The Experiment Board Workshop agenda included chow time, watching an experiment board video, getting extra help with boards, teaming up to provide feedback, and working on individual boards. The document also defined customer segments as reachable groups with similar needs regarding a product/service. It provided Tesla electric cars as an example customer segment and described discovery, pre-sell, and concierge phases for bringing potential customers through an experience. Key characteristics for a customer profile were outlined as actionable, accessible, and auditable. Feedback guidelines emphasized being based on experience, data or logic, keeping comments positive, and avoiding opinions.

1. Experiment Board Workshop
October 28th 2015

2.  Chow time – 20 minutes
 Experiment board video–10 minutes
 A little extra help– 15 minutes
 Teaming up – 5 minutes
 Working on your board – 20 minutes
 20 minutes each to get feedback from team
members

4.  Group of potential customers with similar
needs regarding your product/service
 A customer segment must be:
◦ Reachable
◦ Actionable
 What would be a customer segment for the
Tesla electric car?

5.  Interviews
 A day in the life
 Shadowing
Discovery
 Landing page + Adword
 Webinars + questions
 Survey using a prototype
Pre-Sell
 Advertising campaign
 Trade shows
 Online store
Concierge
Experience + M V P

6. Actionable Leads to action  Pursue or pivot
Accessible
Everyone in your company must
have access and understand it
Auditable
Must be able to go back and
reproduce the data in the future

7. BASED ON EXPERIENCE,
DATA or LOGI C
KEEP IT POSITIVE!
NO OPINIONS