The document discusses the importance of entrepreneurship and outlines the typical journey of an entrepreneur, including idea validation, design thinking, and investor pitching. It emphasizes the characteristics and skills required for entrepreneurs, start-up funding processes, and available support systems such as incubators and co-working spaces. Additionally, it provides insights into the challenges and strategies for growing a successful start-up in today's innovation-driven ecosystem.

1. Innovation and Start-Ups Ecosystem Enablers
Dr. Rajesh H. Kulkarni

3.  https://www.youtube.com/watch?v=vTZ7N53M1bs
 https://www.youtube.com/watch?v=kD5dRBh-6Lg
https://www.bleetech.in/

4.  Why entrepreneurship is important career choice and why it is needed
now?
 Typical journey of an entrepreneur and framework to help in this journey
– Characteristics of Entrepreneur
– Idea Validation
– Design Thinking
– Investor Pitch
 Practical Approach of starting your own enterprise (start-up)
– Co-Working spaces and Incubation Centers
– Characteristics of Start-ups and founders
– Expectations of an angel investor
– Funding agencies
– Legal and regulatory Procedures for registration
 Journey of start-up (Ignisnova) – case study.
Learning Outcomes

5.  entrepreneurs: [ ahn-truh-pruh-nur, -noo r]
– noun: one who organizes, manages, and assumes the risks of a
business or enterprise
 Intrapreneurs: [ in-truh-pruh-nur, -noo r]
– noun: an employee of a large corporation who is given freedom and
financial support to create new products, services, systems, etc., and
does not have to follow the corporation's usual routines or protocols. Or
entrepreneurs within existing organization
 Innopreneurs: [ in-noh-pruh-nur, -noo r]
– Noun: Innovative disruptive entrepreneurs
Entrepreneurs / Intrapreneurs / Innopreneurs

6.  Entrepreneurs will be tasked with finding the solution, for eg:-
– Healthcare (how, where and what of vaccine)
 How vaccine will be manufactured and delivered in mass scale?
– Finance and economy (New models / new ways)
 What will be financial disruptive innovations which will help quick
recovery?
– Logistics, transport, tourism
 How will have efficient transportation considering social distancing
Why Entrepreneurship matters now than ever?

7.  Entrepreneurs are not born, but are trained, groomed, motivated and mentored –
David Mccleland
Characteristics of an Entrepreneur
Traits
 Need for achievements
 Autonomy
 Risk taking / Managing Risk
 Creative innovation
 Drive and determination
 Belief in oneself
http://www.get2test.net/get2test.html
Competency
 Initiative
 Effective
 Planning
 Influence others
 Empathy
 Motivation comes from
– Personal characteristics
– Environment
– Business Idea
 Entry Barriers
– Attitude
– Desire to wait
– Lack of confidence
– Approval of family

8. Journey of a Start-Up
IIC
Source – Sunshot Incubators

9. Product Development Process

10. Idea Validation
 Validation . (n) – the process of gathering evidence and learnings around
business ideas through experimentation and user testing, in order to make faster,
informed, de-risked decisions
Source – Board of innovation

11. Validation – Step by Step
Source – Board of innovation
Assumption: something you believe to be true without evidence to back it up
Hypothesis: Educated guess about what you expect in given experiment

12. Validation – Definition of Problem Statement
Source – Board of innovation

13. Design Thinking – Double Diamond
Source – Kayla Hefferman

14. POC / Prototype / Pilot / Production

15. Business Model Canvas
Source – Business model foundry

16. https://ipindia.gov.in/

17. https://ipindia.gov.in/SIPP.htm

18. https://ipindia.gov.in/SIPP.htm
A.Documents required
1. Incorporation Certificate
2. LLP Agreement ( in case of LLP)
3. Designated Partner's/Director's details ( in attached excel below)
4. scan of signed & stamped Authorisation letter on LLP/Co's
letterhead ( format attached below)
B.Questions
1. What problem startups are solving ?
2. How does a startup propose to solve the problem?
3. What is the uniqueness of your solution ?
4. How does your startup generate revenue ?
5. Brief note about the nature of business highlighting how it is
working towards innovation,development or improvement of
products or processes or services
6. Logo & tagline of Company
7. Photos of product

19. https://dpiit.gov.in/

20. https://www.startupindia.gov.in/

21.  Elevator Pitch
– A quick one liner summary that combines your vision / product and mission of
your company
– Short and memorable
– Relatable
 Momentum / Traction / Expertise your key numbers
– Founders achievements
– Press / awards / pilots
 Market Opportunities
– Size of market / Customer base
 Problem and Current Solutions
– What need you fulfill
– Other solutions
Essentials of Investor Pitch

22.  Your current solution
– Features of your product or service
 Business model
– Canvas
– Key revenue streams
 Market Approach and strategy
– How you grow your business
 Team and Key stake holders
– Investors / advisors / mentors
 Financials
 Competitions
 Your ask !!!!  How much you want?
– Roadmap of spend
Essentials of Investor Pitch

23. Take a look at these pics…

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25. Take a look at these pics…

26. Take a look at these pics…

27. Take a look at these pics…

28. Take a look at these pics…

29. Take a look at these pics…

30.  High-speed internet, photo-scanning, conference rooms pay per use
plans.
 Ideal for small teams that need 24*7 access
 Dynamic seat allocation system ideal for freelancers and entrepreneurs
 Networking events and wellness sessions that are a regular feature to
boost motivation and enhance creativity
 Eg: Wework, innov8, 91springboard, Ignition
Coworking Spaces

31.  Support for business development
 Initial growth funds, network and linkages
 lab facilities, mentoring and advisory support
 Speedup the growth and success
 IIT Mumbai & Delhi, T-TBI Kerala, Ignition Incubation Center
Incubation Center

32. Ecosystem – from idea to reality or from concept to
product
 Support for business development
Initial growth funds, network and linkages
lab facilities, mentoring and advisory support
Speedup the growth and success
IIT Mumbai & Delhi, T-TBI Kerala, Ignition
Incubation Center
Incubation Center

33. responsibility is 10 times more
all decisions your responsibility
committed to the problem statement
You should be convinced to your problem statement
It should personally affect you
Characteristics of Start-up Entrepreneur (before…)

34. get some exposure, training, internship
Work if possible, in a start-up
Work under bosses with varied exposure
Grab any work allotted
Be flexible
Stay late, gel well with the team
Characteristics of Start-up Entrepreneur (before…)

35. Enthusiasm  Always appear upbeat
if you get down the entire start-up gets affected
People will get affected by your appearance.
Your behaviour impacts everyone, Always stay
positive
Characteristics of Start-up Entrepreneur (after…)

36. Support system- people with experience
update them about your activity
Mock sessions for pitching, client talk
Bring industry guests, Brainstorm
Characteristics of Start-up Entrepreneur (after…)

37. Idea versus execution- idea -20-25%, execution-75-
80%
processes are the key to success
Pricing plan, prototype, POC - ready
Differentiating factor of Start-up with any other
business is scalability
Vision of the start-up should be grand
The Success Mantra…

38. scaling up or growing differentiator is process
orientation
process orientation is the most boring part in the
start-up journey but the most important
Persistence- how well you deal the mundane tasks
which are not so exciting
It is not so exciting to run the business
The Success Mantra…

39. Replicate- chain of restaurants challenges are
different from one restaurant
Iteration/pivoting/agility- improvise on model
continuously
Persistence- how well you deal the mundane tasks
which are not so exciting
The Success Mantra…

40. Angel investor can also be your guide
Find someone who understands you and your
product
Gradually he gets committed to your product and
start-up journey
You are growing the product. Don’t go for high
funding initially from investors
Angel Investors..

41. At the beginning stage  get money from anywhere
w/o valuation
First Round (Internal)  Mostly by founders
External Rounds  Friends and Family (upto 50L)
Investor round 
–Angel Investors (50L – 3Cr)
–VCs (3Cr – 10Cr)
Raising Funds

42.  Don’t worry about profits.. But about the revenue (in the
beginning)
– All startups in the beginning are loss making- oyo, flipkart,
paytm, amazon
– mcdonalds-1997 was loss making for 18 years- first time
profit in 2018
 Try to be Self sustainable model
 How startup get valued so much
– Intrinsic value,
– scalability
Raising Funds

43.  Pitch
 Follow –ups (multiple)
 Valuation and negotiation
 Terms Sheet
 Legal and financial due diligence
 Agreements (Share holder agreement)
 Money In The Bank (MITB)!
Typical Steps in getting investments

44. Before 2017: 5 years, < 25 crores, Innovate
After 2017:
–recognized by startup india initiative, as per
department of industrial policy and promotion upto
7 years;
–registered firm;
–turnover per year < 25 crores for the 7 years;
innovation;
– wealth creation; employment generation
Start-up Definition as per Govt. Of India..

45. Incorporating Start-Ups
Private Limited Company
Professional
Investors take you more
seriously
Compliance are more
Liability on entrepreneur is low
Divident- taxation 2 ways
Minimum 2 Directors
Limited Liability Company (LLC)
Easier
Taxation Slow
Minimum 2 Directors

46. Legal and regulatory
 www.mca.gov.in
 https://dipp.gov.in

47. Legal and regulatory

48.  States start-up Organisations:
– www.msins.in
– https://beabihar.in
– https://hyderabad.tie.org/
 Incubations centres at IITs
– https://sineiitb.org/
 Seed fund- 10 Lakh + Incubation
– https://www.birac.nic.in/
 sparsh
 DST (Department of Science and Technology)
– https://dst.gov.in
Funding Agencies

49.  Vision
– To be all-encompassing start-up ecosystem that nurtures innovation and
research in budding entrepreneurs helping to propel the world into the future.
 Infra Available
– Hardware Labs (PCB Fabrication and development, 3D printing etc)
– Workshops (mechanical and electrical)
– Conference rooms / Training rooms / Co-working space
– Bio Tech Labs
– Soil Testing Labs
– Irrigated farm lands under Krishi Vigyan Kendra
– Artificial Intelligence labs
 Mentors
– Technology Experts, Industrialist, CA’s, Lawyers, Agriculture scientist
 Website (http://www.iic-india.org)
Ignition Incubation Center

50. Ignition Incubation Center – Incubatees
Founder – Vijay Yelmalle
Start-up– Centre for Research and
Alternative farming technologies
Speciality and Innovation:
Hydroponics Aquaponics
Founder – Piyush Kumar / Shrishti Arora
Start-up – Ignisnova Robotics
Speciality and Innovation: Crop monitoring and yield prediction
Founder – Prof. Srihari Gaikwad
Start-up– Intellect System and
Automation
Speciality and Innovation:
Customized Tech Solution