How Lean Startup can help with the innovation process in large enterprise

1. How Lean Startup and Entrepreneurs are
Helping Big Business Innovate
Février / February 2017

2.  18h00 - 18h30: Réseautage/pizza
 18h30 - 18h40: Présentation OVH
 18h40 – 19h10: Four ways LS can help big
business innovate better
 19h10 - 19h40: Entrepreneurs; la grande
entreprise a besoin de vous
 19h40 - 20h00: Panel de discussion –
Comment les entrepreneurs et
intrapreneurs peuvent-ils
s’entraider?
 20h00 – 20h30: Réseautage

4. 4
• Entrepreneur
/Intrapreneur/
entrepreneur
• Lean Startup Coach
• Business Mentor
• Montreal Cercle
Lean Startup de Co-
organiser
• Mentors Montréal
Founder and co-
organiser
Innovation and
Technology
Marketing
Help our customers’
projects reach their full
market potential with
the least amount of
marketing resources
possible.
Rita Baker

5. February 2017

7. Lean production Customer development
• Agile management/dev.tools
Design Thinking
• Rigorous measuring • Innovation accounting
• Customer focus;
• Efficient use of
resources;
• Just in time;
• small batches
• Avoid production
bottlenecks
• Stop the machine when
something goes wrong
• Market before
product/service
• Continuous
feedback loop
• Iterative process
• 360 view
• Empathize before
designing
• Prototyping (iterative
process)
• Transparency

8. There is no creativity and innovation without failure. Period
Brené Brown

9.  Minimize planning
 Go out and do it
 Validate assumptions before taking the next
step
 Viral spread of LS approach

10.  Reality: There is a resource
shortage
 The Minimum Viable Product
(MVP) concept
 Piggy-backing on existing
processes and programs in
your company

11.  Innovation Accounting (David Binetti)
◦ Experiment log
 Innovation Options

12. ...

13. rbaker@baker-marketing.com - (514) 346-9169
Blog: www.baker-marketing.com/techno-marketing-blog
http://www.slideshare.net/MTLLeanStartup
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