Attention: Brain Response in the Digital World
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This keynote by Heather Andrews was presented at Adido's annual Attention summit in April. Neuroscience, a new frontier explored in this presentation through memory coding uses patterns and repetition to change behavior and decision making, as well as emotional intensity to design personal and emotive strategies and experiences. Watch the keynote here: https://www.youtube.com/edit?video_id=mdaU42UoeGo
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We explore how B2B marketers can impress the board by measuring their PR and marketing campaigns successfully, and explore 5 metrics that will get you promoted, and 3 that will get your fired.
We cover:
-Meaningless marketing metrics
-The difference between attribution and incrementality
-The importance of the customer journey
-Why you should care about prospects that are in market
-Measuring the unmeasurable
Mastering Your Online Visibility - Fernando Angulo
Mastering Your Online Visibility - Fernando AnguloDigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
Unlock the secrets to enhancing your digital presence with our masterclass on mastering online visibility. Learn actionable strategies to boost your brand, optimize your social media, and leverage SEO. Transform your online footprint into a powerful tool for growth and engagement.
Key Takeaways:
1. Effective techniques to increase your brand's visibility across various online platforms.
2. Strategies for optimizing social media profiles and content to maximize reach and engagement.
3. Insights into leveraging SEO best practices to improve search engine rankings and drive organic traffic.Assignment 2 Task 1: Digital Marketing Course
How Consumers Use Technology And Its Impact On Their Lives
Boost Your Instagram Views Instantly Proven Free Strategies.
Supercars use advanced materials and tech for top-speed performance. Join Performance Car Exclusive to experience driving excellence.
https://instblast.com/instagram/free-instagram-views
Amazing and On Point - Ramon Ray, USA TODAY
Amazing and On Point - Ramon Ray, USA TODAYDigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
AI Driven Emotional Recognition in Digital Ads - Tarun Gupta
AI Driven Emotional Recognition in Digital Ads - Tarun GuptaDigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
This session will aim to comprehensively review the current state of artificial intelligence techniques for emotional recognition and their potential applications in optimizing digital advertising strategies. Key studies developing AI models for multimodal emotion recognition from videos, images, and neurophysiological signals were analyzed to build content for this session. The session delves deeper into the current challenges, opportunities to help realize the full benefits of emotion AI for personalized digital marketing.Pillar-Based Marketing Master Class - Ryan Brock
Pillar-Based Marketing Master Class - Ryan BrockDigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
In this humorous and data-heavy Master Class, join us in a joyous celebration of life honoring the long list of SEO tactics and concepts we lost this year. Remember fondly the beautiful time you shared with defunct ideas like link building, keyword cannibalization, search volume as a value indicator, and even our most cherished of friends: the funnel. Make peace with their loss as you embrace a new paradigm for organic content: Pillar-Based Marketing. Along the way, discover that the results that old SEO and all its trappings brought you weren’t really very good at all, actually.
In this respectful and life-affirming service—erm, session—join Ryan Brock (Chief Solution Officer at DemandJump and author of Pillar-Based Marketing: A Data-Driven Methodology for SEO and Content that Actually Works) and leave with:
• Clear and compelling evidence that most legacy SEO metrics and tactics have slim to no impact on SEO outcomes
• A major mindset shift that eliminates most of the metrics and tactics associated with SEO in favor of a single metric that defines and drives organic ranking success
• Practical, step-by-step methodology for choosing SEO pillar topics and publishing content quickly that ranks fastPodcast, The New Marketing Currency - Ozeal Debastos
Podcast, The New Marketing Currency - Ozeal DebastosDigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
Journey of amplification and buzz creation through podcast marketing, appealing to brands and marketers looking to expand their reach.Recently uploaded (20)
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Attention: Brain Response in the Digital World
- 2. Neuroscience - a new frontier
- 3. The subconscious is key
- 4. Brain imaging gives new perspectives
- 5. Attention, emotion and decisions
- 6. Attention only gets you so far
- 7. Gaming is a good example
- 8. Adding emotion helps, but…
- 9. … it only tells part of the story
- 11. Memory encoding links to behaviour
- 12. Not the same as recall
- 13. Not just facts – emotions too
- 14. Decisions involve emotion & memory
- 15. Brand impact relies on understanding both
- 16. Maximising the impact of brands in the brain
- 17. Don’t rely on shouting loudest1
- 18. Don’t rely on shouting loudest1
- 19. Don’t rely on shouting loudest1 0 20 40 60 80 Control Explicit Implicit Numberofchoices McDonald's Burger King The implicit conditioning of consumer attitudes: Logo substitution effect Rafal K. Ohme: Polish Psychological Bulletin
- 20. Don’t rely on shouting loudest1
- 23. Deliver emotional intensity2 100 165 0 20 40 60 80 100 120 140 160 180 Index Emotional response to the same content tweeted live and later Video originally seen live, retweeted in non-live groups Live video viewed in context
- 27. Use interaction to drive response4
- 28. Use interaction to drive response4
- 29. Use interaction to drive response4 100 129 0 20 40 60 80 100 120 140 Static ads FreeWall® ads Index Peak level of left long-term memory encoding
- 30. Use patterns and repetition5
- 31. Use patterns and repetition5
- 32. Use patterns and repetition5
- 33. But don’t tell the brain it’s over…6
- 34. But don’t tell the brain it’s over…6
- 35. But don’t tell the brain it’s over…6
- 38. Never forget gender differences8
- 39. Never forget gender differences8
- 40. So, to sum up…