This document contains a 10-point list by Dave Kellogg, CEO of Host Analytics, about non-obvious things related to scaling a SaaS company. The points discuss the importance of focusing on annual recurring revenue, the subtlety of SaaS metrics like churn rates and customer lifetime value, how bookings should be defined, that former public company CFOs may not understand venture-backed SaaS metrics, how to think about multi-year deals and professional services, and the value of retaining long-term team members as a company grows.