A conference can be an incredibly powerful and effective method of reaching your audience. So how can you ensure it hits the mark and provides a return on your investment?

1. A conference can be an incredibly powerful and effective method of reaching your audience.
So how can you ensure it hits the mark and provides a return on your investment?
Making the most of your Conference
The purpose of a conference should be to convey specific messages resulting in tangible outcomes.
While logistical arrangements – arranging keynote speakers, a suitable location and a solid social program are
priorities, determining the content and key messages of the conference can sometimes become secondary.
Making the most of a conference requires having a clear objective, an understanding of where it fits into the
business strategy and insight into the audience’s needs.
Good strategy ensures the significant inputs of time, effort and resources provide a proper return on investment.
Our Approach
At Amplify Me, we work closely with our clients to plan their conference strategy, review objectives and agree
metrics for success.
Once the objectives are clearly articulated, we identify the desired outcomes and audience ‘call to action’, whether
developing skills, instilling behavioural change, motivating, or building profile.
To ensure the messages resonate, we analyse the audience and identify the ‘what’s in it for me factor’ relevant to
their particular needs.
We review all presentations, activities and keynote speeches against these
objectives. For some clients, we write the presentations while for others we edit “We create conference
and refine existing materials. themes and content to
The objectives shouldn’t end with the conference, so we develop ongoing fit in with your broader
communications strategies that continue to reinforce the key messages. business strategy and
objectives.”
Conference Planning Timeline
Our skills in communications and processes combined with our training expertise enable us to design, implement
and facilitate conference programs from beginning to end.
Conference lead up Conference Post Conference
Analyse Review
audience against
needs Set Develop Develop objectives Daily Post
Audit
conference template / presentation conference conference
feedback
Review objectives theme content newsletter comms
Rehearse
business
& refine
strategy
We also work in conjunction with conference organisers, offering clients individual components from within this
timeline as required.