This document provides an overview of developing an online video blueprint. It discusses how online video can influence purchase decisions and the importance of starting with the "why" rather than the "what". It also covers different content types and formats for online video, including teasers, promos and featurettes. Additionally, it discusses assessing available assets, core content elements like sound bites and visuals, and scripting for audio and visual online videos. The overall document aims to help producers develop an effective online video strategy and content.

1. Producer's Suite
Developing your Online Video Blueprint
Presented by VFA Altitude Series
Ita Udo-Ema View from Above Entertainment

2. Video is a Connector
“Online video is second only to word-of-
mouth for its ability to influence decision
makers in every stage of the purchase
lifecycle "
- Marketing Sherpa

3. Simon Sinek
author Start with WHY

4. The Golden Circle
Starting with WHY
ABC Computer Company
We make great computers! (what)
They’re beautifully designed and
simple to use. (how)
Wanna buy one? (why)

5. The Golden Circle
Starting with WHY
Apple Computers
We believe in thinking differently. (why)
We challenge the status quo by making
products that are beautifully designed and
simple to use. (how)
We just happen to make great computers.
Wanna buy one? (what)

6. The Golden Circle
People don't buy What you, They buy
WHY you do it.
Simon Sinek: How great leaders inspire action
Exercise #1: Why, How, What

7. Form and
Function

8. Content Types and Styles
● Basic Video
● Photo Montage
○ www.animoto.com
○ www.vuvox.com
● Animation
○ www.Prezi.com
○ www.xtranormal.com ● Promos
● How To
● Walkthrough
● Product Demo
● Vlog
● Mini Documentary

9. Formats
● Teaser
○ 15-30 sec
○ Grabbing the viewers attention
● Promo
○ 90-180sec
○ highly condensed fashion that must
have maximum appeal
● Featurette
○ 3-5 min
○ the prototypical online video
**Repurposing content:
Teasers , Trailers , & Feature Presentation
Exercise #2: Assessment

10. Content

11. Assest Assesment
What elements do you have on hand?
● Logos
● Website
● a Product
○ photos of product
● an Applcation
○ Screenshots

12. Core Content
● Sound Bites:
○ a sound bite is a very short piece of a speech taken
from a longer speech or an interview
en.wikipedia.org/wiki/Soundbite
● Visuals
○ Any and all elements that add to the story
Exercise # 3: Content

13. Scripting

14. Don't Be This Guy...

15. A/V ( Audio / Visual) Script
Celtx - Preproduction
Software
www.celtx.com

16. Questions?

17. Thanks for all the Fish...
Ita Udo-Ema
View from Above
www.ViewFromAbove.net
contact@viewfromabove.net
@deacon78
Media Consulting ; Story Development ; Video Production