Google made numerous acquisitions from 2004 to 2008 to expand into new areas like mobile (Android), social networking (Orkut, YouTube), local services (Dodgeball, @Last), advertising (dMarc Broadcasting, Adscape), and enterprise solutions (Urchin, Tonic Systems), demonstrating its strategy of using acquisitions to rapidly enter new markets and technologies beyond its core search business.

1. “GOOGLE”
The electronic Earth Holding all of us
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3. INTRODUCTION
• Google is a web search engine that brings
whatever information you need in world wide
web in the form of web pages.
• Google Search is the most-used search engine
on the World Wide Web.
• Google Search was originally developed
by Larry Page and Sergey Brine in 1997
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4. GOOGLE
The Vision
To make search engines so powerful they would
understand "everything in the world".
The Mission
To organize the world's information and make it
universally accessible and useful.
The Focus
Google continues to focus on innovation and on the
user experience.
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5. Google’s Philosophy
o Focus on the user, and all else will follow.
o It‘s best to do one thing really well.
o Fast is better than slow.
o Democracy on the web works.
o The world is a wonderful R&D Lab.
o You can make money without doing evil.
o There‘s always more information out there.
o The need for information crosses all borders.
o Great just isn‘t good enough.
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6. Internet World Stats
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7. Geographic Analysis
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8. Nielsen’s Tops of 2011
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9. TOOLS ( PRODUCTS)
Web Standalone Communication &
Search Applications publishing
Maps Ad Words Editor 3D Warehouse
Ride Finder Gmail Notifier Blogger
Analytics Hello Pack Calendar, Docs&
Directory Photo Screensaver Spreadsheets
Google Mini Picasa Dodge ball
SMS Secure Access FeedBurner
Search Mash GTalk Gmail, Orkut
SketchUp YouTube
Advertising Desktop Reader
AdSense Extension Mobile Products
AdWords Blogger Web Blogger Mobile
Audio Ads Comments Calendar
Click-to-Call Browser Sync Gmail
Grants Dashboard Widgets News
TV Ads Send to Phone iGoogle
Toolbar Reader
Maps Mobile
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10. Desktop products
 Earth -Virtual globe that uses satellite imagery, aerial photography and
GIS over a 3D globe.
 Gmail/Google Notifier (Alerts the user of new messages in their
Gmail account.
 Google Dictionary
 Picasa (Photo organization and editing application, providing photo
library options and simple effects.
 Picasa Web Albums Uploader An application to help uploading
images to the "Picasa Web Albums" service It consists of both an iPhoto
plug-in and a stand-alone application.
 SketchUp Simple 3D sketching program with unique dragging interface
and direct integration with Google Earth.
 GOOGLE Talk
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11. Desktop extensions
 Blogger Web Comments (Firefox only) Displays
related comments from other Blogger users.
 Gears
 Send to Phone.
 Toolbar
Web browser toolbar with features - Google Search
box, phishing protection, pop-up blocker
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12. Mobile products
 Google Mobilizer Makes any web page
mobile-friendly.
 Mobile search
 Google Notebook
 Mobile Updater (BlackBerry only)
-Sync for BlackBerry
 Android Platform
-Android platform including external
libraries, applications, hosted services)
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13. Commercial Products
(BUSINESS PRODUCTS)
 AdSense
Advertisement program for Website owners. Adverts generate
revenue.
 AdWords
Advertising product, and main source of revenue. AdWords
offers pay-per-click.
 AdWords Website Optimizer
Tool for testing different website content advertising campaigns.
 Click-to-Call
Calling system free at Google's expense from search results
pages.
 Grants -Scheme for non-profit organizations to benefit from
free Cost-Per-Click advertising on the AdWords network.
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14. Communication & Publishing
 3D Warehouse
Google 3D Warehouse is an online service that hosts 3D models of
existing objects, locations .etc.
 Blogger
 Calendar
Document, spreadsheet and presentation application, with document
collaboration and publishing capabilities.
 FeedBurner - News feed management services
 Friend Connect
 Orkut
 Groups
Web and e-mail discussion service and Usenet archive.
 Reader
 SMS Channels (Google India Only)
 Questions and Answers (Google Russia Only)
 YouTube
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15. Development
 Android Open Source mobile phone platform .
 App Engine
A tool that allows developers to write and run
web applications.
 Code
Site contains Open Source code and lists of
their API services.
 OpenSocial
APIs for building social applications websites.
 Subscribed Links
 Web Toolkit
An open source Java software development
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16. Mapping
 Maps
Mapping service that indexes streets and
displays satellite and street-level imagery, driving
directions and local business search.
 Mars
Imagery of Mars using the Google Maps interface.
 Moon
NASA imagery of the moon.
 Google Sky
An Internet tool for viewing the stars and galaxies
 Ride Finder
Taxi, shuttle search service, using real time
position of vehicles in 14 US cities.
 Google Transit -Public transport trip planning
through the Google Maps interface.
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17. SEARCH
 Web Search
 Alerts
E-mail notification service
 Base
Google submission database,
 Book Search
 Catalogs
Search engine for over 6,600 print catalogs
 Checkout
 Directory (Google China)
 Experimental Search
 Finance
Searchable US business news, opinion, and financial data.
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18. Accessible Search
 Image Search
 Language Tools
 Life Search (Google China)
 News Archive Search
 Patent Search
 Product Search (Previously Froogle)
Price engine that searches online stores, including auctions
 Scholar
 Search engine for the full text of scholarly literature
 Sets
List of items generated when the user enters
 Suggest Auto-completion in search results
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19. Statistics
 Analytics
Traffic statistics generator for defined websites, with
strong AdWords integration. Based on the statistics.
 Gapminder
Data trend viewing platform for statistics accessible on
the internet in an animated, interactive graph form.
 Trends
Graph plotting application for Web Search statistics
 Zeitgeist
Collection of lists of the most frequent search queries.
There are weekly, monthly and yearly lists, as well as
topic and country specific lists.
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20. Other Products
 Google Search Appliance
Hardware device that can be hooked to corporate
intranets for indexing/searching of company files.
 Google Mini
Reduced capacity and less expensive version of the
Google Search Appliance.
 GOOG-411
Google's directory assistance service, which can be
used free of charge from any telephone in the US and
Canada.
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21. core features in Google Instant:
Dynamic Results - Google dynamically displays
relevant search results as you type so you can quickly
interact and click through to the web content need.
Predictions - One of the key technologies in Google
Instant is that it predict the rest of the query (in light
gray text) before finish typing
Scroll to search - Scroll through predictions and see
results instantly for each as you arrow down.
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22. o Google plans to launch glasses with a heads-up display by the end
of 2012
o They will include a display, mere inches from the wearer’s eye,
streaming real-time info about your surroundings, similar to the
various augmented reality applications we’ve seen on
smartphones.
o The data will be fetched through a 3G/4G data connection, and the
glasses will retrieve information through GPS and several sensors.
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23. o The glasses will be integrated with other Google products, like Google
Latitude to share location, Google Goggles to search images and
identify what is being looked at, and Google Maps to search for nearby
places.
o For example, if a user is wearing the HUD and looking directly at a bar,
that bar could choose to display an ad telling the user about its real-
time offers.
o According to the report, the glasses are expected to start selling at the
end of the year at a price of between $250 and $600 — about the cost
of a smartphone.
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24. ‹#›

25. Growth - List of Google acquisitions
2004 2005 2006 2007 2008
2Web Technologies dMarc Xunlei
Phatbits Broadcasting– Adscape – Video
Urchin S/W Inc. Radio Advertising Game advertising
Dodgeball Trendalyzer
Reqwireless Measure Map Tonic Systems
Current Comm. Group Upstartle Marratech
Android @Last Software GreenBorder
Skia Orion Panoramio
Akwan InfoTech Neven Vision FeedBurner
AOL (5% stake) - JotSpot PeakStream
Internet YouTube- Video Zenter
Sharing Grand Central –
VOIP
Endoxon

26. SWOT ANALYSIS
Strengths Analysis
Weakness Analysis
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27. Threats Analysis
Opportunities Analysis
Google Yahoo Microsoft
Traditional Other Software Pay Per Use office
advertisement domain Apps. Internet Ads
Office Suites
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28. HOW GOOGLE WORKS
• Google's success is mainly due to
a patented algorithm called PageRank that helps rank
web pages that match a given search string.
• The exact percentage of the total of web pages that
Google indexes are not known.
• All the other competitors use keyword-
based methods of ranking search results
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29. GOOGLE IN 3 ASPECTS
Technology
Business
Society
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30. TECHNOLOGY ASPECT
 Google consists of three distinct parts for fast parallel
processing.
 Googlebot, a web crawler that finds and fetches web
pages.
 The Indexer that sorts and stores the resulting index
of words in a huge database.
 The Query Processor, compares the search query to
the index and recommends the documents that it
considers most relevant.
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31. TECHNOLOGY ASPECT
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32. GOOGLE Technology overview
Relevance
Technology that determined the ―importance‖ of a webpage by looking
at what other pages link to it, as well as other data.
Comprehensiveness
• Google launched in 1998 with just 25 million pages, which was a
small fraction of the web, then.
• Today Google index billions and billions of webpages, and our index is
roughly 100 million gigabytes.
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33. Google security and product safety
Reporting security issues
Google allows to report security issues regarding your personal
Google account.
Android and Security
Google defend Android users from malware and other threats difference
for users‘ security.
• Expanding Safe Browsing Alerts to include malware distribution
domains
• Protecting data for the long term with forward secrecy
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34. 34

35. SOCIAL ASPECT
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36. BUSINESS ASPECT
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37. Google mobile world
Android : Open Source O.S
 Android Developer Challenge: Contest
for developers to create new applications
for Android
 Open Handset Alliance: Common
initiative of 34 mobile phone industry
players (manufacturers ,suppliers and
distributors) aiming at spreading Android
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38. online environment
Launching of Google Gears: Open
Source project allowing an offline
use of online applications
Claimed ambition of becoming a
standard and encouraging online
languages as opposed to offline
programming languages
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39. AdWords skill with Individual Qualification
Professionals looking to update and demonstrate search skills to employers
can study and certify to become Individually Qualified in Google AdWords
• Improved knowledge & practical application of AdWords tools
• Globally recognized stamp of approval certifying essential AdWords
knowledge
• Showcase specialist knowledge through advanced exams covering
search, display, reporting & analysis―
- AdWords Certified Partner -
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40.  Google Trends, compare the world‘s interest in your favorite topics.
 Google Trends shows users‘ propensity to search for a certain topic on
Google on a relative basis
 Google Trends also shows how frequently your topics have appeared in
Google News stories, and in which geographic regions people have
searched for them most.
 Google Trends analyzes a portion of Google web searches to compute
how many searches have been done for the terms you enter, relative to
the total number of searches done on Google over time (Search Volume
Index)
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41. Additional features of Google Search application
Quick Access to Google.
•
Search by voice.* Speak your queries instead of typing them.
•
My Location. Avoid typing your current location when searching
for nearby businesses (e.g. "pizza" or "starbucks").
•
Autocomplete. Search and get a list of predictions displayed in a
drop-down menu below the search box.
•
Search history. Quickly search again for queries you recently
performed.
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42. Google Public DNS: 70 billion requests a day and counting
o Google Public DNS is a free, global Domain Name System (DNS)
resolution service, that you can use as an alternative to your current
DNS provider.
o DNS acts like the phone book of the Internet. If you had to look up
hundreds or thousands of phone numbers every day, you‘d want a
directory that was fast, secure and correct.
o Google Public DNS has become particularly popular for our users
internationally. Today, about 70 percent of its traffic comes from outside
the U.S Google Public
o DNS‘s goal is simple: making the web—really, the whole Internet!—
faster for users.
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43. GOOGLE STRENGTH FACTORS
Data mining
•The web offers the
opportunity to exploit and
analyze a very large
amount of data
Openness
•Content and services must be open and
interoperable to favor audience
circulation
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44. Uniqueness in Google
SEARCH
 Speed, Accuracy, Objectivity and Ease of use.
 Fit between their technology and the consumer
behavior.
 Page Rank technology – Orkut merged
 Solved the scale up problem
 Positioned as ―Fastest Crawling Technique‖
 Keeps the search ―Up to date‖
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45. Facts About Google
Google knows weather!
Simply type in the weather operator, followed by the name of a location.
You can also type in a zip code for more specific results
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46. Google Knows What Time It Is!
If you need to know the time in another time zone, all you do is
type ‗time‘ in Google‘s search bar, followed by the location. If a
location name is ambiguous, multiple results will be shown.
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47. Google’s Got A Calculator.
Google is great for relatively simple
arithmetic calculations, including
square roots, logarithms, order of
operations, and trigonometric
functions such as sine and cosine.
Google calculator also defines various
constants such as e and c(speed of
light).
The calculator can also perform just
about any unit conversion that I can
think of, from temperature to weight
to pressure to length. And both
American and metric units are
supported
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48. Google has a built-in currency converter
Typing in other currencies such as the Euro, or the Yen.
You can look up phone numbers by simply typing
them into the search field. All numbers that are in
the phonebook will be retrieved.
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49. Google Maps’ Street View Helps Fight Crime!
Police use Google‘s Street View product to locate and rescue.
Using the GPS coordinates of the cell phone (obtained from the
cell phone carrier every time the phone was activated), police
were able to retrieve street view and satellite images which
enabled them to survey the area ahead of time
and guess which building, exact location
So with help from Google, a crime can be averted.
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50. Google Wallet $
- Pay Everything in the Electronic World -
o Google Wallet is a new application powered by the Android software
that literally converts your mobile phone into a mobile wallet.
o It is packed with cashless and card less purchase capability of
electronic transactions without using the credit card.
o It operates to comply with the electronic transactions supported by
NFC tagged electronic devices
o The presence of NFC tags Near field communication (NFC) in
mobile equipment allows transactions minus the electronic passage or
reading or the credit card
o NFC tags records everything about the credit card of the consumer.
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51. GOOGLE’s
NEXT
STEP
 Launching Offline application
 Powerful technological force
1.0
2.0
Shrinks the World 3.0
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52. References:
Websites
Google.com/services
Internetworldstats.com
Online-seo-information.blogspot.in
Books
The Google Story - David A.Vise
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