Career Succes Factors For Entrepreneurs


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Presentation given at the Venture Cafe, Cambridge, MA in January 2011

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  • 1) Be realistic about your business objectives 2) Understand your unique value proposition 3) Take a hard look at your competition 4) A marketing foundation is absolutely necessary for your success 5) For best results, marketing and sales should work hand-in-glove 6) Plan for the future 7) It's all in the execution and learning
  • Persuasive vs. Assertive vs.Systematic – being organized and doing things step-by-step
  • What makes you different?
  • “ This guy’s was walking down a street when he falls in a hole. The walls are so steep he can't get out. A doctor passes by, and the guy shouts up, 'Hey you, can you help me out?' The doctor writes a prescription, throws it down in the hole and moves on. Then a priest comes along, and the guy shouts up 'Father, I'm down in this hole, can you help me out?' The priest writes out a prayer, throws it down in the hole and moves on. Then a friend walks by. 'Hey Joe, it's me, can you help me out?' And the friend jumps in the hole. Our guy says, 'Are you stupid? Now we're both down here.' The friend says, 'Yeah, but I've been down here before, and I know the way out.'" Leo McGarry, The West Wing: Noel (Season 2)
  • *Users with complete profiles are 40x more likely to receive opportunities through LinkedIn
  • Career Succes Factors For Entrepreneurs

    1. 1. Career Success Factors for Entrepreneurs A Career Coach’s Perspective Matt Casey January 20, 2011
    2. 2. Topics <ul><li>Introductions and backgrounds </li></ul><ul><li>Business is not our business today </li></ul><ul><li>Self awareness </li></ul><ul><li>Differentiation </li></ul><ul><li>Support </li></ul><ul><li>Connections </li></ul><ul><li>Well-being </li></ul><ul><li>Q & A </li></ul>
    3. 3. The Business of Entrepreneurship <ul><li>Be realistic about your business objectives </li></ul><ul><li>Understand your unique value proposition </li></ul><ul><li>Take a hard look at your competition </li></ul><ul><li>A marketing foundation is absolutely necessary for your success </li></ul><ul><li>For best results, marketing and sales should work hand-in-glove </li></ul><ul><li>Plan for the future </li></ul><ul><li>It's all in the execution and learning </li></ul>Source: The Seven Critical Success Factors for Launching & Driving a Successful Business, Kickstart Alliance,
    4. 4. Know Thyself! - What Type of Entrepreneur are You? <ul><li>It’s easier to do what you are! </li></ul><ul><li>What is your personality type? </li></ul><ul><li>What is your preferred role? (see below) </li></ul><ul><li>Strengths vs. Weaknesses/Blind spots </li></ul><ul><li>Values </li></ul><ul><li>Goals </li></ul><ul><li>Interests </li></ul>Leader Manager Advisor Champion
    5. 5. Are You Different Like Everybody Else? <ul><li>Personal branding – Differentiate YOU! </li></ul><ul><li>What is your unique value proposition? Your ‘special sauce’? </li></ul><ul><li>Where is your brand? Can I find you? </li></ul>
    6. 6. Lone Rangers Don’t Survive – Support Matters <ul><li>You can’t run a business all by yourself, everybody needs support, sometimes a team </li></ul><ul><li>Asking for help is not a weakness “Guy falls in a hole…” </li></ul><ul><li>Who are the people in your corner? Champions, Mentors, Coaches, Partners </li></ul><ul><li>How do I find other people? </li></ul><ul><li>What do I do when they are here? </li></ul><ul><li>Be open to unexpected sponsors, advocates </li></ul>
    7. 7. Do You Network? <ul><li>Who is your network? </li></ul><ul><li>Family/friends </li></ul><ul><li>Former/current colleagues </li></ul><ul><li>Teammates/employees </li></ul><ul><li>Other </li></ul><ul><li>How do you build your network? </li></ul><ul><li>Make yourself interesting </li></ul><ul><li>Agenda-less meetings </li></ul><ul><li>Informational interviews </li></ul><ul><li>Event participation and leadership roles </li></ul><ul><li>Always, always, always follow-up </li></ul><ul><li>LinkedIn to everybody!* </li></ul>
    8. 8. Holistic Lives of Entrepreneurs <ul><li>It’s your life! </li></ul><ul><li>Are you focusing on what makes you happy? </li></ul><ul><li>Do you have balance? </li></ul><ul><li>Have you defined ‘success’? </li></ul><ul><li>Are you taking care of yourself? </li></ul>Business Matt Adventure Matt Rock Star Matt Uncle Matt Relationship Matt Family Matt Travel Matt Runner Matt Friend Matt
    9. 9. Career Discovery Career Evaluation, Search and Strategy Career Toolkit Goals What is Career Coaching? Designed to collaboratively uncover your key strengths, aspirations, skills and needs to best define your unique value proposition and to develop your career goals A focus on the hard and soft skills for your next career move, developing tactical plans for defining and targeting best opportunities Developing and aligning your career documents to maximize your exposure and differentiate you from your competitors Work Skills, Values, Passions and Goal Inventories, Career Liftoff ® Interests, Career Anchor Assessments, MBTI Personality Profiles Job options, job search support, interview preparation, recommendation solicitation and management, elevator pitches and personal brand creation, industry transition strategy, networking techniques and connections and compensation negotiation tactics. Resumes and CVs, cover letters, thank you letters, Linkedin profiles, presentation documents and personal branding statements Coaching Provide tools for self discovery, guide discussions and ask questions about ideas and options, focus work, help develop tactical plans, create a supportive and safe environment to grow, offer considerations and solutions and overcome personal and professional obstacles
    10. 10. Resources <ul><li>Personal and Career Assessments </li></ul><ul><li>Live Careers: </li></ul><ul><li>Career Liftoff ® Interest Inventory: </li></ul><ul><li>PersonalityMax™ Personality Assessments: </li></ul><ul><li>Strong Interest Inventory®: </li></ul><ul><li>PersonalDNA™: </li></ul><ul><li>Networking </li></ul><ul><li>Use your University Career Advisory Networks </li></ul><ul><li>Join groups that interest you (e.g. America Marketing Association, Healthcare Business Association) </li></ul><ul><li>Career Coaching </li></ul><ul><li>If you would like to know more about career coaching services or would like a free consultation, please contact me at [email_address] or (617) 480-7085. </li></ul>
    11. 11. Thank You