Lead2Revenue (L2R) is a consultancy that helps companies optimize their sales pipeline through strategic pipeline optimization programs and core services. L2R works with clients to understand their revenue goals and design customized programs involving decision-level lead development, research, training, and implementation to penetrate strategic accounts and accelerate sales opportunities. L2R's experienced team provides both strategic consulting and tactical services to assess clients' pipeline capacity, develop decision-maker leads, and maximize pipeline potential through a proven methodology.

1. At-a-Glance
“…because we believe that all business leaders want
their sales professionals to spend more time with
decision-level contacts.”
- Rick Ouellette, Founder

2. About Us
Lead2Revenue (L2R) is a boutique consultancy focused on helping early-stage, emerging and
established companies optimize their sales pipeline.
Our Pipeline Optimization Program™ and Core Services Offering are proven to jumpstart and
accelerate new selling opportunities in B2B as well as channel sales environments. L2R plans and
executes comprehensive strategic Pipeline Optimization Programs built upon the principles of
value-based selling to drive more revenue opportunities for clients.
 Decision-level, strategic account penetration
 Strategic and tactical lead development programs
and services
 Proven methodology, scalable framework & processes
 Accelerated selling opportunity development
 More than 25 years of leveraged expertise
 Team of seasoned professionals

3. Value Proposition
We enable sales professionals to spend more time speaking to, and meeting with decision-
level contacts. Our distinct value is deep-seated in the levels of business acumen, knowledge
and expertise of each team member as well as our firm’s collective, verifiable reputation for
succeeding.
 Penetrate target accounts faster
Repeat  Engage decision-level contacts
6 Research  Shorten the sales cycle
1  Improve pipeline viability
 Lower overall cost-of-sales
Refine
5
Pursue
2 Success is the only option – it is our
philosophy and practice to remain
pleasantly and professionally persistent
Qualify during each phase of every processes to
4 Engage
3
achieve outstanding results and deliver
measurable value .

4. Pipeline Optimization Program™
Our Pipeline Optimization Program is a workable, repeatable and scalable framework. It
empowers clients to achieve their pipeline potential by properly pursuing, engaging and
qualifying decision-level contacts within strategic accounts, resulting in more selling
opportunities.
A complete Pipeline Optimization Program includes:
 Decision-level Lead Development Services
 Lead Development Toolkit
 Pipeline Optimization Assessment
 Team Training (onsite or virtual)
 Lead Development Workflow Design
 Research & Database Development
 Program Implementation & Execution
“Every wall is a door.” – Ralph Waldo Emerson

5. Core Services Offering
The core services listed below are offered as standalone services or together as a complete
Pipeline Optimization Program.
Decision-level Meetings Lead Development Toolkit
Schedule Director through VP and C-level A complete customized turnkey package of
meetings within strategic target accounts lead development tools including templates,
scripts, prospecting guidelines, workflow
plans, CRM configuration and more
Pipeline Optimization Program
Lead Development Training Pipeline Optimization Assessments
Customized training for a client’s existing A complete assessment of a client’s existing
internal team based on our proven capacity and competency to build a sales
methodology to pursue, engage and qualify pipeline, resulting in an actionable plan of
decision-level contacts recommendations customized for the client
to reach their pipeline potential

6. Summary
L2R is a trusted, strategic and tactical business partner. The depth and breadth of our demand
generation, inside sales and lead development experience uniquely positions our team to help
clients reach their pipeline potential, and ultimately win new business with limited risk, limited
investment. L2R specializes in assessing, planning, developing, training and executing strategic
programs to optimize the sales pipeline.
Strategic Consulting – our team works in partnership
with clients to intimately understand their revenue
growth goals. We then design, document and deliver a
customized strategic Pipeline Optimization Program.
Tactical Services – our team delivers escalating value
to clients via an incomparable set of hunting skills and
‘know-how’ to successfully develop decision-level
leads.

7. “An effective goal focuses primarily on results rather than activity.”
– Stephen R. Covey
Rick Ouellette | Founder
(603) 529-7447
rick.ouellette@lead2revenue.com
www.lead2revenue.com