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![LEAN STARTUPS BIG IDEA #2
“The vast majority of
successful [startups]
abandoned their initial plans
and learned what would and
would not work in the market.”
-Clayton Christensen, The Innovator’s Dilemma
Thanks to Brant Cooper & Patrick Vlaskovits for this content
LEANSTARTUPMACHI](https://image.slidesharecdn.com/leanstartupintro-121004120048-phpapp02/85/Lean-startup-intro-7-320.jpg)
Uploaded byJefrey Bulla
Lean startup intro
The document discusses the reasons behind startup failures and successes, highlighting that most fail due to lack of market demand rather than product building issues. It emphasizes the importance of learning from initial plans and iterating based on market feedback, as outlined by figures like Steve Blank and Clayton Christensen. Key practices include questioning assumptions, engaging with potential customers through various methods, and focusing on Minimum Viable Products (MVPs) for effective experimentation.
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Lean startup intro
- 1. SOMETHING IS FUNDAMENTALLY WRONG LEANSTARTUPMACHI
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- 4. WHY DO STARTUPSFAIL? LEANSTARTUPMACHI
- 5. LEAN STARTUPS BIGIDEA #1 The vast majority of startups fail NOT because they couldn’t build a product... but because no one wanted the product. One of Steve Blank’s (many) Big Ideas from The Four Steps to the Epiphany Thanks to Brant Cooper & Patrick Vlaskovits for this content LEANSTARTUPMACHIN
- 6. WHY DO STARTUPSSUCCEED? LEANSTARTUPMACH
- 7. LEAN STARTUPS BIGIDEA #2 “The vast majority of successful [startups] abandoned their initial plans and learned what would and would not work in the market.” -Clayton Christensen, The Innovator’s Dilemma Thanks to Brant Cooper & Patrick Vlaskovits for this content LEANSTARTUPMACHI
- 8. FAILURE THE SECRETTO SUCCESS LEANSTARTUPMACHI
- 9. LEAN STARTUP PHILOSOPHY 1. Question your assumptions 2. Get out of the building 3. Do it again based on what you learned. (Iterate) Thanks to Brant Cooper & Patrick Vlaskovits for this content LEANSTARTUPMACHI
- 10. GETTING OUT OF THEBUILDING IS HARD! *Find your target market: Interview strangers on street Surveys Facebook Ads Craigslist LinkedIn Phone Calls Shopping Mall (Guerilla CustDev) Thanks to Brant Cooper & Patrick Vlaskovits for this content LEANSTARTUPMACHI
- 11. WHAT’S AN MVP? LEANSTARTUPMACHI
- 12. MVP = EXPERIMENT LEANSTARTUPMACHI
- 13. WHAT IS CUSTOMER VALIDATION? LEANSTARTUPMACHI
- 14. Types of currency •$$$ •LOI •Emails •Time and attention •Saliva
- 15. LSM & LeanStartup Loop
- 16. Objetivos del día •3 experimentos MVP=MVE •>20 clientes por experimento •Presentación ante mentores 7PM Documentar experimentos en imágenes para incluir en presentación final