In this ppt, you will learn about how a landing page is a distinct web page designed to persuade users to take a certain action. Check out in detail by the best website designing company in Delhi–

1. DESIGN LANDING
PAGE
READ THIS THOROUGHLY
BEFOR E YOU PLAN TO
B Y
E - DE F IN E R S T E C H N O L O G Y

3. A landing page is a distinct web page designed to persuade users to take a
certain action.
Think about your blog’s home page. You might list your most recent blog entries,
link to your “about me” page, include an email opt-in form, and more on your
homepage. Visitors to your website have a variety of options from which to
choose on this page.
A landing page’s construction can seem simple at first. You don’t need to be a
developer to publish anything decent when using a drag and drop builder (like
Unbounce), and you can do it in a matter of hours.
In spite of this, it is not advised to enter blindly. Here are some best practices that
have been repeatedly shown to increase conversion rates and lower cost-per-
acquisition to give you a head start.
The first guideline of best practices for landing pages is that they are a place to
start as you build your best landing page. The next step is to experiment and let
the users pick which page, in their opinion, would convert the best.
Check out in detail by a website designing institute in Delhi –

4. CONSIDER USING A TEMPLATE
Everyone aspires to be unique. However, beginning from a template and
modifying it to meet your brand will provide spectacular results if you’re
just getting started (or just have limited programming resources).
Numerous professionally designed landing pages are offered for sale on
websites like ThemeForest. Hundreds of conversion-focused landing
page templates created with these best practices are also available from
Unbounce.

6. TEST AND UPDATE YOUR LANDING
PAGES
Best practices are crucial, but the best approach to make sure you’re
converting as much as possible is via A/B testing your landing pages.
Have a feeling that your headline with a problem isn’t getting the job done?
Want to arrange the questions on your form differently? Is your supervisor
adamant that your CTA button be pink fluorescent?
Try it out before you commit, and base judgments on facts rather than
feelings.

8. DESIGN FOR THE RIGHT DEVICE
A sizable portion of people participate in many campaigns by using their
smartphones to browse. (You might even be aiming at on-the-go individuals.)
Screens will be less interactive, load times will be slow, and screens will be
smaller as a result.
None of these characteristics will improve your mobile conversion rates, so
create a landing page that is mobile-responsive and adjusts to various
devices to ensure better performance. Layouts can be changed, CTAs can be
highlighted, and pictures can be reduced in size or eliminated altogether.

10. KEEP IT FAST
70% of consumers acknowledge that page load speed affects their
decision to purchase, according to the best website designing company in
Delhi. You will lose a lot of potential consumers if it takes your pages more
than three seconds to load on a mobile device.

12. USE CLEAR, COMPELLING COPY
Good copy shouldn’t even sound like copy. It should be unambiguous and
simple. It ought to be just as readable as the cereal box back. Even if some
products necessitate longer material (and, thus, longer landing pages), the
majority profit from keeping things brief. Consider fewer paragraphs and more
lists with bullets.

14. INCLUDE (AUTHENTIC) SOCIAL
PROOF
The majority of your visitors are astute enough to avoid common marketing
jargon. (Unless you have something truly unique to say, they have heard it all
before.) Including the opinions of pleased customers and community
members can give your claims an air of credibility that even the best copy will
lack, regardless of how amazing you think your product is.
Positive feedback from Jane Doe, Anonymous, and Satisfied Customer won’t
persuade anyone, though. By adding personal information, such as complete
names, job titles, residences, dates of purchases, biographical information,
photos, or even video, you may humanize these testimonials.

16. REMOVE NAVIGATION AND OTHER
DISTRACTIONS
Reduce distractions that can send visitors elsewhere on a landing page by
concentrating on one conversion goal. The temptation to incorporate further
calls to action, site navigation, or even connections back to your homepage on
your landing page should be resisted. Your landing page will function most
effectively on its own.

18. SHOW YOUR PRODUCT/SERVICE IN
ACTION
It is easier for visitors to picture themselves as your customers when your
product or service is shown in a realistic setting. It works well as a shorthand
for describing how your good or service operates. Visuals may help you grab
and hold their attention, whether you employ still photos, step-by-step
animations, or example films. An excellent location to do this is in your hero
picture section.

20. USE DIRECTIONAL CUES TO DIRECT
THE EYE
Since it’s uncommon for a landing page to be so brief that nothing displays
below the fold, it’s a good idea to include visual cues that direct the attention
downward. These cues may take the form of arrows or other literal pointers as
well as other shapes, images, animations, or even language that encourage
users to scroll and read.
Prospects should be guided to your call to action using similar directional
cues. To make the CTA stand out from the rest of the content, use strong,
contrasting colors and a shape that is simple to recognize (buttons should
look like buttons). To bring even more attention to it, you can add arrows,
animations, or even images of people pointing.

22. KEEP THE ACTION ABOVE THE FOLD
The top half of a newspaper’s front page is referred to as “above the fold.” However,
it now more frequently refers to what may be seen on a screen before scrolling
down. In either case, its valuable real estate, so take advantage of it to the fullest.
Place your title, unique selling proposition, and most crucially, your call to action
above the fold to maintain maximum visibility. Make sure everything a visitor needs
is visible right away, but don’t cram more information onto the screen than you
absolutely need to—too much above the fold can make it difficult to see your CTA.

24. ENSURE YOUR MESSAGING
MATCHES YOUR ADS
To make sure you’re delivering them to a page that meets their expectations,
employing landing pages is essential in the first place. By matching your landing
page language (and style) to the search or social advertisements you’re running,
you can ensure that visitors have made a “good click” and that you’re getting the
message through.

26. CONTACT
E-definers Technology
ADD- 132, 2nd Floor, Mall Road, Kingsway Camp, GTB Nagar, Delhi
110009, IN
Call – 9999051533
Email -info@edtech.in
Website - https://www.edtech.in/
FB -https://www.facebook.com/edefiners/