LeadSquared is a Marketing Software company helping small and medium businesses drive revenue by aligning their marketing and sales activities. Here's what you can achieve with LeadSquared: a) Lead Capture Automation: Using responsive landing pages & forms, website widgets and seamless lead capture from different sources like phone calls, emails, webinars, 3rd party websites and others, using connectors. b) Marketing Automation: You can trigger time and activity-based autoresponse emails and SMSs, and send beautiful newsletter campaigns to your segmented lists c) Sales Acceleration: Automated lead & engagement scoring, behavior tracking, tasks & reminders and a better look at your sales funnel will make your sales team more efficient and effective. d) Marketing, Sales and Revenue Analytics: Get in-depth marketing, sales and revenue insights to continuously track and improve your performance

1. ACCELERATE YOUR REVENUE
with LeadSquared
Used and loved by 4000+ users worldwide

2. Capture leads seamlessly from every source
And identify the sources that work best for you
1

3. Increase your web leads with website widgets
Create Topbars in minutes without any IT Support

4. Embed forms on your website
Use LeadSquared form builder to create your customized forms quickly

5. Automatically capture chat inquiries as leads
Integrate Olark and Zopim chat with LeadSquared and capture inquiries as leads

6. Reduce your cost per lead with responsive landing pages
Edit the content and publish pages instantly on Google Adwords, Facebook, LinkedIn or
elsewhere

7. Capture phone inquires as leads
Integrate LeadSquared with cloud telephony/IVR number/virtual number
New lead captured!
Name Rohit Garg
Source Inbound Phone call
Lead Score +45
Email rohitgarg85@gmail.com
View social profile

8. You can also import leads manually
Manually import the leads or use Excel directly

9. Capture leads from third party websites like
Install connectors to import leads directly to LeadSquared

10. Reduce the response time with
Send relevant and quick responses as soon as an inquiry comes in
Automatic Lead Distribution
Automatically assign leads across
various centers or teams based on
demographics, course, batch or any
other rules you set
Automatic Notifications
Send automatic response to new
inquiries and also send notifications to
sales
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11. Send relevant response to right people at the right time
Bangalore Chennai Hyderabad Delhi Gurgaon
South
Zone
North
Zone
Automate lead distribution

12. Adwords Inbound Phone
calls
Email Chat Facebook
145 leads
119 leads
262 leads
86 leads
134 leads
Know the sources driving leads for you

13. Manage all your leads in one place
Page 1 of 120
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14. Identify the leads more likely to convert with lead scoring
Page 1 of 120
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15. Track their behavior and activities with LeadSquared
Maanas K
Location: Hyderabad, AP
Lead Score: 45
Phone number: 899878876
Email: manasreddy@gmail.com
Lead Stage: Warm
Spent 10 minutes on your website
Viewed landing page “features” and spent 5 minutes
Called on landline and inquired
Email “Thank you for calling, your demo is set” sent
SMS sent to remind about the demo
+5
+10
+8
+2
+2
Tue, 10 am
Tue, 10:10 am
Wed, 2 pm
Wed, 3 pm
Wed, 3 pm
5

16. Organize and segment leads using score, behavior and activity
HOT
LEADS
25 leads
WARM
LEADS
76 leads
COLD
LEADS
98 leads
INQUIRIES
88 leads
TOTAL LEADS: 287
6

17. Follow up with active leads using lead & engagement scoring
Maanas K
Location: Hyderabad, AP
Lead Score: 45
Phone number: 899878876
Email:
manasreddy@gmail.com
Lead Stage: Warm
Subject: Maanas, thanks for calling
Hi Maanas,
Thank you for calling us. Can we schedule a demo for you tomorrow
at 11 am?
Please let us know if that works for you.
Thanks,
Dhivya,
Sales Development Executive,
XYZ Company.
7

18. Setup tasks and reminders
Maanas K
Location: Hyderabad, AP
Lead Score: 45
Phone number: 899878876
Email: manasreddy@gmail.com
Lead Stage: Warm
1 task
pending
Follow up with Maanas on Wednesday, 9th April at 11 am
8

19. Nurture leads with email and SMS campaigns to create interest
HOT
LEADS
25 leads
WARM
LEADS
76 leads
COLD
LEADS
98 leads
INQUIRIES
88 leads
Free demo email
campaign
Last year’s case studies
sent
Free whitepapers
& Stats sent
Welcome and thank
you email campaign
9

20. 10
Connect with your leads promptly
John submits "inquiry form" on your website
He gets an automated "thank you email & SMS" with product/service details
Your sales staff gets a "new lead" alert

21. And periodically
John gets a “intro video” demonstrating the value of the product/service
He gets an email with the case studies
He gets a “discount offer” for the product/service
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DAY 3
DAY 4
DAY 7

22. Send automated offers based on lead behavior
Adam gets a “video link email” after filling up a form on video page
Sam gets a “demo invitation” after watching “how it works” page
Sonia gets a “ discount offer” on viewing “pricing/consultation” page for 10 minutes
12

23. Find out the engagement index of your leads
Engaged
Disengaged
67%
Engaged

24. Campaign A Campaign B Campaign C Campaign D Campaign E
14.4% 14%
6%
12%
5%
26.5%
38.5%
48.7%
17.8%
22.3%
Open Rate
Click Rate
Analyze your email/SMS campaigns and autoresponders

25. Facts you can know about your business
13

26. Measure revenue by lead source
Rs 23.4 k
Rs 11.9 k
Rs 21.2 k
Rs 8.6 k
Rs 25.4 k
Adwords Facebook Inbound Enquiries Website Social Media

27. by geography
Rs 12.4 k
Rs 11.9 k
Rs 28.2 k
Rs 3.6 k
Rs 15.4 k
Center A Center B Center C Center D Center E

28. Rs 13.4 k
Rs 8.9 k
Rs 21.2 k
Rs 8.6 k
Rs 25.4 k
Rohit Amit George Gunjan Tanushree
by sales person

29. Lead insights in your pocket
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30. Apps Marketplace
15

31. Comes with friendly support

32. Used and loved by 5000+ users across the globe

33. Get in touch
sales @ leadsquared.com
+1.732.375.1161 (US)
+91.90191.72733 (India)
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