The document discusses the future of search and trends that are changing search. It notes that searches are becoming more social and mobile as consumers are using their devices like smartphones and tablets more when watching TV or on the go. The ultimate search engine would understand everything in the world and always provide the right information. Over a billion searches are performed every day. Three trends changing search are social, local, and mobile as people are more connected through social networks and searching from their handheld devices.

1. The Future of Search
Daniel Solomons
Google Confidential and Proprietary 1

2. Still organizing the world’s information
“The ultimate search engine would basically understand everything in
the world, and it would always give you the right thing.”
Larry Page
Google Confidential and Proprietary 2

3. Consumers are hyper-informed
Online sources considered
before making purchase
18
90% of European internet users go 12
online to search for products & services
10
7
Google Confidential and Proprietary 33

4. Over a billion searches are performed everyday
200 million new searches a day
Google Confidential and Proprietary 4

5. Win moments
that matter
Google Confidential and Proprietary 5

6. Google Confidential and Proprietary 6

7. Google Confidential and Proprietary 7

8. Google Confidential and Proprietary 8

9. Google Confidential and Proprietary 9

10. Google Confidential and Proprietary 10

11. Google Confidential and Proprietary 11

12. Google Confidential and Proprietary 12

13. Google Confidential and Proprietary 13

14. Richer advertiser content
Google Confidential and Proprietary 14

15. Google Confidential and Proprietary 15

16. Google Confidential and Proprietary 16

17. Google Confidential and Proprietary 17

18. Google Confidential and Proprietary 18

19. Google Confidential and Proprietary 19

20. Enable
better
decisions
Google Confidential and Proprietary 20

21. Google Confidential and Proprietary 21

22. Google Confidential and Proprietary 22

23. Google Confidential and Proprietary 23

24. Three trends that are changing Search
So Lo Mo
Google Confidential and Proprietary 24

25. Google’s social vision
Social Layer
across all of Google
Google Confidential and Proprietary 25

26. Auto Trader
48%
Google Confidential and Proprietary 26

27. 40% Mobile Searches
20% of searches have
have a Local intent
27
Google Confidential and Proprietary 27

28. Hourly Distribution of Searches by Platform and UK Television Viewing
(Searches do not reflect absolute traffic volume)
TV
80%
mobile users
access their device
whilst watching TV
TABLET
PHONE
70%
tablet owners use
their device whilst
watching TV
LAPTOP
12:00 AM 3:00 AM 6:00 AM 9:00 AM 12:00 PM 3:00 PM 6:00 PM 9:00 PM
Tablet Mobile Desktop Television
% of each platform’s traffic shown hourly for one day.
Source: Google internal data, 2011 Google Confidential and Proprietary 28
Source: BARB - weekdays, January – March 2012

29. Mobile Search requires a slightly different approach
1Click-
to-call
2 Site-
Links
3
Click-to-
download
4
Hyper
local
Google Confidential and Proprietary 29

30. Google Confidential and Proprietary 30

31. Google Confidential and Proprietary 31

32. Google Confidential and Proprietary 32

33. INFORMATION
44%
of UKs population
visits price
comparison sites
Google Confidential and Proprietary 33

34. SPEED
70%
of the UK will
have 4G coverage
by the end of 2013
Google Confidential and Proprietary 34

35. ACCESSIBILITY
£83
The average price of
an entry level
smartphone has
fallen to
Google Confidential and Proprietary 35

36. Google Confidential and Proprietary 36

37. Thank You
solomons@google.com
http://mobro.co/danielsolomons
Google Confidential and Proprietary 37