging content and generate Sales with content ANYONE can create with a smartphone and a great idea.
Geekle QA Summit 22.2_ The Curious Case of Mobile App Performance Testing.pdfNITHIN S.S
This document discusses the importance of mobile app performance testing. It begins by defining the different types of mobile apps - native, web, and hybrid. It then outlines the objectives of performance testing like evaluating hardware usage and measuring performance under different conditions. The key factors that impact performance are discussed as the backend, network, and client. Specific metrics for each like response times, errors, and resource usage are provided. Finally, tips for improving performance like caching images, reducing requests, and using the right tools for analysis are presented. The overall message is that user experience and retention can suffer without adequate attention to performance.
Vsm best brains presentation_ september 2016_v4 2BestBrains
1) The document discusses systems thinking and the Viable Systems Model (VSM) as tools for understanding complex organizations.
2) It contrasts linear thinking with systems thinking, noting that systems thinking views an organization holistically and considers factors like feedback loops and delays.
3) The VSM is presented as a framework for analyzing an organization and designing it for viability, with five essential subsystems: operations, coordination, monitoring, development, and policy.
This document discusses React and Redux. It begins with an introduction of the presenter Lars Thorup. It then provides an overview of an MVP architecture using React, Redux, and other technologies. It includes diagrams of the React and Redux architectures. It discusses React components, virtual DOM, and using D3 with React. It also covers the motivations and overview of Redux, including examples of state shape and auth reducers. It concludes with a discussion of Redux design patterns and testability and introduces the create-react-app tool.
Har du svært ved at få jeres Kanban board til at fungere som det kraftfulde samarbejdsværktøj, som du havde forventet? Har I svært ved at få jeres Scrum board til at være en aktiv del af jeres daglige stand-up møder? Har dit team svært ved at få jeres opgaver til at passe ind i jeres opgavetavle? Eller har I svært ved at tage hul på at synliggøre jeres arbejdes kringlede processer i noget så simpelt som en tavle med nogle post-its?
Visualisering af arbejdsprocesser ved hjælp af opgavetavler kan være et enddog meget kraftfuldt værktøj for dit team i jeres vej mod bedre overblik, bedre opfølgning, bedre samarbejde og bedre kommunikation til omgivelserne om jeres vigtige arbejde. Men det kan være svært at løfte sin brug af opgavetavler udover de simple todo-doing-done tavler som man kan google sig til utallige eksempler på.
This document provides an overview of test-driven development (TDD) and behavior-driven development (BDD). It discusses the basics of unit testing including assertions, fixtures, runners, debugging, and exercises. It also covers TDD workflows, demonstrations, benefits, common questions, stubs, mocks, test data builders, and approaches for testing legacy code.
Hvad er godt håndværk indenfor software udvikling? - Og hvad betyder software craftsmanship egentlig?
På dette café-møde giver Nino sin vinkel på hvad det vil sige at være en software craftsman, og hvorfor det er vigtigt for også din organisation.
Estimering kan hjælpe agile teams til at blive mere opmærksomme deres egen formåen og kan være et vigtigt redskab til at styre frem mod en deadline.
Estimering er også et nyttigt redskab til hurtigt at afklare funktionalitetsområder, afdække risici og udfordringer inden vi bruger for lang tid på et forberede et funktionalitetsområde til implementering.
Fokus vil være på relativ estimering af funktionalitet og ikke på estimering af udviklingsopgaver (tasks) i timer i forbindelse med fx. sprint planning.
Overvejer I at indføre agil udvikling eller er I godt i gang? At indføre og få agil udvikling til at fungere er ikke nogen lille opgave.
Vi taler nogen gange om det, som var det en lille praktisk ting: Før gjorde vi tingene på [indsæt selv din foretrukne beskrivelse...] måden, nu gør vi det agilt. Hvor svært kan det være?
I virkeligheden er det at blive agil i en virksomhed som regel en forandring i både praksis, kultur og mindset.
Derfor er det en god idé at kende til opgavens omfang, være bevidst om virksomhedens udgangspunkt og vide hvad der skal til for at gennemføre successfulde forandringer i en virksomhed.
Bent Jensen, der har praktisk erfaring fra adskillige agile transformationer, vil på cafémødet gennemgå de mest effektive strategier og vise hvordan man vælger den rette og hvilke faldgruber man skal sørge for at undgå.
Code Camp er et koncept, der er udviklet til brug i agile udbud, hvor kunden møder leverandørens tilbudte team til en dag, hvor leverandør og kunde udvikler en lille løsning ved at anvende den agile proces i en stærk komprimeret udgave. Jeg har udviklet Code Camp-konceptet og gennemført ca. 40 Code Camps med forskellige teams fra forskellige leverandører. Udover at være et stærkt værktøj i tilbudsvurderingen, så har de mange intense møder med udviklingsteams og -leverandører givet nogle indsigter i, hvordan agile udviklingsteams fungerer. Hvad er typiske styrker og svagheder? Hvor lider teams af storhedsvanvid og hvornår undervurderer de egne evner? Der er også plads til et par betragtninger om ledelses- og virksomhedskultur hos den typiske danske it-leverandør. Jeg satser på at være både tankevækkende og provokerende og give anledning til en god diskussion om udviklerkultur.
Thomas Christensen har arbejdet i IT-branchen i mere end 20 år, både som virksomhedsleder og som selvstændig konsulent. I en årrække har han arbejdet med agile processer og udbud en række steder i staten, men lige nu er han data & solution/enterprise architect hos Maersk Oil.
Mangler du en pragmatisk introduktion til Scrum og Agile? Leder du efter startblokken for at komme i gang med agile projekter? Eller er dit behov essentiel viden om den agile proces, så du forstår hvad der forventes af dig?
På en aften vil du få løftet din forståelse af de tre mest udbredte agile metoder: Scrum, Kanban og XP. Du vil få præsenteret de enkelte metoders bestanddele og hvordan de hænger sammen. Du vil forstå metodernes forskelle og vil også få et indblik i hvordan de kan kombineres.
Alt i alt vil du få et godt grundlag på din vej til at blive en dygtig agil praktiker.
Lær 3 agile metoder på en aften, august 2015BestBrains
Mangler du en pragmatisk introduktion til Scrum og Agile? Leder du efter startblokken for at komme i gang med agile projekter? Eller er dit behov essentiel viden om den agile proces, så du forstår hvad der forventes af dig?
På en aften vil du få løftet din forståelse af de tre mest udbredte agile metoder: Scrum, Kanban og XP. Du vil få præsenteret de enkelte metoders bestanddele og hvordan de hænger sammen. Du vil forstå metodernes forskelle og vil også få et indblik i hvordan de kan kombineres.
Alt i alt vil du få et godt grundlag på din vej til at blive en dygtig agil praktiker.
Et vigtigt redskab i arbejdet med backloggen er at nedbryde store features og funktionsområder til mindre, så de fx. passer ind i en iteration eller er overskuelige at implementere for et team.
Et vigtigt redskab i arbejdet med backloggen er at nedbryde store features og funktionsområder til mindre, så de fx. passer ind i en iteration eller er overskuelige at implementere for et team.
Men nedbrydning handler ikke kun om en passende størrelse. Det kan også være et afgørende bidrag til effektiv prioritering og planlægning, og kan sågar mindske behovet for estimering.
Nedbrydning er også et generelt princip, der med fordel kan bruges på andre og større områder end blot en enkelt backlog.
Motivation er det grundstof der får virksomheder til at blomstre eller gå under. Det er det stof der skaber succes eller fiasko. Det er det der afgør om vi går glade på arbejde - eller bare er ligeglade.
Men er der en særlig form for motivation der skaber stress, udbrændthed og ødelagte liv og familier? Kan motivation være farligt? Er der en anden måde at skabe arbejdsglæde, begejstring og succes end at svinge pisken eller lokke med guleroden? Lær hvordan du passer på dig selv, dit team og hvordan du kan være med til at gøre det sjovt at arbejde.
I bogen Switch: How to Change Things When Change Is Hard stiller brødrene Chip og Dan Heath skarpt på forandringsprocesser og hvad der skal til for at få dem til at lykkes.
At indføre agil udvikling kan være en stor og vanskelig forandringsproces. Bent Jensen og Nino Stokbro Ag fra Bestbrains viser med konkrete eksempler, hvordan man kan udnytte teknikkerne fra Switch som inspiration til den agile transformation og dermed øge chancerne for succes betydeligt.
Hør hvad det vil sige at fokusere både på “The Rider” og “The Elephant” og hvordan “Shaping the Path” gør forandringen til noget naturligt.
How are Lilac French Bulldogs Beauty Charming the World and Capturing Hearts....Lacey Max
“After being the most listed dog breed in the United States for 31
years in a row, the Labrador Retriever has dropped to second place
in the American Kennel Club's annual survey of the country's most
popular canines. The French Bulldog is the new top dog in the
United States as of 2022. The stylish puppy has ascended the
rankings in rapid time despite having health concerns and limited
color choices.”
Starting a business is like embarking on an unpredictable adventure. It’s a journey filled with highs and lows, victories and defeats. But what if I told you that those setbacks and failures could be the very stepping stones that lead you to fortune? Let’s explore how resilience, adaptability, and strategic thinking can transform adversity into opportunity.
𝐔𝐧𝐯𝐞𝐢𝐥 𝐭𝐡𝐞 𝐅𝐮𝐭𝐮𝐫𝐞 𝐨𝐟 𝐄𝐧𝐞𝐫𝐠𝐲 𝐄𝐟𝐟𝐢𝐜𝐢𝐞𝐧𝐜𝐲 𝐰𝐢𝐭𝐡 𝐍𝐄𝐖𝐍𝐓𝐈𝐃𝐄’𝐬 𝐋𝐚𝐭𝐞𝐬𝐭 𝐎𝐟𝐟𝐞𝐫𝐢𝐧𝐠𝐬
Explore the details in our newly released product manual, which showcases NEWNTIDE's advanced heat pump technologies. Delve into our energy-efficient and eco-friendly solutions tailored for diverse global markets.
Discover timeless style with the 2022 Vintage Roman Numerals Men's Ring. Crafted from premium stainless steel, this 6mm wide ring embodies elegance and durability. Perfect as a gift, it seamlessly blends classic Roman numeral detailing with modern sophistication, making it an ideal accessory for any occasion.
https://rb.gy/usj1a2
Taurus Zodiac Sign: Unveiling the Traits, Dates, and Horoscope Insights of th...my Pandit
Dive into the steadfast world of the Taurus Zodiac Sign. Discover the grounded, stable, and logical nature of Taurus individuals, and explore their key personality traits, important dates, and horoscope insights. Learn how the determination and patience of the Taurus sign make them the rock-steady achievers and anchors of the zodiac.
Best Competitive Marble Pricing in Dubai - ☎ 9928909666Stone Art Hub
Stone Art Hub offers the best competitive Marble Pricing in Dubai, ensuring affordability without compromising quality. With a wide range of exquisite marble options to choose from, you can enhance your spaces with elegance and sophistication. For inquiries or orders, contact us at ☎ 9928909666. Experience luxury at unbeatable prices.
The Genesis of BriansClub.cm Famous Dark WEb PlatformSabaaSudozai
BriansClub.cm, a famous platform on the dark web, has become one of the most infamous carding marketplaces, specializing in the sale of stolen credit card data.
HOW TO START UP A COMPANY A STEP-BY-STEP GUIDE.pdf46adnanshahzad
How to Start Up a Company: A Step-by-Step Guide Starting a company is an exciting adventure that combines creativity, strategy, and hard work. It can seem overwhelming at first, but with the right guidance, anyone can transform a great idea into a successful business. Let's dive into how to start up a company, from the initial spark of an idea to securing funding and launching your startup.
Introduction
Have you ever dreamed of turning your innovative idea into a thriving business? Starting a company involves numerous steps and decisions, but don't worry—we're here to help. Whether you're exploring how to start a startup company or wondering how to start up a small business, this guide will walk you through the process, step by step.
SATTA MATKA SATTA FAST RESULT KALYAN TOP MATKA RESULT KALYAN SATTA MATKA FAST RESULT MILAN RATAN RAJDHANI MAIN BAZAR MATKA FAST TIPS RESULT MATKA CHART JODI CHART PANEL CHART FREE FIX GAME SATTAMATKA ! MATKA MOBI SATTA 143 spboss.in TOP NO1 RESULT FULL RATE MATKA ONLINE GAME PLAY BY APP SPBOSS
NIMA2024 | De toegevoegde waarde van DEI en ESG in campagnes | Nathalie Lam |...BBPMedia1
Nathalie zal delen hoe DEI en ESG een fundamentele rol kunnen spelen in je merkstrategie en je de juiste aansluiting kan creëren met je doelgroep. Door middel van voorbeelden en simpele handvatten toont ze hoe dit in jouw organisatie toegepast kan worden.
Unveiling the Dynamic Personalities, Key Dates, and Horoscope Insights: Gemin...my Pandit
Explore the fascinating world of the Gemini Zodiac Sign. Discover the unique personality traits, key dates, and horoscope insights of Gemini individuals. Learn how their sociable, communicative nature and boundless curiosity make them the dynamic explorers of the zodiac. Dive into the duality of the Gemini sign and understand their intellectual and adventurous spirit.
Anny Serafina Love - Letter of Recommendation by Kellen Harkins, MS.AnnySerafinaLove
This letter, written by Kellen Harkins, Course Director at Full Sail University, commends Anny Love's exemplary performance in the Video Sharing Platforms class. It highlights her dedication, willingness to challenge herself, and exceptional skills in production, editing, and marketing across various video platforms like YouTube, TikTok, and Instagram.
Industrial Tech SW: Category Renewal and CreationChristian Dahlen
Every industrial revolution has created a new set of categories and a new set of players.
Multiple new technologies have emerged, but Samsara and C3.ai are only two companies which have gone public so far.
Manufacturing startups constitute the largest pipeline share of unicorns and IPO candidates in the SF Bay Area, and software startups dominate in Germany.
28. Value Hypothesis
How do we make
money!
!Alt fra den stund uenighed først og splid havde rejst sig mellem den ædling Achilleus og
mændenes drot Agamemnon. Hvo iblandt guderne hidsed dem op til strid og til kivsmål? Leto's
og Zeus's søn, den sølvbuevæbnede Apollon. For Agamemnon på smædelig vis havde hånet
hans bønpræst
$$
Growth Hypothesis
How do we get
customers?!
!
Vreden, gudinde, besyng, som grep Peleiden Achilleus rædsomt og kvaler I!
tusinde tal achaierne voldte. Helt mangfoldige heltes behjertrede sjæle den skikked ned til
Hades' hjem, og for hunde til rov, som for alskens fugle den gav deres lig. Fuldbragt blev Zeus's
beslutning.
39. PROBLEM SOLUTION
KEY METRICS
UNIQUE VALUE
PROPOSITION
UNFAIR ADVANTAGE
CHANNELS
CUSTOMER
SEGMENTS
COST STRUCTURE REVENUE STREAMS
It is difficult to obtain instant
images of arbitrary places in
the world
!
Alternative solutions:
●
Google Street View
●
Image search
●
Go there yourself
App and web:
Customers order live images,
and offer a bounty
Agents execute the tasks using
their smartphones
Viral?
●
Percentage of bounties
●
Location based advertising
Initial development of MVP app/web: 1 mill
Hosting: 5000/md
Staff (1 dev, 1 support): 90000/month
●
Visit page
●
Registrer
●
Create order
●
Order executed
●
Returning
●
Recommendations
●
People who want to see the
state of their house, boat,
summer house or other
possessions
●
Tourists preparing their
vacation
Order live images of anything A dream team :-)
40. PROBLEM SOLUTION
KEY METRICS
UNIQUE VALUE
PROPOSITION
UNFAIR ADVANTAGE
CHANNELS
CUSTOMER
SEGMENTS
COST STRUCTURE REVENUE STREAMS
It is difficult to obtain instant
images of arbitrary places in
the world
!
Alternative solutions:
●
Google Street View
●
Image search
●
Go there yourself
App and web:
Customers order live images,
and offer a bounty
Agents execute the tasks using
their smartphones
Viral?
●
Percentage of bounties
●
Location based advertising
Initial development of MVP app/web: 1 mill
Hosting: 5000/md
Staff (1 dev, 1 support): 90000/month
●
Visit page
●
Registrer
●
Create order
●
Order executed
●
Returning
●
Recommendations
●
People who want to see the
state of their house, boat,
summer house or other
posessions
●
Tourists preparing their
vacation
Order live images of anything A dream team :-)
41.
42. PROBLEM SOLUTION
KEY METRICS
UNIQUE VALUE
PROPOSITION
UNFAIR ADVANTAGE
CHANNELS
CUSTOMER
SEGMENTS
COST STRUCTURE REVENUE STREAMS
It is difficult to obtain instant
images of arbitrary places in
the world
!
Alternative solutions:
●
Google Street View
●
Image search
●
Go there yourself
App and web:
Customers order live images,
and offer a bounty
Agents execute the tasks using
their smartphones
Viral?
●
Percentage of bounties
●
Location based advertising
Initial development of MVP app/web: 1 mill
Hosting: 5000/md
Staff (1 dev, 1 support): 90000/month
●
Visit page
●
Registrer
●
Create order
●
Order executed
●
Returning
●
Recommendations
●
People who want to see the
state of their house, boat,
summer house or other
possessions
●
Tourists preparing their
vacation
Order live images of anything A dream team :-)
43. PROBLEM SOLUTION
KEY METRICS
UNIQUE VALUE
PROPOSITION
UNFAIR ADVANTAGE
CHANNELS
CUSTOMER
SEGMENTS
COST STRUCTURE REVENUE STREAMS
It is difficult to obtain instant
images of arbitrary places in
the world
!
Alternative solutions:
●
Google Street View
●
Image search
●
Go there yourself
●
We Go Look
App and web:
Customers order live images,
and offer a bounty
Agents execute the tasks using
their smartphones
Viral?
●
Percentage of bounties
●
Location based advertising
Initial development of MVP app/web: 1 mill
Hosting: 5000/md
Staff (1 dev, 1 support): 90000/month
●
Visit page
●
Registrer
●
Create order
●
Order executed
●
Returning
●
Recommendations
●
People who want to see the
state of their house, boat,
summer house or other
possessions
●
Tourists preparing their
vacation
Order live images of anything A dream team :-)
44. PROBLEM SOLUTION
KEY METRICS
UNIQUE VALUE
PROPOSITION
UNFAIR ADVANTAGE
CHANNELS
CUSTOMER
SEGMENTS
COST STRUCTURE REVENUE STREAMS
It is difficult to obtain instant
images of arbitrary places in
the world
!
Alternative solutions:
●
Google Street View
●
Image search
●
Go there yourself
●
We Go Look
App and web:
Customers order live images,
and offer a bounty
Agents execute the tasks using
their smartphones
Viral?
●
Percentage of bounties
●
Location based advertising
Initial development of MVP app/web: 1 mill
Hosting: 5000/md
Staff (1 dev, 1 support): 90000/month
●
Visit page
●
Registrer
●
Create order
●
Order executed
●
Returning
●
Recommendations
●
People who want to see the
state of their house, boat,
summer house or other
possessions
●
Tourists preparing their
vacation
Order live images of anything A dream team :-)
47. PROBLEM SOLUTION
KEY METRICS
UNIQUE VALUE
PROPOSITION
UNFAIR ADVANTAGE
CHANNELS
CUSTOMER
SEGMENTS
COST STRUCTURE REVENUE STREAMS
It is difficult to obtain instant
images of arbitrary places in
the world
!
Alternative solutions:
●
Google Street View
●
Image search
●
Go there yourself
●
We Go Look
App and web:
Customers order live images,
and offer a bounty
Agents execute the tasks using
their smartphones
Viral?
●
Percentage of bounties
●
Location based advertising
Initial development of MVP app/web: 1 mill
Hosting: 5000/md
Staff (1 dev, 1 support): 90000/month
●
Visit page
●
Registrer
●
Create order
●
Order executed
●
Returning
●
Recommendations
●
People who want to see the
state of their house, boat,
summer house or other
possessions
●
Tourists preparing their
vacation
Order live images of anything A dream team :-)
48. PROBLEM SOLUTION
KEY METRICS
UNIQUE VALUE
PROPOSITION
UNFAIR ADVANTAGE
CHANNELS
CUSTOMER
SEGMENTS
COST STRUCTURE REVENUE STREAMS
It is difficult to obtain instant
images of arbitrary places in
the world
!
Alternative solutions:
●
Google Street View
●
Image search
●
Go there yourself
●
We Go Look
App and web:
Customers order live images,
and offer a bounty
Agents execute the tasks using
their smartphones
Viral?
●
Percentage of bounties
●
Location based advertising
Initial development of MVP app/web: 1 mill
Hosting: 5000/md
Staff (1 dev, 1 support): 90000/month
●
Visit page
●
Registrer
●
Create order
●
Order executed
●
Returning
●
Recommendations
●
People who want to see the
state of their house, boat,
summer house or other
possessions
●
Tourists preparing their
vacation
Order live images of anything A dream team :-)
50. Welcome!
2 min – set the stage
Demography!
2 min – verify the segment
Problem kontext!
2 min – describe the problem
Test the problem!
20 min – listen to customer
Wrap up!
2 min – ask for commitment
Write down results!
5 min – document right away
51. Problem interview
!
Welcome and thanks for your time
!
We’re working on a service where users can
order pictures or videos from any location
!
Let me stress that it’s not a finished product, but
rather some loose product ideas we’re workning
on
!
I’ll start by explaining some of the most important
problems we’re trying to solve. Then I’d like to
hear if you experience some of these problems,
and how you handle them today.
Welcome!
2 min – set the stage
Demography!
2 min – verify the segment
Problem kontext!
2 min – describe the problem
Test the problem!
20 min – listen to customer
Wrap up!
2 min – ask for commitment
Write down results!
5 min – document right away
Welcome!
2 min – set the stage
52. But to start with, I’d like to ask you some
questions about yourself.
!
- Age
- Sex
- IT experience
- Smartphone
- Social media
- Use of images
- Owns house, summer house or similar
- Boat or similar
- Travel habits
Welcome!
2 min – set the stage
Demography!
2 min – verify the segment
Problem kontext!
2 min – describe the problem
Test the problem!
20 min – listen to customer
Wrap up!
2 min – ask for commitment
Write down results!
5 min – document right away
Demography!
2 min – verify the segment
53. Tell a story
!
Last week we had another one of these storms. I
have a summer house in Western Jutland, and
after the storm I was very worried about the
house.
!
It was more than a week before I was able to go
there, and that got me thinking …
!
And then I have this hobby with ancient
Mesopotamia (The Louvre Visit)
Welcome!
2 min – set the stage
Demography!
2 min – verify the segment
Problem kontext!
2 min – describe the problem
Test the problem!
20 min – listen to customer
Wrap up!
2 min – ask for commitment
Write down results!
5 min – document right away
Problem kontext!
2 min – describe the problem
54. Make the customer talk
!
- Has he experienced similar situations?
- What did he do about it?
- How important was it really?.
!
Notice body language
Don’t ask leading questions
Welcome!
2 min – set the stage
Demography!
2 min – verify the segment
Problem kontext!
2 min – describe the problem
Test the problem!
20 min – listen to customer
Wrap up!
2 min – ask for commitment
Write down results!
5 min – document right away
Test the problem!
20 min – listen to customer
55. Ask for commitment
!
As I told you, we don't have a finished product, but
we’re working on it.
!
- Could we arrange a new appointment, where I
can show you a prototype?
- Do you know anyone else I can talk to?
- Can I send you project newsletters in the future?
- Would you like to sign up for a beta?
- And pay for it?
Welcome!
2 min – set the stage
Demography!
2 min – verify the segment
Problem kontext!
2 min – describe the problem
Test the problem!
20 min – listen to customer
Wrap up!
2 min – ask for commitment
Write down results!
5 min – document right away
Wrap up!
2 min – ask for commitment
56. Document observations.
!
In a Google spreadsheet or similar.
Welcome!
2 min – set the stage
Demography!
2 min – verify the segment
Problem kontext!
2 min – describe the problem
Test the problem!
20 min – listen to customer
Wrap up!
2 min – ask for commitment
Write down results!
5 min – document right away
Write down results!
5 min – document right away
57. What we found
”I ask my neighbour to go look”!
- Else, summer house owner, 44 years
”Then everyone will know I’m on vacation!”!
- Karen, house owner, 61 years
”Neat, but not something I’d pay for”!
- Jesper, student, 26 years
58. PROBLEM SOLUTION
KEY METRICS
UNIQUE VALUE
PROPOSITION
UNFAIR ADVANTAGE
CHANNELS
CUSTOMER
SEGMENTS
COST STRUCTURE REVENUE STREAMS
It is difficult to obtain instant
images of arbitrary places in
the world
!
Alternative solutions:
●
Google Street View
●
Image search
●
Go there yourself
●
We Go Look
App and web:
Customers order live images,
and offer a bounty
Agents execute the tasks using
their smartphones
Viral?
●
Percentage of bounties
●
Location based advertising
Initial development of MVP app/web: 1 mill
Hosting: 5000/md
Staff (1 dev, 1 support): 90000/month
●
Visit page
●
Registrer
●
Create order
●
Order executed
●
Returning
●
Recommendations
●
People who want to see the
state of their house, boat,
summer house or other
possessions
●
Tourists preparing their
vacation
Order live images of anything A dream team :-)
59. PROBLEM SOLUTION
KEY METRICS
UNIQUE VALUE
PROPOSITION
UNFAIR ADVANTAGE
CHANNELS
CUSTOMER
SEGMENTS
COST STRUCTURE REVENUE STREAMS
It is difficult to obtain instant
images of arbitrary places in
the world
!
Alternative solutions:
●
Google Street View
●
Image search
●
Go there yourself
●
We Go Look
App and web:
Customers order live images,
and offer a bounty
Agents execute the tasks using
their smartphones
Viral?
●
Percentage of bounties
●
Location based advertising
Initial development of MVP app/web: 1 mill
Hosting: 5000/md
Staff (1 dev, 1 support): 90000/month
●
Visit page
●
Registrer
●
Create order
●
Order executed
●
Returning
●
Recommendations
●
Journalists looking for “eyes
on the ground”
●
Others in ad hoc need
Order live images of anything A dream team :-)
60. PROBLEM SOLUTION
KEY METRICS
UNIQUE VALUE
PROPOSITION
UNFAIR ADVANTAGE
CHANNELS
CUSTOMER
SEGMENTS
COST STRUCTURE REVENUE STREAMS
It is difficult to obtain instant
images of arbitrary places in
the world
!
Alternative solutions:
●
Google Street View
●
Image search
●
Go there yourself
●
We Go Look
App and web:
Customers order live images,
and offer a bounty
Agents execute the tasks using
their smartphones
Viral?
●
Percentage of bounties
●
Location based advertising
Initial development of MVP app/web: 1 mill
Hosting: 5000/md
Staff (1 dev, 1 support): 90000/month
●
Visit page
●
Registrer
●
Create order
●
Order executed
●
Returning
●
Recommendations
●
Journalists looking for “eyes
on the ground”
●
Others in ad hoc need
Order live images of anything A dream team :-)
61. PROBLEM SOLUTION
KEY METRICS
UNIQUE VALUE
PROPOSITION
UNFAIR ADVANTAGE
CHANNELS
CUSTOMER
SEGMENTS
COST STRUCTURE REVENUE STREAMS
It is difficult to obtain instant
images of arbitrary places in
the world
!
Alternative solutions:
●
Google Street View
●
Image search
●
Go there yourself
●
We Go Look
App and web:
Customers order live images,
and offer a bounty
Agents execute the tasks using
their smartphones
Customers: The established
media
!
Agents: Educational
organisations for
photographers, journalists
●
Percentage of bounties
●
Location based advertising
Initial development of MVP app/web: 1 mill
Hosting: 5000/md
Staff (1 dev, 1 support): 90000/month
●
Visit page
●
Registrer
●
Create order
●
Order executed
●
Returning
●
Recommendations
●
Journalists looking for “eyes
on the ground”
●
Others in ad hoc need
Order live images of anything A dream team :-)
70. PROBLEM OR NEED
1 22
SOLUTION
4
KEY METRICS
8
UNIQUE VALUE
PROPOSITION
3
UNFAIR
ADVANTAGE
9
CHANNELS
5
CUSTOMER
SEGMENTS
2
COST STRUCTURE
7
REVENUE STREAMS
6
71. PROBLEM OR NEED
1 22
SOLUTION
4
KEY METRICS
8
UNIQUE VALUE
PROPOSITION
3
UNFAIR
ADVANTAGE
9
CHANNELS
5
AFFECTED USERS
2
COST STRUCTURE
7
REVENUE STREAMS
6
72. PROBLEM OR NEED
1 22
SOLUTION
4
KEY METRICS
8
KEY BENEFIT
3
UNFAIR
ADVANTAGE
9
CHANNELS
5
AFFECTED USERS
2
COST STRUCTURE
7
REVENUE STREAMS
6
73. PROBLEM OR NEED
1 22
FEATURE
DESCRIPTION
4
KEY METRICS
8
KEY BENEFIT
3
UNFAIR
ADVANTAGE
9
CHANNELS
5
AFFECTED USERS
2
COST STRUCTURE
7
REVENUE STREAMS
6
74. PROBLEM OR NEED
1 22
FEATURE
DESCRIPTION
4
KEY METRICS
8
KEY BENEFIT
3
UNFAIR
ADVANTAGE
9
CHANNELS
5
AFFECTED USERS
2
COST STRUCTURE
7
EFFECT ON REVENUE
6
75. PROBLEM OR NEED
1 22
FEATURE
DESCRIPTION
4
KEY METRICS
8
KEY BENEFIT
3
UNFAIR
ADVANTAGE
9
CHANNELS
5
AFFECTED USERS
2
EFFECT ON COST
7
EFFECT ON REVENUE
6
76. PROBLEM OR NEED
1 22
FEATURE
DESCRIPTION
4
EFFECT ON
METRICS
8
KEY BENEFIT
3
UNFAIR
ADVANTAGE
9
CHANNELS
5
AFFECTED USERS
2
EFFECT ON COST
7
EFFECT ON REVENUE
6
77. PROBLEM OR NEED
1 22
FEATURE
DESCRIPTION
4
EFFECT ON
METRICS
8
KEY BENEFIT
3
UNFAIR
ADVANTAGE
9
DEVELOPER
ESTIMATE
5
AFFECTED USERS
2
EFFECT ON COST
7
EFFECT ON REVENUE
6
78. PROBLEM OR NEED
1 22
FEATURE
DESCRIPTION
4
EFFECT ON
METRICS
8
KEY BENEFIT
3
DEVELOPER
ESTIMATE
5
AFFECTED USERS
2
EFFECT ON COST
7
EFFECT ON REVENUE
6
80. EFFECT ON COST
PROBLEM OR NEED
1
FEATURE
DESCRIPTION
4
EFFECT ON
METRICS
8
KEY BENEFIT
3
DEVELOPER
ESTIMATE
5
AFFECTED USERS
2
EFFECT ON
REVENUE
7 6
81. EFFECT ON COST
PROBLEM OR NEED FEATURE
DESCRIPTION
EFFECT ON
METRICS
KEY BENEFIT
DEVELOPER
ESTIMATE
AFFECTED USERS
EFFECT ON
REVENUE
Describe
Forecast
FEATURE NAME
83. EFFECT ON COST
PROBLEM OR NEED FEATURE
DESCRIPTION
EFFECT ON
METRICS
KEY BENEFIT
DEVELOPER
ESTIMATE
AFFECTED USERS
EFFECT ON
REVENUE
Describe
Forecast
Our frontpage and
user interface is
English only
All users with another
native language
(73%)
Users - especially
new ones -
understand our app
better
Auto detect country
using geo ip, …
8 FP
+5% on registration
+2% on create order
+ 1% on share app
Calculate, calculate …
+10.000,- / month
None
FEATURE NAME
Localisation
84. USER STORY!
!
When I visit the start page, the app should
auto-detect my location (country)
USER STORY!
!
Based on my country, the app should
suggest a default language. Initially:
English. German, Spanish, French
USER STORY!
!
Translate start page and app to German
USER STORY!
!
Translate start page and app to Spanish
USER STORY!
!
Translate start page and app to French
USER STORY!
!
Let the user override the default language
USER STORY!
!
Save selected language in user preferences
85. USER STORY!
!
When I visit the start page, the app should
auto-detect my location (country)
USER STORY!
!
Based on my country, the app should
suggest a default language. Initially:
English. German, Spanish, French
USER STORY!
!
Translate start page and app to German
USER STORY!
!
Translate start page and app to Spanish
USER STORY!
!
Translate start page and app to French
USER STORY!
!
Let the user override the default language
USER STORY!
!
Save selected language in user preferences