Leading with & Leveraging Social Media
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Presenter: Jess Creach So you have a Facebook page and Twitter account. Maybe you've dabbled with YouTube, Flickr and Pinterest. But how do you know it's benefiting your school? In this session, we'll talk about what questions you should be asking to make sure you're getting the most out of these tools.
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This document discusses using social media for opticians. It provides examples of videos that opticians have used on social media and identifies common communication blocks for practices and patients on social media platforms. The document also lists learning objectives around identifying communication styles, measuring understanding of social media, and using social media effectively and professionally within the optical industry.
Here's a Quick Way to Solve Manage Social Media.pdf
Toowe is a marketing automation platform. We help you stay on top of your game with planning, integration, and scheduling for all your socials
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Leading with & Leveraging Social Media
- 2. Leading with & Leveraging Social Media How to be effective & efficient while keeping up with new tools Jess Creach
- 3. How do I use social media efficiently? How do I use social media effectively? How do I keep up with new tools & trends?
- 4. “Social media is all about conversations that center around user-created content.” Leverage Social Media Eric Sheninger, Principal at New Milford High School NY Times (1/3/12) http://www.nytimes.com/roomfordebate/2012/01/03/the- frontier-of-classroom-technology/leverage-social-medias- potential
- 5. How do I use social media efficiently?
- 6. All added communications need to be part of a larger communication loop – don’t use these tools in isolation
- 7. How do I use social media effectively?
- 8. Successful implementation What are your goals? Who is your target audience? What tools do you want to use? What type of content do you want to share? What resources do you have available?
- 13. Measure & reflect Successful management (& adapt)
- 14. Be ready to engage Successful management
- 15. How do I keep up with new tools & trends?