Software Product Management

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Software Product Management

  1. 1. Software Product ManagementRole & Benefits<br />By David Slater, MSSE, PMP<br />1<br />
  2. 2. What is a Product?<br />A good or service which can be bought or sold<br />Anything that can be offered to a market that might satisfy a want or need<br />Has 3 dimensions:<br />Core product – Benefit or core advantage<br />Actual product – Physical characteristics<br />Augmented product – Post-purchasing support and services<br />2<br />
  3. 3. What is Product Management?<br />Activities performed to:<br />Define market needs and product pricing<br />Plan and specify product requirements<br />Review and approve design elements thataffect market acceptance<br />Oversee product quality<br />Promote the product<br />3<br />Marketplace<br />Internal Stakeholders<br />Product Engineering<br />Product Management<br />Customer Support<br />
  4. 4. Product Management Disciplines<br />Product Planning<br />Gather market requirements<br />Define product features<br />Define product roadmap (lifecycle)<br />Produce Market Requirements Document (MRD)<br />Product Marketing<br />Product positioning and pricing<br />Product promotion <br />Product introduction<br />Outbound communications (Marcom)<br />4<br />
  5. 5. Product ManagementDisciplines<br />Product Management<br />Translate contents of MRD into product requirements (functions, features, etc.)<br />Produce Product Requirements Document (PRD)<br />Functions/features<br />Usability requirements<br />Technical requirements<br />Environmental requirements<br />Interaction requirements<br />Constraints<br />Work plans, timelines, milestones<br />Evaluation plan and performance metrics<br />5<br />
  6. 6. Product ManagementDisciplines<br />Product Management<br />Oversee product development schedule<br />Oversee product quality assurance<br />Manage product change requests<br />6<br />Marketplace<br />Internal Stakeholders<br />Product Engineering<br />Product Management<br />Customer Support<br />
  7. 7. Software Product Management<br />Usually combines Product Planning and Product Management disciplines<br />Key duties:<br />Solicit product requirements from all stakeholders<br />Develop product release roadmap<br />Produce software requirements specification<br />Approve product design<br />Manage product scope<br />Insure product quality<br />Authorize product release<br />7<br />Actor2<br />Actor 3<br />Use Case 1<br />Actor1<br />&lt;&lt;Includes&gt;&gt;<br />Use Case 2<br />&lt;&lt;Extends&gt;&gt;<br />Use Case 3<br />
  8. 8. Product Management Benefits<br />Insures product is market-focused<br />Coordinates stakeholder needs and issues<br />Arbitrates competing priorities<br />Provides lifecycle planning<br />Plays the role of “User”<br />Is accountable for product success<br />Market acceptance<br />Profitability<br />Competitiveness<br />Customer satisfaction<br />8<br />
  9. 9. Thank You<br />Software Product Management<br />Role & Benefits<br />9<br />

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