Lean Story Telling, PDD 2017
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This document outlines Nicolas Vérité's workshop on storytelling and communication. The workshop aims to help participants shape messages by learning different storytelling techniques. It will cover developing stories from lightweight to fully formed narratives. Participants will practice applying a "TopSol Playbook" framework to structure problems, solutions, benefits and other elements of a story. The session involves lectures, practice exercises, and a retrospective to discuss lessons learned and how participants will use the new skills.
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Lean Story Telling, PDD 2017
- 1. www.erlang-solutions.com Lean Story Telling Nicolas Vérité How to shape a message for better communication (TopSol Playbook) Day 1, Tuesday 28th Nov 11:00-13:30 Room D
- 2. www.erlang-solutions.com Who am I? Nicolas Vérité (Nÿco) @nyconyco nicolasverite Product Owner for MongooseIM (by Erlang Solutions) Writer & President @ LinuxFr.org Meetups @ Lean Startup Experience Workshops & serious games designer nicolas.verite@erlang-solutions.com
- 3. www.erlang-solutions.com Who are you? Name Role Why this workshop
- 4. www.erlang-solutions.com Live sharing? Pics & Text ▸ Twitter ▸ LinkedIn ▸ Google+ ▸ Facebook ▸ Instagram ▸ ...
- 6. www.erlang-solutions.com Learning objectives 1. Shape a lightweight and minimalist story, to a fully developed narrative 2. Learn by listening, visualizing, doing, and sharing impressions and experience 3. Reboot your own message, by using a flexible articulation 4. Learn from the crowd with a large variety of useful cases
- 9. www.erlang-solutions.com Shu Ha Ri Learn the rules Bend the rules Break the rules
- 19. www.erlang-solutions.com That was story telling
- 20. www.erlang-solutions.com TopSol Playbook Playbook: humble, simple, serious game TopSol: To - P - Sol to: target P problem Sol solution Recipes, with ingredients, flexible, with options
- 21. www.erlang-solutions.com Managing expectations NOPE Once upon a time Novel, screenwriting Elevator/investor pitch YISS Business Products & services Intra and inter-team
- 23. www.erlang-solutions.com Basic TopSol Playbook 1/5 Target: who is your solution for? What types of roles, what personas/profiles? Problem: what is their most painful issue? Spend MOAR time here! Not the lack of your solution! Solution: your solution. Spend LESS time here!
- 24. www.erlang-solutions.com Expanded TopSol Playbook 2/5 Target: who is your solution for? What types of roles, what personas/profiles? Empathy: what do they see, hear, feel everyday? Walk in their shoes Problem: what is their most painful issue? Spend MOAR time here! Not the lack of your solution! Consequences: impact of the problem on their everyday life Solution: your solution. Spend LESS time here! Benefits: better, stronger, fast (facts and figures?)
- 25. www.erlang-solutions.com Full TopSol Playbook 3/5 Context: in what environment do they evolve? What is their history, geolocation, vertical/industry? Target: who is your solution for? What types of roles, what personas/profiles? Empathy: what do they see, hear, feel everyday? Walk in their shoes Problem: what is their most painful issue? Spend MOAR time here! Not the lack of your solution! Consequences: impact of the problem on their everyday life Solution: your solution. Spend LESS time here! Benefits: better, stronger, fast (facts and figures?) Why: what do you do to change the world?
- 26. www.erlang-solutions.com Shrink TopSol Playbook 4/5 Remove everything Keep only the necessary One sentence (Unique) Value Proposition The MVP of a message Extremely difficult
- 27. www.erlang-solutions.com Wat? TopSol Playbook 5/5 Repeat some elements Remove some elements Add some elements Re-order Reinforce with visuals Strengthen with body language Add your magic
- 28. www.erlang-solutions.com Inspirations Monomyth, the hero’s journey The Golden Circle, Simon Sinek Lean Canvas, Ash Maurya
- 30. www.erlang-solutions.com Let’s practice A4 paper Sticky notes 5 steps
- 31. www.erlang-solutions.com Retrospective What I hated, disliked What I suggest to improve, change What I liked, loved What I have learnt How I will you use Story Telling from tomorrow on
- 32. www.erlang-solutions.com Homework Apply and teach Test and adapt Feedback and break
- 33. www.erlang-solutions.com Learning objectives 1. Shape a lightweight and minimalist story, to a fully developed narrative 2. Learn by listening, visualizing, doing, and sharing impressions and experience 3. Reboot your own message, by using a flexible articulation 4. Learn from the crowd with a large variety of useful cases