The document discusses how mobile technology and social media are changing consumer behavior. It notes that consumers are increasingly connected, empowered, savvy, busy, and have high expectations. They spend more time online using multiple devices. The document advocates developing cross-platform digital strategies and optimizing websites for mobile and tablets. It provides examples of Google products that facilitate social and mobile experiences like Chrome tab syncing, Google Maps reviews from social circles, 3D maps, Google Glass, and self-driving cars.

1. Stephany van Willigenburg
New Products & Solutions –
Google UK
Google Confidential and Proprietary 1

2. Building Better
Connections
through Mobile &
Social
Google Confidential and Proprietary 2

3. Google Hangouts & Google+
http://www.youtube.com/watch?v=y1Uv7as5ZmI Google Confidential and Proprietary 3

4. The world around us is
changing
Google Confidential and Proprietary 4

5. Three main
reasons
Google Confidential and Proprietary 5

6. SPEED
of the UK will
70 have 4G coverage
by the end of 2013
%
Google Confidential and Proprietary 6

7. ACCESSibili
ty average
The
price of an entry
level smartphone
has fallen to
£83
Google Confidential and Proprietary 7

8. INFORMATI
ON of UKs population
44 visits price
comparison sites
%
Google Confidential and Proprietary 8

9. Today’s consum
is … different
Google Confidential and Proprietary 9

10. Google Confidential and Proprietary 10

11. 1
Today’s
consumer is
CONNE
CTED
2
Today’s consumer
is
EMPOWE
Five Consumer
RED
TRENDS3
Today’s
consumer is
SAVVY
4
Today’s
BUSY
consumer is
5
Today’s consumer
has high
EXPECTAT
Google Confidential and Proprietary 11

12. WHENEVER
,
WHEREVER
48%Increase in time spent
online in two years
40%of all UK adults use
2+ devices to go
online
Of time spent online
28%is via mobile
Google Confidential and Proprietary 12

13. www
Understandi
ng
the value of
mobile
Google Confidential and Proprietary 13

14. Applying the £600K
desktop Q3
model to Investment
Mobile: 10K
The right Orders @ £30
approach?
£300K
ROI (-50%)
Google Confidential and Proprietary 14

15. In-
store
Mobile Via phone
conversion call
s take new Cross device
forms
From apps
On the mobile
web
Google Confidential and Proprietary 15
*Source: Deloitte Digital 2012

16. Assigning Value to Mobile Conversions
Considering all mobile conversion types
£600K
Q3
Investment
60K 100K 10K 20K 190K
Calls Direction App Total
@ £3/call clicks Orders @ downloads conversions
@ £2/click £30 @
£5/download
£300
£780
K Google Confidential and Proprietary 16

17. WHAT SHOULD YOU BE DOING?
Develop a cross platform digital
strategy
Ensure your customers have a
great user experience across all
platforms by developing mobile
and tablet optimised sites
Google Confidential and Proprietary 17

18. KEEPING
UP WITH
THE
TAB SYNCING IN
CONSUME
CHROME
In this age of multi-device
R
usage, we thought consumers
would find it useful if they could
quickly access their open tabs
across multiple devices.
Google Confidential and Proprietary 18

19. Live Demo reference slides – Google Chrome cross device browsing
Google.com/chrome
Google Confidential and Proprietary 19

20. Live Demo – Google+ and Google chrome web experiments from mobile/ipad scan the qr code
http://odem.chromeexperiments.com/LVeIWW
Google Confidential and Proprietary 20

21. Google Confidential and Proprietary 21

22. Google Confidential and Proprietary 22

23. Live Demo – Social in Google Maps
Google Maps results
list can be filtered by
preference.
My colleague Chris is
in my Google+
Circles so his review
is instantly included.
Google Confidential and Proprietary 23

24. Live Demo – 3D Maps
Google Confidential and Proprietary 24

25. Google Confidential and Proprietary 25

26. Google Glass
http://www.youtube.com/watch?v=9c6W4CCU9M4 Google Confidential and Proprietary 26

27. Thank you!
Stephany@google.com
@Svdubs
Google Confidential and Proprietary 27

28. Google self driving cars
Google Confidential and Proprietary 28