Scarabée story telling
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Scarabée story telling, School of PO, shuhari, visual-auditory-kinesthetic, GIVEN-WHEN-THEN, TopSol Playbook
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Scarabée story telling
- 1. Scarabée Story Telling TopSol Playbook School of PO, 18 Oct 2017, Nicolas Vérité @nyconyco
- 2. Nicolas “Nÿco” Vérité Product Owner @ MongooseIM Writer & President @ LinuxFr.org Meetups @ Lean Startup Experience Workshop & serious games designer
- 3. Shuhari Visual & auditory transmission Kinesthetic transition Transcendantal thinking Visual Auditory Kinesthetic LEARN
- 5. The life of a PO
- 7. Gherkin GIVEN <context> WHEN <action> THEN <expected result> BUT <unexpected result>
- 8. <noname> IN ORDER TO <receive benefit/value> AS A <persona> I WANT <goal/desire>
- 11. TopSol Playbook Recipes, with ingredients, flexible, with options Playbook: humble, simple, serious game TopSol: To - P - Sol to: target P problem Sol solution
- 12. Managing expectations Once upon a time Novel Screenwriting Elevator pitch, investor pitch Products & services, marketing, sales, technical teams Organisations, customer service, intra/inter-team
- 14. Basic playbook ● Target ● Problem ● Solution
- 15. Basic playbook ● Target: who is your solution for? What types of roles, what personas/profiles? ● Problem: what is their most painful issue? Spend MOAR time here!Not the lack of your solution! ● Solution: your solution. Spend LESS time here!
- 16. Basic playbook ● Target ● Problem ● Solution
- 17. Expanded playbook ● Target ● Empathy ● Problem ● Consequences ● Solution
- 18. Expanded playbook ● Empathy: what do they see, hear, feel everyday? Walk in their shoes ● Consequences: impact of the problem on their everyday life ● Benefits: better, stronger, fast (facts
- 19. Expanded playbook ● Target ● Empathy ● Problem ● Consequences ● Solution
- 20. Full playbook ● Context ● Target ● Empathy ● Problem ● Consequences ● Solution
- 21. Full playbook ● Context: in what environment do they evolve? What is their history, geolocation, vertical/industry?
- 22. Full playbook ● Context ● Target ● Empathy ● Problem ● Consequences ● Solution
- 23. What else? Shrink to value prop Mix & match Repeat some elements Re-order Reinforce with visuals Strengthen with body language Add your magic
- 24. Inspirations? Monomyth, the hero’s journey The Golden Circle, Simon Sinek Lean Canvas, Ash Maurya
- 25. Usage? Agile: epics, themes Lean Startup: hypothesis, build-measure-learn Design: user research, ideation Marketing: communication, spreading awareness Sales: compelling story
- 26. Let’s practice!
- 27. Your turn: Basic playbook ● Target: who is your solution for? What types of roles, what personas/profiles? ● Problem: what is their most painful issue? Spend MOAR time here!Not the lack of your solution! ● Solution: your solution. Spend LESS time here!
- 28. Your turn: Expanded playbook ● Empathy: what do they see, hear, feel eveyday? Walk in their shoes ● Consequences: impact of the problem on their everyday life ● Benefits: better, stronger, fast (facts
- 29. Your turn: Full playbook ● Context: in what environment do they evolve? What is their history, geolocation, vertical/industry?
- 30. Transcendance Mad, Sad, Glad ● What I hated, disliked ● What I suggest to improve ● What I liked, loved What did I learn tonight? How will you use Story Telling from tomorrow on?
- 32. Merci
Editor's Notes
- Merci à School of PO, merci à Dragos, merci à vous toutes et tous ! ;-) https://www.meetup.com/fr-FR/preview/School_of_PO/events/243974023
- Who I am, what I do: I do product (in relations with tech, sales, marketing, management), news writer for open source website, lean startup promotion, and I design workshops & serious games => this is the slide I was told to put, in order to “underline my legitimacy” ;-)
- Shuhari, from japanese martial arts, "first learn, then detach, and finally transcend": * shu: traditional wisdom - learning fundamentals, techniques, heuristics, proverbs * ha: breaking with tradition - detachment from the illusions of self * ri: transcendence - there are no techniques or proverbs, all moves are natural, becoming one with spirit alone without clinging to forms; transcending the physical This workshop articulates around the three learning styles: * Visual: pictures, symbols * Auditory: listening, reading * Kinesthetic: do, practice
- Selfie! ;-)
- The PO deals with: Scrum Master, product team, sales, marketing, management, accounting, shareholders, lawyers… AAAAAND customers and users! Quite a complex world to be in middle of, isn’t it?
- That’s a very common schema that allows to somehow structure the complexity.
- So you use GIVEN-WHEN-THEN, huh? But… that is just describing a transition between one state and another…
- So you add this blurry language, on top of GIVEN-WHEN-THEN, in your user stories? With more stuff and stuff and stuff, like Acceptance Criteria or Conditions of Satisfaction, story points through planning poker, etc.
- It all becomes this. You put humans into cells.
- Enter story telling! ;-) (please note the “TAAADAAA” effect, and the switch to a white background, in order to flash and “wake up”)
- Here is the name and my little technique.
- No, with TopSol Playbook, you will no write planetary successes, whether that’s a movie or a novel… Also, forget about the elevator pitch, it is very academic, you will find plenty of resources for this.
- There is three stages in building a story with TopSol Playbook. Aim High, Start Small, and Keep Going
- This is the most basic articulation. Remove one, and you end up having an incomplete story.
- People spend LOTS of time on their solution. Indeed they have put so much energy and heart… But you need a setup in order to make it the right solution. So please calm down with the solution. Spend more time and effort in the target and the problem (which is veeery difficult to express).
- Just a transition slide...
- Just a transition slide...
- Yes, target is the persona, empathy is the empathy map. Even a non-exhaustive one helps a lot. Empathy is important to generate and trigger an emotional connection of the audience to the story. Problem is difficult to express, so telling the consequences of the problem on the target, this helps a lot. Like wise, telling the solution in a few words, it only rings bell to domain experts. So express the benefits of your solution: cheaper, faster, nicer, whatev-er.
- Just a transition slide...
- Just a transition slide...
- The context introduces the target, which introduces empathy, which introduces the problem, etc. The why represents your contribution to the world, your legacy when you’re dead, what you do to make the world a better place. Something BIG! It is widely argued that the why should be at the beginning. Test your story repeatedly, and consequently invalidate or confirm. We’ll get back to this.
- So here is the full TopSol Playbook.
- https://en.wikipedia.org/wiki/Hero%27s_journey https://www.ted.com/talks/simon_sinek_how_great_leaders_inspire_action https://leanstack.com/is-one-page-business-model
- Maybe not for user stories in agile context... Allows you to pitch and pitch and pitch, almost cost-free and effort-less. Continuously testing the story to many audiences (1 person to 10.000) is key to get a feeling/understanding if it “works” as expected. Of course feedback helps, once you have spoken, shut up and listen (ask questions to precise, repeat/paraphrase to check your understanding). All my blog posts today are written with this articulation. I suggest and encourage people to use it, I do not push if people are not trained or do not “feel it”. Any other story telling technique works, this one is LEAN and AGILE, not generic, dedicated to the workplace and business context.
- Enough visual and auditory content sent to your brains by the speaker. Your turn to do/make. In this stage you will apply the rule, strictly, or not, it’s your choice. But please do learn.
- Take an A4 piece of paper, place three sticky notes vertically, in the middle center. These are you Target Problem Solution articulation.
- Place three more sticky notes, right of the Target Problem Solution articulation.
- Place two more sticky notes: top-left, bottom-left.
- Enjoyed the practicing? Now let’s discuss.
- Another selfie? That would make a “before” vs “after”.