Comm presentation

1. Chapter 1: Pages 6-9.5
Cory Matthew
Juliana Gardiner
Troy Sprowl
Angel Ospina
1/31/2017

2. Apps- Application software that media companies use to promote
themselves and others their in business with. Apps have allowed small
businesses to flourish and others empowered
Diffusion- These businesses becoming an industry and becoming
integrated
Key Terms:

3. Roles- Changes the role of business
men/women and people of many
professions constantly change
Public Relations (PR)- This type of job is in
high demand to manage these situations
Key Terms:

4. Crowdsourcing- audiencing piece together bits of
information to a larger narrative.
Story telling- the whole of an idea, meaning the
opinions, facts, and everyone as a collective
Platforms- Twitter, instagram, Facebook, to help with
networking.
Key Terms:

5. ● Uses and Gratification
○ Using social media for a particular purpose and the
satisfaction derived
● Sentiment Analysis
○ Contents creates either a positive or negative feeling,
which affects the way we use it
● Gatekeepers
○ Social media usage has changed the spread of news
from how news reporters, editors etc. known as
gatekeepers tell news.
Key Terms: