This document discusses Google's partnership with multi-channel retailers to help them compete against online-only retailers. It focuses on four key areas: mobile, where smartphones are transforming shopping; branding, with new ways YouTube and display media are engaging customers; social media like Google+; and commerce, through Google's product suite. Mobile is especially important as consumers increasingly use smartphones to research and purchase products on the go.
Method and apparatus for automatically configuring a network switchTal Lavian Ph.D.
A method and apparatus for automatically configuring a network switch having external network data ports, a processor, and memory. Network data is monitored on the external network data port. Information about the network data traffic is compared to one or more threshold conditions. The network switch is automatically configured if the network data meets one of the threshold conditions. The monitor and configuration functions can be performed by software running on the processor which has been downloaded from an external network maintenance station through a maintenance data port. Information about the network data traffic can be uploaded to the external network maintenance station through a maintenance data port.
https://www.google.com/patents/US6175868?dq=US+6175868&hl=en&sa=X&ei=-MBTVNaoOoXbmgWe6oHADw&ved=0CB8Q6AEwAA
Today we all live and work in the Internet Century, where technology is roiling the business landscape, and the pace of change is only accelerating.
In their new book How Google Works, Google Executive Chairman and ex-CEO Eric Schmidt and former SVP of Products Jonathan Rosenberg share the lessons they learned over the course of a decade running Google.
Covering topics including corporate culture, strategy, talent, decision-making, communication, innovation, and dealing with disruption, the authors illustrate management maxims with numerous insider anecdotes from Google’s history.
In an era when everything is speeding up, the best way for businesses to succeed is to attract smart-creative people and give them an environment where they can thrive at scale. How Google Works is a new book that explains how to do just that.
This is a visual preview of How Google Works. You can pick up a copy of the book at www.howgoogleworks.net
Method and apparatus for automatically configuring a network switchTal Lavian Ph.D.
A method and apparatus for automatically configuring a network switch having external network data ports, a processor, and memory. Network data is monitored on the external network data port. Information about the network data traffic is compared to one or more threshold conditions. The network switch is automatically configured if the network data meets one of the threshold conditions. The monitor and configuration functions can be performed by software running on the processor which has been downloaded from an external network maintenance station through a maintenance data port. Information about the network data traffic can be uploaded to the external network maintenance station through a maintenance data port.
https://www.google.com/patents/US6175868?dq=US+6175868&hl=en&sa=X&ei=-MBTVNaoOoXbmgWe6oHADw&ved=0CB8Q6AEwAA
Today we all live and work in the Internet Century, where technology is roiling the business landscape, and the pace of change is only accelerating.
In their new book How Google Works, Google Executive Chairman and ex-CEO Eric Schmidt and former SVP of Products Jonathan Rosenberg share the lessons they learned over the course of a decade running Google.
Covering topics including corporate culture, strategy, talent, decision-making, communication, innovation, and dealing with disruption, the authors illustrate management maxims with numerous insider anecdotes from Google’s history.
In an era when everything is speeding up, the best way for businesses to succeed is to attract smart-creative people and give them an environment where they can thrive at scale. How Google Works is a new book that explains how to do just that.
This is a visual preview of How Google Works. You can pick up a copy of the book at www.howgoogleworks.net
For six years Scott has been helping companies build digital strategies by integrating search, content, social, video and mobile platforms. At the January American Marketing Association Oregon Chapter lunch Scott explored changing consumer behavior and shared how we can connect with customers in this digital age.
Scott drives digital marketing strategies for some of the biggest advertisers in the world:
* Burger King & Seth McFarlane's Cavalcade of Cartoon Comedy
* Papa John's display ad ''Blast'' strategy
* Dunkin' Donuts How American Runs On Dunkin' Video Contest
13 GoMeasure (sg) - google analytics certified partner program - timo joste...Vinoaj Vijeyakumaar
Timo Josten, Google Analytics Partner Program Manager, walks through the value of the Google Analytics Certified Partner program. These slides were presented at the "GoMeasure with Google Analytics" events held in Singapore (Sep 6 2011) and Kuala Lumpur (Sep 8 2011).
Digital landscape in India - Mrinalini - GoogleJigserv Digital
Mrinalini Chakraborty from Google was at the ISB Digital Summit 2014 to conduct a session on 'The digital landscape in India today' as part of the Digital Boot Camp workshop.
The Future of Mobile: SoLoMoCo with Tim ReisCision
Tim Reis of Google tells us how to get ready for the next big trends in marketing - social, local, mobile commerce: SoLoMoCo.
You can get the audio and video for this presentation here: http://bit.ly/OYDiRA
At the Advertising Research Foundation’s (ARF) AM 6.0 conference held in 2011, a Keynote presentation was given entitled Meeting the Challenges of Cross Media Research. Google presented three initiatives and how they are trying to help meet the challenges of cross media research. Keynote presenters from Google were Owen Charlebois-Global Manager, Advertising, Marketing and Media Research & ElissaLee, Ph.D.-Group Manager,Quantitative Measurement.
Webinar: Can Google+ Help Enterprise Brands?Sprinklr
Thanks to all who were a part of this #SocialAtScale webinar with leaders in enterprise social.
Google's Blake Landro and Jamie Herther offered exclusive insider advice on the opportunities to use Google+ at scale. Leading social practitioners from Groupon and Intel, Ray Popp and Hank Lea, shared reactions, discussing relevant use cases and offering feedback; the Google+ team then provided real-time answers and suggestions.
Watch the full webinar here: http://youtu.be/Vl5NnKsv_O8
Research presentation: Affinity Marketing -- It’s Not What You Like, It’s Wha...MediaPost
Brand marketing is evolving at a lightning fast pace, with access to massive amounts of data that can help you find your ideal audience ... and those who will love your brand. The challenge is to make sense of all of the signals and make complex assumptions, using real intelligence and real-time feedback, to make sure your ads have an impact. Join Diya Jolly from Google for a look at the future of brand marketing and how a new “database of affinities” can help you win over your audience for the long haul.
Presenter
Diya Jolly, Sr. Product Manager, Google
For six years Scott has been helping companies build digital strategies by integrating search, content, social, video and mobile platforms. At the January American Marketing Association Oregon Chapter lunch Scott explored changing consumer behavior and shared how we can connect with customers in this digital age.
Scott drives digital marketing strategies for some of the biggest advertisers in the world:
* Burger King & Seth McFarlane's Cavalcade of Cartoon Comedy
* Papa John's display ad ''Blast'' strategy
* Dunkin' Donuts How American Runs On Dunkin' Video Contest
13 GoMeasure (sg) - google analytics certified partner program - timo joste...Vinoaj Vijeyakumaar
Timo Josten, Google Analytics Partner Program Manager, walks through the value of the Google Analytics Certified Partner program. These slides were presented at the "GoMeasure with Google Analytics" events held in Singapore (Sep 6 2011) and Kuala Lumpur (Sep 8 2011).
Digital landscape in India - Mrinalini - GoogleJigserv Digital
Mrinalini Chakraborty from Google was at the ISB Digital Summit 2014 to conduct a session on 'The digital landscape in India today' as part of the Digital Boot Camp workshop.
The Future of Mobile: SoLoMoCo with Tim ReisCision
Tim Reis of Google tells us how to get ready for the next big trends in marketing - social, local, mobile commerce: SoLoMoCo.
You can get the audio and video for this presentation here: http://bit.ly/OYDiRA
At the Advertising Research Foundation’s (ARF) AM 6.0 conference held in 2011, a Keynote presentation was given entitled Meeting the Challenges of Cross Media Research. Google presented three initiatives and how they are trying to help meet the challenges of cross media research. Keynote presenters from Google were Owen Charlebois-Global Manager, Advertising, Marketing and Media Research & ElissaLee, Ph.D.-Group Manager,Quantitative Measurement.
Webinar: Can Google+ Help Enterprise Brands?Sprinklr
Thanks to all who were a part of this #SocialAtScale webinar with leaders in enterprise social.
Google's Blake Landro and Jamie Herther offered exclusive insider advice on the opportunities to use Google+ at scale. Leading social practitioners from Groupon and Intel, Ray Popp and Hank Lea, shared reactions, discussing relevant use cases and offering feedback; the Google+ team then provided real-time answers and suggestions.
Watch the full webinar here: http://youtu.be/Vl5NnKsv_O8
Research presentation: Affinity Marketing -- It’s Not What You Like, It’s Wha...MediaPost
Brand marketing is evolving at a lightning fast pace, with access to massive amounts of data that can help you find your ideal audience ... and those who will love your brand. The challenge is to make sense of all of the signals and make complex assumptions, using real intelligence and real-time feedback, to make sure your ads have an impact. Join Diya Jolly from Google for a look at the future of brand marketing and how a new “database of affinities” can help you win over your audience for the long haul.
Presenter
Diya Jolly, Sr. Product Manager, Google
1. Google’s Partnership with
U.S. Multi-Channel Retailers
Google Confidential and Proprietary
Google Confidential and Proprietary
2. Key Multi-Channel Levers for 2012
Mobile: The ultimate shopping assistant influencing consumers on-the-go
Branding: New ways YouTube and display media are changing the way retailers
engage with consumers
Social: How the Google+ project is taking the social graph to the next level
Commerce: Google’s product suite helping multi-channel retailers compete against
online-only retailers
Google Confidential and Proprietary 2
3. Mobile
Google Confidential and Proprietary
Google Confidential and Proprietary
4. Transformation of Consumers is Underway
Android Market / App Store Farmville Ebay
More than 40 billion apps downloaded 800K virtual tractors sold daily Every second a purchase is
at $3.33; 30M people using it made on mEbay. ~$5B global
every day mobile sales in 2011
Lady Gaga Angry Birds Groupon
First person to hit 10M fans 65 million minutes played 50M+ subscribers,
on Facebook every day on mobile up 25% YoY
(over 125 years!)
Google Confidential and Proprietary 4
5. Smartphones Have Gone Mainstream
Today,
nearly half
of U.S. mobile
subscribers
own a smartphone
Source: Nielsen Mobile Media Report, Q3 2011 Google Confidential and Proprietary 5
7. Consumers are Using Smartphones to Shop
Google Mobile Shopping Queries +166%
2008 - 2011 Y/Y growth in
mobile shopping
queries
1 out of 5
Google
shopping
queries are
now on mobile
2008 2009 2010 2011
Source: Google Internal Data: Mobile Shopping Queries. Google Confidential and Proprietary 7
8. 3 Key Mobile Trends
For Shopper Marketing
Google Confidential and Proprietary 8
9. Mobile is Local
• 1 in 2 mobile searches is local
• After looking up a local
business on a smartphone,
59% visited
Source: Microsoft Tag, April 2011; Google User Behavior Study 2010 Google Confidential and Proprietary 9
10. Mobile is Immediate
• 88% of local information
seekers on mobile devices
take action within a day
Source: Google User Behavior Study 2010, Google Internal Data 2010
Google Confidential and Proprietary 10
11. Mobile is the Key to Shopper Marketing
• 79% of smartphone users use
smartphones to help them shop
• 74% have purchased due to using
their smartphone while shopping
Source: Google User Behavior Study 2010, Google Internal Data 2010
Google Confidential and Proprietary 11
12. Meet Jane and Her New Path To Purchase
Google Confidential and Proprietary 12
34. Branding
Google Confidential and Proprietary
Google Confidential and Proprietary
35. information distribution & commerce communication
communication is fragmenting
1994 1998 2000 2003 2006 2010
users 77M 400M 500M 1B 1.9B
Google Confidential and Proprietary 35
37. #1 Online video site
#2 Largest search engine
#3 Largest site
3B Video streams per day
48 Hours of video uploaded every minute
70% Of US online video consumed on YouTube
Google Confidential and Proprietary 37
40. Live Streaming Video
Bonnaroo on-stie attendance: 75K…Total live streams: 4.3M
Average live streams: over 3.6M (day of)
Average video on demand views within 72 hours of initial live event: over 2.4M
Google Confidential and Proprietary 40