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Product Development
and Commercialization
Lifecycle
TM




                  Product Development Life Cycle
www.leardon.com                             © 2011 Leardon Solutions
Definition Phase                                                        TM




            1.    Product Alignment with Company Strategy and Roadmap
            2.    Competitive Analysis
                         Lessons/feedback from existing products in market
                         Analysis of competitor’s product functional performance and features
                         Intellectual Property (IP) Landscape Search and Protection
            3.    Product Data Sheet/Product Requirements
                          Desired performance, functional, and interface requirements
                          Industrial design requirements
                          Human factors requirements
                          Installation, support, service, and maintenance requirements
                          Qualification, regulatory, safety, and standards compliance requirements
                          Compatibility requirements
                          Packaging, shipping, and labeling requirements
            4.    Engineering Data Sheet/Product Specifications
                         Translation of the product requirements into engineering specifications
            5.    Program Management/Product Development Plans
                         Program schedule
                         Program budget
                         Program risk assessment
                         Quality system implementation plans
                         Program priorities: scope, cost, schedule

www.leardon.com                                                                                      © 2011 Leardon Solutions
TM




                       Definition Readiness Checkpoint
                  1.    Product Development Plan Document
                                Preliminary schedule and budget approved
                                Program priorities approved
                                Strategy, cost, schedule, risks, quality expectations, and product goals aligned

                  2.    Product Data Sheet/Product Requirements Document
                                Document approved and under revision control

                  3.    Engineering Data Sheet/Product Specifications Document
                                Document approved and under revision control




www.leardon.com                                                                                      © 2011 Leardon Solutions
Feasibility Phase                                                        TM




            1.    Product Architecture
                          Identify functional subsystems in architecture
                          Define interface between functional subsystems
                          Define critical functional parameters of functional subsystems
                          Define interface protocols between all functional engineering disciplines
                          Develop proof-of-concept test beds based on functional subsystems
                          Human factors and industrial design concepts
            2.    Qualification, Verification, and Regulatory
                           Verification of subsystem functional performance parameters
                           Product qualification, regulatory, and compliance testing requirements
                           County ship-to list impact on qualification
            3.    Program Management/Product Development Plans
                         Preliminary bill of materials
                         Cost of goods sold analysis
                         Nonrecurring costs (engineering, prototyping, qualification)
                         Prototyping strategy (methods, quantities, packaging, regulatory requirements)
                         Feasibility issue tracking list management
                         Updated program schedule
            4.    Design Review
                          Review of designs relative to Engineering Data Sheet/Product Specs



www.leardon.com                                                                                       © 2011 Leardon Solutions
TM




                       Product Feasibility Checkpoint
                  1.    Product Architecture Document
                                Industrial design and human factors documents approved
                                Product architecture and interface document approved
                                Proof-of-concept testbed designs documented

                  2.    Qualification, Verification, and Regulatory Document
                                 Plan documented, approved, and under revision control
                                 Proof-of-concept testbed performance documented and approved

                  3.    Product Development Plan Document
                                Updated schedule approval based on product feasibility results
                                Program financials and budget reviewed and approved
                                No outstanding issues on feasibility issue tracking list
                                Prototyping plan reviewed and approved

                  4.    Design Review Documentation
                                All design review sessions documented



www.leardon.com                                                                                  © 2011 Leardon Solutions
Prototype Design Phase                                                            TM




            1.    Detailed Design and Prototype
                          Product design that meets form, fit, and functional requirements
                          Develop packaging design
                          Product design reviews with cross-discipline team
                          Design margin and tolerance analysis for critical parts and assemblies
                          Generate all required design documentation
                          Fabricate quick-turn prototypes to validate integrated functionality
                          Industrial design and human factors
            2.    Qualification, Verification, and Regulatory Testing of Design Prototypes
                           Develop qualification plan that validates and verifies integrated functionality
                           Execute first phase of hardware, software, and firmware qualification plan
                           Test product under regulatory and compliance testing conditions
            3.    Supply Chain Strategy
                          Capacity, ramp plan, and product volume forecast
                          Develop production tooling strategy and schedule
                          Assurance of supply analysis for each component and vendor
                          Identify key suppliers and technologies
                          Initiate supplier contracts
                          Develop a distribution strategy
                          Develop a reverse logistics (service and support) strategy
            4.    Program Management/Product Development Plans
                          Align engineering disciplines to overall product schedule
                          Review intellectual property and file any new IP
www.leardon.com           Implement a defect tracking system                                           © 2011 Leardon Solutions
TM




                       Product Design Checkpoint
                  1.   Product Design Documentation
                             Integrated product design documentation
                             Design reviews sessions documented
                  2.   Qualification, Verification, and Regulatory Document
                              Demonstrated functionality of quick-turn integrated prototypes
                              Updated qualification document
                  3.   Supply Chain Strategy
                              Tooling strategy, assurance of supply, and supplier plan
                              Product forecast and capacity
                              Distribution and reverse logistics plan
                              Key supplier contracts
                  4.   Product Development Plan Document
                             Program schedule, financials, and expenses approved
                             Documented release criteria for ship/no-ship




www.leardon.com                                                                                © 2011 Leardon Solutions
Production Prototype Phase                                                            TM




            1.    Production-Ready Design
                          Product design incorporates design-for-manufacturability
                          Production tooling released
                          Production prototypes built using production processes
            2.    Qualification, Verification, and Regulatory Certification of Production Prototypes
                           Qualify production prototypes using qualification plan
                           Verify product performance meets product specifications
                           Complete regulatory and certification testing and submission to agencies
                           Qualify final package design with in-box materials
            3.    Production and Manufacturing
                          Production line assembly and test processes designed and implemented
                          Assembly jigs and fixtures designed and fabricated
                          Production processes qualified for volume production
            4.    Supply Chain
                          Finalize all supplier contracts
                          All vendors qualified and capable of producing expected volumes
                          Distribution and reverse logistics operational plan generated
            5.    Program Management/Product Development Plans
                         Formal change management and revision control of designs
                         Defect tracking system linked with change management
                         Learning products draft complete and under revision control
                         Costed bill of materials under revision control and cost of goods sold approved
www.leardon.com          Expense budget and schedule details managed to plan                         © 2011 Leardon Solutions
TM




                       Production Prototype Checkpoint
                  1.    Product Design Documentation
                              Design files updated for volume production design
                  2.    Qualification, Verification, and Regulatory Document
                               Production prototypes meet product specifications (zero no-ship issues)
                               Regulatory approvals and country certifications received
                  3.    Supply Chain and Manufacturing
                              Production able to meet ramp, capacity, and product forecast
                              Production processes documented and approved
                              Supply chain able to meet ramp, capacity, and product forecast
                  4.    Product Development Plan Document
                              Product financials meet profit and revenue goals
                              Product introduction date announced




www.leardon.com                                                                                    © 2011 Leardon Solutions
Production Ramp Phase                                                             TM




            1.    Production Design
                        Build production products to fill the outbound supply chain
                        Resolve issues and defects that arise during ramp to steady-state volume
            2.    Qualification, Verification, and Regulatory Compliance
                         Develop on-going qualification and verification plan
                         Execute on-going quality plan with production samples
                         Develop regulatory and certification plans for new regions of distribution
            3.    Supply Chain and Manufacturing
                         Implementation of distribution strategy
                         Develop contingency plans for supply chain and manufacturing issues
            4.    Program Management
                        Cost of goods sold under revision control
                        Learning products and product labeling complete




www.leardon.com                                                                                       © 2011 Leardon Solutions
TM




                   Production Release Checkpoint
                  1.   Production meets demand fulfillment requirements
                  2.   Products shipped with zero “no-ship" issues
                  3.   On-going product qualification yield acceptable product performance
                  4.   All financial product goals are met




www.leardon.com                                                                              © 2011 Leardon Solutions
Stable Production Phase                                                            TM




            1.    Stable Production Performance
                         Production line yield and productivity is monitored and stabilized
                         Production line output has reached expected volumes
                         In-factory product issues are resolved quickly
                         Flawless execution of demand fulfillment plans
            2.    Design Improvements
                         Design improvements fed forward to future products
                         Resolve critical field and customer issues and roll into current production
            3.    Program Management
                        Product development and management learnings rolled into future
                        programs
                        Hand-off of design ownership to production team




www.leardon.com                                                                                        © 2011 Leardon Solutions
Discontinuance Phase                                                    TM




            1.    Develop Discontinuance/Rollover Plans
                         Engineering support, technical support, and reverse logistics plan
                         Inventory requirements for repair and support
                         Plan to use parts in follow-on products
            2.    Discontinue Manufacturing and Sales
            3.    Disposition Inventory
            4.    Determine Support Requirements




www.leardon.com                                                                               © 2011 Leardon Solutions

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Leardon Solutions Product Development and Commercialization Lifecycle

  • 2. TM Product Development Life Cycle www.leardon.com © 2011 Leardon Solutions
  • 3. Definition Phase TM 1. Product Alignment with Company Strategy and Roadmap 2. Competitive Analysis Lessons/feedback from existing products in market Analysis of competitor’s product functional performance and features Intellectual Property (IP) Landscape Search and Protection 3. Product Data Sheet/Product Requirements Desired performance, functional, and interface requirements Industrial design requirements Human factors requirements Installation, support, service, and maintenance requirements Qualification, regulatory, safety, and standards compliance requirements Compatibility requirements Packaging, shipping, and labeling requirements 4. Engineering Data Sheet/Product Specifications Translation of the product requirements into engineering specifications 5. Program Management/Product Development Plans Program schedule Program budget Program risk assessment Quality system implementation plans Program priorities: scope, cost, schedule www.leardon.com © 2011 Leardon Solutions
  • 4. TM Definition Readiness Checkpoint 1. Product Development Plan Document Preliminary schedule and budget approved Program priorities approved Strategy, cost, schedule, risks, quality expectations, and product goals aligned 2. Product Data Sheet/Product Requirements Document Document approved and under revision control 3. Engineering Data Sheet/Product Specifications Document Document approved and under revision control www.leardon.com © 2011 Leardon Solutions
  • 5. Feasibility Phase TM 1. Product Architecture Identify functional subsystems in architecture Define interface between functional subsystems Define critical functional parameters of functional subsystems Define interface protocols between all functional engineering disciplines Develop proof-of-concept test beds based on functional subsystems Human factors and industrial design concepts 2. Qualification, Verification, and Regulatory Verification of subsystem functional performance parameters Product qualification, regulatory, and compliance testing requirements County ship-to list impact on qualification 3. Program Management/Product Development Plans Preliminary bill of materials Cost of goods sold analysis Nonrecurring costs (engineering, prototyping, qualification) Prototyping strategy (methods, quantities, packaging, regulatory requirements) Feasibility issue tracking list management Updated program schedule 4. Design Review Review of designs relative to Engineering Data Sheet/Product Specs www.leardon.com © 2011 Leardon Solutions
  • 6. TM Product Feasibility Checkpoint 1. Product Architecture Document Industrial design and human factors documents approved Product architecture and interface document approved Proof-of-concept testbed designs documented 2. Qualification, Verification, and Regulatory Document Plan documented, approved, and under revision control Proof-of-concept testbed performance documented and approved 3. Product Development Plan Document Updated schedule approval based on product feasibility results Program financials and budget reviewed and approved No outstanding issues on feasibility issue tracking list Prototyping plan reviewed and approved 4. Design Review Documentation All design review sessions documented www.leardon.com © 2011 Leardon Solutions
  • 7. Prototype Design Phase TM 1. Detailed Design and Prototype Product design that meets form, fit, and functional requirements Develop packaging design Product design reviews with cross-discipline team Design margin and tolerance analysis for critical parts and assemblies Generate all required design documentation Fabricate quick-turn prototypes to validate integrated functionality Industrial design and human factors 2. Qualification, Verification, and Regulatory Testing of Design Prototypes Develop qualification plan that validates and verifies integrated functionality Execute first phase of hardware, software, and firmware qualification plan Test product under regulatory and compliance testing conditions 3. Supply Chain Strategy Capacity, ramp plan, and product volume forecast Develop production tooling strategy and schedule Assurance of supply analysis for each component and vendor Identify key suppliers and technologies Initiate supplier contracts Develop a distribution strategy Develop a reverse logistics (service and support) strategy 4. Program Management/Product Development Plans Align engineering disciplines to overall product schedule Review intellectual property and file any new IP www.leardon.com Implement a defect tracking system © 2011 Leardon Solutions
  • 8. TM Product Design Checkpoint 1. Product Design Documentation Integrated product design documentation Design reviews sessions documented 2. Qualification, Verification, and Regulatory Document Demonstrated functionality of quick-turn integrated prototypes Updated qualification document 3. Supply Chain Strategy Tooling strategy, assurance of supply, and supplier plan Product forecast and capacity Distribution and reverse logistics plan Key supplier contracts 4. Product Development Plan Document Program schedule, financials, and expenses approved Documented release criteria for ship/no-ship www.leardon.com © 2011 Leardon Solutions
  • 9. Production Prototype Phase TM 1. Production-Ready Design Product design incorporates design-for-manufacturability Production tooling released Production prototypes built using production processes 2. Qualification, Verification, and Regulatory Certification of Production Prototypes Qualify production prototypes using qualification plan Verify product performance meets product specifications Complete regulatory and certification testing and submission to agencies Qualify final package design with in-box materials 3. Production and Manufacturing Production line assembly and test processes designed and implemented Assembly jigs and fixtures designed and fabricated Production processes qualified for volume production 4. Supply Chain Finalize all supplier contracts All vendors qualified and capable of producing expected volumes Distribution and reverse logistics operational plan generated 5. Program Management/Product Development Plans Formal change management and revision control of designs Defect tracking system linked with change management Learning products draft complete and under revision control Costed bill of materials under revision control and cost of goods sold approved www.leardon.com Expense budget and schedule details managed to plan © 2011 Leardon Solutions
  • 10. TM Production Prototype Checkpoint 1. Product Design Documentation Design files updated for volume production design 2. Qualification, Verification, and Regulatory Document Production prototypes meet product specifications (zero no-ship issues) Regulatory approvals and country certifications received 3. Supply Chain and Manufacturing Production able to meet ramp, capacity, and product forecast Production processes documented and approved Supply chain able to meet ramp, capacity, and product forecast 4. Product Development Plan Document Product financials meet profit and revenue goals Product introduction date announced www.leardon.com © 2011 Leardon Solutions
  • 11. Production Ramp Phase TM 1. Production Design Build production products to fill the outbound supply chain Resolve issues and defects that arise during ramp to steady-state volume 2. Qualification, Verification, and Regulatory Compliance Develop on-going qualification and verification plan Execute on-going quality plan with production samples Develop regulatory and certification plans for new regions of distribution 3. Supply Chain and Manufacturing Implementation of distribution strategy Develop contingency plans for supply chain and manufacturing issues 4. Program Management Cost of goods sold under revision control Learning products and product labeling complete www.leardon.com © 2011 Leardon Solutions
  • 12. TM Production Release Checkpoint 1. Production meets demand fulfillment requirements 2. Products shipped with zero “no-ship" issues 3. On-going product qualification yield acceptable product performance 4. All financial product goals are met www.leardon.com © 2011 Leardon Solutions
  • 13. Stable Production Phase TM 1. Stable Production Performance Production line yield and productivity is monitored and stabilized Production line output has reached expected volumes In-factory product issues are resolved quickly Flawless execution of demand fulfillment plans 2. Design Improvements Design improvements fed forward to future products Resolve critical field and customer issues and roll into current production 3. Program Management Product development and management learnings rolled into future programs Hand-off of design ownership to production team www.leardon.com © 2011 Leardon Solutions
  • 14. Discontinuance Phase TM 1. Develop Discontinuance/Rollover Plans Engineering support, technical support, and reverse logistics plan Inventory requirements for repair and support Plan to use parts in follow-on products 2. Discontinue Manufacturing and Sales 3. Disposition Inventory 4. Determine Support Requirements www.leardon.com © 2011 Leardon Solutions