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Top 1013 Lessons                     Lisa Cruz                    President            Red Shoes PR, INC.
Lesson #1 Confidence is EVERYTHING
Lesson #2 Work hard…  …and then work HARDER
Lesson #3 No one owes you anything
Lesson #4 communicate, communicate,         COMMUNICATE!!
Lesson #5 Don’t do what EVERYONE else is  doing
Lesson #6 ALWAYS ask for the SEEMINGLY impossible
Lesson #7 Be humble
Lesson #8 ALWAYS respect others
Lesson #9 Be resourceful
Lesson #10 Follow your PASSION
Lesson #11 Be authentic
Lesson #12 Have fun
Lesson #13 Write down what you are about …  what’s YOUR brand?
Questions to ask yourself What is the pain  point you will  address? Why should anybody  listen to you? What’s your poi...
My personal brandvision statement To be the best in public relations while   having fun, kicking @#$, and always   pushing...
Questions?      Red Shoes PR, Inc.        W6110 Aerotech                  Drive      Connect with me!     Appleton, WI 549...
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Lisa's top 13 lessons

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Lessons a PR hack has learned along the way in her career.

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Lisa's top 13 lessons

  1. 1. Top 1013 Lessons Lisa Cruz President Red Shoes PR, INC.
  2. 2. Lesson #1 Confidence is EVERYTHING
  3. 3. Lesson #2 Work hard… …and then work HARDER
  4. 4. Lesson #3 No one owes you anything
  5. 5. Lesson #4 communicate, communicate, COMMUNICATE!!
  6. 6. Lesson #5 Don’t do what EVERYONE else is doing
  7. 7. Lesson #6 ALWAYS ask for the SEEMINGLY impossible
  8. 8. Lesson #7 Be humble
  9. 9. Lesson #8 ALWAYS respect others
  10. 10. Lesson #9 Be resourceful
  11. 11. Lesson #10 Follow your PASSION
  12. 12. Lesson #11 Be authentic
  13. 13. Lesson #12 Have fun
  14. 14. Lesson #13 Write down what you are about … what’s YOUR brand?
  15. 15. Questions to ask yourself What is the pain point you will address? Why should anybody listen to you? What’s your point of difference? What are you passionate about? Photo on Flickr: the.sprouts
  16. 16. My personal brandvision statement To be the best in public relations while having fun, kicking @#$, and always pushing the envelope for myself, employees and clients. To use communications to make the world a better place.
  17. 17. Questions? Red Shoes PR, Inc. W6110 Aerotech Drive Connect with me! Appleton, WI 54914 Lisa Cruz 920.574.3253 lisa@redshoespr.com www.redshoespr.com Cell: 920.205.9796 Facebook.com/redshoe Facebook.com/lisacruz spr Twitter.com/lisaredshoespr Twitter.com/redshoespr Linkedin.com/in/lisacruz

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