Learn how to measure the impact of a semantic SEO strategy and the best tools to use while blending data from multiple sources (GSC, KG, Analytics) to get comprehensive reports that really help you understand how to improve and show others the value of your work with schema markup.

1. Unlock Your SEO Potential:
Measure the Benefits of
Schema Markup on SEO
Performance
Munene
Kelvin
Steve
Wiideman

2. Schema Markup and Semantic SEO Explained
01
What is Semantic SEO?
● The process of giving more meaning and thematic
depth to web content.
● How can you do this?
○ Enter schema markup
What is Schema Markup?
● It’s the first shared vocabulary that webmasters can
use to structure metadata on their websites.
● Initiative launched in 2011 by Bing, Google, and
Yahoo! to implement a universal structure for
describing web pages.
● e.g. what exactly do you mean when you talk about
SHOE in your content?

3. Schema Markup implementation
02
● In semantic SEO, content is organized
and cataloged around each context.
● This helps machines to understand
and evaluate its uniqueness.

4. Benefits of Schema Markup in SEO
03
● Help search engines to
better understand your
website and rank you
higher in search results.
● Increase CTR and
organic traffic to your
website.
● Easily give users relevant information on what they
are looking for through rich results such as FAQ,
reviews and recipes.
● Improve your content strategy through internal
links.

5. Tools for Schema Generation
04
Learn About Schema
● https://schema.org/docs/schemas.html
Free Tool for Small Scale Schema generation
● https://technicalseo.com/tools/schema-
markup-generator/
Paid Tool for Automating Schema generation
● https://wordlift.io/

6. Measure the Impact of Schema: Looker Studio
05

7. Measure the Impact of Schema: Looker Studio
06

8. Measure the Impact of Schema: PowerBI
07
● Get Data into your PowerBi
report using a wide range of
connectors including GA, GSC
and Google Sheets
● Take advantage of Blank
Query feature on PowerBi
● It uses M-Query language to
fetch data from a wide
range of data sources.

9. Measure the Impact of Schema: PowerBI
08

10. Resources
09
● Power BI Structuring SEO Data Tips & Tricks by Andrea Volpini
● Sample KPI Tracker for SEO by Steve Wiideman
● SEO Cheat Sheet by Steve Wiideman
● How To Use WordLift Looker Studio Connector To Optimize Your E-
commerce Website by Munene Kelvin
● Sample Content Marketing Template by Steve Wiideman
● Optimizing FAQ Markup By Using WordLift Looker Studio Connector
by Munene Kelvin
● Academy of Search Course (Use SEOSTEVE for Complimentary Access)

11. Thanks! 🙂
Any Questions?