1. Natura
Novotel - 2012

2. NATURA´S
ESSENCE
Who we are
Natura is a brand of Brazilian
origin, born of the passions by
cosmetics and relations present in six
countries of Latin America and in
France. In Brazil, we are the
industry leader in the market of
cosmetics, fragrance and toiletries,
as well as the direct selling industry.

3. REASON FOR BEING
Our Reason for Being is to create
and sell products and services that
promote well-being/ being-well
WELL-BEING
is the harmonious, pleasant
relationship of a person with oneself,
with one’s body
BEING-WELL
is the empathetic, successful, and
gratifying relationship of a person
with others, with nature and with
the whole

4. BELIEFS
Life is a chain of relationships nothing in The greater the diversity, the grater
the universe exists alone everything is the wealth and vitality of the whole
interdependent. system.
It is our belief that the appreciation
The search for beauty, which
of the importance of relationships
is the genuine aspiration of every
is the foundation of an enormous human
human being, must be free of
revolution in the search for peace, solidarity
preconceived ideas and manipulation.
and life in all
of its manifestations.
The continuous search for improvement The company, a living organism, is a
promotes the development of individuals, dynamic set
organizations, and society. of relationships. Its value and
longevity are connected to its ability to
Commitment to the truth. contribute to the evolution of society
and it sustainable development.

5. VALUE
PROPOSITION

6. VALUE
PROPOSITION
Attractive market with
differentiated growth profile
Corporate
behavior
Brand
Essence
Channel Products
Delivery of
“Triple Bottom
Line”:
Economic Social Environmental
 Strong cash flow generation  Wealth creation to consultants  Carbon neutral operations
 Attractive growth and  R$ 70 millions invested in CSR1  Utilization of refill packages
profitability  Benefits extended to extractives  Sustainable extraction
 Consistent dividend payments communities  Use of recycled and recyclabe
materials
1 Corporate and Social Responsibility

7. Where we are
France
National Operation
Natura Consultants 1.179.000
International Operation
Natura Consultants 256.000
Mexico
Colombia
Peru
Brazil
Chile
Argentina
7

8. Achievements and Innovation
_ We have 47% of Brand Preference in Brazil and we are
among the top three preferred brand in Argentina and
Peru, besides our great acceptation in the other countries
we operate.
_ We are the market leader in the Cosmetic, Fragrance
and Toiletries Industry with 24% of the market share in
Brazil.
_ We are carbon free since 2007
_ Our products are developed by a Sustainable use of
Brazilian Biodiversity and have functional, emotional and
philosophical Benefits.

9. Corporate Behaviour
_ World’s 8th Most Innovative Company – Forbes
Magazine
_ Brazil’s Most Admired Company for 3dr straight year –
Carta Capital
_ World’s Most Ethical Companies, 1st place in Health and
Beauty category – Ethisphere
_ World’s 2nd Most Sustainable Company – Corporate
Knights Inc., Innovest Strategic Value Advisors, Asset 4
and Bloomberg
_ Top Companies for Shareholders, Market cap over 15
billion, 1st place for second straight year – Capital Aberto

11. U N IQ U E BU SIN ESS MO D EL – PRO C ESS
SO C IA L /EN VIRO N MEN TA L
RESPO N SA BILITY
T RA D ITIO N A L SEN SO RIA L
KN O W L ED G E
G REEN
TEC H N O LO G Y

12. UNIQUE BUSINESS MODEL – PROCESS
SOCIAL/ENVIRONMENTAL
RESPONSABILITY
Make resources return to
Give voice to knowledge and where it was originated,
traditions that connect men contributing with biodiversity
to nature. preservation, giving value to
traditional knowledge and
cultural manifestations.
TRADITIONAL KNOWLEDGE SENSORIAL
Transform knowledge into Create products with a
technologies with meaning, products
less/minimum that inspire and
environmental impact. carry a message.
GREEN TECHNOLOGY

13. Natura EKOS

14. Our Amenities Brazilian Nut l Castanha
• Nutrition
• Captivating
• Care
• Embracing
• Comfort
• Home
• Protection

15. Passion Fruit
Grown in the Brazilian Amazon,
yellow Passion Fruit is a beautiful
creeper plant with cite little yellow
flowers. The oil extracted from its
root and stem is a super vitamin
cocktail to protect dry skin.

16. Cacau
Keeper of soft skin for centuries
Of all the magical trees found in
the Brazilian Amazon one of the
most incredible is the Cacau
tree. Oil of the cacao butter is a
yellowish white solid with a mild
chocolate aroma and taste. It’s
often used as an ingredient in
soaps and lotion to soften and
protect chapped hands and lips.
Melting at body temperature so
that it is readily absorbed into the
skin.

17. Portifolio
Passion Fruit:
Shampoo 30ml
Conditioner 30ml
Body Lotion 30g
Bar Soap 25g
Bar Soap 50g
Foaming Bath Soap 30ml
Three Phase Oil 30ml
Cacau:
Shampoo 30ml
Conditioner 30ml
Body Lotion 30g
Bar Soap 25g
Bar Soap 50g
Hand Cream 10g

18. www.natura.net/hoteis
contatos:
daniellevy@natura.net / 11 4196-1370
herlanpaiva@natura.net / 11 4196-2321