This document outlines best practices for creating interactive print campaigns using Layar. It discusses developing an engaging campaign concept, preparing high-quality print pages, including clear instructions for readers, adding calls-to-action on pages, designing custom interactive buttons, thoroughly testing the campaign, and measuring results. The webinar provides examples and recommendations for incorporating different types of digital content like videos, shopping features, contests and social media integration to enhance printed publications.
As of April 2015, Google will mark your site and mobile friendly or not. You need to ensure your website is mobile friendly to drive the mobile client to your website.. Let's review a few things about why this is important for you.
Monetizing & Preparing for Mobile Traffic With WordPressMal Campbell
Marketing to Mobile Devices With WordPress: An introduction to turning mobile website users into your most profitable visitors.
How much traffic does your website get from mobile devices now, 40% or maybe even as high as 70%? Did you know that in 2013 there was more mobile web traffic than desktop traffic? That social media platforms like Twitter and Facebook receive more visitors to their mobile platforms than their desktop counterparts?
Think about how often you check your cell phone, while in bed, while in church, heck even while driving? Now ask yourself, “Is my website’s target audience doing the same thing?” I’d venture to say so.
On November 6, 2014 Codex Media Company’s Mal Campbell is going to be delving into this beautiful world of mobile marketing with the explicit focus on making everything go “Boom!” using WordPress. This isn’t the kind of talk you want to miss if your idea of mobile stops at “Buy a responsive template on Themeforest”.
This is strictly focused on turning bytes into dollars by monetizing mobile traffic.
Introduction to Growth Hacking:
- Principles
- Examples (from US and from #FrenchTech)
- Theory
- AARRR / Metrics
- Tools
- Must read stuff
And plenty other things!
The presentation slides correspond with the Social Media Monthly November Webinar on Responsive Design, which focused on the web design approach from a marketer's point of view. The presentation serves as a quick but thorough introduction to responsive design and includes informative graphics that help illustrate the concept in an attempt to answer the 5 W's: Who, What, When, Where, Why as well as the How.
For more information, please visit http://www.r2integrated.com
Our Best Practices webinar provides an in-depth workshop on how to become an interactive print expert. Learn what it takes to build successful campaigns from our experts who know it best, including top examples from existing campaigns.
As of April 2015, Google will mark your site and mobile friendly or not. You need to ensure your website is mobile friendly to drive the mobile client to your website.. Let's review a few things about why this is important for you.
Monetizing & Preparing for Mobile Traffic With WordPressMal Campbell
Marketing to Mobile Devices With WordPress: An introduction to turning mobile website users into your most profitable visitors.
How much traffic does your website get from mobile devices now, 40% or maybe even as high as 70%? Did you know that in 2013 there was more mobile web traffic than desktop traffic? That social media platforms like Twitter and Facebook receive more visitors to their mobile platforms than their desktop counterparts?
Think about how often you check your cell phone, while in bed, while in church, heck even while driving? Now ask yourself, “Is my website’s target audience doing the same thing?” I’d venture to say so.
On November 6, 2014 Codex Media Company’s Mal Campbell is going to be delving into this beautiful world of mobile marketing with the explicit focus on making everything go “Boom!” using WordPress. This isn’t the kind of talk you want to miss if your idea of mobile stops at “Buy a responsive template on Themeforest”.
This is strictly focused on turning bytes into dollars by monetizing mobile traffic.
Introduction to Growth Hacking:
- Principles
- Examples (from US and from #FrenchTech)
- Theory
- AARRR / Metrics
- Tools
- Must read stuff
And plenty other things!
The presentation slides correspond with the Social Media Monthly November Webinar on Responsive Design, which focused on the web design approach from a marketer's point of view. The presentation serves as a quick but thorough introduction to responsive design and includes informative graphics that help illustrate the concept in an attempt to answer the 5 W's: Who, What, When, Where, Why as well as the How.
For more information, please visit http://www.r2integrated.com
Our Best Practices webinar provides an in-depth workshop on how to become an interactive print expert. Learn what it takes to build successful campaigns from our experts who know it best, including top examples from existing campaigns.
Layar January 8th Webinar - What Can Layar Do for Your Business? MagazinesLayar
Based on our experience, we’ve found several key ways to be successful with interactive print in several industries, including magazines! Plus, we’ve also discovered the single most critical factor for success. Want to know what they are?
Mind blowing design and content ideas!
In this guide:
• Design best practices
• The most critical elements of any staffing or recruiting website
• Must-do’s for today’s mobile job seeker
• What really works for search engine optimization (SEO)
• Strategies to maximize the value of social media
• Why managed hosting is a must
Top Floor's Director of Digital Design, Clay Konnor, brings his 20 years of user experience design to Green Bay, WI in this comprehensive seminar that describes how to gain more conversion from your website through better user experience design.
Most customers decide within the first 5 seconds if they are going to buy from your website. Therefore understanding what makes a good website is essential to converting visitors into customers.
This workshop will show you the difference between online & offline shops and the different building blocks for a good website. You should leave the session with the knowledge & tools to development & define a website specification for your business.
Selling on the Web 2008.
Most customers decide within the first 5 seconds if they are going to buy from your website. Therefore understanding what makes a good website is essential to converting visitors into customers. This presentation will show you the difference between online & offline shops and the different building blocks for a good website. You should leave the session with the knowledge & tools to development & define a website specification for your business.
HubSpot Inbound Marketing Professor Dee Dee de Kenessey joined us at the Spring 2014 Toronto HUG meetup at Uberflip HQ to talk about creating a great experience for users.
http://uberflip.com
Usability testing is the only way to optimize a website for conversion efficiency, which leads directly to an increase in lead generation and/or sales.
'Hold my beer.' Those three words have preceded some of the greatest moments in history. But who would’ve thought they’d pave the way for an epic user testing session? In this talk, Austin will discuss a drunken usability experiment and the unexpected influence that it had on the way that user research is conducted. Learn about new and unconventional methods for overcoming the struggles and pitfalls of traditional user testing, obtaining true and honest user feedback, and verifying the usability and simplicity of a design. Discover the resulting impact on bottom-line metrics like conversion rate, retention, engagement, and revenue. Walk away with a list of tools that you can use to conduct similar research and experiments on your own projects. Finally, learn about what it means to have a Culture of UX and gain actionable advice on how you can create it within your own company.
DevOps and Testing slides at DASA ConnectKari Kakkonen
My and Rik Marselis slides at 30.5.2024 DASA Connect conference. We discuss about what is testing, then what is agile testing and finally what is Testing in DevOps. Finally we had lovely workshop with the participants trying to find out different ways to think about quality and testing in different parts of the DevOps infinity loop.
Pushing the limits of ePRTC: 100ns holdover for 100 daysAdtran
At WSTS 2024, Alon Stern explored the topic of parametric holdover and explained how recent research findings can be implemented in real-world PNT networks to achieve 100 nanoseconds of accuracy for up to 100 days.
Communications Mining Series - Zero to Hero - Session 1DianaGray10
This session provides introduction to UiPath Communication Mining, importance and platform overview. You will acquire a good understand of the phases in Communication Mining as we go over the platform with you. Topics covered:
• Communication Mining Overview
• Why is it important?
• How can it help today’s business and the benefits
• Phases in Communication Mining
• Demo on Platform overview
• Q/A
GridMate - End to end testing is a critical piece to ensure quality and avoid...ThomasParaiso2
End to end testing is a critical piece to ensure quality and avoid regressions. In this session, we share our journey building an E2E testing pipeline for GridMate components (LWC and Aura) using Cypress, JSForce, FakerJS…
Sudheer Mechineni, Head of Application Frameworks, Standard Chartered Bank
Discover how Standard Chartered Bank harnessed the power of Neo4j to transform complex data access challenges into a dynamic, scalable graph database solution. This keynote will cover their journey from initial adoption to deploying a fully automated, enterprise-grade causal cluster, highlighting key strategies for modelling organisational changes and ensuring robust disaster recovery. Learn how these innovations have not only enhanced Standard Chartered Bank’s data infrastructure but also positioned them as pioneers in the banking sector’s adoption of graph technology.
Observability Concepts EVERY Developer Should Know -- DeveloperWeek Europe.pdfPaige Cruz
Monitoring and observability aren’t traditionally found in software curriculums and many of us cobble this knowledge together from whatever vendor or ecosystem we were first introduced to and whatever is a part of your current company’s observability stack.
While the dev and ops silo continues to crumble….many organizations still relegate monitoring & observability as the purview of ops, infra and SRE teams. This is a mistake - achieving a highly observable system requires collaboration up and down the stack.
I, a former op, would like to extend an invitation to all application developers to join the observability party will share these foundational concepts to build on:
Epistemic Interaction - tuning interfaces to provide information for AI supportAlan Dix
Paper presented at SYNERGY workshop at AVI 2024, Genoa, Italy. 3rd June 2024
https://alandix.com/academic/papers/synergy2024-epistemic/
As machine learning integrates deeper into human-computer interactions, the concept of epistemic interaction emerges, aiming to refine these interactions to enhance system adaptability. This approach encourages minor, intentional adjustments in user behaviour to enrich the data available for system learning. This paper introduces epistemic interaction within the context of human-system communication, illustrating how deliberate interaction design can improve system understanding and adaptation. Through concrete examples, we demonstrate the potential of epistemic interaction to significantly advance human-computer interaction by leveraging intuitive human communication strategies to inform system design and functionality, offering a novel pathway for enriching user-system engagements.
Unlocking Productivity: Leveraging the Potential of Copilot in Microsoft 365, a presentation by Christoforos Vlachos, Senior Solutions Manager – Modern Workplace, Uni Systems
UiPath Test Automation using UiPath Test Suite series, part 6DianaGray10
Welcome to UiPath Test Automation using UiPath Test Suite series part 6. In this session, we will cover Test Automation with generative AI and Open AI.
UiPath Test Automation with generative AI and Open AI webinar offers an in-depth exploration of leveraging cutting-edge technologies for test automation within the UiPath platform. Attendees will delve into the integration of generative AI, a test automation solution, with Open AI advanced natural language processing capabilities.
Throughout the session, participants will discover how this synergy empowers testers to automate repetitive tasks, enhance testing accuracy, and expedite the software testing life cycle. Topics covered include the seamless integration process, practical use cases, and the benefits of harnessing AI-driven automation for UiPath testing initiatives. By attending this webinar, testers, and automation professionals can gain valuable insights into harnessing the power of AI to optimize their test automation workflows within the UiPath ecosystem, ultimately driving efficiency and quality in software development processes.
What will you get from this session?
1. Insights into integrating generative AI.
2. Understanding how this integration enhances test automation within the UiPath platform
3. Practical demonstrations
4. Exploration of real-world use cases illustrating the benefits of AI-driven test automation for UiPath
Topics covered:
What is generative AI
Test Automation with generative AI and Open AI.
UiPath integration with generative AI
Speaker:
Deepak Rai, Automation Practice Lead, Boundaryless Group and UiPath MVP
Goodbye Windows 11: Make Way for Nitrux Linux 3.5.0!SOFTTECHHUB
As the digital landscape continually evolves, operating systems play a critical role in shaping user experiences and productivity. The launch of Nitrux Linux 3.5.0 marks a significant milestone, offering a robust alternative to traditional systems such as Windows 11. This article delves into the essence of Nitrux Linux 3.5.0, exploring its unique features, advantages, and how it stands as a compelling choice for both casual users and tech enthusiasts.
How to Get CNIC Information System with Paksim Ga.pptxdanishmna97
Pakdata Cf is a groundbreaking system designed to streamline and facilitate access to CNIC information. This innovative platform leverages advanced technology to provide users with efficient and secure access to their CNIC details.
UiPath Test Automation using UiPath Test Suite series, part 5DianaGray10
Welcome to UiPath Test Automation using UiPath Test Suite series part 5. In this session, we will cover CI/CD with devops.
Topics covered:
CI/CD with in UiPath
End-to-end overview of CI/CD pipeline with Azure devops
Speaker:
Lyndsey Byblow, Test Suite Sales Engineer @ UiPath, Inc.
A tale of scale & speed: How the US Navy is enabling software delivery from l...sonjaschweigert1
Rapid and secure feature delivery is a goal across every application team and every branch of the DoD. The Navy’s DevSecOps platform, Party Barge, has achieved:
- Reduction in onboarding time from 5 weeks to 1 day
- Improved developer experience and productivity through actionable findings and reduction of false positives
- Maintenance of superior security standards and inherent policy enforcement with Authorization to Operate (ATO)
Development teams can ship efficiently and ensure applications are cyber ready for Navy Authorizing Officials (AOs). In this webinar, Sigma Defense and Anchore will give attendees a look behind the scenes and demo secure pipeline automation and security artifacts that speed up application ATO and time to production.
We will cover:
- How to remove silos in DevSecOps
- How to build efficient development pipeline roles and component templates
- How to deliver security artifacts that matter for ATO’s (SBOMs, vulnerability reports, and policy evidence)
- How to streamline operations with automated policy checks on container images
zkStudyClub - Reef: Fast Succinct Non-Interactive Zero-Knowledge Regex ProofsAlex Pruden
This paper presents Reef, a system for generating publicly verifiable succinct non-interactive zero-knowledge proofs that a committed document matches or does not match a regular expression. We describe applications such as proving the strength of passwords, the provenance of email despite redactions, the validity of oblivious DNS queries, and the existence of mutations in DNA. Reef supports the Perl Compatible Regular Expression syntax, including wildcards, alternation, ranges, capture groups, Kleene star, negations, and lookarounds. Reef introduces a new type of automata, Skipping Alternating Finite Automata (SAFA), that skips irrelevant parts of a document when producing proofs without undermining soundness, and instantiates SAFA with a lookup argument. Our experimental evaluation confirms that Reef can generate proofs for documents with 32M characters; the proofs are small and cheap to verify (under a second).
Paper: https://eprint.iacr.org/2023/1886
19. BEST PRACTICES WEBINAR
!
In order to make a lasting impression on your readers,
there are a few principles you need to keep in mind
when creating your campaign concept.
!
SO BEFORE DIVING IN ...
Georgia Diaconescu
Interactive Print Consultant
20. BEST PRACTICES WEBINAR
!
The campaign should reflect and focus on
your MAIN OBJECTIVES!!
!
Always focus on the TARGET USER GROUP &
keep in mind what they LIKE.
!
Focus on providing an OUTSTANDING
USER EXPERIENCE.
25. BEST PRACTICES WEBINAR
RELEVANT
Relevant content
for your target audience
INFORMATIVE
Offer extra
information!
ENTERTAINING
Let people interact
with content
EXCLUSIVE
Behind-the-scenes
information
INTERACTIVE
Present information
in an entertaining way
59. BEST PRACTICES WEBINAR
PREPARING PAGES
•
Flat surface (magazine page)
•
High resolution, low size page
(5MB)
•
Sufficient size & image detail
•
No borders or clutter
•
Avoid glossy paper
60. BEST PRACTICES WEBINAR
THE PAGE SHOULD NOT CONTAIN
!
•
Large portion of blank area
•
Mainly body text or only text
•
Graphics that look the same
in any orientation
(circles,hexagons, etc.)
•
plain text
similar images
Graphics with patterns
•
insufficient details
Look too similar to other
pages in the same campaign
the same in any
orientation
pattern
61. BEST PRACTICES WEBINAR
If you are not sure whether the pages are optimal for the Layar
Creator ..
!
STEP 1 - Create a campaign in the Creator
STEP 2 - Upload the pages in the campaign
(Layar will provide some initial feedback on Page quality)
STEP 3 - Place some dummy buttons on each page
STEP 4 - Scan each page to see if buttons are displayed correctly
!
DO THIS BEFORE PRINTING OUT THE FINAL PUBLICATION!
64. BEST PRACTICES WEBINAR
RESERVE SPACE for instructions, preferably one dedicated page.
!
EXPLAIN WHAT IS SPECIAL about this issue of the magazine. What
is Interactive Print ?
!
Make people curious about it & give them a reason to engage!
!
!
65. BEST PRACTICES WEBINAR
!
!
INSTRUCT HOW TO DISCOVER DIGITAL CONTENT!
!
• How should readers scan the page?
• What should they look for? (Call-to-action)
• Where on the page? (e.g.: upper corner)
!
Mention the app is available on Android and iPhone.
66. BEST PRACTICES WEBINAR
HOW-TO INSTRUCTIONS
!
• CLEAR STEPS
!
• CUSTOMIZE IT
!
• make sure it ATTRACTS ATTENTION.
!
• Place it RIGHT BEFORE the editorial
content. Preferably on the right side.
67. BEST PRACTICES WEBINAR
HOW-TO INSTRUCTIONS
Here are some other options you can consider :
We strongly recommend you to add a QR code
to your instructions, allowing readers to scan it
and immediately download Layar.
70. BEST PRACTICES WEBINAR
LAYAR STYLEGUIDE
• VISIBLE & INFORMATIVE
!
• SPECIFIC about what type of content
users can expect.
!
• Highlights the KEY MESSAGE revealed by
the digital content, using VERBS *
*e.g.: Watch the trailer with Layar,
Listen to XX with Layar, etc.
71. BEST PRACTICES WEBINAR
LAYAR STYLEGUIDE
!
• AVOID unclear calls-to-action
like “View with Layar”; they will
most likely not attract readers.
!
• Include a note on WHERE they
can find the "How to use Layar”
instructions.
!
• Place calls-to-action on EVERY
SINGLE PAGE that contains
digital content.
78. BEST PRACTICES WEBINAR
CUSTOM BUTTONS
Make use of the print
content.
!
Button should clearly
indicates what users
can do.
Actual Print
What you see with Layar
For instance, a play
icon for a video
button image
81. BEST PRACTICES WEBINAR
CUSTOM BUTTONS
Balancing digital content: EDITORIAL vs ADVERTISING
More of an AESTHETIC CHOICE
Place buttons where it makes the most sense!
!
Should look NATURAL in context with the print content
Better ON THE VISUALLY BUSY PART of the page and NOT on
blank spaces
83. BEST PRACTICES WEBINAR
TEST & FINALIZE CAMPAIGN
Thorough CAMPAIGN TESTING is critical.
GREAT USER EXPERIENCE is THE key to success !
!
WHAT TO DO?
!
•
•
•
•
•
!
!
Check both technical and aesthetic aspects.
Test your campaign as much as possible.
Check campaign with iPhone and Android devices.
Use the latest Layar App version.
Test your campaign using printed pages!
85. BEST PRACTICES WEBINAR
HOW TO TEST?
!
DOUBLE CHECK THE QUALITY OF THE PAGES
!
• Are user instructions in your publication clear enough ?
• Are Interactive Print buttons placed at the right place ?
• Are the buttons correctly displayed?
• Does each button function correctly? Are links functional?
• Do videos play as expected?
• Does the campaign offer good user experience?
87. BEST PRACTICES WEBINAR
PRIOR COMMUNICATION
!
!
BEFORE FINALIZING & PUBLISHING THE CAMPAIGN keep in
mind that you need to communicate to your readers the fact that
your publication has been augmented with digital content.
!
RAISING READERS’ AWARENESS via PR, promotions, social media
before hand makes a tremendous difference!
89. BEST PRACTICES WEBINAR
!STATISTICS OVERVIEW
!
The Layar Creator gives you the opportunity to visualize your
statistics in real time (updated every hour):
!
Campaign statistics
Total page views
Page statistics
Total interactions
Button statistics
Total unique users
!
These numbers are also displayed on TIMELINES, to give you a
better overview on the PEAK DAYS of your campaign, READING
HABITS of your readers, as well as WHERE ARE THEY FROM.
!