Minimally Awesome
Product
!
Sean Ammirati 

Partner, BirchmereVentures	

Adjunct Professor, Carnegie Mellon University
#CM...
Source: The Entrepreneur's Guide to Customer Development
REMINDER ...
#CMULean
Source: HBR - Hypothesis-Driven Entrepreneurship: The Lean Startup
REMINDER 2 of
2 ...
#CMULean
“that version of a new product which
allows a team to collect the maximum
amount of validated learning about
customers wit...
At some point, you
need to build
something because ...
#CMULean
What people tell you
they’ll do isn’t as
predictive as what they
actually do!
#CMULean
2 Great Techniques
1.Landing Page Test	

2.Wizard of Oz Test
#CMULean
1. High Performing
Landing Pages are:
• User-Centric	

• Clear &
Concise	

• Conversion
Focused	

• Shareable	

• Measured...
A / B Testing
#CMULean
2.Wizard of Oz Test
Submi
1
2
Email to 

you / your team
3
“automated”	

response
#CMULean
Questions?
#CMULean
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Minimally Awesome Products - Lean Entrepreneurship Carnegie Mellon

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One of the concepts talked about a lot when discussing Lean Startups is that of an MVP or Minimally Viable Product. After having too many entrepreneurs present to me Minimally Crappy Products, I've renamed these Minimally Awesome Products. However, the core concept remains the same. Building the least amount of product possible (in an awesome way) that delivers the maximum amount of validated learning.

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Minimally Awesome Products - Lean Entrepreneurship Carnegie Mellon

  1. 1. Minimally Awesome Product ! Sean Ammirati 
 Partner, BirchmereVentures Adjunct Professor, Carnegie Mellon University #CMULean
  2. 2. Source: The Entrepreneur's Guide to Customer Development REMINDER ... #CMULean
  3. 3. Source: HBR - Hypothesis-Driven Entrepreneurship: The Lean Startup REMINDER 2 of 2 ... #CMULean
  4. 4. “that version of a new product which allows a team to collect the maximum amount of validated learning about customers with the least effort” -- Eric Reis MinimumViable Awesome Product #CMULean
  5. 5. At some point, you need to build something because ... #CMULean
  6. 6. What people tell you they’ll do isn’t as predictive as what they actually do! #CMULean
  7. 7. 2 Great Techniques 1.Landing Page Test 2.Wizard of Oz Test #CMULean
  8. 8. 1. High Performing Landing Pages are: • User-Centric • Clear & Concise • Conversion Focused • Shareable • Measured • Consistent #CMULean
  9. 9. A / B Testing #CMULean
  10. 10. 2.Wizard of Oz Test Submi 1 2 Email to 
 you / your team 3 “automated” response #CMULean
  11. 11. Questions? #CMULean

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