Ibm The Supply Chain Of The Future BilcareBilcareltd
In the course of our research for IBM’s inaugural Global Chief Supply Chain Officer Study, we conducted face-to-face interviews with nearly 400 senior supply chain executives from 25 countries and 29 different industries.
Here, we focus on the responses of the 23 supply chain executives from the Life Sciences industry (see sidebar, Survey sample).
The document discusses key performance indicators (KPIs) for retail specialists. It provides steps to create KPIs for retail specialists, including defining objectives, identifying key result areas and tasks, and determining methods to measure results. The document also discusses mistakes to avoid, such as creating too many KPIs or ones that do not change to suit goals. Finally, it recommends visiting an external website for more KPI materials tailored for retail specialists.
Correct protocol is the cornerstone of successful gemba walks. Follow these 12 steps to ensure that your gemba walks produce the desired result.
http://traccsolution.com/resources/successful-gemba-walks/
This document summarizes Kellogg's journey in implementing the TRACC operations best practices framework across its Latin American plants from 2009-2013. Key points:
- In 2009, Kellogg's selected TRACC to drive its continuous improvement initiative K-Lean at its four Mexican plants.
- By 2010, K-Lean was rolled out to all eight of Kellogg's Latin American plants. This resulted in a 5% increase in overall operating efficiency within a year.
- In 2012, Kellogg's introduced the Administrative Excellence TRACC in Mexico and Colombia to complete the implementation across its entire supply chain.
- By 2013, Kellogg's Latin America region became the first to implement
This case study describes a shortage of hardware category C at a construction site. Installers had to source parts from local hardware stores, increasing costs and causing delays. The proposed solutions are to improve assembly BOM and design signoff, implement in-process and final audits at suppliers, and use a KANBAN system at the construction site store to achieve zero stock outs. KANBAN is a visual system that triggers replenishment when containers are empty, helping match inventory to actual customer demand. NewGen will monitor the store's performance and work to continuously improve the system.
The Relevance of Retail Stores in an Omni-Channel WorldData N Charts
As online and offline merge in today’s commerce anywhere and everywhere world, what is the significance of the retail store as a customer touch point?
Read full report: http://www.data-charts.com/the-relevance-of-brick-mortar-stores-in-an-omni-channel-world/
This report will not only reveal that shoppers still prefer in-store to online experience, but also shed light on three key reasons why they prefer brick-&-mortar stores as well as offer a strategic guide on what retailers can do to improve the consumer’s store experience in return for their loyalty and word of mouth.
Key Questions Answered in the Report
Do omni-channel shoppers prefer to visit and buy from retail stores?
Why do store goers prefer brick-&-mortar to the online experience?
What is the role of retail stores to the omni-channel shopper?
How can retailers better serve shoppers to increase loyalty and word of mouth?
Report Table of Contents
I. Top stats from the report
II. Introduction
i. US omni-channel shopping hits tipping point in 2014
ii. Omni-channel gives consumers options when it comes to how they buy
iii. Consumers prefer buying in-store to all other omni-channel options
III. 3 reasons omni-channel consumers prefer physical stores
i. Stores provide emotional benefits that improve shopping experience
ii. Brand driven purchase decision
iii. Rise of webrooming - search online, buy offline
IV. Retail as an information hub on the path to purchase
i. Evaluating retail stores in a tech driven information age
ii. Retail stores act as information hubs across the consumer journey
iii. Using technology to fulfill the need for information
V. 3 ways stores can better serve omni-channel shoppers
i. Awareness Stage: Provide info to facilitate & improve store visits
ii. Influence Stage: Empower staff to educate shoppers & exceed expectations
iii. Conversion Stage: Prevent out-of-stock instances that disappoint consumers
VI. References
List of Charts
US omni-channel shopper growth by category, 2013 vs 2014
Global consumer shopping behavior by mode of purchase
Global consumer shopping preference by mode of purchase
US shopper preference for brick-&-mortar vs online by drivers
The growing influence of brand on purchase decisions
Trends in showrooming vs webrooming among US shoppers
Impact of online research on loyalty to brands & retailers
US shoppers looking for information by store visit state
US shoppers visiting stores for info by consumer journey stage
US shoppers reaction to lack of information during store visit
US shopper demands from retailer mobile apps
Online sources used to conduct pre-purchase research
Top info sought by US shoppers during pre-purchase research
Shopper expectation from retail staff during store visits
Customer expectations on mobile use among retail staff
Impact of inventory information on shopper store visits
Impact of out-of-stock inventory on shopper conversion
Use these 5 questions to unlock employees' problem-solving potential:
1. What is the target condition?
2. What is the actual condition now?
3. What obstacles are preventing reaching the target condition and which is being addressed?
4. What is the next step or experiment and what do you expect to happen?
5. How quickly can we learn from taking that step?
Ibm The Supply Chain Of The Future BilcareBilcareltd
In the course of our research for IBM’s inaugural Global Chief Supply Chain Officer Study, we conducted face-to-face interviews with nearly 400 senior supply chain executives from 25 countries and 29 different industries.
Here, we focus on the responses of the 23 supply chain executives from the Life Sciences industry (see sidebar, Survey sample).
The document discusses key performance indicators (KPIs) for retail specialists. It provides steps to create KPIs for retail specialists, including defining objectives, identifying key result areas and tasks, and determining methods to measure results. The document also discusses mistakes to avoid, such as creating too many KPIs or ones that do not change to suit goals. Finally, it recommends visiting an external website for more KPI materials tailored for retail specialists.
Correct protocol is the cornerstone of successful gemba walks. Follow these 12 steps to ensure that your gemba walks produce the desired result.
http://traccsolution.com/resources/successful-gemba-walks/
This document summarizes Kellogg's journey in implementing the TRACC operations best practices framework across its Latin American plants from 2009-2013. Key points:
- In 2009, Kellogg's selected TRACC to drive its continuous improvement initiative K-Lean at its four Mexican plants.
- By 2010, K-Lean was rolled out to all eight of Kellogg's Latin American plants. This resulted in a 5% increase in overall operating efficiency within a year.
- In 2012, Kellogg's introduced the Administrative Excellence TRACC in Mexico and Colombia to complete the implementation across its entire supply chain.
- By 2013, Kellogg's Latin America region became the first to implement
This case study describes a shortage of hardware category C at a construction site. Installers had to source parts from local hardware stores, increasing costs and causing delays. The proposed solutions are to improve assembly BOM and design signoff, implement in-process and final audits at suppliers, and use a KANBAN system at the construction site store to achieve zero stock outs. KANBAN is a visual system that triggers replenishment when containers are empty, helping match inventory to actual customer demand. NewGen will monitor the store's performance and work to continuously improve the system.
The Relevance of Retail Stores in an Omni-Channel WorldData N Charts
As online and offline merge in today’s commerce anywhere and everywhere world, what is the significance of the retail store as a customer touch point?
Read full report: http://www.data-charts.com/the-relevance-of-brick-mortar-stores-in-an-omni-channel-world/
This report will not only reveal that shoppers still prefer in-store to online experience, but also shed light on three key reasons why they prefer brick-&-mortar stores as well as offer a strategic guide on what retailers can do to improve the consumer’s store experience in return for their loyalty and word of mouth.
Key Questions Answered in the Report
Do omni-channel shoppers prefer to visit and buy from retail stores?
Why do store goers prefer brick-&-mortar to the online experience?
What is the role of retail stores to the omni-channel shopper?
How can retailers better serve shoppers to increase loyalty and word of mouth?
Report Table of Contents
I. Top stats from the report
II. Introduction
i. US omni-channel shopping hits tipping point in 2014
ii. Omni-channel gives consumers options when it comes to how they buy
iii. Consumers prefer buying in-store to all other omni-channel options
III. 3 reasons omni-channel consumers prefer physical stores
i. Stores provide emotional benefits that improve shopping experience
ii. Brand driven purchase decision
iii. Rise of webrooming - search online, buy offline
IV. Retail as an information hub on the path to purchase
i. Evaluating retail stores in a tech driven information age
ii. Retail stores act as information hubs across the consumer journey
iii. Using technology to fulfill the need for information
V. 3 ways stores can better serve omni-channel shoppers
i. Awareness Stage: Provide info to facilitate & improve store visits
ii. Influence Stage: Empower staff to educate shoppers & exceed expectations
iii. Conversion Stage: Prevent out-of-stock instances that disappoint consumers
VI. References
List of Charts
US omni-channel shopper growth by category, 2013 vs 2014
Global consumer shopping behavior by mode of purchase
Global consumer shopping preference by mode of purchase
US shopper preference for brick-&-mortar vs online by drivers
The growing influence of brand on purchase decisions
Trends in showrooming vs webrooming among US shoppers
Impact of online research on loyalty to brands & retailers
US shoppers looking for information by store visit state
US shoppers visiting stores for info by consumer journey stage
US shoppers reaction to lack of information during store visit
US shopper demands from retailer mobile apps
Online sources used to conduct pre-purchase research
Top info sought by US shoppers during pre-purchase research
Shopper expectation from retail staff during store visits
Customer expectations on mobile use among retail staff
Impact of inventory information on shopper store visits
Impact of out-of-stock inventory on shopper conversion
Use these 5 questions to unlock employees' problem-solving potential:
1. What is the target condition?
2. What is the actual condition now?
3. What obstacles are preventing reaching the target condition and which is being addressed?
4. What is the next step or experiment and what do you expect to happen?
5. How quickly can we learn from taking that step?
Supply Chain Intelligence and Analytics Executive Guidelines for SuccessHalo BI
Learn from industry experts about the future of supply chain analytics in 2016. Understand the main concerns of executives in the coming year and where the focus will be across the entire supply chain.
7 guidelines are provided for effective supply chain segmentation design: 1) Coordinate supply chain architecture around customer needs rather than existing capabilities, 2) Accurately determine real costs-to-serve for each segment by avoiding aggregations, 3) Tighten cross-functional collaboration to unlock new value propositions, 4) Select the optimal number of segments, typically between 3 to 5, 5) Make shared infrastructure the default to drive efficiencies and optimize profitability, 6) Realign resource plans to deliver the new segmented supply chain architecture, and 7) Create fresh visibility across the entire value network using relevant metrics and data.
Supply chain analytics solutions combine technology and human effort to compare and highlight opportunities in supply chain functions. They leverage enterprise applications, web technologies, and data warehouses to locate patterns among transactional, demographic and behavioral data
SABMiller plc held a quarterly divisional seminar series in Africa in March 2015. Jonathan Kirby, the Financial Director of SABMiller Africa, presented on the company's financial performance in Africa. Africa is an important contributor to the SABMiller Group, accounting for 28% of volumes, 30% of revenue, and 34% of EBITA. SABMiller has experienced solid growth in Africa, with EBITA, revenue and lager volumes growing at a compound annual growth rate of 13.2%, 9.0% and 4.5% respectively from fiscal year 2010 to 2014. Kirby highlighted various initiatives SABMiller is undertaking in Africa to drive further growth, reduce costs, and integrate its African
Who wouldn’t prefer to wear a custom-tailored suit over something bought off the rack? Especially if it can be had for the same price, or even cheaper? In much the same way, we find that companies have a taste for supply chain analytics that are carefully tailored to their own business, quirks and all. In this talk we will discuss supply chain analytics broadly, provide some examples, and then address conditions when a custom approach to creating a supply chain decision support tool makes good sense.
Retail Guide: 10 Commandments of Customer-Centric RetailingRaymark
As our physical and online environments continue to come together, consumer behavior
keeps changing and retailers need to react. Today’s consumers are extremely connected and live a digital lifestyle. They are educated, expect speed and have become extremely demanding. With an overload of mass marketing, some customers have lost trust in retailers and have become less loyal.
In this guide, we will take you through the 10 commandments that every customer-centric retailer needs to follow in order to increase loyalty, new customer acquisition, visit conversion, transaction value and to optimize marketing and customer engagement costs.
Bardess provides data analytics and artificial intelligence solutions to help companies leverage their data. They offer services such as predictive modeling, data visualization, data governance, and modernizing architectures. Their enterprise offerings include executive dashboards, predictive modeling, web applications, and supporting large user bases. They also provide advanced services including security integrations, big data analytics, custom development, and enterprise deployments of Qlik Sense. Bardess partners with technology companies and has experience implementing solutions for large enterprises across industries.
Transforming big data into supply chain analyticsTristan Wiggill
- Descriptive analytics are used to measure past performance, report what happened and why, and plan for improvement. They provide feedback to enhance predictive analytics.
- Examples of descriptive analytics reports include standard reports on forecast accuracy, bias, and hit rates at different levels, as well as exception reports highlighting areas needing attention.
- Descriptive measures like MAPE, MPE, and coefficient of variation are calculated to assess forecast accuracy and test for forecastability to inform supply chain decisions.
Supply Chain Planning: A look Back and a Look ForwardLora Cecere
Presentation given by Lora Cecere at the OM Partners conference in Belgium on September 30, 2015. In this presentation, Lora examines the role of planning excellence in driving supply chain performance, and shares insights on the future evolution of planning.
This document summarizes the key findings of a 2014 supply chain planning benchmark study that surveyed over 300 supply chain professionals across industries. The study found that few companies have highly integrated planning environments, and many see opportunities to improve areas like forecast accuracy, sales and operations planning processes, and integration of planning and execution. Companies reported using a variety of planning modules and technologies, with demand planning being most common. The study also found that companies have a range of approaches to planning technology from ERP-dominated to best-of-breed solutions. Most see changes coming to accelerate planning cycles and globalize the planning function.
This document outlines John Kotter's 8 steps for leading organizational change which include increasing urgency around the need for change, forming a guiding coalition, creating a vision for change, communicating the vision, empowering employees to implement change, creating short-term wins, building on changes, and making changes stick within the organization. The 8 steps are increased urgency, executive sponsorship, set the vision, communicate for buy-in, empower employees, create short-term wins, don't let up, and make change stick.
Learn about the latest market trends and technology innovations in supply chain from Lora Cecere, CEO and founder, Supply Chain Insights, and glean lessons learned and key takeaways from practitioner Elliott Wolf, director of analytics at Lineage Logistics.
Big Data Analytics and the Supply Chain OpportunityLora Cecere
Presentation on analytics and shifts in supply chain processes given at the CSCMP Peru event on June 24, 2016. Focus on the Supply Chain Metrics That Matter, the shifts in analytics, the building of horizontal processes and the future of analytics.
Walmart established itself as the largest retailer in the US through innovative supply chain management practices utilizing information technology. It was an early adopter of technologies like EDI and barcoding to efficiently procure inventory and share sales data with suppliers. Walmart further improved inventory management through voice picking technologies in warehouses, GPS tracking of trucks, and collaborating with suppliers on forecasting through the Retail Link system and CPFR initiatives. Implementing RFID tagging was expected to enhance supply chain visibility and save over $8 billion per year through reduced labor and inventory costs.
First Impressions: The Power of an Amazing Welcome EmailBlueHornet
This document summarizes a presentation about the importance and best practices of welcome emails. Some key points include:
- Welcome emails have high open rates of 50% on average and are more effective than newsletters at engaging subscribers. They set expectations for future communications.
- Goals of a welcome email series include increasing engagement through open and click rates as well as conversions. Testing is important.
- Case studies showed that subscribers who read welcome emails had read rates around 50% for subsequent messages over 180 days, while those who did not read welcome messages had much lower read rates.
- Best practices include personalizing messages based on how the subscriber signed up and using subsequent messages to promote social media, offer content or discounts,
5 Ways to Increase Email Engagement and Revenue with CRM DataBlueHornet
Learn how CNET, the world's largest and most trusted tech media source with more than 100 million unique users, uses their client data to deliver personalized email content and advertising to increase engagement and drive real revenue.
2015 Consumer Views of Email Marketing, Part 2: How Email Influences Purchasi...BlueHornet
For the fourth consecutive year, BlueHornet has surveyed consumers across the United States to better understand their behavior about email marketing. This year, over 1,800 consumers reveal they are increasingly digitally connected, savvy, and have high expectations of email marketing. Take a deep dive into the data from the report and learn what your customers are saying, and doing, about marketing emails.
2015 Consumer Views of Email Marketing, Part 1: Email Usage Patterns & Mobile...BlueHornet
For the fourth consecutive year, BlueHornet has surveyed consumers across the United States to better understand their behavior about email marketing. This year, over 1,800 consumers reveal they are increasingly digitally connected, savvy, and have high expectations of email marketing. Take a deep dive into the data from the report and learn what your customers are saying, and doing, about marketing emails.
Shine Bright In the Inbox This Holiday SeasonBlueHornet
Join us for a deep dive into the 4 keys to email success – before, during and after the holiday season. Learn how to outshine your competition with recommendations, real world examples and practical tips to driving engagement and conversion during the most important time of year.
New for 2015: Bright Ideas in Retail EmailBlueHornet
We all know what we should be doing in our email programs, but it can be difficult to find the time to actually implement best practices in an effective, creative way. For the second consecutive year, BlueHornet’s Retail Email Idea Book recognizes brands who have embraced email best practices to deliver personalized, meaningful, best-in-class emails that engage and delight.
Supply Chain Intelligence and Analytics Executive Guidelines for SuccessHalo BI
Learn from industry experts about the future of supply chain analytics in 2016. Understand the main concerns of executives in the coming year and where the focus will be across the entire supply chain.
7 guidelines are provided for effective supply chain segmentation design: 1) Coordinate supply chain architecture around customer needs rather than existing capabilities, 2) Accurately determine real costs-to-serve for each segment by avoiding aggregations, 3) Tighten cross-functional collaboration to unlock new value propositions, 4) Select the optimal number of segments, typically between 3 to 5, 5) Make shared infrastructure the default to drive efficiencies and optimize profitability, 6) Realign resource plans to deliver the new segmented supply chain architecture, and 7) Create fresh visibility across the entire value network using relevant metrics and data.
Supply chain analytics solutions combine technology and human effort to compare and highlight opportunities in supply chain functions. They leverage enterprise applications, web technologies, and data warehouses to locate patterns among transactional, demographic and behavioral data
SABMiller plc held a quarterly divisional seminar series in Africa in March 2015. Jonathan Kirby, the Financial Director of SABMiller Africa, presented on the company's financial performance in Africa. Africa is an important contributor to the SABMiller Group, accounting for 28% of volumes, 30% of revenue, and 34% of EBITA. SABMiller has experienced solid growth in Africa, with EBITA, revenue and lager volumes growing at a compound annual growth rate of 13.2%, 9.0% and 4.5% respectively from fiscal year 2010 to 2014. Kirby highlighted various initiatives SABMiller is undertaking in Africa to drive further growth, reduce costs, and integrate its African
Who wouldn’t prefer to wear a custom-tailored suit over something bought off the rack? Especially if it can be had for the same price, or even cheaper? In much the same way, we find that companies have a taste for supply chain analytics that are carefully tailored to their own business, quirks and all. In this talk we will discuss supply chain analytics broadly, provide some examples, and then address conditions when a custom approach to creating a supply chain decision support tool makes good sense.
Retail Guide: 10 Commandments of Customer-Centric RetailingRaymark
As our physical and online environments continue to come together, consumer behavior
keeps changing and retailers need to react. Today’s consumers are extremely connected and live a digital lifestyle. They are educated, expect speed and have become extremely demanding. With an overload of mass marketing, some customers have lost trust in retailers and have become less loyal.
In this guide, we will take you through the 10 commandments that every customer-centric retailer needs to follow in order to increase loyalty, new customer acquisition, visit conversion, transaction value and to optimize marketing and customer engagement costs.
Bardess provides data analytics and artificial intelligence solutions to help companies leverage their data. They offer services such as predictive modeling, data visualization, data governance, and modernizing architectures. Their enterprise offerings include executive dashboards, predictive modeling, web applications, and supporting large user bases. They also provide advanced services including security integrations, big data analytics, custom development, and enterprise deployments of Qlik Sense. Bardess partners with technology companies and has experience implementing solutions for large enterprises across industries.
Transforming big data into supply chain analyticsTristan Wiggill
- Descriptive analytics are used to measure past performance, report what happened and why, and plan for improvement. They provide feedback to enhance predictive analytics.
- Examples of descriptive analytics reports include standard reports on forecast accuracy, bias, and hit rates at different levels, as well as exception reports highlighting areas needing attention.
- Descriptive measures like MAPE, MPE, and coefficient of variation are calculated to assess forecast accuracy and test for forecastability to inform supply chain decisions.
Supply Chain Planning: A look Back and a Look ForwardLora Cecere
Presentation given by Lora Cecere at the OM Partners conference in Belgium on September 30, 2015. In this presentation, Lora examines the role of planning excellence in driving supply chain performance, and shares insights on the future evolution of planning.
This document summarizes the key findings of a 2014 supply chain planning benchmark study that surveyed over 300 supply chain professionals across industries. The study found that few companies have highly integrated planning environments, and many see opportunities to improve areas like forecast accuracy, sales and operations planning processes, and integration of planning and execution. Companies reported using a variety of planning modules and technologies, with demand planning being most common. The study also found that companies have a range of approaches to planning technology from ERP-dominated to best-of-breed solutions. Most see changes coming to accelerate planning cycles and globalize the planning function.
This document outlines John Kotter's 8 steps for leading organizational change which include increasing urgency around the need for change, forming a guiding coalition, creating a vision for change, communicating the vision, empowering employees to implement change, creating short-term wins, building on changes, and making changes stick within the organization. The 8 steps are increased urgency, executive sponsorship, set the vision, communicate for buy-in, empower employees, create short-term wins, don't let up, and make change stick.
Learn about the latest market trends and technology innovations in supply chain from Lora Cecere, CEO and founder, Supply Chain Insights, and glean lessons learned and key takeaways from practitioner Elliott Wolf, director of analytics at Lineage Logistics.
Big Data Analytics and the Supply Chain OpportunityLora Cecere
Presentation on analytics and shifts in supply chain processes given at the CSCMP Peru event on June 24, 2016. Focus on the Supply Chain Metrics That Matter, the shifts in analytics, the building of horizontal processes and the future of analytics.
Walmart established itself as the largest retailer in the US through innovative supply chain management practices utilizing information technology. It was an early adopter of technologies like EDI and barcoding to efficiently procure inventory and share sales data with suppliers. Walmart further improved inventory management through voice picking technologies in warehouses, GPS tracking of trucks, and collaborating with suppliers on forecasting through the Retail Link system and CPFR initiatives. Implementing RFID tagging was expected to enhance supply chain visibility and save over $8 billion per year through reduced labor and inventory costs.
First Impressions: The Power of an Amazing Welcome EmailBlueHornet
This document summarizes a presentation about the importance and best practices of welcome emails. Some key points include:
- Welcome emails have high open rates of 50% on average and are more effective than newsletters at engaging subscribers. They set expectations for future communications.
- Goals of a welcome email series include increasing engagement through open and click rates as well as conversions. Testing is important.
- Case studies showed that subscribers who read welcome emails had read rates around 50% for subsequent messages over 180 days, while those who did not read welcome messages had much lower read rates.
- Best practices include personalizing messages based on how the subscriber signed up and using subsequent messages to promote social media, offer content or discounts,
5 Ways to Increase Email Engagement and Revenue with CRM DataBlueHornet
Learn how CNET, the world's largest and most trusted tech media source with more than 100 million unique users, uses their client data to deliver personalized email content and advertising to increase engagement and drive real revenue.
2015 Consumer Views of Email Marketing, Part 2: How Email Influences Purchasi...BlueHornet
For the fourth consecutive year, BlueHornet has surveyed consumers across the United States to better understand their behavior about email marketing. This year, over 1,800 consumers reveal they are increasingly digitally connected, savvy, and have high expectations of email marketing. Take a deep dive into the data from the report and learn what your customers are saying, and doing, about marketing emails.
2015 Consumer Views of Email Marketing, Part 1: Email Usage Patterns & Mobile...BlueHornet
For the fourth consecutive year, BlueHornet has surveyed consumers across the United States to better understand their behavior about email marketing. This year, over 1,800 consumers reveal they are increasingly digitally connected, savvy, and have high expectations of email marketing. Take a deep dive into the data from the report and learn what your customers are saying, and doing, about marketing emails.
Shine Bright In the Inbox This Holiday SeasonBlueHornet
Join us for a deep dive into the 4 keys to email success – before, during and after the holiday season. Learn how to outshine your competition with recommendations, real world examples and practical tips to driving engagement and conversion during the most important time of year.
New for 2015: Bright Ideas in Retail EmailBlueHornet
We all know what we should be doing in our email programs, but it can be difficult to find the time to actually implement best practices in an effective, creative way. For the second consecutive year, BlueHornet’s Retail Email Idea Book recognizes brands who have embraced email best practices to deliver personalized, meaningful, best-in-class emails that engage and delight.
The Evolution of Email: Real-Time Segmentation & Contextual MarketingBlueHornet
Join Movable Ink and BlueHornet for an in-depth look at how to create and execute contextual email campaigns. Learn why contextual marketing is critical today and how you can use the data you already have to segment, in real-time, for every individual customer at the moment of open. Take a look at BlueHornet client, Allen Edmonds', successful contextual marketing campaigns, from strategy and planning to testing and outcomes.
Five Keys to List Growth: Building a Healthy DatabaseBlueHornet
According to our Consumer Email List Management Report, 95% of B2C companies say list growth is an important measure of success for their marketing programs. However, 74% find that their email lists are growing slowly or not at all. Join BlueHornet and FreshAddress as we take a deep dive into this report to bring you top email list growth challenges and 5 strategies for building a healthy database.
Triggered & Transactional Emails That Really WorkBlueHornet
Implementing automated email programs can be challenging, but the rewards are worth the effort. Take a close look at Allen Edmonds' successful approach including welcome series, cart abandonment, post-purchase, testing, outcomes and more.
BlueHornet's 2014 Consumer Views of Email Marketing Webinar 3 of 6: Email Fre...BlueHornet
A/B testing can be used to optimize email marketing campaigns by testing different subject lines, content, call-to-actions, and offer types to see which perform best for key metrics like open and click-through rates. The document recommends testing different offer types, age groups, and geographies to better understand what resonates most with different audience segments. It also suggests making emails stand out in inboxes, giving subscribers control, easing them in with a welcome series, understanding why people unsubscribe, and analyzing campaign performance by acquisition source.
BlueHornet's 2014 Consumer Views of Email Marketing Webinar Series Part 2 of ...BlueHornet
This document discusses strategies for improving email marketing campaigns. It suggests focusing on subject lines, content, calls to action, landing pages, and checkout processes. Additionally, it proposes using techniques like time-based coupon values, progressive coupons, limited quantities, and flash sales to influence consumer habits. Finally, it recommends considering subscriber demographics, the rise of mobile email, treating subscribers as people, developing new subscriber habits through email, and thorough testing.
BlueHornet's 2014 Consumer Views of Email Marketing Webinar Series: Part 1 of...BlueHornet
Discounts remain the primary reason people subscribe to email lists, while consumers' biggest concern is the frequency of emails. The document recommends that marketers experiment with different types of offers, send emails at the right frequency to keep people engaged without unsubscribing, and take a mobile-first approach as mobile email is now more important than ever for reaching audiences.
Preparing for CASL: A Checklist for Email Marketers, by BlueHornetBlueHornet
This document provides an overview of the Canadian Anti-Spam Legislation (CASL) and a checklist for email marketers to prepare for compliance. CASL requires express consent, a functioning unsubscribe mechanism in every email, and identification of the sender. The document recommends that marketers understand their subscriber base in Canada, consult a legal expert, evaluate their permission processes, plan a re-permission campaign for existing Canadian subscribers, and ensure transactional emails also allow unsubscribing to comply with CASL. It provides examples of compliant consent processes and re-permission campaign messaging.
Preparing for Canada's Anti-Spam Law - 5 Things Email Marketers Should DoBlueHornet
On July 1st 2014, Canada's New Anti-Spam Law (CASL), which requires an explicit opt-in for any CEM entering or leaving Canada, will go into effect. This impacts any marketer sending email to Canadian addresses.
If you’re wondering how to navigate the new legislation, watch our on-demand webinar: 5 Things Email Marketers Should Do to Prepare for Canada’s New Anti-Spam Law.
Presented by Kara Trivunovic, VP of Strategic Services and Chris Vitulski, Deliverability Management Specialist at BlueHornet, this webinar covers the steps you should take to accommodate the new CASL requirements.
Implementing Responsive Email Design - A Tactical GuideBlueHornet
When BlueHornet's client, TakePart, decided to refresh their website, they wanted to ensure their daily and weekly emails were aligned with their new look and feel. And, with a highly mobile audience, it was important that the emails were also responsive.
Implementing Responsive Design: A Tactical Guide, walks through the steps TakePart and BlueHornet took to transform a simple wireframed email into a successful responsive email template.
This highly tactical webinar is presented by Daniel Park, Director of CRM Marketing at TakePart, and John Bilderback, BlueHornet's Sr. Creative Designer, and is ideal for those responsible for coding their organization's emails.
Leveraging the Right Data to Get Big ResultsBlueHornet
It's estimated that 90% of all of the data we have available today was generated in the last 2 years and that it will continue to grow by 50% a year over the next few years. But with all of this data, the challenge becomes identifying the right data to leverage for your email program.
This on-demand webinar, presented by BlueHornet with co-presenters from TheLadders and Movable Ink, will dig into how brands are identifying the data they need to make their programs successful, as well as how it is being leveraged. You'll walk away with several points to consider applying to your program.
Four Keys to Exceeding Email Subscriber ExpectationsBlueHornet
Manny Ju, Director of Product Management at BlueHornet, details the the keys to exceed your email subsrcribers expectations: How to build a relationship, reciprocate through a two-way conversation, simplifying your emails and most importantly, being grateful.
Basic Management Concepts., “Management is the art of getting things done thr...DilanThennakoon
The managers achieve organizational objectives by getting work from
others and not performing in the tasks themselves.
Management is an art and science of getting work done through people.
It is the process of giving direction and controlling the various activities
of the people to achieve the objectives of an organization Management is a universal process in all organized, social and economic activities. Wherever
there is human activity there is management.
Management is a vital aspect of the economic life of man, which is an organized group activity. A
central directing and controlling agency is indispensable for a business concern. The productive
resources –material, labour, capital etc. are entrusted to the organizing skill, administrative ability
and enterprising initiative of the management. Thus, management provides leadership to a
business enterprise. Without able managers and effective managerial leadership the resources of
production remain merely resources and never become production. Management occupies such an
important place in the modern world that the welfare of the people and the destiny of the country
are very much influenced by it.
1.2 MEANING OF MANAGEMENT
Management is a technique of extracting work from others in an integrated and co-ordinated
manner for realizing the specific objectives through productive use of material resources.
Mobilising the physical, human and financial resources and planning their utilization for business
operations in such a manner as to reach the defined goals can be benefited to as management.
1.3 DEFINITION OF MANAGEMENT
Management may be defined in many different ways. Many eminent authors on the subject have
defined the term "management". Some of these definitions are reproduced below:
In the words of George R Terry - "Management is a distinct process consisting of planning,
organising, actuating and controlling performed to determine and accomplish the objectives by the
use of people and resources".
According to James L Lundy - "Management is principally the task of planning, co¬ordinating,
motivating and controlling the efforts of others towards a specific objective",
In the words of Henry Fayol - "To manage is to forecast and to plan, to organise, to command, to
co-ordinate and to control".
According to Peter F Drucker - "Management is a multipurpose organ that manages a business and
manages managers and manages worker and work".
In the words of J.N. Schulze - "Management is the force which leads, guides and directs an
organisation in the accomplishment of a pre-determined object".
In the words of Koontz and O'Donnel - "Management is defined as the creation and maintenance
of an internal environment in an enterprise where individuals working together in groups can
perform efficiently and effectively towards the attainment of group goals".
According to Ordway Tead - "Management is the process and agency which directs and guides the
operations of an organisation in realising of established aim
INTRODUCTION TO SEARCH ENGINE OPTIMIZATION (SEO).pptxGiorgio Chiesa
This presentation is recommended for those who want to know more about SEO. It explains the main theoretical and practical aspects that influence the positioning of websites in search engines.
From Hope to Despair The Top 10 Reasons Businesses Ditch SEO Tactics.pptxBoston SEO Services
From Hope to Despair: The Top 10 Reasons Businesses Ditch SEO Tactics
Are you tired of seeing your business's online visibility plummet from hope to despair? When it comes to SEO tactics, many businesses find themselves grappling with challenges that lead them to abandon their strategies altogether. In a digital landscape that's constantly evolving, staying on top of SEO best practices is crucial to maintaining a competitive edge.
In this blog, we delve deep into the top 10 reasons why businesses ditch SEO tactics, uncovering the pain points that may resonate with you:
1. Algorithm Changes: The ever-changing algorithms can leave businesses feeling like they're chasing a moving target. Search engines like Google frequently update their algorithms to improve user experience and provide more relevant search results. However, these updates can significantly impact your website's visibility and ranking if you're not prepared.
2. Lack of Results: Investing time and resources without seeing tangible results can be disheartening. The absence of immediate results often leads businesses to lose faith in their SEO strategies. It's important to remember that SEO is a long-term game that requires patience and consistent effort.
3. Technical Challenges: From site speed issues to complex metadata implementation, technical hurdles can be daunting. Overcoming these challenges is crucial for SEO success, as technical issues can hinder your website's performance and user experience.
4. Keyword Competition: Fierce competition for top keywords can make it hard to rank effectively. Businesses often struggle to find the right balance between targeting high-traffic keywords and finding less competitive, niche keywords that can still drive significant traffic.
5. Lack of Understanding of SEO Basics: Many businesses dive into the complex world of SEO without fully grasping the fundamental principles. This lack of understanding can lead to several issues:
Keyword Awareness: Failing to recognize the importance of keyword research and targeting the right keywords in content.
On-Page Optimization: Ignorance regarding crucial on-page elements such as meta tags, headers, and content structure.
Technical SEO Best Practices: Overlooking essential aspects like site speed, mobile responsiveness, and crawlability.
Backlinks: Not understanding the value of high-quality backlinks from reputable sources.
Analytics: Failing to track and analyze data prevents businesses from optimizing their SEO efforts effectively.
6. Unrealistic Expectations and Timeframe: Entrepreneurs often fall prey to the allure of quick fixes and overnight success. Unrealistic expectations can overshadow the reality of the time and effort needed to see tangible results in the highly competitive digital landscape. SEO is a long-term strategy, and setting realistic goals is crucial for success.
#SEO #DigitalMarketing #BusinessGrowth #OnlineVisibility #SEOChallenges #BostonSEO
Evaluating the Effectiveness of Women-Focused MarketingHighViz PR
Women centric marketing is a vital part in reaching one of the most influential groups of consumers. Here is a guide to know and measure the impact of women-centric marketing efforts-
Breaking Silos To Break Bank: Shattering The Divide Between Search And SocialNavah Hopkins
At Mozcon 2024 I shared this deck on bridging the divide between search and social. We began by acknowledging that search-first marketers are used to different rules of engagement than social marketers. We also looked at how both channels treat creative, audiences, bidding/budgeting, and AI. We finished by going through how they can win together including UTM audits, harvesting comments from both to inform creative, and allowing for non-login forums to be part of your marketing strategy.
I themed this deck using Baldur's Gate 3 characters: Gale as Search and Astarion as Social
Build marketing products across the customer journey to grow your business and build a relationship with your customer. For example you can build graders, calculators, quizzes, recommendations, chatbots or AR apps. Things like Hubspot's free marketing grader, Moz's site analyzer, VenturePact's mobile app cost calculator, new york times's dialect quiz, Ikea's AR app, L'Oreal's AR app and Nike's fitness apps. All of these examples are free tools that help drive engagement with your brand, build an audience and generate leads for your core business by adding value to a customer during a micro-moment.
Key Takeaways:
Learn how to use specific GPTs to help you Learn how to build your own marketing tools
Generate marketing ideas for your business How to think through and use AI in marketing
How AI changes the marketing game
In this humorous and data-heavy Master Class, join us in a joyous celebration of life honoring the long list of SEO tactics and concepts we lost this year. Remember fondly the beautiful time you shared with defunct ideas like link building, keyword cannibalization, search volume as a value indicator, and even our most cherished of friends: the funnel. Make peace with their loss as you embrace a new paradigm for organic content: Pillar-Based Marketing. Along the way, discover that the results that old SEO and all its trappings brought you weren’t really very good at all, actually.
In this respectful and life-affirming service—erm, session—join Ryan Brock (Chief Solution Officer at DemandJump and author of Pillar-Based Marketing: A Data-Driven Methodology for SEO and Content that Actually Works) and leave with:
• Clear and compelling evidence that most legacy SEO metrics and tactics have slim to no impact on SEO outcomes
• A major mindset shift that eliminates most of the metrics and tactics associated with SEO in favor of a single metric that defines and drives organic ranking success
• Practical, step-by-step methodology for choosing SEO pillar topics and publishing content quickly that ranks fast
Mindfulness Techniques Cultivating Calm in a Chaotic World.pptxelizabethella096
In today’s fast-paced world, stress and anxiety have become common companions for many. With constant connectivity and an unending stream of information, finding moments of peace can seem like an insurmountable challenge. However, mindfulness techniques offer a beacon of calm amidst the chaos, helping individuals to center themselves and find balance. These practices, rooted in ancient traditions and supported by modern science, are accessible to everyone and can profoundly impact mental and emotional well-being.
We’ve entered a new era in digital. Search and AI are colliding, in more ways than one. And they all have major implications for marketers.
• SEOs now use AI to optimize content.
• Google now uses AI to generate answers.
• Users are skipping search completely. They can now use AI to get answers. So AI has changed everything …or maybe not. Our audience hasn’t changed. Their information needs haven’t changed. Their perception of quality hasn’t changed. In reality, the most important things haven’t changed at all. In this session, you’ll learn the impact of AI. And you’ll learn ways that AI can make us better at the classic challenges: getting discovered, connecting through content and staying top of mind with the people who matter most. We’ll use timely tools to rebuild timeless foundations. We’ll do better basics, but with the most advanced techniques. Andy will share a set of frameworks, prompts and techniques for better digital basics, using the latest tools of today. And in the end, Andy will consider - in a brief glimpse - what might be the biggest change of all, and how to expand your footprint in the new digital landscape.
Key Takeaways:
How to use AI to optimize your content
How to find topics that algorithms love
How to get AI to mention your content and your brand
What Software is Used in Marketing in 2024.Ishaaq6
This paper explores the diverse landscape of marketing software, examining its pivotal role in modern marketing strategies. It provides a comprehensive overview of various types of marketing software tools and platforms essential for enhancing efficiency, optimizing campaigns, and achieving business objectives. Key categories discussed include email marketing software, social media management tools, content management systems (CMS), customer relationship management (CRM) software, search engine optimization (SEO) tools, and marketing automation platforms.
The paper delves into the functionalities, benefits, and examples of each type of software, highlighting their unique contributions to effective marketing practices. It explores the importance of integration and automation in maximizing the impact of these tools, addressing challenges and strategies for seamless implementation across different marketing channels.
Furthermore, the paper examines emerging trends in marketing software, such as AI and machine learning applications, personalization strategies, predictive analytics, and the ethical considerations surrounding data privacy and consumer rights. Case studies illustrate real-world applications and success stories of businesses leveraging marketing software to achieve significant outcomes in their marketing campaigns.
In conclusion, this paper provides valuable insights into the evolving landscape of marketing technology, emphasizing the transformative potential of software solutions in driving innovation, efficiency, and competitive advantage in today's dynamic marketplace.
This description outlines the scope, structure, and focus of the paper, giving readers a clear understanding of what to expect and why the topic of marketing software is important and relevant in contemporary marketing practices.
Boost Your Instagram Views Instantly Proven Free Strategies.InstBlast Marketing
Supercars use advanced materials and tech for top-speed performance. Join Performance Car Exclusive to experience driving excellence.
https://instblast.com/instagram/free-instagram-views
Advanced Storytelling Concepts for MarketersEd Shimp
Every marketer knows you’re supposed to tell a story, but do you know how to tell a story? Do you know why you’re supposed to tell a story? Do you even truly know what a story is? While many marketing presentations emphasize the value of mythic storytelling, the nuts and bolts of actually constructing a story are never explored.
The goal of marketing may be to achieve specific KPIs that drive sales, which is very objective, but the top of the marketing funnel requires a softer approach. In our data-driven results-oriented fast-paced world, marketers must quantify results, but those results will never be achieved unless prospects are first approached with humanity.
There is a common misunderstanding that the so-called “soft skills” of marketing such as language and art are unmeasurable and subjective, but while the objective measures of market research are merely 100 years old, the rules of aesthetics have been perfected over the last 2,500 years.
Great story construction is a skill that requires significant knowledge and practice. This presentation will be a review of the ancient art of story construction.
We will discuss:
• Rhetoric – The art of effective communication
• The Socratic Method – You cannot teach, but you can persuade people to learn
• Plato’s Cave – You sell products, but you market ideas
• Aristotle’s Six Dramatic Elements – The secret recipe for marketing stories
This is for senior marketers who are tasked with creating effective narratives or guiding others in the process. By the end of the session, attendees will have gained the knowledge needed to work storytelling into all phases of the buyer’s journey.
Dive deep into the cutting-edge strategies we're employing to revolutionize our web presence in the age of AI-driven search. As Gen Z reshapes the digital realm, discover how we can bridge the generational divide. Unlock the synergistic power of PPC, social media, and SEO, driving unparalleled revenues for our projects.
From Subreddits To Search: Maximizing Your Brand's Impact On RedditSearch Engine Journal
The search landscape is undergoing a seismic shift, and Reddit is at the epicenter. Google's Helpful Content Update and its $60 million deal with Reddit, coupled with OpenAI's partnership, have catapulted Reddit's real-time content to unprecedented heights.
Check out this insightful webinar exploring the newfound importance of Reddit in the digital marketing landscape. Learn how these changes make Reddit an essential platform for getting your brand and content in front of evolving search audiences.
You’ll hear:
- The evolution of Reddit as a major influencer on SERPS over the years.
- The impact of recent changes and partnerships on Reddit’s place in search.
- A comprehensive look at Reddit, how it works, and how to approach it.
- Unique engagement opportunities presented by Reddit.
With Brent Csutoras, a Reddit expert with over 18 years of experience on the platform, we’ll delve into the intricacies of Reddit's communities, known as Subreddits, and how to leverage their power without compromising authenticity or violating community guidelines in the age of AI-driven search experiences.
Don't miss this opportunity to stay ahead of the curve and leverage Reddit for your brand's success.