Download to read offline
Uploaded byIT Arena
Vlad Tislenko. Building startup. From idea to the market
This document defines what a startup is and provides guidance on how to effectively build and validate a startup business model. A startup is defined as a new business venture designed to develop and validate a scalable business model. The document discusses the importance of finding a co-founder, validating the problem-solution fit through customer interviews, building an MVP, and focusing on metrics like retention, LTV, and CAC to determine if the business model can scale. Effective funding options for startups like accelerators, angels, and VCs are also mentioned.
More Related Content
Similar to Vlad Tislenko. Building startup. From idea to the market
Vlad Tislenko. Building startup. From idea to the market
- 1.
- 2.
- 3. What is astartup?What is a startup?What is a startup? Startup = Business Business ≠ Startup
- 4. What is astartup?What is a startup?What is a startup? Business = earning money by selling products or services Startup = new business venture designed to effectively develop and validate a scalable business model.
- 5. What is venturebusiness?What is venture business?What is venture business? time revenue
- 7. Three circlesThree circlesThreecircles your startup
- 8.
- 9. Market size andgrowthMarket size and growthMarket size and growth TAM: total demand for your product SAM: based on your current business model SOM: based on practical limits of your business model
- 10. What is yourmarket?What is your market?What is your market? • New • Resigmented • Existing
- 11. Innovation life cycleInnovationlife cycleInnovation life cycle
- 12. What is astartup?What is a startup?What is a startup? Startup = new business venture designed to effectively develop and validate a scalable business model.
- 13. Building startupBuilding startupBuildingstartup research concept prototype design clarity / focusuncertainty / patterns / insights
- 14. So how shouldwe run our venture effectively?So how should we run our venture effectively?So how should we run our venture effectively? First, find a co-founder Seriously, find a co-founder
- 15. ValidationValidationValidation Or how wecan find that there is problem-solution fit without development of the product?
- 16. PersonaPersonaPersona Demographic & PsychographicDetails Behavior & Actions
- 17. Value PropositionValue PropositionValueProposition • Customer Jobs • Pains • Gains
- 18. InterviewInterviewInterview Will you buymy product? What were your thoughts when you faced a certain problem?
- 19. Now it’s timeto build an MVPNow it’s time to build an MVPNow it’s time to build an MVP Most startups don’t even get to this point :)
- 20. What is astartup?What is a startup?What is a startup? Startup = new business venture designed to effectively develop and validate a scalable business model.
- 21. Will it scale?Willit scale?Will it scale? There are some metrics you need to focus on: • Retention • LTV • CAC
- 22.
- 23. LTVLTVLTV A prediction ofthe net profit attributed to the entire future relationship with a customer = (Avg Monthly Revenue per Customer x Gross Margin per Customer) / Monthly Churn Rate For example: $100 avg monthly spend * 25% margin ÷ 5% monthly churn = $500 LTV
- 24. CACCACCAC All the costsspent on acquiring more customers by the number of customers acquired For example: You spent $100 to get 100 customers = CAC is $1
- 25. Finally LTV toCAC RatioFinally LTV to CAC RatioFinally LTV to CAC Ratio 1:2 = Pivot 1:1 = Is there a room for improvement? 5:1 = Take my money!
- 26. InvestmentsInvestmentsInvestments • FFF • Grants(Horizon 2020, COSME, EBRD) • Accelerators (Product Idea Accelerator) • Angels • VСs
- 27. “If you wantto build a ship, don’t drum up the people to gather wood, divide the work, and give orders. Instead, teach them to yearn for the vast and endless sea.” - Antoine De Saint-Exupery
- 28. Thank you!Thank you!Thankyou! Building a venture business? Pitch me @ vlad@concepter.co