LDO06_Marek_Baco

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Asociace.BIZ - Asociace dodavatelů internetových řešení, o.s.

Prezentace Marka Bača z H1.cz na šesté konferenci La Degustation ONline s tématem "Digitální média a jak na ně aneb nákup médií už nestačí"

Education

VÝZVY DIGITÁLNÍHO
PLÁNOVÁNÍ A NÁKUPU

Pokud svět neskončí v prosinci 2012,
co nás v post-apokalyptickém roce čeká?

Digitální Média a jak na ně?| Praha | 10.12.2012

Marek Bačo | H1.cz
http://about.me/digitalfreak

THE END IS NEAR…!
Well, Maybe not the of this world,
but the end of classic
digital media approach for sure

03

Why shoud I care?
We are offline folks

03

OK, so buy some
AD space on Facebook

03

BUT digital is Kind of
Fancy & expensive

03

VŘELÉ DÍKY ZA POZORNOST!
Pro případné doplňující informace a dotazy se neváhejte na nás obracet:

Marek Bačo
Account Director
GSM: +420 605 221 464
Email: marek.baco@h1.cz

Today’s competitive environment is increasingly defined by ubiquitous automation, growing applications of artificial intelligence, machine-reliant predictions, continuous market pressures, and fast-paced changes. Within this reality, organisations’ expectations regarding the responsibilities of their CDOs is far higher and broader than it ever was. Whether we like it or not, whether we acknowledge it or not, CDOs already are (and will be even more) required to lead disruptive processes that will help to assure the immediate survival and future sustainability, across every aspect of the companies’ business structure. In this presentation, Nino Carvalho will share his first-hand experience with major global brands addressing the appropriate place CDOs should occupy as strategic enabling agents within organisations, working far beyond the ‘Digital’ realm. Within the future organisational model, the digital is no longer confined to a separate department, and CDOs will play a central role in seamlessly connecting multiple stakeholders and areas, acting as guides towards an integrated business vision.

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Digital Transformation Trends 2020 - What's Your Digital Strategy With Doyle Buehler Get your PDF outlining the five core trends that will affect your business in 2020. You may be surprised at what is coming, but also what is already here and what you have to deal with. Trends are like glaciers - they don't really care who you are or what you do, or even if you try to move them out of the way - the bottom line is you can't move them, yet they can affect you greatly if you're not tuned into them properly, and understand why they are important. Stop tinkering with your marketing in 2020. Make a positive change forward and find out what you need to know to make everything "click" online. Put your best business forward find out what is most important to tune in to in the coming months, years and new decade. Give yourself the help that you deserve with a complete and comprehensive roadmap for the future of your business. Download now http://digitalmarketingtrends2020.respond.ontraport.net/ Put your best business forward and start planning your digital strategy. Get started with defining your baseline and developing your digital genius and get a free copy of #Breakthrough: Unleash Your Remarkable Brand Value, Influence & Authority.

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LDO06_Marek_Baco

1. VÝZVY DIGITÁLNÍHO PLÁNOVÁNÍ A NÁKUPU Pokud svět neskončí v prosinci 2012, co nás v post-apokalyptickém roce čeká? Digitální Média a jak na ně?| Praha | 10.12.2012 Marek Bačo | H1.cz http://about.me/digitalfreak

2. THE END IS NEAR…! Well, Maybe not the of this world, but the end of classic digital media approach for sure 03

3. Why shoud I care? We are offline folks 03

4. People Do a LOT online 03

5. Big TV And maybe some DIGITAL 03

6. Digital multiscreen 03

7. Banners are sooo Old school ! 03

8. Banners are dead… or not? 03

9. OK, so buy some AD space on Facebook 03

10. Ready for SOLOMO? 03

11. Lets Make Google RichER! 03

12. Attribution matters 03

13. BUT digital is Kind of Fancy & expensive 03

14. Can we Measure everything? 03

15. What is the Customer Value? 03

16. People are still shopping offline 03

17. Clients and Agencies Must change 03

18. So, who is doing what? 03

19. VŘELÉ DÍKY ZA POZORNOST! Pro případné doplňující informace a dotazy se neváhejte na nás obracet: Marek Bačo Account Director GSM: +420 605 221 464 Email: marek.baco@h1.cz

LDO06_Marek_Baco

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