The document discusses how to maximize business results and customer experience through highly personalized communication, excellent products and services, and continuous optimization across channels. It emphasizes the importance of personalization, with 94% of marketers and 90% of agencies agreeing it is critical to success. However, 72% understand the importance but don't know how to implement it through segmentation, predictive analytics, automation, or data integration. The document provides examples of tools that can help, such as a marketing optimization matrix and creating a single customer view.

1. How to maximize
Business Results and
Customer Experience
24.3.2015

2. Future Essentials for great Customer Experience
designing the correct incentive for the correctly identified consumer, offered
in an enticing environment
= HIGHLY PERSONALIZED COMMUNICATION
delivery: a company's ability to focus the entire team across various
functions to deliver the proposed experience
= EXCELENT PRODUCTS AND SERVICES
development ultimately determines a company's success, with an
emphasis on developing consistency in execution
= CONTINUOUS OPTIMIZATION ACROSS CHANNELS

3. It is so trendy
94% of marketers and 90% of agencies agree
that personalization of the web experience is
critical to current and future success.
http://www.monetate.com/blog/the-tipping-point-for-personalized-website-experiences/

4. It is hard to start
72% agree they ‘understand importance of
personalization, but don’t know how to do it‘.
Segmentation?

5. It is hard to start
72% agree they ‘understand importance of
personalization, but don’t know how to do it‘.
Predictive analytics?

6. It is hard to start
72% agree they ‘understand importance of
personalization, but don’t know how to do it‘.
Automation?

7. It is hard to start
72% agree they ‘understand importance of
personalization, but don’t know how to do it‘.
Data integration?

8. Where you want to be in 5 years?

9. Example: MARKETING OPTIMIZATION MATRIX
Tool for measuring effectiveness of
marketing campaigns and provides
direction for improvement

10. Example: What to apply?

11. Example: Single customer view

12. Contact
Michal Popelář
Managing Director
Actum+
City Green Court / Hvězdova 1734/2c
14000 Praha 4
Czech Republic
+420 777 177 580 / michal.popelar@actum.cz