The document discusses the growing interest in live streaming platforms like Periscope and Meerkat, detailing questions from consumers, talent, network executives, and CMOs about its functionality, audience engagement, and production strategies. Roker Labs published the first live streaming index in July 2015 to analyze influencers in this space and expressed optimism about the potential for innovative programming and collaborations. It emphasizes the immediate connectedness live streaming offers, as well as the challenges and opportunities it presents for content creation and monetization.

1. Are You Thinking about Live Streaming?
2015
Discussion Document from @RokerLabs
Confidential and Proprietary

2. ARE YOU THINKING ABOUT LIVE
STREAMING?
IF SO, YOU ARE NOT ALONE.
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3. SO WHAT ARE PEOPLE ASKING
ABOUT LIVE STREAMING NOW?
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4. 4 Confidential and Proprietary
@RokerLabs Live Streaming Index
@RokerLabs published the first-ever live streaming
Index in July 2015. This comprehensive report
quantified and ranked the influencers and talent
currently using the Periscope streaming app within
select verticals.

5.  What is this thing? Is it social media? Which platform is best?
 Can I download the app and watch it on my Mac?
 Who’s on it? How many people? Any shows? Any ads?
 What kind of search functionality does it have? How do I find
things to watch? How do I follow others?
 Is it tied to my other social platforms like Twitter, Instagram
and Facebook?
 Can I save my favorite shows? Share them with friends? Can
I buy anything? If so, how?
 Will shows be made specifically for this? Who’s doing that?
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What Is the Consumer Asking Right Now?
Wait. You mean this is live? I can watch and broadcast to anyone, now?

6.  I missed the YouTube wave. And this live streaming is immediate, easy
and connects me directly with fans OR I want to become a BIG star in this
new live channel.
 How do I get started and what do I say? Which platform should I be on?
All of them?
 It seems like an entirely new way to monetize my fame. How can I judge
my success?
 How is live streaming different than other social media?
 Couldn’t I just do my own show, sell my own stuff, and better dictate when
and how I want to be on the air unlike TV home shopping?
 I’ve seen others dabbling with Meerkat and Periscope and now
Facebook. Who can I call to help?
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What Is Talent Asking Right Now?
I can connect live with all of my fans. That’s awesome, and scary.

7.  This Periscope/Meerkat thing is really taking off. Tons of
press and social buzz.
 It’s all live? Quality isn’t the best. But it might be soon.
 Any numbers, demos or analytics on usage?
 Any good shows yet? Big advertisers joining in? Can viewers
buy stuff on it?
 Are we using it yet? Any competitors other than newsrooms?
 Should we develop our own programming?
 This is a game changer.
 What do we do next?
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What Is a Network Exec Asking Right Now?
Live? What? Uh oh. We better do something.

8.  What is this thing? Is it social media?
 It’s live? What? How do we do that?
 What platform/s do we use?
 Who else is doing it? Competitors? Other companies?
 Who’s our audience? Can we do shows for our customers?
 Are there any numbers or analytics?
 Who knows how to do this internally?
 Are there any experts to call?
 What’s our plan?
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What Is a CMO Asking Right Now?
Solving the Problem: You mean another platform we need to have?

9. 9 Confidential and Proprietary
Possible Production Scenarios
Practice makes Perfect.
Baseline Pro Studio
API FeedApp Feed
Multi Site: Studio & On Location
API Feed
Master Control

10. 10 Confidential and Proprietary
Recent Projects
Testing Categories and Talent: Vine, Meerkat and Periscope
Essential TV
Vintage Highway
Roker Labs Live From Vidcon
Over 19,000,000 views!
Over 19,000,000 views!

11. 11 Confidential and Proprietary
Recent Programs
Live Streaming on Meerkat and Periscope
@Rokerlabs launched food-oriented programs
in late July and August with Meerkat, featuring cooking mavens with robust audiences
In The Kitchen With
Plated Dining Al Fresco Cooking With Raiza Kees To Chocolate

12. 12 Confidential and Proprietary
In The News

13. About @RokerLabs
Thank you for your interest.
@RokerLabs is located in the heart of Manhattan and is a full post-production studio.
We partner with the best, brightest, and most industrious individuals and companies
seeking to learn more about live streaming.
We’ve pioneered innovative live shows on both Meerkat and Periscope, the two
leading live streaming platforms, and we’re exploring opportunities with others. The
results and response from brands and viewers have been terrific. We’re on to
something.
And now our goal is to rapidly expand our programming offerings with leading brands
and key influencers.
If you’d like to speak with us about testing the waters in this new vibrant world of live
streaming, please contact: RokerLabs@AlRoker.com
Confidential - Not for distribution13