The document discusses creating personas to represent target users of a website or application. It provides guidance on conducting research, refining results into groups, prioritizing groups, making personas realistic, and creating persona cards. Questions are presented to gather key personal, professional, technical details to inform each persona, such as demographics, work experience, device usage, and time spent online. The workshop aims to create personas and user stories to guide design, development and testing of a new app for connecting members of a product networking organization.

1. Creating Personas
Overview and Workshop

2. What Are Personas?

3. Why Use Personas

4. Best Practises in
Creating Personas

5. Research

6. Refine the Results

7. Create Groups

8. Prioritise Groups

9. Make Them Realistic

10. What To Ask…

11. What To Ask?
Personal
• What is the age of your person?
• What is the gender of your person?
• What is the highest level of education this
person has received?

12. What To Ask?
Professional
• How much work experience does your person have?
• What is your person’s professional background?
• Why will they come to the site? (User needs, interests, and
goals)
• Where (or from whom) else is this person getting information
about your issue or similar programs or services?
• When and where will users access the site? (User environment
and context)

13. What To Ask?
Technical
• What technological devices does your person use on a
regular basis?
• What software and/or applications does your person use
on a regular basis?
• Through what technological device does your user
primarily access the web for information?
• How much time does your person spend browsing the
web every day?

14. Persona Cards
Lets create cards based on our information

15. Workshop Time

16. Scenario:
We’re making an App for connecting
Product Mavens members together,
help them network, connect and
“make the world a better place™”
Questions at:
bit.ly/pm-personas

17. What Next?

18. Create User Stories

19. Map Journeys

20. Brief Creatives
Designers
Copywriters

21. Brief Developers &
Testers

22. Just the tip of the
ice berg

23. Follow me on Twitter
@AstroboySoup
Follow me on LinkedIn
au.linkedin.com/in/peterbui1