Living Tree is a mobile-based wellness coaching platform that offers tailored health plans and wellness support for families. It utilizes advanced technology to connect personal health practitioners with families, focusing on creating healthy habits and enhancing family engagement in health and wellness activities. The service incorporates both digital and physical touchpoints, ensuring accessibility and community support for individuals from various income levels.

1. 1
Introducing
Lauren Peters | SERV 724, Professor Robert Bau | November 8th, 2012

2. 2 | Problem Statement
Working out and eating healthy is easy when
you only have yourself to worry about.

3. 3 | Problem Statement
But when you add three other people to
that goal, it can get even harder to achieve.

4. 4 | Value Proposition
Ford’s Living Tree is dedicated to providing
quality holistic health and wellness coaching
for you and your family.
Unlike other clinics and hospitals, our mobile
based platform provides you with your own
personal provider, who will work with you to co-
create a flexible and easy to follow health plan.

5. 5 | Can this work?
Being Connected
The Ford Way From our quantifying health products
to our interactive communication
platform, Living Tree uses the most
advanced technology to bring
together practitioners and families
from all around the world.
Technology
Low-cost Options
Ford has implemented a
variety of cost options for
Living Tree to allow families
Community
of all income levels to enjoy.
Affordability
Family Oriented
Not only does Living tree bring
together families in the same
household, but families across
communities to help create new
healthy habits and participate in
living an active lifestyle.

6. 6 | 10 Types of Innovation
Innovation at Living Tree
Profit Model Network Structure Process Product Product Service Channel Brand Customer
Performance System Engagement
CONFIGURATION OFFERING EXPERIENCE
Networks
Living Tree utilizes the power of networks for their
health and wellness support structure. Our advanced
technology allows us to keep you connected not only
with your personal practitioners, but with the families
you have created relationships with as well.

7. 7 | 10 Types of Innovation
Innovation at Living Tree
Profit Model Network Structure Process Product Product Service Channel Brand Customer
Performance System Engagement
CONFIGURATION OFFERING EXPERIENCE
The Product System
Our products start online with our interactive website
and mobile apps that allow you to check personal
data at any time of the day. Our extended network of
products exists through multiple quantifying devices
that measure your body’s vitals, food intake, and
much more.

8. 8 | 10 Types of Innovation
Innovation at Living Tree
Profit Model Network Structure Process Product Product Service Channel Brand Customer
Performance System Engagement
CONFIGURATION OFFERING EXPERIENCE
Service
We don’t focus on tracking calories or help our
customers lose weight. We approach your life from a
bigger picture that starts with what makes you happy
the most, family. With this foundation, we inspire your
daily routine with healthy suggestions that grow to
become healthy habits.

9. 9 | 10 Types of Innovation
Innovation at Living Tree
Profit Model Network Structure Process Product Product Service Channel Brand Customer
Performance System Engagement
CONFIGURATION OFFERING EXPERIENCE
Channels
Not only do we offer our services across multiple digital
channels, we are proud to offer our services on the ground
with state of the art facilities that provide your family with a
hands-on destination to relax and live an easy and active life.

10. 10| 10 Types of Innovation
Innovation at Living Tree
Profit Model Network Structure Process Product Product Service Channel Brand Customer
Performance System Engagement
CONFIGURATION OFFERING EXPERIENCE
Customer Engagement
Keeping customers engaged when it comes to health
and wellness is our service. We don’t offer product
leadership or operational excellence like some of our
competition but we sure do know how to grain new
customers, and keep existing ones happy.

11. 11 | Stakeholder Map
The people of Living Tree:
Full Time
Volunteers
Driver Health Coach/
Practitioner
Community Employees
Manager
Receptionist /
Interns Cashier
Business
Manager
Living Tree

12. 12 | Stakeholder Map
The people of Living Tree:
Interns Accupuncturist
Contractors
Full Time
Massage Therapist/
Volunteers
Driver Health Coach/ Reiki Master
Practitioner Nutritionist/
Counselors Cook
Community Employees
Manager
Receptionist /
Interns Cashier
Primary Care
Business Chriopractor
Fitness
Manager
Trainers
Living Tree

13. 13 | Stakeholder Map
The people of Living Tree:
Interns Accupuncturist
Contractors
Full Time
Massage Therapist/
Volunteers
Driver Health Coach/ Reiki Master
Practitioner Nutritionist/
Counselors Cook
Community Employees
Manager
Receptionist /
Interns Cashier
Primary Care
Business Chriopractor
Fitness
Manager
Trainers
Living Tree
Users
Family of two
Family of three
Family of four Family of more

14. 14 | Stakeholder Map
The people of Living Tree:
Interns Accupuncturist
Contractors
Full Time
Massage Therapist/
Volunteers
Driver Health Coach/ Reiki Master
Practitioner Nutritionist/
Counselors Cook
Community Employees
Manager
Receptionist /
Interns Cashier
Primary Care
Business Chriopractor
Fitness
Manager
Trainers
Living Tree
Partners
Users Local Gym
Family of two
Family of three
Cleaning
Company
Local Schools IT Specialists
Family of four Family of more

15. 15 | Relationships
The Living Tree Exchange
Provider to Family
Provide health coaching
and treatment services
1
Partner to Provider Provider to Family
Exchange of funding, facilities, Provide health coaching
and promotions for families and treatment services
2
Family to Family
Provide motivation for
competition and support
3

16. 16 | Service Package
A health plan for everyone.
Mobile Apples Orange Slice Pineapples & Coconuts The Whole Fruit Basket
Mobile health and wellness Mobile health and wellness In-person & mobile health In-person & mobile health
coaching (includes exercise, coaching (includes exercise, and wellness coaching and wellness coaching
nutrition, and treatment nutrition, and treatment (includes exercise, nutrition, (includes exercise, nutrition,
education). education). and treatment education). and treatment education).
Access to select Living Tree Full access to Living Tree Full access to Living Tree
FREE facilities (includes treatment
services and exercise rooms).
facilities (includes treatment
services, nutrition bar, and
facilities (includes treatment
services, nutrition bar, and
exercise rooms). exercise rooms).
All treatment services
discounted to 10% off. All treatment services All treatment services are
discounted to 40% off. discounted to 80% off, and
first time friends are free!
$9.99/month
$29.99/month
$59.99/month

17. 17 | Scenarios
How do you use Living Tree?
Mobile Apples
Mother interested in Nutrition
for her and her son
1
The Whole Fruit Basket
Mom and Dad interested in
Treatment Services & Nutrition
2
Pineapples & Coconuts
Mom and Dad interested in
playing & competing
3

18. 18 | Scenarios
How do you use Living Tree?
Mobile Apples
Mother interested in Nutrition
for her and her son
1
The Whole Fruit Basket
Mom and Dad interested in
Treatment Services & Nutrition
2
Pineapples & Coconuts
Mom and Dad interested in
playing & competing
3

19. 19 | Family Persona
The Torres Family “We have a lot going on. It’s hard for
us to do our best when it comes to
what we eat and how we ‘exercise’.”

20. 20 | Service Blueprint
The Torres Family
Initiation Pick Plan Play
Physical
Touchpoints
Kiosk/Tablet Kiosk/Tablet Surface Surface Phones Quantifying
Computer Computer Device
Digital
Touchpoints
Office Office Office Office
Mobile App
Software Software Software Software
Torres
Family Together they They sit down They create their Measure personal V
Arrive at Living Go home to work
choose their with the family’s new vitals, gather data p
Tree, greeted by on their first
initial healthcare appropriate health plan, and on their food pantry c
receptionist weekly goal
interests Health Coach pay for the service & eating habits
Front Stage Employee
Greets the Torres Informs the Health Coach Coach receives
Takes credit card
family, gives them appropriate health shows them their vitals via the
to process their
tablet to fill out coach about the the family plan Cloud and checks
Torres’s interests payment
forms options. their health status
Back Stage
Employee
Support
Office Credit Cloud
Processes
Server Processing Transfer

21. 21 | Service Blueprint
The Torres Family
Coach Review & Reward Treat
Physical
Touchpoints
Home Surface Home Patient Room,
Computer Computer Computer Nutrition Bar
Digital
Touchpoints
Computer Office Living Tree
Website
App Software Vouchers
personal Video chat with After one month They meet with They are rewarded Makes an Family visits
her data personal health of getting coach, review with treatment appointment for Living Tree, get’s
od pantry coach on their healthier they their great health and merchandise family to have massages, and visits
g habits weekly goals visit Living Tree status vouchers massages Nutrition Bar
Front Stage Employee
Meets with the Personal
Gives them the
Video chats with Torres family, practitioner carries
Living Tree health
the Torres family goes over their out services for the
vouchers Torres family
health status
Back Stage
Employee
Support
Office
Processes
Server

22. 22 | Touchpoints
Service touchpoints:
Before Service During Service After Service
Word of mouth Mobile app Membership starter kit
Print advertising Social media Holistic Center merchandise
Internet advertising Transport shuttle Designed eco shopping bags
Website Waiting room Designed merchandise receipts
Mobile app Treatment room Surveys / Customer reviews
Social Media Exercise room Social media publicity
Nutrition bar
Family Olympics
Controlled Uncontrolled
Holistic Center facilities Internet advertising
Planned
Print advertisements Surveys and rser feedback
Website / Social media Social media
Mobile application Word of mouth
Membership gifts Publicity
Unplanned
Surveys and user feedback Social media
Employee moods Publicity
Social media User blogs
Website reviews Word of mouth
Review websites

23. 23 | Touchpoints
Digital Touchpoints
Website
App

24. 24 | Touchpoints
Holistic Center:
Counseling Treatment Rooms
Room
Counseling
Room
Treatment Rooms
Coaching
Area Nutrition
Bar
Fitness Room Fitness Room
Bathrooms
Supply
Shop
Waiting Area

25. 25 | Can this work?
Desirability
Will this work? Ideal health and wellness is a highly
desirable thing to have for most people.
Getting there is the hard part.
Parents and guardians need services that
do the job for them without having to
think about it.
Desirability
Feasibility
Easily feasble once the digital
touchpoints are figured out.
Viability
Physical touchpoints and
employee structure is very
simple and sustainable.
Feasibility
Viability
Pricing structure versus cost
structure is very realistic and has
several backup plans.
This service is scalable from a
small customer base but will have
to plan for a larger customer base.

26. 26 | Join Us
There are other families with the same
goals waiting to meet you. And you’re all
competing for the same incentives.
Join us at www.livingtree.com and get an
immediate match with your family’s future
health coach.

27. 27
Lauren Peters | SERV 724, Professor Robert Bau | November 8th, 2012

28. 28 | Appendix
Living Tree Poster
(Size: 31” x 14”)
Storyboards
Goals
End Goals
To create better health habits that they can carry on into
the future that will ultimately make them feel better and
happier.
The Torres Family Experience Goals
Annie, George & Alex They enjoy services that have great customer service.
They are hoping the service will not take up too much of
their time, and that the facilities and the employees will
feel as relaxing and friendly as they are hoping. Annie goes to Living Tree’s website, They decide to make an Annie, George, and Alex arrive at Because of their interests in The health coach informs them
read a bit about the service and appointment because there is a Living Tree, and are greeted by treatment and nutrition, they are that for every healthy decision
look at some of the plan options to facility nearby their house. She the receptionist. They fill out new met with a health coach who they make with this service, they
Life Goals get an idea of how much it costs. schedules their appointment family forms where they are able specializes in those areas. They will rack up health and wellness
They hope that their son will grow up to be a successful through the website, and they to check off their health interests. end up choosing a regiment that points as a family, and that most
get a confirmation email. A day Annie and George are interested in is easy for them to follow that of their families are all competing
and happy man. They hope to grow old with eachother
before the appointment they get the holistic treatment services and involves the living tree app and for treatment services such as
and live the simple life. a courtesy call reminding them of nutrition program. some extra exercises. massages, nutrition classes, and
their appointment. retreats.
Service Expectations
They want to feel warmly welcomed like the service
is just another family they are getting to know.
They expect the service to be easy to use where they
Annie and George try their best to be conscious of how the family eats and what don’t have to majorly change their daily routine.
they do for fitness. Other than the normal meat and potatos, they don’t spend a lot
They expect the service to a good bang for their buck.
of time researching what foods are best for them and their child, Alex. Annie wishes
she had more resources to do this easily and hasn’t been interested in any of the And they are hoping this service is fun for their son,
nutrition programs out there, the ones that only help you lose weight. It is time for their bi-weekly family They sit one-on-one with the cook The next day during dinner, Alex The app highlights one of his food At the end of the week, the family
Alex, to use on a daily basis. food class at the Living Tree facility. and learn about a few of the tips takes a picture of his meal with items and recommends something sits in their living room and uses
Annie takes George and Alex and and tricks it takes to make some his phone. His living tree app that would be much healthier than their app’s video chat . Their coach
they bring a few ideas they want simple but healthy meals with the recognizes the foods on his plate what he was eating. The app sends recommends that they have been
They expect the facilities to look modern like
to cook. They meet their coach in ingredients they found in their and records the type of food, this information to his mom and eating great for the past four weeks
the rest of the brand seems to be the front and they walk over to the house. calories and other ingredients in the their health coach. and that they are one of the families
“We have a lot going on. It’s hard for us nutrition bar where they are met by
the nutritionist cook. (Because of this trip and the type of
food and saves the information in
his phone.
on top in their health and wellness
stats. They are in the running for a
They expect the prices to be very high considering all meals they made during their class, full month of free treatment services
to do our best when it comes to what the extra services and products Living Tree offers they rack up a few more points on if they keep up with their good
their health charts as a family) habits, they may be the winners.
we eat and how we ‘exercise’.”
Lauren Peters | SERV 724 User-Centered Design for Services | Professor Robert Bau | November 8, 2012