Visual adventure story of an accidental side-product

•

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1) The document describes the journey of the MongooseIM team at Erlang Solutions in developing their instant messaging platform as an unexpected side product. 2) They started with issues around technical complexity and lack of steering, which they addressed through workshops to define a vision and roadmap. 3) The team then applied agile methodologies like Scrum and Kanban along with a focus on customer centricity to transform into a professional product organization and improve based on feedback. 4) A variety of challenges and solutions are presented as part of the team's journey from an unknown start to a current known state, with opportunities for future exploration.

Leadership & Management

www.erlang-solutions.com
Visual adventure
Story
of an Accidental
Side-Product
Nicolas Vérité
Product Owner of MongooseIM
nicolas.verite@erlang-solutions.com
@nyconyco @MongooseIM live tweet #LSD17

www.erlang-solutions.com
Company? Erlang Solutions
Product?
DemoSide-product?
MongooseIM platform
What the team has learnt on an unexpected journey
to an unknown destination through short cycles

www.erlang-solutions.com
Context
2y 1y now ?

www.erlang-solutions.com
Fun()
SCALABLE
ROBUST

www.erlang-solutions.com
Workforce
London (Headquarters)
Krakow (MongooseIM)
Paris (alone…)
Stockholm
Budapest
Berlin
Buenos Aires
San Francisco
130employees on Erlang Solutions
15employees on MongooseIM

www.erlang-solutions.com
IM? Instant Messaging
Chat
(Instant) Messaging
Conversational interfaces
Voice
Social network
Humans & robots
(IoT)

www.erlang-solutions.com
PLATFORM
+ { RESTful API }
Services

www.erlang-solutions.com
6 x 6 =
36
15 x 15 =
225
60 x 60 =
3600
Network effect, pirate metrics
Acquisition
Activation
Retention
Revenue
Referral

www.erlang-solutions.com
Problem: technicity

www.erlang-solutions.com
?
Problem: steering

www.erlang-solutions.com
Solution: 3 workshops!

www.erlang-solutions.com
Strengths Weaknesses
Opportunities Threats
Workshop 1: SWOT

www.erlang-solutions.com
Workshop 2: QSOS
QSOS: qualification and selection of open source software

www.erlang-solutions.com
Workshop 3: brainstorm

www.erlang-solutions.com
Outcome: vision, roadmap

www.erlang-solutions.com
Problem: transform

www.erlang-solutions.com
Product
Backlog
Sprint
Backlog
Sprint
Dailies
Review
Demo
Potentially
shippable
product
increment
Solution: Scrum

www.erlang-solutions.com
Problem: unprofessional

www.erlang-solutions.com
Solution: structure, timeboxing, planning, rehearsal

www.erlang-solutions.com
Problem: variable

www.erlang-solutions.com
Backlog To do In progress Done
Principles:
● Visualise
● Flow
● Pull
● Swarm
● Limits
● Classes of services
Solution: kanban

www.erlang-solutions.com
ProductTech
Learning: product-centricity

www.erlang-solutions.com
Problem: complexity

www.erlang-solutions.com
Solution: triage, visualisation

www.erlang-solutions.com
Context
● Target
○ Empathy
● Problem
○ Consequences
● Solution
○ Benefits
Why
Solution: story telling

www.erlang-solutions.com
Product CustomerTech
Learning: customer-centricity

www.erlang-solutions.com
“Too” “Only”
Problem: feedback change

www.erlang-solutions.com
Sales
Marketing
Solution: marketing+sales content

www.erlang-solutions.com
Problem: feedback ups and downs

www.erlang-solutions.com
Rating
Mad/Sad/Glad
Live webinar:
Post-mortem:
Solution: feedback factory

www.erlang-solutions.com
Problem: missing

www.erlang-solutions.com
KB
Solution: recording, archiving

www.erlang-solutions.com
??
Problem: but… what is it for?
?

www.erlang-solutions.com
Solution: external guests

www.erlang-solutions.com
Trials, quests, temptations
Ordinary world
Monomyth
Hero’s journey
Unknown
Known
Departure
Initiation
Return
Descent into the underworld
Refusal
Crossing the threshold
Call of the adventure
Road back, master of two worlds
Return threshold
Freedom, knowledge, wisdom
The innermost cave

www.erlang-solutions.com
Our journey
Technicity & Steering
Workshops, vision, roadmap
Transform into product
Scrum, demo
Unprofessional
Timeboxing, rehearsal
Variable
Technical software
Product-centricity
Unknown
Complexity
Triage, visualisation Complexity (“too”->”only”)
Story telling
Kanban
Marketing + sales content
Feedback ups & downs
Customer-centricity
Feedback factory
Missing
Recording, archiving
Knowledge base
But… what is it for?
External guests
Clarity
Known
Departure
Initiation
Return

www.erlang-solutions.com
Unknown
Known
Unknown
Known
Unknown
Known
Unknown
Known
Trilogy?
Online meetup?
Open demo?
Coopetitors?
Think tank?

www.erlang-solutions.com
Destination
Cycle
Learn
Team

www.erlang-solutions.com
A question
What team adventure
are you living?

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Visual adventure story of an accidental side-product

1. www.erlang-solutions.com Visual adventure Story of an Accidental Side-Product Nicolas Vérité Product Owner of MongooseIM nicolas.verite@erlang-solutions.com @nyconyco @MongooseIM live tweet #LSD17

2. www.erlang-solutions.com Selfie?

3. www.erlang-solutions.com Company? Erlang Solutions Product? DemoSide-product? MongooseIM platform What the team has learnt on an unexpected journey to an unknown destination through short cycles

4. www.erlang-solutions.com Context 2y 1y now ?

5. www.erlang-solutions.com Context 2y 1y now ?

6. www.erlang-solutions.com Fun() SCALABLE ROBUST

7. www.erlang-solutions.com Workforce London (Headquarters) Krakow (MongooseIM) Paris (alone…) Stockholm Budapest Berlin Buenos Aires San Francisco 130employees on Erlang Solutions 15employees on MongooseIM

8. www.erlang-solutions.com

9. www.erlang-solutions.com

10. www.erlang-solutions.com IM? Instant Messaging Chat (Instant) Messaging Conversational interfaces Voice Social network Humans & robots (IoT)

11. www.erlang-solutions.com PLATFORM + { RESTful API } Services

12. www.erlang-solutions.com 6 x 6 = 36 15 x 15 = 225 60 x 60 = 3600 Network effect, pirate metrics Acquisition Activation Retention Revenue Referral

13. www.erlang-solutions.com Context 2y 1y now ?

14. www.erlang-solutions.com

15. www.erlang-solutions.com

16. www.erlang-solutions.com Problem: technicity

17. www.erlang-solutions.com ? Problem: steering

18. www.erlang-solutions.com

19. www.erlang-solutions.com

20. www.erlang-solutions.com

21. www.erlang-solutions.com Solution: 3 workshops!

22. www.erlang-solutions.com Strengths Weaknesses Opportunities Threats Workshop 1: SWOT

23. www.erlang-solutions.com Workshop 2: QSOS QSOS: qualification and selection of open source software

24. www.erlang-solutions.com Workshop 3: brainstorm

25. www.erlang-solutions.com Outcome: vision, roadmap

26. www.erlang-solutions.com Context 2y 1y now ?

27. www.erlang-solutions.com Problem: transform

28. www.erlang-solutions.com Product Backlog Sprint Backlog Sprint Dailies Review Demo Potentially shippable product increment Solution: Scrum

29. www.erlang-solutions.com

30. www.erlang-solutions.com Problem: unprofessional

31. www.erlang-solutions.com Solution: structure, timeboxing, planning, rehearsal

32. www.erlang-solutions.com Problem: variable

33. www.erlang-solutions.com Backlog To do In progress Done Principles: ● Visualise ● Flow ● Pull ● Swarm ● Limits ● Classes of services Solution: kanban

34. www.erlang-solutions.com

35. www.erlang-solutions.com ProductTech Learning: product-centricity

36. www.erlang-solutions.com Context 2y 1y now ?

37. www.erlang-solutions.com Problem: complexity

38. www.erlang-solutions.com Solution: triage, visualisation

39. www.erlang-solutions.com Context ● Target ○ Empathy ● Problem ○ Consequences ● Solution ○ Benefits Why Solution: story telling

40. www.erlang-solutions.com Product CustomerTech Learning: customer-centricity

41. www.erlang-solutions.com

42. www.erlang-solutions.com Context 2y 1y now ?

43. www.erlang-solutions.com “Too” “Only” Problem: feedback change

44. www.erlang-solutions.com Sales Marketing Solution: marketing+sales content

45. www.erlang-solutions.com

46. www.erlang-solutions.com Context 2y 1y now ?

47. www.erlang-solutions.com Problem: feedback ups and downs

48. www.erlang-solutions.com Rating Mad/Sad/Glad Live webinar: Post-mortem: Solution: feedback factory

49. www.erlang-solutions.com Problem: missing

50. www.erlang-solutions.com KB Solution: recording, archiving

51. www.erlang-solutions.com Context 2y 1y now ?

52. www.erlang-solutions.com ?? Problem: but… what is it for? ?

53. www.erlang-solutions.com Solution: external guests

54. www.erlang-solutions.com

55. www.erlang-solutions.com Context 2y 1y now ?

56. www.erlang-solutions.com The End (?)

57. www.erlang-solutions.com Trials, quests, temptations Ordinary world Monomyth Hero’s journey Unknown Known Departure Initiation Return Descent into the underworld Refusal Crossing the threshold Call of the adventure Road back, master of two worlds Return threshold Freedom, knowledge, wisdom The innermost cave

58. www.erlang-solutions.com Our journey Technicity & Steering Workshops, vision, roadmap Transform into product Scrum, demo Unprofessional Timeboxing, rehearsal Variable Technical software Product-centricity Unknown Complexity Triage, visualisation Complexity (“too”->”only”) Story telling Kanban Marketing + sales content Feedback ups & downs Customer-centricity Feedback factory Missing Recording, archiving Knowledge base But… what is it for? External guests Clarity Known Departure Initiation Return

59. www.erlang-solutions.com Unknown Known Unknown Known Unknown Known Unknown Known Trilogy? Online meetup? Open demo? Coopetitors? Think tank?

60. www.erlang-solutions.com Destination Cycle Learn Team

61. www.erlang-solutions.com A question What team adventure are you living?

62. www.erlang-solutions.com Selfie?

Visual adventure story of an accidental side-product

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