The document discusses potential name options for an event to welcome Bosch dealers in Indonesia. It proposes names in three categories: power-packed names to instill energy and passion, reassuring names to connect in a gentle way, and depth names for an intellectual connection. Examples included are Fusion, Transformers, Namaste Indonesia, The Bosch Era, and Genesis. The event aims to make dealers feel welcome as Bosch establishes itself with innovation, growth and partnerships.

1. Name Options For Bosch Dealers Meet – Indonesia
A presentation by Phase 1 Events & Entertainment

2. The Objective
The objective of the event is to ensure
that the dealers feel:
‘Welcome to the world of Bosch’ !
The company would like to establish
that it brings with it:
-Innovation
- Growth
- Win Win Partnerships !
All the names proposed by us have the
element of reassurance with change as
part of them.

3. Way Forward
Post a name/ route being shortlisted we will
come back to you with a completely
fleshed out event experience. The same will
include the following :
➢ Destination Management
➢ Welcome
➢ Event Flow Across 3 Days
➢ Engagement Activity options
➢ Display and Product Interaction Zone
➢ Day 3 tour/ sightseeing options
➢ Entertainment Options
➢ Gala Dinner & Giveaways

4. The Approach
After studying the Indonesian culture
and understanding the audience profile
we have come up with 3 possible feels
for the names.
!
The names are classified by the
following category:
- Power Packed
- Reassuring
- Depth

5. POWER PACKED NAMES
This set of names are focused on instilling the audience with the energy and passion that Bosch
brings with it to Indonesia

6. FUSION– Join Forces
Rationale
The dealers at Indonesia have been instrumental in the rise of Bosch in the local market. It is
because of them that Bosch has considered setting up a marketing office at Indonesia. They
have done well on their own, it is time now for Bosch to help them make it better. It’s time to
join forces.

7. Transformers – Bosch has Arrived
Rationale
Bosch has been present in Indonesia but now it has ‘arrived’. It is here to transform the
processes and functions for the better.

8. Igniters – Spark New Beginnings
Rationale
The arrival of the Bosch company is going to ignite a new flame in the market. It will spark new
beginnings for all the dealers there as they get to become part of the Bosch family.

9. AdvantEdge – Bosch & You
Rationale
The coming of Bosch will give the dealers an advantageous edge over each other. The perfect
mix of Bosch and it’s dealers will take the market by storm as the dealers insights and Bosch’s
expertise collide to make an sharp AdvantEdge.

10. Game Changers – Bosch has Arrived
Rationale
The dealers are the Game Changers. They have steadily grown the market to bring the attention
of Bosch towards it. Now with the coming of Bosch to Indonesia, will change the game further
as it comes with a promise of the future full of growth, development and a promise to establish
itself.

11. The Bosch League – Joining Forces
Rationale
Soccer is the second most popular sport in Indonesia after Badminton. Considering the same the
event speaks of the Dealers and Bosch coming together we will call it the Bosch League. The
ultimate team that comprises of the best of both worlds.

12. REASSURING
These names are aimed at connecting with the soft and gentle nature of the Indonesians. They
carry with the message of welcome and the promise of the future.

13. Namaste Indonesia – Here For You
Rationale
Indonesia is a secular country based on 5 primary religions. Namaste is a part of their culture so
is folding palms in greeting. The gesture is also part of their art and dance forms. The name
suggests that Bosch is greeting it’s Indonesian counter parts and reassuring them that their
presence in the country is only going to further benefit them.

14. The Bosch Era – Indonesian Beginnings
Rationale
Bosch has been present in Indonesia as a brand but with the coming of the marketing office a
new era dawns in the market. It is the start of a new relationship between the dealers and
Bosch.

15. Future Us – Tomorrow Begins with Us
Rationale
The today of Bosch was defined by the dealers but in the future they shall never be alone. The
future of the Indonesian market will be defined by Bosch and the Dealers hand in glove.

16. DEPTH
The names in this category aim at forming a connection with the audience at an intellectual
level. It is the perfect mix of passion and making a statement/a promise

17. Genesis – Bosch Begins with You
Rationale
Genesis signifies a beginning. It is the a new beginning of a venture, of a relationship and of a
glorifying narrative of Bosch to come in the near future. As every tale has a beginning this
begins with those who have held high the beacon of Bosch in the Indonesian market in it’s
absence, it’s dealers.

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