Slides for my CMU Alumni Webinar - August 3, 2017 Over the last six months, my team at the Swartz Corporate Startup Lab have looked at how large companies innovate. We believe startups can exist and thrive anywhere, including in large corporations. Fundamentally, a startup within a company is the same as one inside a garage: a group of entrepreneurs trying to make the world a better place using new ideas and inventions. The Carnegie Mellon Corporate Startup Lab is an interdisciplinary group focused on researching and promoting the mission of transformative innovation within corporations.

1. From Employee to…
Sean Ammirati
@SeanAmmirati
Partner, Birchmere Ventures
Adjunct Professor, Carnegie Mellon University
August 3, 2017
ENTREPRENEUR

2. ENTREPRENEURS
CREATE THE WORLD
THE WAY IT OUGHT
TO BE!

4. Now spend time convincing
others to do the same

6. What got you here,
won’t get you there!
Why?

7. Transportation

8. Local

9. Creative Destruction
Creative Restoration

10. ENTREPRENEURS
CREATE THE WORLD
THE WAY IT OUGHT
TO BE!

11. Teach models focused on processes &
best practices
Provide students opportunities to apply
immediately
Expose them to different entrepreneurs case
studies
How do you teach
entrepreneurship?

12. Build
Learn Measure

13. 1. Customer
Discovery
A product solves a problem for
an identifiable group of users
2. Customer
Validation
The market is saleable &
large enough that a viable
business might be built
3. Customer
Creation
The business is scalable
through a repeatable sales and
marketing roadmap
4. Company
Building
Company departmental
and operational processes
are created to scale
THE CUSTOMER DEVELOPMENT MODEL

16. What about corporate
entrepreneurship?
CorporateStartupLab.com

17. Three Universal
Principals
CorporateStartupLab.com

18. CorporateStartupLab.com

19. CorporateStartupLab.com

20. CorporateStartupLab.com

21. Five Dimensions of
Differentiation
CorporateStartupLab.com

22. CorporateStartupLab.com

23. CorporateStartupLab.com

24. CorporateStartupLab.com

25. CorporateStartupLab.com

26. CorporateStartupLab.com

27. Tools
We Are Developing
CorporateStartupLab.com

28. CorporateStartupLab.com

29. CorporateStartupLab.com

30. CorporateStartupLab.com

31. Innovation Culture, Collaboration
& Coordination Assessment
This is aWork in Progress:
If you’re interested in
partnering with our team to,
please don’t hesitate to reach
out.
CorporateStartupLab.com

32. ✓ Develop a new product or
service that you own at the
end of the semester
✓ Learn new innovation
approaches
✓ Recruit high potential graduate
students working on project
✓ Build your network
Project Course
Have an idea you want to explore?
CorporateStartupLab.com

33. THANK YOU
& ANY QUESTIONS?
For more information
about the Carnegie
Bosch Institute contact
Gary Matson at
gmatson@cmu.edu
For more information about
the Swartz Center
Corporate Startup Lab
contact me at
ammirati@andrew.cmu.edu