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Vizeum strategy team update nov 2011.pptx 2
- 1. Vizeum Strategy TeamUpdate November 2011 Sarah Logan Industry Head, Agency Carli Miller Industry Manager, Agency
- 2. Why work withGoogle? 2
- 3. The world‟s biggest& most honest focus group Google Confidential and Proprietary
- 4. We have someunique Insight tools.. Google Confidential and Proprietary
- 5. And an accompanyingblog… Google Confidential and Proprietary
- 6. Firestarters: a newtype of Google event Ls New, quarterly event for senior planners • Hosted by Google, at CSG but the agenda set by industry luminaries • Presentations + „unconference‟ discussion + drinks • Topics so far have included „real time planning‟, design thinking in planning‟ and „the agency o/s of the future‟ • Vizeum delegates - and speaker(s) - welcome.. • Big plans for 2012: potential „NYLON‟ UK vs. US international version… Google Confidential and Proprietary
- 7. Not to mentionlots of products to develop ideas with Google Confidential and Proprietary
- 8.
- 9. 5 cool things….. Google Confidential and Proprietary
- 10. Maybe the bestads are just answers Google Confidential and Proprietary
- 11. Get the bestout of mobile Apps with AppGalaxy Google Confidential and Proprietary
- 12. Google Insights YouTubeChannel “Bounce rate is when someone gets to your site, pukes and leaves” Online Checkout in real life Google Confidential and Proprietary
- 13. And we‟re continuallyinnovating 1
- 14. Google+ reached 10Million users in 2 weeks, 20 Million users in 3 Weeks and 25 Million after a month, all whilst still in private beta There are now over 40Million users who have already uploaded over 3.4 Billion photos Source: Google-plus.com, NYTimes(Sep., Oct 2011) Google Confidential and Proprietary http://goo.gl/cm9x0 & http://goo.gl/QNwVp
- 15. The Google+ project Google Confidential and Proprietary
- 16. Will.I.am backstage Hangout Google Confidential and Proprietary
- 17. Hangouts - Nowon mobile 1 Google Confidential and Proprietary 7
- 18. Hangouts - OnAir (broadcast) 1 Google Confidential and Proprietary 8
- 19. Hangouts with extras(pro) 1 Google Confidential and Proprietary 9
- 20. www.google.com 20 Google Confidential and Proprietary
- 21. Google + Ripples Google Confidential and Proprietary
- 22. Chrome Experiments Google Confidential and Proprietary
- 23.
- 24. 90% of Brits aged25 to 34 made an online purchase last year Source: Guardian (Sep. 2011) Google Confidential and Proprietary http://goo.gl/4Dtsd
- 25. Search is nowdesktop, mobile and tablet… We are launching a new Google Search UI for tablet devices. In turn, we've refreshed the ads experience on Tablet Search. Aside from the visual changes, the number of ads which show on Google Search will now be dependent on the orientation of one's tablet. In landscape mode: Maximum of 2 ads above search results page In portrait mode: Maximum of 3 ads above search results page Below search results: Always a maximum of 3 ads Google Confidential and Proprietary
- 26. Voice Actions Google Confidential and Proprietary
- 27. YouTube – What’snew? 2
- 28. YouTube achieved record reach figures of 19.8m ...and the homepage remains No.1 with a monthly reach of 11.8m Google Confidential and Proprietary UKOM Nieslen 2011 previous best March 2011
- 29. YouTube/movies Google Confidential and Proprietary
- 30. Branded Programs Google Confidential and Proprietary
- 31. Promoted Videos OnYouTube Mobile Site Later this week, Promoted Videos will launch on m.youtube.com search results in all countries where PV are available. PV ads were previously eligible on a small percentage of mobile traffic. No PV ads will appear in any of the mobile apps. PV campaigns opted into all devices or mobile devices with full browsers will be eligible. As with all ad formats, we recommend creating separate campaigns for mobile activity! Google Confidential and Proprietary
- 32. GDN: Dynamic RemarketingAds All by using Reengage Dynamically your Google ecommerce personalized Merchant site visitors creative Center product experiences catalog Have an active Have an How do I get Google Merchant ecommerce involved? Center Feed website Google Confidential and Proprietary
- 33. Lionsgate Conan CaseStudy Lionsgate ran a YouTube Masthead followed by GDN activity (£5k) the following day. The GDN activity targeted a male audience that was not exposed to the masthead creative. Campaign Reach Results: 9.2M Unique Users Delivered via GDN 200% increase in audience 4.6m Unique Users Delivered via Mastheads 13.8m Total Unique Reach (over 3rd of the online population) Google Confidential and Proprietary
- 34. GDN CTR: Todayit’s 6x GOOGLE DISPLAY NETWORK AVERAGE DOUBLECLICK INDUSTRY AVERAGE 0.40% CTR 0.07% CTR Source: Google Internal 2011, DoubleClick Benchmarks Report 2010 Google Confidential and Proprietary
- 35. And 8x forKeyword Contextual 0.57% KEYWORD CONTEXTUAL TARGETING 0.40% GOOGLE DISPLAY NETWORK AVERAGE 0.18% REMARKETING click-through-rate (CTR) 0.07% DOUBLECLICK INDUSTRY AVERAGE Google Confidential and Proprietary Source: Google Internal 2011
- 36. Beta In Slate Pre-rollBeta Overview: Target users on YouTube prior to watching long-form content and movies. Users get to chose from 3 ads prior to their content choice. Auction based model with estimated CPV £0.05-0.07. Ads can be any length 3 Google Confidential and Proprietary 6
- 37. YouTube – Gettingthe best out of the platform 3
- 38. Build emotion throughcontent - Simple yet hugely effective Google Confidential and Proprietary
- 39. Harnessing social togenerate great content Google Confidential and Proprietary
- 40. Or take advantageof existing content Google Confidential and Proprietary
- 41. How can youactively encourage engagement on a product like … … Hoummus Google Confidential and Proprietary
- 42. Google Confidential andProprietary
- 43. Google Confidential andProprietary
- 44. But do ALLof your users need to actively engage? Power Users Deeply engaged and Casual thirsty for status through ‘creation’ Contributors Happy to share & Lurkers comment but not to Enjoy easy to ‘create’ find, entertaining content Google Confidential and Proprietary
- 45. Mobile 4
- 46. UK Household Ownershipof Smartphones went from 36% in April to… 41% in July Source: Mintel Digital Trends Autumn (Sep. 2011) Google Confidential and Proprietary http://goo.gl/g3k9N
- 47. Retailers could collectivelybe losing £500m a year, by failing to keep website and smartphone apps up to date Google Confidential and Proprietary
- 48. Mobile will represent17% of queries for store locators and „last minute gifts‟ by the end of 2011 50% Mobile as a percentage of total store locator and ‘last minute shopping’ queries 45% 40% 35% 2010: Mobile 30% 11.93% of 2011: percentage of total queries for „last 25% 2009: queries Mobile minute shopping‟ and 20% 2008: 7.67% of store locators total Mobile queries coming from mobile 15% 1.19% of devices projected to total queries grow 10% substantially since last year 5% 0% 2008 2009 2010 2011 Source: Google Internal Data. * Avg Mobile % of queries = Average of top 5 mobile weeks for the year. Google Confidential and Proprietary
- 49. Mobile will bea key driver of consumer festive spend 35% of UK shoppers plan to spend more on their mobile this Christmas 1/3 of UK shoppers engaged in m-commerce during Christmas 2010 67% of users research on a smartphone and then buy in store More than half of consumers use a mobile device to assist them while shopping in-store Google Confidential and Proprietary Source: The Mobile Movement Study, Google/IPSOS April 2011
- 50. Our Mobile Planet Google Confidential and Proprietary
- 51. Google Confidential andProprietary
- 52. Google Confidential andProprietary
- 53. Vizeum Strategy TeamUpdate November 2011 Sarah Logan Industry Head, Agency Carli Miller Industry Manager, Agency
Editor's Notes
- #11 http://www.google.com/ads/answers/
- #13 http://www.youtube.com/user/thinkvoices#p/u/17/0SaaCd6WQcM
- #19 Example – Williami am Example – Ford launch
- #21 - Brands like “Nexus” or many of you might know it as “the Google phone” can bring their identity to the Google+ platform and start building relationships, sharing content, and developing an audience in new ways.- Brands will function a lot like people do. They can be placed in a Circle, reciprocate by adding people to Circles, share photos, videos, and content. They can be mentioned in posts, join the conversation and even hangout face to face with customers.
- #27 http://googlemobile.blogspot.com/2011/09/introducing-voice-actions-for-android.html
- #30 http://www.youtube.com/moviesThe new Films experience brings the ability to rent content from major movie studios alongside paid and free content from a variety of other YouTube partners. It comes complete with a new premium browse experience and many other other features on YouTube, as well as powering Movies for Android Market.
- #33 REGIONS: EMEA & NAINFO: Mostly applicable to Retail vertical, clients must have an active Google Merchant Center Feed, ecommerce site, and ability to place new pixels.
- #51 http://www.ourmobileplanet.com/