Thinking Out Crowd: Real-ized Solutions
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Presented by Anil Rathi at USC Marshall Grief Center for Entrepreneurial Leadership on November 1, 2012 in Los Angeles, CA for Corporate Entrepreneurship & Innovation class
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Thinking Out Crowd: Real-ized Solutions
- 1. Thinking Out Crowd Crowdsourcing Talent for Ideas Anil K. Rathi CEO & Founder, Skild Creator, Innovation Challenge anil@skild.com @mrrathi
- 2. 10 years. 100+ challenges
- 3. Spark crowdsourcing: a billion amateurs want your job crowdcasting: Fortune 500s go open source for corporate strategy
- 4. Acclaim
- 5. Challenge Everyone What Who Outcome Innovate Employees Driving Action Ideas Customers Capture Data/Insights Train Employees Learning by Doing Applaud Any Recognize Excellence Recruit Talent Hire Best Talent, Faster
- 6. Innovation Crowdsourcing Deliverable Target Outcome Raw Ideas Any Fresh Perspectives User-Generated Content Customers Capture Data/Insights External Prototypes Tangible Product or Service Partners Finished Product/ External Ready to Go Service Partners Business Any How will I monetize? Models
- 7. Question How might we better attract & retain Gen Y consumers to its service centers for oil change & other vehicle preventive maintenance services?
- 11. Question How might we better connect cloud services & mobility for SMBs?
- 12. “a billion dollar idea that is completely implementable within six months.”- AT&T Innovation Manager
- 13. Answer
- 14. Question How might we make gardening more accessible and relevant to people under
- 16. Answer Concept% CoGro:&&Seamless&Integra1on&into&Consumer&& Cogro% Lives&in&a&Sustainable&Way& o ta t t Accessories& en en ! Overhead%light% ng a s ! Integrated%camera% Sy dat r so Manage n Se ! Wi#Fi%Chip%% ! Plant%sensors% Light& Water& Nutrient& ! Get%plant%status% ! Order%nutrients%% ! Hydroponic%growth% ! Manage%subscrip:ons%% ! Medium%%selec:on% ! Plant%recommenda:ons% ! Large%seed%selec:on% ! Update%Facebook/%TwiAer% Nutrients%paired%with% ! Interact/play%with%community% ! Plant&nutrient& seeds% refillable&cartridges& 4 Simple, Artful, Seamless 7
- 17. Social Innovation • Transform Business Education • E-health solutions • Child Obesity Credit: www.direstreets.us
- 18. Ideas to Innovation: $4M for b-school education Transform management education Creators DESIGN • Two-stage • Ideas from students, professors and industry • Implementation to scale • 650 entries • Fortune 100 CEO judges • Currently in implementation stage.
- 19. Health IT: $1M ImagineNation Challenge Demonstrate use & growth of e-health solutions video (2 min) DESIGN Creator Prizes: $1 million Duration: 18 months Brackets: • E-Scheduling • Synoptic reporting imaginenationchallenge.ca • Medication Reconciliation • Patient Access to Health Information
- 20. Gamifying Movement: $300k HopeLab's Ruckus Nation The idea competition that launched a social business enterprise video (1:20) DESIGN Prizes: $300k, multiple winners Duration: 4 months Creators Brackets: • Middle & High Schools • Universities (art, product design, engineering) 19
- 21. Failures & Common Ways to F%#k • Intellectual Property • Don't be a Cheapskate • Too much, Too Quick - Challenge Design • Black box
- 22. VS 2007 - winning finalist competed in Red Hat Challenge and employed by IBM. Whose IP?
- 23. Grand Prize: Do us a flavor -One percent (1%) of the Net Sales OR $1 million
- 24. Challenge Process Phase 1 - Qualifying ALL-Online Training + 2-page succinct concept + judging/feedback Region Phase 2- Semi- Finals Top 50% Screencast video pitch + iterated 2-pager + judging/feedback = 3 phases Phase 3- Regional Finals Top 2: Coaching + Rehearsals for Finals Screencast Pitch Video 2-page Concept 7 Concept Originality min Value Proposition Finals w/ Unique, Phase 2 Phase 3 Finals Defensible Competitive CEO Advantage & 1 more Live Rehearsals Board Room Prestigious Location Time Commitment Less More
- 25. Contact Anil K. Rathi CEO, Skild anil@skild.com @mrrathi www.skild.com
Editor's Notes
- We believe that challenges provide a level the playing field to reward achievement and recognize talent like never before. Skild helps companies craft and operate mind-tapping challenges. Our competitions are designed to engage customers, employees and external partners and to avoid common missteps.\n\nWe provide strategic consulting, DIY software service and through our IC property we give corporations access to the most innovative MBAs in the world at the top 100 b-schools.\n
- 120+ challenges. Large organizations. Over $30MM prize purse\nIdeas have been implemented. Winners have landed jobs, received acclaim, \ngarnered press and peer recognition.\n
- In 2006, a guy named Jeff Howe wrote a WIRED article and eventually published a \nbook called Crowdsourcing: Why The Power of the Crowd is Driving the Future of Business\n\nHappened to be in the right place at the right time, so Business 2.0 (no longer in existence) responded with an article called Crowdcasting. This article spawned even more publicity and awareness\n
- I have been fortunate to ring the bell at the NYSE and featured in major business magazines on the topic of open innovation and crowdsourcing\n
- How can you utilize a challenge? Challenges are highly flexible. You can create a challenge to capture, imaginations, insights, perform tasks and get people to learn and tackle a real-world challenge. Increasingly, customers are using challenges to audition and find top talent. Often times companies set out to find ideas and end up hiring the talent or benefitting from a SURGE in media attention.\n
- Today, however, I want to talk to you specifically about Innovation Crowdsourcing. Most of my examples are for companies that were looking for new business models, not products. Since I started 10 years ago, there are many companies that offer crowdsourcing solutions for scientific, technical and promotional campaigns. There are no companies that offer crowdsourcing of new business models.\n
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- This team was hired as consultants to further the idea. Last year, JL rolled out a mobile app that incorporates ideas from winning IC team.\n
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- Why did AT&T look to MBA students for answers to this question? First, the believed that business students could understand the needs of small business and had the most experience with mobile and the cloud and social media. Second, with this background coupled with their educational background they could devise and understand how to construct a NEW business model. By asking the customer directly, they may only capture the insight, but would have a lot of work to do to develop the business model and value proposition. So what were the solutions?\n
- AT&T is tight-lipped on the solution and when it may be released into the market.\nWhile I can’t share the product with you, I am proud to report that the winning team leader, Jen Clinehens, was hired by AT&T. \n\nShe has a background in music and she’s not getting an MBA. The VCU Brandcenter is a branding grad school rooted in design thinking. They beat out every Ivy league school because they are storytelling experts that know that clear communication topped with persuasive enthusiasm will drive support and adoption of their ideas.\n
- Why did they ask this question? $30 billion dollar market segment. 80% of gardening products in the US. are sold through gardening and home improvement stores like Home Depot. Gen Y consumers represent a large new, untapped customer base. \n
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- $4M - two competitions: different audiences for each. \nStage 1: insights from students, MBAs and working professionals, recruiters. \nStage 2: plugged ideas from stage 1 into stage 2...universities/profs\n
- video\n
- video\n
- majority of crowdsourcing campaigns are poorly designed\nwhat not to do followed by\nan example of how to do it right\n
- 1000 participants (design, business & engineering) from 15 countries at 145 universities \n
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- 1) Lower the barriers of entry and time committment\nAsk to submit something that is doable/short\nReward often with recognition/feedback\nGive feedback/coaching/support, then ask for visuals/videos, \ngive more time and allow participants to iterate their idea\n\n
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