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SOMETHING IS
FUNDAMENTALLY
   WRONG


                LEANSTARTUPMACHI
LEANSTARTUPMACHINE
LEANSTARTUPMACHINE
WHY DO STARTUPS FAIL?




                        LEANSTARTUPMACHI
LEAN STARTUPS BIG IDEA #1

    The vast majority of startups fail
      NOT because they couldn’t
           build a product...

 but because no one wanted the product.

        One of Steve Blank’s (many) Big Ideas
        from The Four Steps to the Epiphany




        Thanks to Brant Cooper & Patrick Vlaskovits for this content

                                                                       LEANSTARTUPMACHIN
WHY DO STARTUPS SUCCEED?




                      LEANSTARTUPMACH
LEAN STARTUPS BIG IDEA #2

         “The vast majority of
         successful [startups]
      abandoned their initial plans

     and learned what would and
    would not work in the market.”

    -Clayton Christensen, The Innovator’s Dilemma




         Thanks to Brant Cooper & Patrick Vlaskovits for this content

                                                                        LEANSTARTUPMACHI
FAILURE
 THE SECRET TO SUCCESS




                         LEANSTARTUPMACHI
LEAN STARTUP PHILOSOPHY

   1.    Question your assumptions

   2.    Get out of the building

   3.    Do it again based on
         what you learned. (Iterate)




        Thanks to Brant Cooper & Patrick Vlaskovits for this content

                                                                       LEANSTARTUPMACHI
GETTING OUT OF
THE BUILDING                   IS HARD!
      *Find your target market:
       Interview strangers on street
       Surveys
       Facebook Ads
       Craigslist
       LinkedIn
       Phone Calls
       Shopping Mall (Guerilla CustDev)




       Thanks to Brant Cooper & Patrick Vlaskovits for this content

                                                                      LEANSTARTUPMACHI
WHAT’S AN MVP?




                 LEANSTARTUPMACHI
MVP = EXPERIMENT




                   LEANSTARTUPMACHI
WHAT IS
CUSTOMER VALIDATION?




                       LEANSTARTUPMACHI
Types of currency

 •$$$
 •LOI
 •Emails
 •Time and attention
 •Saliva
LSM & Lean Startup
      Loop
Objetivos del día



  •3 experimentos MVP=MVE
  •>20 clientes por experimento
  •Presentación ante mentores 7PM

Documentar experimentos en imágenes para
      incluir en presentación final

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Lean startup intro

  • 1. SOMETHING IS FUNDAMENTALLY WRONG LEANSTARTUPMACHI
  • 4. WHY DO STARTUPS FAIL? LEANSTARTUPMACHI
  • 5. LEAN STARTUPS BIG IDEA #1 The vast majority of startups fail NOT because they couldn’t build a product... but because no one wanted the product. One of Steve Blank’s (many) Big Ideas from The Four Steps to the Epiphany Thanks to Brant Cooper & Patrick Vlaskovits for this content LEANSTARTUPMACHIN
  • 6. WHY DO STARTUPS SUCCEED? LEANSTARTUPMACH
  • 7. LEAN STARTUPS BIG IDEA #2 “The vast majority of successful [startups] abandoned their initial plans and learned what would and would not work in the market.” -Clayton Christensen, The Innovator’s Dilemma Thanks to Brant Cooper & Patrick Vlaskovits for this content LEANSTARTUPMACHI
  • 8. FAILURE THE SECRET TO SUCCESS LEANSTARTUPMACHI
  • 9. LEAN STARTUP PHILOSOPHY 1. Question your assumptions 2. Get out of the building 3. Do it again based on what you learned. (Iterate) Thanks to Brant Cooper & Patrick Vlaskovits for this content LEANSTARTUPMACHI
  • 10. GETTING OUT OF THE BUILDING IS HARD! *Find your target market: Interview strangers on street Surveys Facebook Ads Craigslist LinkedIn Phone Calls Shopping Mall (Guerilla CustDev) Thanks to Brant Cooper & Patrick Vlaskovits for this content LEANSTARTUPMACHI
  • 11. WHAT’S AN MVP? LEANSTARTUPMACHI
  • 12. MVP = EXPERIMENT LEANSTARTUPMACHI
  • 13. WHAT IS CUSTOMER VALIDATION? LEANSTARTUPMACHI
  • 14. Types of currency •$$$ •LOI •Emails •Time and attention •Saliva
  • 15. LSM & Lean Startup Loop
  • 16. Objetivos del día •3 experimentos MVP=MVE •>20 clientes por experimento •Presentación ante mentores 7PM Documentar experimentos en imágenes para incluir en presentación final

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