Google made numerous acquisitions from 2004 to 2008 to expand into new areas like mobile (Android), social networking (Orkut, YouTube), local services (Dodgeball, @Last), advertising (dMarc Broadcasting, Adscape), and enterprise solutions (Urchin, Tonic Systems), demonstrating its strategy of using acquisitions to rapidly enter new markets and technologies beyond its core search business.
2007년 KPMA 논문 발표
http://projectresearch.co.kr/2011/03/02/peter%EA%B0%80-%EC%A0%9C%EC%95%88%ED%95%98%EB%8A%94-enterprise-2-0-%ED%98%91%EC%97%85-%ED%99%98%EA%B2%BD-enterprise-2-0-%EA%B4%80%EB%A0%A8-%EB%85%BC%EB%AC%B8-pt-%EC%A0%95%EB%A6%AC/
Prepared by the students of Digital Marketing at the MBA program of IE Business School, this presentation looks at Google's various digital marketing business and analyzes its position vis-a-vis the competition.
2007년 KPMA 논문 발표
http://projectresearch.co.kr/2011/03/02/peter%EA%B0%80-%EC%A0%9C%EC%95%88%ED%95%98%EB%8A%94-enterprise-2-0-%ED%98%91%EC%97%85-%ED%99%98%EA%B2%BD-enterprise-2-0-%EA%B4%80%EB%A0%A8-%EB%85%BC%EB%AC%B8-pt-%EC%A0%95%EB%A6%AC/
Prepared by the students of Digital Marketing at the MBA program of IE Business School, this presentation looks at Google's various digital marketing business and analyzes its position vis-a-vis the competition.
Google+ Smart Tactics for Your Brand (Social Media Week Chicago 2012)SIM Partners
Hangouts, events, circles and more. Learn how to get the most out of your Google+ page!
This session will provide an overview of Google+ and the difference between a Google+ Local page and a Google+ Business page. Then we will dive into Google+ smart tactics, covering the best strategies in optimization and management. Lastly we’ll discuss the merge of Google+ Local pages and Google+ Business pages, why it is important and what to expect. Q&A to follow.
This Alphabet (Google) SWOT analysis reveals how one of the most successful internet companies used its competitive advantages to dominate digital advertising industry.
It identifies all the key strengths, weaknesses, opportunities and threats that affect the company the most.
Alphabet’s Google is one of the most successful global companies for a reason. Its success lies in the company’s innovative culture, acquisition capabilities and product ecosystem. The company should further strengthen its product ecosystem either by developing it inside or by acquiring new businesses. Google has one of the widest software ecosystems in the world and should focus on expanding it. The company has no reason to make significant investments into hardware product ecosystem as its already dominated by other technology companies, like Apple, Samsung and Amazon.
As for the weaknesses, Google should diversify its revenue stream and aim to earn more from software subscriptions, especially YouTube. Alphabet should also diversify from Google, which brings in over 99% of Alphabet’s revenue, by venturing into different industries such as healthcare.
There are many opportunities both Alphabet and Google could venture in. Alphabet should focus on healthcare device market, while Google should pursue the most lucrative software, edge computing, and machine learning market opportunities.
The threats are all well known for Google and the company is prepared to mitigate them or even eliminate them if they’ll threaten the business more seriously.
Teaching information: from Google Search to Big DataMartin Patrick
The Internet is the biggest store of information the world has ever known and will be more and more central to eco- nomic activity in the future. All this information and activity comes at a price: surveys routinely show that employers are underwhelmed by young people’s information skills. In this session we will explore web-based resources that can help students better master information technology and skills us- ing resources freely available online. Together we will talk about ideas to use these resources to augment curricula, and
briefly explore the next big thing in information: Big Data.
Iglobe website have content on the new technology based initiatives of researchers and experts.Iglobe is sharing its views on google technologies,microsoft and android.
Google+ Smart Tactics for Your Brand (Social Media Week Chicago 2012)SIM Partners
Hangouts, events, circles and more. Learn how to get the most out of your Google+ page!
This session will provide an overview of Google+ and the difference between a Google+ Local page and a Google+ Business page. Then we will dive into Google+ smart tactics, covering the best strategies in optimization and management. Lastly we’ll discuss the merge of Google+ Local pages and Google+ Business pages, why it is important and what to expect. Q&A to follow.
This Alphabet (Google) SWOT analysis reveals how one of the most successful internet companies used its competitive advantages to dominate digital advertising industry.
It identifies all the key strengths, weaknesses, opportunities and threats that affect the company the most.
Alphabet’s Google is one of the most successful global companies for a reason. Its success lies in the company’s innovative culture, acquisition capabilities and product ecosystem. The company should further strengthen its product ecosystem either by developing it inside or by acquiring new businesses. Google has one of the widest software ecosystems in the world and should focus on expanding it. The company has no reason to make significant investments into hardware product ecosystem as its already dominated by other technology companies, like Apple, Samsung and Amazon.
As for the weaknesses, Google should diversify its revenue stream and aim to earn more from software subscriptions, especially YouTube. Alphabet should also diversify from Google, which brings in over 99% of Alphabet’s revenue, by venturing into different industries such as healthcare.
There are many opportunities both Alphabet and Google could venture in. Alphabet should focus on healthcare device market, while Google should pursue the most lucrative software, edge computing, and machine learning market opportunities.
The threats are all well known for Google and the company is prepared to mitigate them or even eliminate them if they’ll threaten the business more seriously.
Teaching information: from Google Search to Big DataMartin Patrick
The Internet is the biggest store of information the world has ever known and will be more and more central to eco- nomic activity in the future. All this information and activity comes at a price: surveys routinely show that employers are underwhelmed by young people’s information skills. In this session we will explore web-based resources that can help students better master information technology and skills us- ing resources freely available online. Together we will talk about ideas to use these resources to augment curricula, and
briefly explore the next big thing in information: Big Data.
Iglobe website have content on the new technology based initiatives of researchers and experts.Iglobe is sharing its views on google technologies,microsoft and android.
A Comprehensive Business Report on the Way Forward after Google goes public in 2004.
All work is mine under the eagle-eyed guidance of the famous Professor Robert Mockler at St. John\'s University\'s Tobin College of Business.
Alot of the suggestions i make were actually enacted by Google in the years that followed. You can call it coincidence.
Presentation at ArchTheo 19, Istanbul - Architects as tool consumers, discove...Giuseppe Gallo
Presentation of the Paper: Architects as tool consumers-discovering trends in software and programming languages for architecture with Google trends at Dakam ArchTheo conference.
With this research we aim to understand trends in the dissemination of software among architects, not only inside the major Architectural firms but from the whole fragmented world of architecture, exploiting the records of Google searches, analyzed through the Google Trends platform.
The number of software, plug-ins and programming languages used today by architects is too broad to be enumerated, functionalities offered by each program in many cases intersect, so we have therefore decided to differentiate our research into three typologies of software, based on their main features, and two further typologies including programming languages and visual programming languages used in architecture:
1) General-Purpose CAD Software;
2) BIM software;
3) Rendering Software;
4) Visual Programming Languages;
5) Programming languages;
For each of these, when possible, we selected the most popular products, with an amount of google research sufficient to be recognized as topics, then we analyzed a period of 10 years, from January 1, 2009, to January 1, 2019, choosing the whole world as area and “Architecture” as category.
Diving into Machine Learning with Rob Craft, Group Product Manager at Google!TheFamily
Wanna know more about machine learning and predictive analytics?
We’re thrilled to welcome Rob Craft - Group Product Manager at Google Cloud Platform during lunch break!
Coming from San-Francisco, Rob Craft is the lead Product Manager for the Cloud Intelligence team in Google Cloud Platform. He is responsible for Cloud Machine Learning, Cloud Search, Internet of Things, and Cloud Pub/Sub.
Rob will discuss how you can leverage the power of ML whether you have a machine learning team of your own or if you just want to use ML as a service. Google has invested deeply in machine learning for many years and is using it across its highly successful consumer businesses. Google Cloud Platform is using the power of that work, adding in powerful data management tools, support for collaborative experiments, and predictions at Google scale.
Rob has spent many years focused on building great products on the leading edge of what's next. This time spans early days working on OS kernels and .Net, High Performance Computing, and transforming the cloud with machine learning.
eMarketing Techniques Conference_Google Tools May2 GoebelCorporate College
Dave Goebel, President of the Goebel Group, presents Free tools you can use from Google, at the eMarketing Techniques Conference at Corporate College. Brought to you by the Key Entrepreneur Development Center.
Key Trends Shaping the Future of Infrastructure.pdfCheryl Hung
Keynote at DIGIT West Expo, Glasgow on 29 May 2024.
Cheryl Hung, ochery.com
Sr Director, Infrastructure Ecosystem, Arm.
The key trends across hardware, cloud and open-source; exploring how these areas are likely to mature and develop over the short and long-term, and then considering how organisations can position themselves to adapt and thrive.
Slack (or Teams) Automation for Bonterra Impact Management (fka Social Soluti...Jeffrey Haguewood
Sidekick Solutions uses Bonterra Impact Management (fka Social Solutions Apricot) and automation solutions to integrate data for business workflows.
We believe integration and automation are essential to user experience and the promise of efficient work through technology. Automation is the critical ingredient to realizing that full vision. We develop integration products and services for Bonterra Case Management software to support the deployment of automations for a variety of use cases.
This video focuses on the notifications, alerts, and approval requests using Slack for Bonterra Impact Management. The solutions covered in this webinar can also be deployed for Microsoft Teams.
Interested in deploying notification automations for Bonterra Impact Management? Contact us at sales@sidekicksolutionsllc.com to discuss next steps.
Connector Corner: Automate dynamic content and events by pushing a buttonDianaGray10
Here is something new! In our next Connector Corner webinar, we will demonstrate how you can use a single workflow to:
Create a campaign using Mailchimp with merge tags/fields
Send an interactive Slack channel message (using buttons)
Have the message received by managers and peers along with a test email for review
But there’s more:
In a second workflow supporting the same use case, you’ll see:
Your campaign sent to target colleagues for approval
If the “Approve” button is clicked, a Jira/Zendesk ticket is created for the marketing design team
But—if the “Reject” button is pushed, colleagues will be alerted via Slack message
Join us to learn more about this new, human-in-the-loop capability, brought to you by Integration Service connectors.
And...
Speakers:
Akshay Agnihotri, Product Manager
Charlie Greenberg, Host
Software Delivery At the Speed of AI: Inflectra Invests In AI-Powered QualityInflectra
In this insightful webinar, Inflectra explores how artificial intelligence (AI) is transforming software development and testing. Discover how AI-powered tools are revolutionizing every stage of the software development lifecycle (SDLC), from design and prototyping to testing, deployment, and monitoring.
Learn about:
• The Future of Testing: How AI is shifting testing towards verification, analysis, and higher-level skills, while reducing repetitive tasks.
• Test Automation: How AI-powered test case generation, optimization, and self-healing tests are making testing more efficient and effective.
• Visual Testing: Explore the emerging capabilities of AI in visual testing and how it's set to revolutionize UI verification.
• Inflectra's AI Solutions: See demonstrations of Inflectra's cutting-edge AI tools like the ChatGPT plugin and Azure Open AI platform, designed to streamline your testing process.
Whether you're a developer, tester, or QA professional, this webinar will give you valuable insights into how AI is shaping the future of software delivery.
GraphRAG is All You need? LLM & Knowledge GraphGuy Korland
Guy Korland, CEO and Co-founder of FalkorDB, will review two articles on the integration of language models with knowledge graphs.
1. Unifying Large Language Models and Knowledge Graphs: A Roadmap.
https://arxiv.org/abs/2306.08302
2. Microsoft Research's GraphRAG paper and a review paper on various uses of knowledge graphs:
https://www.microsoft.com/en-us/research/blog/graphrag-unlocking-llm-discovery-on-narrative-private-data/
Accelerate your Kubernetes clusters with Varnish CachingThijs Feryn
A presentation about the usage and availability of Varnish on Kubernetes. This talk explores the capabilities of Varnish caching and shows how to use the Varnish Helm chart to deploy it to Kubernetes.
This presentation was delivered at K8SUG Singapore. See https://feryn.eu/presentations/accelerate-your-kubernetes-clusters-with-varnish-caching-k8sug-singapore-28-2024 for more details.
State of ICS and IoT Cyber Threat Landscape Report 2024 previewPrayukth K V
The IoT and OT threat landscape report has been prepared by the Threat Research Team at Sectrio using data from Sectrio, cyber threat intelligence farming facilities spread across over 85 cities around the world. In addition, Sectrio also runs AI-based advanced threat and payload engagement facilities that serve as sinks to attract and engage sophisticated threat actors, and newer malware including new variants and latent threats that are at an earlier stage of development.
The latest edition of the OT/ICS and IoT security Threat Landscape Report 2024 also covers:
State of global ICS asset and network exposure
Sectoral targets and attacks as well as the cost of ransom
Global APT activity, AI usage, actor and tactic profiles, and implications
Rise in volumes of AI-powered cyberattacks
Major cyber events in 2024
Malware and malicious payload trends
Cyberattack types and targets
Vulnerability exploit attempts on CVEs
Attacks on counties – USA
Expansion of bot farms – how, where, and why
In-depth analysis of the cyber threat landscape across North America, South America, Europe, APAC, and the Middle East
Why are attacks on smart factories rising?
Cyber risk predictions
Axis of attacks – Europe
Systemic attacks in the Middle East
Download the full report from here:
https://sectrio.com/resources/ot-threat-landscape-reports/sectrio-releases-ot-ics-and-iot-security-threat-landscape-report-2024/
Epistemic Interaction - tuning interfaces to provide information for AI supportAlan Dix
Paper presented at SYNERGY workshop at AVI 2024, Genoa, Italy. 3rd June 2024
https://alandix.com/academic/papers/synergy2024-epistemic/
As machine learning integrates deeper into human-computer interactions, the concept of epistemic interaction emerges, aiming to refine these interactions to enhance system adaptability. This approach encourages minor, intentional adjustments in user behaviour to enrich the data available for system learning. This paper introduces epistemic interaction within the context of human-system communication, illustrating how deliberate interaction design can improve system understanding and adaptation. Through concrete examples, we demonstrate the potential of epistemic interaction to significantly advance human-computer interaction by leveraging intuitive human communication strategies to inform system design and functionality, offering a novel pathway for enriching user-system engagements.
LF Energy Webinar: Electrical Grid Modelling and Simulation Through PowSyBl -...DanBrown980551
Do you want to learn how to model and simulate an electrical network from scratch in under an hour?
Then welcome to this PowSyBl workshop, hosted by Rte, the French Transmission System Operator (TSO)!
During the webinar, you will discover the PowSyBl ecosystem as well as handle and study an electrical network through an interactive Python notebook.
PowSyBl is an open source project hosted by LF Energy, which offers a comprehensive set of features for electrical grid modelling and simulation. Among other advanced features, PowSyBl provides:
- A fully editable and extendable library for grid component modelling;
- Visualization tools to display your network;
- Grid simulation tools, such as power flows, security analyses (with or without remedial actions) and sensitivity analyses;
The framework is mostly written in Java, with a Python binding so that Python developers can access PowSyBl functionalities as well.
What you will learn during the webinar:
- For beginners: discover PowSyBl's functionalities through a quick general presentation and the notebook, without needing any expert coding skills;
- For advanced developers: master the skills to efficiently apply PowSyBl functionalities to your real-world scenarios.
Smart TV Buyer Insights Survey 2024 by 91mobiles.pdf91mobiles
91mobiles recently conducted a Smart TV Buyer Insights Survey in which we asked over 3,000 respondents about the TV they own, aspects they look at on a new TV, and their TV buying preferences.
Smart TV Buyer Insights Survey 2024 by 91mobiles.pdf
GOOGLE
1. “GOOGLE”
The electronic Earth Holding all of us
1
2.
3. INTRODUCTION
• Google is a web search engine that brings
whatever information you need in world wide
web in the form of web pages.
• Google Search is the most-used search engine
on the World Wide Web.
• Google Search was originally developed
by Larry Page and Sergey Brine in 1997
3
4. GOOGLE
The Vision
To make search engines so powerful they would
understand "everything in the world".
The Mission
To organize the world's information and make it
universally accessible and useful.
The Focus
Google continues to focus on innovation and on the
user experience.
4
5. Google’s Philosophy
o Focus on the user, and all else will follow.
o It‘s best to do one thing really well.
o Fast is better than slow.
o Democracy on the web works.
o The world is a wonderful R&D Lab.
o You can make money without doing evil.
o There‘s always more information out there.
o The need for information crosses all borders.
o Great just isn‘t good enough.
5
9. TOOLS ( PRODUCTS)
Web Standalone Communication &
Search Applications publishing
Maps Ad Words Editor 3D Warehouse
Ride Finder Gmail Notifier Blogger
Analytics Hello Pack Calendar, Docs&
Directory Photo Screensaver Spreadsheets
Google Mini Picasa Dodge ball
SMS Secure Access FeedBurner
Search Mash GTalk Gmail, Orkut
SketchUp YouTube
Advertising Desktop Reader
AdSense Extension Mobile Products
AdWords Blogger Web Blogger Mobile
Audio Ads Comments Calendar
Click-to-Call Browser Sync Gmail
Grants Dashboard Widgets News
TV Ads Send to Phone iGoogle
Toolbar Reader
Maps Mobile
9
10. Desktop products
Earth -Virtual globe that uses satellite imagery, aerial photography and
GIS over a 3D globe.
Gmail/Google Notifier (Alerts the user of new messages in their
Gmail account.
Google Dictionary
Picasa (Photo organization and editing application, providing photo
library options and simple effects.
Picasa Web Albums Uploader An application to help uploading
images to the "Picasa Web Albums" service It consists of both an iPhoto
plug-in and a stand-alone application.
SketchUp Simple 3D sketching program with unique dragging interface
and direct integration with Google Earth.
GOOGLE Talk
10
11. Desktop extensions
Blogger Web Comments (Firefox only) Displays
related comments from other Blogger users.
Gears
Send to Phone.
Toolbar
Web browser toolbar with features - Google Search
box, phishing protection, pop-up blocker
11
12. Mobile products
Google Mobilizer Makes any web page
mobile-friendly.
Mobile search
Google Notebook
Mobile Updater (BlackBerry only)
-Sync for BlackBerry
Android Platform
-Android platform including external
libraries, applications, hosted services)
12
13. Commercial Products
(BUSINESS PRODUCTS)
AdSense
Advertisement program for Website owners. Adverts generate
revenue.
AdWords
Advertising product, and main source of revenue. AdWords
offers pay-per-click.
AdWords Website Optimizer
Tool for testing different website content advertising campaigns.
Click-to-Call
Calling system free at Google's expense from search results
pages.
Grants -Scheme for non-profit organizations to benefit from
free Cost-Per-Click advertising on the AdWords network.
13
14. Communication & Publishing
3D Warehouse
Google 3D Warehouse is an online service that hosts 3D models of
existing objects, locations .etc.
Blogger
Calendar
Document, spreadsheet and presentation application, with document
collaboration and publishing capabilities.
FeedBurner - News feed management services
Friend Connect
Orkut
Groups
Web and e-mail discussion service and Usenet archive.
Reader
SMS Channels (Google India Only)
Questions and Answers (Google Russia Only)
YouTube
14
15. Development
Android Open Source mobile phone platform .
App Engine
A tool that allows developers to write and run
web applications.
Code
Site contains Open Source code and lists of
their API services.
OpenSocial
APIs for building social applications websites.
Subscribed Links
Web Toolkit
An open source Java software development
15
16. Mapping
Maps
Mapping service that indexes streets and
displays satellite and street-level imagery, driving
directions and local business search.
Mars
Imagery of Mars using the Google Maps interface.
Moon
NASA imagery of the moon.
Google Sky
An Internet tool for viewing the stars and galaxies
Ride Finder
Taxi, shuttle search service, using real time
position of vehicles in 14 US cities.
Google Transit -Public transport trip planning
through the Google Maps interface.
16
17. SEARCH
Web Search
Alerts
E-mail notification service
Base
Google submission database,
Book Search
Catalogs
Search engine for over 6,600 print catalogs
Checkout
Directory (Google China)
Experimental Search
Finance
Searchable US business news, opinion, and financial data.
17
18. Accessible Search
Image Search
Language Tools
Life Search (Google China)
News Archive Search
Patent Search
Product Search (Previously Froogle)
Price engine that searches online stores, including auctions
Scholar
Search engine for the full text of scholarly literature
Sets
List of items generated when the user enters
Suggest Auto-completion in search results
18
19. Statistics
Analytics
Traffic statistics generator for defined websites, with
strong AdWords integration. Based on the statistics.
Gapminder
Data trend viewing platform for statistics accessible on
the internet in an animated, interactive graph form.
Trends
Graph plotting application for Web Search statistics
Zeitgeist
Collection of lists of the most frequent search queries.
There are weekly, monthly and yearly lists, as well as
topic and country specific lists.
19
20. Other Products
Google Search Appliance
Hardware device that can be hooked to corporate
intranets for indexing/searching of company files.
Google Mini
Reduced capacity and less expensive version of the
Google Search Appliance.
GOOG-411
Google's directory assistance service, which can be
used free of charge from any telephone in the US and
Canada.
20
21. core features in Google Instant:
Dynamic Results - Google dynamically displays
relevant search results as you type so you can quickly
interact and click through to the web content need.
Predictions - One of the key technologies in Google
Instant is that it predict the rest of the query (in light
gray text) before finish typing
Scroll to search - Scroll through predictions and see
results instantly for each as you arrow down.
21
22. o Google plans to launch glasses with a heads-up display by the end
of 2012
o They will include a display, mere inches from the wearer’s eye,
streaming real-time info about your surroundings, similar to the
various augmented reality applications we’ve seen on
smartphones.
o The data will be fetched through a 3G/4G data connection, and the
glasses will retrieve information through GPS and several sensors.
22
23. o The glasses will be integrated with other Google products, like Google
Latitude to share location, Google Goggles to search images and
identify what is being looked at, and Google Maps to search for nearby
places.
o For example, if a user is wearing the HUD and looking directly at a bar,
that bar could choose to display an ad telling the user about its real-
time offers.
o According to the report, the glasses are expected to start selling at the
end of the year at a price of between $250 and $600 — about the cost
of a smartphone.
23
25. Growth - List of Google acquisitions
2004 2005 2006 2007 2008
2Web Technologies dMarc Xunlei
Phatbits Broadcasting– Adscape – Video
Urchin S/W Inc. Radio Advertising Game advertising
Dodgeball Trendalyzer
Reqwireless Measure Map Tonic Systems
Current Comm. Group Upstartle Marratech
Android @Last Software GreenBorder
Skia Orion Panoramio
Akwan InfoTech Neven Vision FeedBurner
AOL (5% stake) - JotSpot PeakStream
Internet YouTube- Video Zenter
Sharing Grand Central –
VOIP
Endoxon
27. Threats Analysis
Opportunities Analysis
Google Yahoo Microsoft
Traditional Other Software Pay Per Use office
advertisement domain Apps. Internet Ads
Office Suites
27
28. HOW GOOGLE WORKS
• Google's success is mainly due to
a patented algorithm called PageRank that helps rank
web pages that match a given search string.
• The exact percentage of the total of web pages that
Google indexes are not known.
• All the other competitors use keyword-
based methods of ranking search results
28
29. GOOGLE IN 3 ASPECTS
Technology
Business
Society
29
30. TECHNOLOGY ASPECT
Google consists of three distinct parts for fast parallel
processing.
Googlebot, a web crawler that finds and fetches web
pages.
The Indexer that sorts and stores the resulting index
of words in a huge database.
The Query Processor, compares the search query to
the index and recommends the documents that it
considers most relevant.
30
32. GOOGLE Technology overview
Relevance
Technology that determined the ―importance‖ of a webpage by looking
at what other pages link to it, as well as other data.
Comprehensiveness
• Google launched in 1998 with just 25 million pages, which was a
small fraction of the web, then.
• Today Google index billions and billions of webpages, and our index is
roughly 100 million gigabytes.
32
33. Google security and product safety
Reporting security issues
Google allows to report security issues regarding your personal
Google account.
Android and Security
Google defend Android users from malware and other threats difference
for users‘ security.
• Expanding Safe Browsing Alerts to include malware distribution
domains
• Protecting data for the long term with forward secrecy
33
37. Google mobile world
Android : Open Source O.S
Android Developer Challenge: Contest
for developers to create new applications
for Android
Open Handset Alliance: Common
initiative of 34 mobile phone industry
players (manufacturers ,suppliers and
distributors) aiming at spreading Android
37
38. online environment
Launching of Google Gears: Open
Source project allowing an offline
use of online applications
Claimed ambition of becoming a
standard and encouraging online
languages as opposed to offline
programming languages
38
39. AdWords skill with Individual Qualification
Professionals looking to update and demonstrate search skills to employers
can study and certify to become Individually Qualified in Google AdWords
• Improved knowledge & practical application of AdWords tools
• Globally recognized stamp of approval certifying essential AdWords
knowledge
• Showcase specialist knowledge through advanced exams covering
search, display, reporting & analysis―
- AdWords Certified Partner -
39
40. Google Trends, compare the world‘s interest in your favorite topics.
Google Trends shows users‘ propensity to search for a certain topic on
Google on a relative basis
Google Trends also shows how frequently your topics have appeared in
Google News stories, and in which geographic regions people have
searched for them most.
Google Trends analyzes a portion of Google web searches to compute
how many searches have been done for the terms you enter, relative to
the total number of searches done on Google over time (Search Volume
Index)
40
41. Additional features of Google Search application
Quick Access to Google.
•
Search by voice.* Speak your queries instead of typing them.
•
My Location. Avoid typing your current location when searching
for nearby businesses (e.g. "pizza" or "starbucks").
•
Autocomplete. Search and get a list of predictions displayed in a
drop-down menu below the search box.
•
Search history. Quickly search again for queries you recently
performed.
41
42. Google Public DNS: 70 billion requests a day and counting
o Google Public DNS is a free, global Domain Name System (DNS)
resolution service, that you can use as an alternative to your current
DNS provider.
o DNS acts like the phone book of the Internet. If you had to look up
hundreds or thousands of phone numbers every day, you‘d want a
directory that was fast, secure and correct.
o Google Public DNS has become particularly popular for our users
internationally. Today, about 70 percent of its traffic comes from outside
the U.S Google Public
o DNS‘s goal is simple: making the web—really, the whole Internet!—
faster for users.
42
43. GOOGLE STRENGTH FACTORS
Data mining
•The web offers the
opportunity to exploit and
analyze a very large
amount of data
Openness
•Content and services must be open and
interoperable to favor audience
circulation
43
44. Uniqueness in Google
SEARCH
Speed, Accuracy, Objectivity and Ease of use.
Fit between their technology and the consumer
behavior.
Page Rank technology – Orkut merged
Solved the scale up problem
Positioned as ―Fastest Crawling Technique‖
Keeps the search ―Up to date‖
44
45. Facts About Google
Google knows weather!
Simply type in the weather operator, followed by the name of a location.
You can also type in a zip code for more specific results
45
46. Google Knows What Time It Is!
If you need to know the time in another time zone, all you do is
type ‗time‘ in Google‘s search bar, followed by the location. If a
location name is ambiguous, multiple results will be shown.
46
47. Google’s Got A Calculator.
Google is great for relatively simple
arithmetic calculations, including
square roots, logarithms, order of
operations, and trigonometric
functions such as sine and cosine.
Google calculator also defines various
constants such as e and c(speed of
light).
The calculator can also perform just
about any unit conversion that I can
think of, from temperature to weight
to pressure to length. And both
American and metric units are
supported
47
48. Google has a built-in currency converter
Typing in other currencies such as the Euro, or the Yen.
You can look up phone numbers by simply typing
them into the search field. All numbers that are in
the phonebook will be retrieved.
48
49. Google Maps’ Street View Helps Fight Crime!
Police use Google‘s Street View product to locate and rescue.
Using the GPS coordinates of the cell phone (obtained from the
cell phone carrier every time the phone was activated), police
were able to retrieve street view and satellite images which
enabled them to survey the area ahead of time
and guess which building, exact location
So with help from Google, a crime can be averted.
49
50. Google Wallet $
- Pay Everything in the Electronic World -
o Google Wallet is a new application powered by the Android software
that literally converts your mobile phone into a mobile wallet.
o It is packed with cashless and card less purchase capability of
electronic transactions without using the credit card.
o It operates to comply with the electronic transactions supported by
NFC tagged electronic devices
o The presence of NFC tags Near field communication (NFC) in
mobile equipment allows transactions minus the electronic passage or
reading or the credit card
o NFC tags records everything about the credit card of the consumer.
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51. GOOGLE’s
NEXT
STEP
Launching Offline application
Powerful technological force
1.0
2.0
Shrinks the World 3.0
51
52. References:
Websites
Google.com/services
Internetworldstats.com
Online-seo-information.blogspot.in
Books
The Google Story - David A.Vise
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