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Career Development Skills for Marketing Professionals

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Most of us in marketing are so focused on building brands and marketing products and services for the companies we represent. But what about our own career? What is the thought process and necessary strategies we need to create lifelong employment or preparation for going out on our own? In this presentation we’ll teach you how to develop a strategic plan for your career, engage in environmental scans to check on your competition, and how to create points of differentiation to really stand out in the marketplace. We’ll also cover advanced social media techniques you can use today to become well-known and connect with the top professionals in your field.

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Career Development Skills for Marketing Professionals

  1. 1. Career Development Skills for Marketing Professionalspresented by Paul Anderson, Career Columnist, Speaker, Career Strategist
  2. 2. What is the secret to career success?
  3. 3. Three Key Ingredients• Competitive Analysis• Connect w/ Influencers• Visibility
  4. 4. Chapter I
  5. 5. Who are the players?
  6. 6. Competitive Analysis• Industry Celebrities (National, Local)• Colleagues• Conversations
  7. 7. National Research• Best-Selling Authors• Keynote Speakers (e.g. AMA Conferences)• Mentioned in Media (BusinessWeek, WSJ)
  8. 8. Best-Selling Authors
  9. 9. Keynote Speakers
  10. 10. Mentioned in Media
  11. 11. Now What?• Check out their websites (About Us)• Look at their LinkedIn profile• Do they have a blog or Twitter account?
  12. 12. Local Research• Word-of-Mouth (e.g. Rod Brooks)• MarketMix 2011• Mentioned in Media (Seattle Times, KOMO)• Search Results from LinkedIn
  13. 13. Look them up
  14. 14. Look at their profiles
  15. 15. Look at their experience
  16. 16. Education completed
  17. 17. Who am I up against?
  18. 18. Look them up
  19. 19. Dir. of Marketing - Seattle
  20. 20. Here is your competition
  21. 21. How do you stack up?
  22. 22. Want to write abrilliant profile?
  23. 23. Want to choose asuccessful career track?
  24. 24. R&D
  25. 25. Which area can Ibecome an expert in?
  26. 26. Listen to Conversations• Media (National, Local)• Top Blogs, Twitter• LinkedIn Answers• LinkedIn Groups
  27. 27. Media Research
  28. 28. Blogs
  29. 29. Twitter
  30. 30. LinkedIn Answers
  31. 31. LI Group Discussions
  32. 32. What’s not being said?
  33. 33. You can be the expert in this area!
  34. 34. Isn’t thisamazing?
  35. 35. Table TopicWhere do you want to be in five years?
  36. 36. Chapter II
  37. 37. Who has the power?
  38. 38. Connect w/ Influencers• Industry Leaders• Aspirational Contacts• Super Connectors
  39. 39. How to reach outwithout getting marked as “spam”?
  40. 40. No Elevator Pitches!
  41. 41. Become interested in them first!
  42. 42. Additional insights
  43. 43. Recent activity and updates
  44. 44. Try introductions first
  45. 45. Mutual contacts?
  46. 46. Recognize anyone here?
  47. 47. If you have to cold call...
  48. 48. Flatter them (genuine)
  49. 49. Table Topic Make a list of tenpeople you need to connect with * * Both internal and external to your organization.
  50. 50. Chapter III
  51. 51. How do I becomefamous in my field?
  52. 52. Self-Promotion• Your expertise• Become visible
  53. 53. Share a presentation
  54. 54. Attach your blog
  55. 55. Share your portfolio
  56. 56. Connect w/ group manager
  57. 57. Answer Questions
  58. 58. Share good information
  59. 59. Also Consider• Earning media attention• Public speaking• Writing white papers or articles• Strategic volunteering• Blogging, Tweeting, and Podcasting
  60. 60. Crash Course in Media• Decide on outlets (be specific)• Find the right contacts (e.g. journalist, reporter, columnist)• Build a relationship (comment, send emails)• Pitch a story (not about you)
  61. 61. Review• Know thy competition• R&D• Connect w/ Influencers• Engage in self-promotion
  62. 62. One more thing...
  63. 63. You can transform your life...
  64. 64. By transforming your career
  65. 65. Questions?Contact Me:Paul Andersonpaul@prolango.com@prolango | www.linkedin.com/in/prolangoVisit www.prolango.comfor Seminars, Workshops, Career Mixers

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