LeadSquared can help you drive more enrolments and increase the ROI of your business. Want to know how? Take a look at the document – it’s an Overview of LeadSquared Marketing Automation Software for Education Businesses.

1. DRIVE MORE ENROLLMENTS
with LeadSquared
Used and loved by 100+ education businesses

2. "LeadSquared was instrumental in helping us address all our major customer acquisition
challenges by organizing lead capture, lead nurturing and marketing automation. With
real time reporting we can track all our marketing metrics and analyse the business
performance. We are happy to be active users of LeadSquared."
Deepak Lamba
President, TIMESPRO

3. Capture leads seamlessly from every source
And identify the sources that work best for you
1

4. Increase your web leads with website widgets
Create Topbars in minutes without any IT Support

5. Embed forms on your website
Use LeadSquared form builder to create your customized form quickly

6. Automatically capture student chat inquiries as leads
Integrate Olark and Zopim chat with LeadSquared and capture inquiries as leads

7. Reduce your cost per lead with responsive landing pages
Edit the content and publish pages instantly on Google Adwords, Facebook and LinkedIn

8. Capture student phone inquires as leads
Integrate LeadSquared with cloud telephony/IVR number/virtual number
New lead captured!
Name Rohit Garg
Source Inbound Phone call
Lead Score +45
Email rohitgarg85@gmail.com
View social profile

9. Capture walk-in inquiries/import leads manually
Manually import the leads or use Excel directly to import

10. Capture leads from third-party websites like
Install connector to import leads directly to LeadSquared

11. Reduce the response time with
Send relevant and quick responses to the ones who just enquired
Automatic Lead Distribution
Automatically assign student leads across
various centers or counsellors depending
on rules you set based on demographics,
course or batch
Automatic Notification
Send automatic response to new student
enquiry and also send a notification to
counsellor about the new enquiry
2

12. Send relevant response to right people at the right time
Bangalore
Campus
Chennai
Campus
Hyderabad
Campus
Delhi
Campus
Gurgaon
Campus
South
Zone
North
Zone
Automate lead distribution

13. Adwords Phone calls Shiksha Walk-ins Facebook
145 leads
119 leads
262 leads
86 leads
134 leads
Know the sources driving leads for you

14. “LeadSquared helped us tremendously as far as targeted advertising is concerned. We
have created over 30 landing pages and are really happy with the templates.
Our conversions increased by 50%!”
Ankush Bhandari
Product Manager, IMS Proschool

15. Manage all your leads in one place
Page 1 of 120
3

16. Identify the students more likely to enroll with lead scoring
Page 1 of 120
4

17. Track their behaviour and activities with LeadSquared
Maanas K
Location: Hyderabad, AP
Lead Score: 45
Phone number: 899878876
Email: manasreddy@gmail.com
Lead Stage: Warm
Spent 10 minutes on your website
Viewed landing page “Courses” and spent 5 minutes
Called on landline and enquired about the courses
Email sent with a subject “Thank you for calling”
SMS sent to remind about the demo class
+5
+10
+8
+2
+2
Tue, 10 am
Tue, 10:10 am
Wed, 2 pm
Wed, 3 pm
Wed, 3 pm
5

18. Organize and segment leads with score, behavior and activity
HOT
LEADS
25 leads
WARM
LEADS
76 leads
COLD
LEADS
98 leads
INQUIRIES
88 leads
TOTAL LEADS: 287
6

19. Follow up with high lead score and active leads
Maanas K
Location: Hyderabad, AP
Lead Score: 45
Phone number: 899878876
Email: manasreddy@gmail.com
Lead Stage: Warm
Subject: Maanas, thanks for calling
Hi Maanas,
Thank you for calling us. Can we schedule a demo class for you tomorrow
at 11 am?
Please let us know if that works for you.
Thanks,
Prashant,
Counsellor,
XYZ College of Engineering.
7

20. Setup tasks and reminders
Maanas K
Location: Hyderabad, AP
Lead Score: 45
Phone number: 899878876
Email: manasreddy@gmail.com
Lead Stage: Warm
1 task pending
Follow up with Maanas on Wednesday, 9th April at 11 am
8

21. “LeadSquared has to be the simplest lead management solution out there. It identifies the
most important leads for my counselling team to follow up – big incentive for my team to use
it. My team just loves this product.”
Suneet Sigh Kochar
CEO, Fateh Education

22. Nurture leads with Email and SMS campaigns to create interest
HOT
LEADS
25 leads
WARM
LEADS
76 leads
COLD
LEADS
98 leads
INQUIRIES
88 leads
Free demo class
email campaign
Last year’s scores
email campaign
Free course papers
email campaign
Welcome and thank you
email campaign
9

23. Connect with your leads promptly
John submits "Crash course inquiry form" on your website
He gets an automated "thank you email & SMS" with Crash Course details
Your sales staff gets a "new lead" alert
10

24. And periodically
John gets a “Crash Course video” demonstrating the value of the course
He gets an email with testimonials of last batch’s high scoring students
He gets a “discount offer” for the course
DAY 3
DAY 4
DAY 7
11

25. Send Automated Offers Based on Lead Behaviour
Adam gets a “video link email” after filling up a form on video page
Sam gets a “demo class invitation“ after watching the “demo class video”
Sonia gets a “discount offer” on viewing “course fee page” for 10 minutes
12

26. Find out the engagement index of your leads
Engaged
Disengaged
67%
Engaged

27. MBA Training Program
Email
Day 2
Auto-responder
English Diploma Course
Email
Engineering
Certification Course
Email
Discount
Email
14.4% 14%
6%
12%
5%
26.5%
38.5%
48.7%
17.8%
22.3%
Open Rate
Click Rate
Analyze your Email/SMS campaigns and Autoresponders

28. “Managing a high volume of leads & nurturing them all at once was a nightmare before. Now I
can systematically handle my leads.”
Naman Jain
Joint Secretary, Roorkee Engineering & Management Technology Institute

29. Facts you can know about your business
13

30. Measure Revenue by Lead Source
Rs 23.4 k
Rs 11.9 k
Rs 21.2 k
Rs 8.6 k
Rs 25.4 k
Adwords Facebook Inbound Enquiries Website Social Media

31. by Geography
Rs 12.4 k
Rs 11.9 k
Rs 28.2 k
Rs 3.6 k
Rs 15.4 k
Gurgaon campus Delhi campus Kolkata campus Bangalore campus Chennai campus

32. Rs 13.4 k
Rs 8.9 k
Rs 21.2 k
Rs 8.6 k
Rs 25.4 k
Adam Amit George Gunjan Tanushree
by Counsellor

33. “Knowing how many website clicks we have got and which specific keywords were used to
reach our website, have certainly helped our marketing team. With in-depth landing page reports,
we have been able to identify the top-performing landing pages. Pretty effective overall.”
Ritu Khanna
Director, Sehwag International School

34. Lead insights in your pocket
14

35. App marketplace
15

36. Used and loved by 100+ education businesses

37. “Most sales force automation software treat a contact and sales opportunity as two different
items. Which makes them ideal for B2B selling situations. Whereas, LeadSquared treats every
contact as a sales lead making it a perfect tool for B2C selling.”
Amit Goyal
Director, Institute of Banking and Finance

38. Get in touch
sales @ leadsquared.com
+1.732.375.1161 (US)
+91.90191.72733 (India)
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