This document describes two concepts for mobile health platforms adhered to the Disney and Ford brands. For Disney, the concept is "dFIT" which aims to empower children to make their own health choices through a personalized smart healthcare platform. For Ford, the concept is "Living Tree" which guides families with personalized providers to co-create flexible health plans and include friendly competition. Both concepts are positioned to cater to families' busy schedules while achieving long-term health goals.
Financial Report of Apple Inc. for the year 2014 with full analysis of SWOT, PEST analysis, BCG Matrix, Ratio Analysis, Observations, Recommendations & Conclusion
Studies the various aspects of growth and market study of The Virgin Group and how it can improve itself further.
Created by Priyanka Sahoo,IIT Kharagpur as part of marketing internship under Prof. Sameer Mathur,IIM Lucknow
Financial Report of Apple Inc. for the year 2014 with full analysis of SWOT, PEST analysis, BCG Matrix, Ratio Analysis, Observations, Recommendations & Conclusion
Studies the various aspects of growth and market study of The Virgin Group and how it can improve itself further.
Created by Priyanka Sahoo,IIT Kharagpur as part of marketing internship under Prof. Sameer Mathur,IIM Lucknow
A solution for the HBR case study, We Googled You. The hiring firm Hathaway Jones, seems to face a problem as they seem to have found a perfect candidate for solving their problems, but land in a fix when some unpleasant news is digged up by the HR regarding her past. WHat should they do?
Renault-Nissan Strategic Alliance, Case AnalysisRamin Navvabpour
-An analytical approach to define Key Success Factors of the Renault-Nissan Strategic Alliance.
-Strategies, Goals, and achievements of Renault-Nissan Strategic Alliance
-How to eliminate distances in Renault-Nissan Strategic Alliance (the CAGE model)
A solution for the HBR case study, We Googled You. The hiring firm Hathaway Jones, seems to face a problem as they seem to have found a perfect candidate for solving their problems, but land in a fix when some unpleasant news is digged up by the HR regarding her past. WHat should they do?
Renault-Nissan Strategic Alliance, Case AnalysisRamin Navvabpour
-An analytical approach to define Key Success Factors of the Renault-Nissan Strategic Alliance.
-Strategies, Goals, and achievements of Renault-Nissan Strategic Alliance
-How to eliminate distances in Renault-Nissan Strategic Alliance (the CAGE model)
How to focus - design your new app in 60 minutes!Zach Pousman
These are the talk slides from "Make it Real" on August 12, 2015. #MakeItReal is Atlanta's meetup focused on app and startup development.
Eureka! You’ve invented a smart idea for a new product or new app. You had that flash of insight, a moment where you saw something that few people know or understand. And it all made perfect sense.
This talk will give you four key ways to focus your efforts and help you to turn your smart idea into a brilliant new digital product. You might not “solve it in the room,” but you’ll have the structure you need to make substantial decisions in under an hour. Whether your product is still a gleam in your eye or you have been working on it for months, this will be a valuable talk and discussion.
In order to transform your idea into a working product, you need clarity: every screen, every moment and every way you’ll make money. Focus is key for lean businesses, so these tools will help you do just that.
Workshop for Brand Leaders to help define your brand positioning statement, brand concept and organizing big idea.
https://beloved-brands.com/brand-positioning/
Service Management Case Study on Mongolian Grill,Jonah Guo, Queen's MBAJonah Guo
This is a class presentation prepared for a case study on a Mongolian Grill restaurant in North America. All the content is only presented for educational use only. Photos are from Google Image Search.
The team suggested to optimize the restaurant’s design to increase profitability,reduce waiting time
while maintaining the unique customer experience
In collaboration with the GoToMeeting team and Citrix, this is a presentation outlining our prototyping process to create concepts around Brainstorming.
Making digital journalism sustainable
Look at what readers are prepared to give in return for quality journalism: money and/or data. Publishers will discuss examples of how money can be generated through advertising solutions and paid subscription models; and how audience data can be gathered. There will also be examples of how news organisations are diversifying their revenue streams.
CPA Vision 2025 - Vision of CPA in the future with Vision, Purpose, Values & Competencies & Top Trends to Watch (and the time to address is NOW).
The Top 10 trends identified by grassroots CPAs from across the country who participated in 30 future forums including over 1,000 participants. Using the i2a: Insight to Action Future Forums process to engage and develop the trends. Part of the AICPA's CPA Horizons 2025 Project.
“Get the ‘POWER’ of the
travel and leisure industry’s
[OWN] Advertising Media”
-
Your Business will start flowing to
Travel and Leisure CUSTOMERS..‘Non-Stop .....
thru ‘Five’ digital channels..
Coaching with a difference
Many top decision makers have been looking at the economic climate and market prospects and asking themselves how their firm is going to survive and get through these hard times.
In Esprima we are a team of business professionals who have sat on both sides of the negotiating table between product and service providers and their clients.
However well tested your product and service in the market place, you know the reality is that your firm’s ability to get the business is only as good as your people involved at every stage of delivery . It is all about making a difference in the business relationship at a personal as well as professional level.
Esprima has a track record in providing a tailored coaching proposition for those firms looking to enhance the skills and confidence of their people involved in not just sales but also in the delivery and maintenance of day to day relationships with clients. It is an experience where your people will find themselves stimulated and inspired but also “leaning into discomfort” as we call it at Esprima
Esprima\'s programme jhas a number of modules that can be tailored to your firm’s specific requirements and provided in three formats
• An intensive 2 day course in an office or remote location
• 4 half days in an office or remote location over a 1-3 month period with reinforcement and “homework” tailored to your organisation
• 3 half days condensed over a 1-2 month period
Video available via this link: https://www.facebook.com/photo.php?v=10200377851621524
Case Study in Social Media presented by:
Nadim Khater, CCO, touch Lebanon
Omar Abou Ezzedine, Deputy General Manager, Cleartag
at ArabNet Beirut 2013, March 20-22
Beirut, Lebanon
Similar to Brand + Service (Disney & Ford: Holistic Health) (20)
Every year I hold a Workplace Beauty workshop for a group of my peers and colleagues. It's fun, informative, and I add bonus experiences too! (Esthetician brow services, new Linkedin photos, sets of brushes, and various makeup samples from brands I discuss in the workshop)
*I am no longer affiliated with Clinique
If you have any questions, tweet me @imlaurenpeters !
The Future of Education in the American SouthLauren Peters
This report outlines futures scenarios and supporting information surrounding the future of Education in the American South and was created by a group of multidisciplinary designers at SCAD for the Design Management Design Futures class of Winter 2014.
For our 'prototyping experiences' class, we grabbed a previously created brand out of a hat. We were to create a new service based off of this brand, tell it's story, and create a video for it.
Video link: http://www.youtube.com/watch?v=d1EcGiVisVg
A fun service created from words chosen out of a hat:
Industry: Parcel Delivery
Adjectives: Ditsy, Spiritual, Controlling
Touchpoints: Drone, Space Ship
This presentation outlines our research and concept of introducing 'change management services' within a design consultancies service offerings.
We chose Hot Studio as the consultancy because of their unique position within the marketplace, a studio who offers strategy and digital design services as well as a small bridge into the physical design realm. This is a class project and is in no way professionally affiliated with Hot Studio.
This presentation outlines our process in researching and creating a management dashboard for the emergency department at Halifax Helath. The goal was to identify a Halifax Health user who would benefit from a management dashboard (showing key performance indicators, key result indicators, and a dashboard related to learning and innovation) related to their experiences within a chaotic emergency department. The design team's assumptions were to create a dashboard for the CEO of the hospital, but were quickly proven otherwise as we realized the real needs of key players working within the emergency room.
The world of search engine optimization (SEO) is buzzing with discussions after Google confirmed that around 2,500 leaked internal documents related to its Search feature are indeed authentic. The revelation has sparked significant concerns within the SEO community. The leaked documents were initially reported by SEO experts Rand Fishkin and Mike King, igniting widespread analysis and discourse. For More Info:- https://news.arihantwebtech.com/search-disrupted-googles-leaked-documents-rock-the-seo-world/
In the Adani-Hindenburg case, what is SEBI investigating.pptxAdani case
Adani SEBI investigation revealed that the latter had sought information from five foreign jurisdictions concerning the holdings of the firm’s foreign portfolio investors (FPIs) in relation to the alleged violations of the MPS Regulations. Nevertheless, the economic interest of the twelve FPIs based in tax haven jurisdictions still needs to be determined. The Adani Group firms classed these FPIs as public shareholders. According to Hindenburg, FPIs were used to get around regulatory standards.
[Note: This is a partial preview. To download this presentation, visit:
https://www.oeconsulting.com.sg/training-presentations]
Sustainability has become an increasingly critical topic as the world recognizes the need to protect our planet and its resources for future generations. Sustainability means meeting our current needs without compromising the ability of future generations to meet theirs. It involves long-term planning and consideration of the consequences of our actions. The goal is to create strategies that ensure the long-term viability of People, Planet, and Profit.
Leading companies such as Nike, Toyota, and Siemens are prioritizing sustainable innovation in their business models, setting an example for others to follow. In this Sustainability training presentation, you will learn key concepts, principles, and practices of sustainability applicable across industries. This training aims to create awareness and educate employees, senior executives, consultants, and other key stakeholders, including investors, policymakers, and supply chain partners, on the importance and implementation of sustainability.
LEARNING OBJECTIVES
1. Develop a comprehensive understanding of the fundamental principles and concepts that form the foundation of sustainability within corporate environments.
2. Explore the sustainability implementation model, focusing on effective measures and reporting strategies to track and communicate sustainability efforts.
3. Identify and define best practices and critical success factors essential for achieving sustainability goals within organizations.
CONTENTS
1. Introduction and Key Concepts of Sustainability
2. Principles and Practices of Sustainability
3. Measures and Reporting in Sustainability
4. Sustainability Implementation & Best Practices
To download the complete presentation, visit: https://www.oeconsulting.com.sg/training-presentations
B2B payments are rapidly changing. Find out the 5 key questions you need to be asking yourself to be sure you are mastering B2B payments today. Learn more at www.BlueSnap.com.
Event Report - SAP Sapphire 2024 Orlando - lots of innovation and old challengesHolger Mueller
Holger Mueller of Constellation Research shares his key takeaways from SAP's Sapphire confernece, held in Orlando, June 3rd till 5th 2024, in the Orange Convention Center.
Personal Brand Statement:
As an Army veteran dedicated to lifelong learning, I bring a disciplined, strategic mindset to my pursuits. I am constantly expanding my knowledge to innovate and lead effectively. My journey is driven by a commitment to excellence, and to make a meaningful impact in the world.
Exploring Patterns of Connection with Social Dreaming
Brand + Service (Disney & Ford: Holistic Health)
1. BRAND + SERVICE
SERV 724 / User-Centered Design for Services
Lauren Peters / Prof. Robert Bau
Lauren Peters | Service Sector Innovation | SERV 724 | Professor Robert Bau | November 8, 2012
2. Concept Overview
Holistic Health Industry
From assignment 8, two service concepts were generated from
the service sector innovation analysis: Health Trucks and a
Mobile Holistic Health platform.
Health Truck Concept Mobile Health Concept
Lauren Peters | Service Sector Innovation | SERV 724 | Professor Robert Bau | November 8, 2012
3. Concept Overview
Holistic Health Industry
From assignment 8, two service concepts were generated from
the service sector innovation analysis: Health Trucks and a
Mobile Holistic Health platform.
Health Truck Concept Mobile Health Concept
Lauren Peters | Service Sector Innovation | SERV 724 | Professor Robert Bau | November 8, 2012
4. Concept Overview
Holistic Health Industry
Assignment 9 focuses on adhering the chosen concept, the
Mobile Health Platform to both the brands Disney and Ford.
Mobile Holistic
Healthcare
Lauren Peters | Service Sector Innovation | SERV 724 | Professor Robert Bau | November 8, 2012
5. DISNEY
Executive Summary
Actual Identity
AC2ID Test A once in a lifetime high-cost but
Their brand gaps show a weakness in their high-valued variety of immersive
pricing strategy when compared to customer entertainment experiences for
value. Disney must pay attention to these brand young children and their families.
gaps in order to remain a relevant competitor in
the amusement park industry.
A Many customers are not able to see
the value only until after they have
experienced Disney. The average
Communicated identity is very person views Disney as average value.
vague but they must be in order
Positioning Statement to market to all customers.
Conceived Identity
What
How
I am the only entertainment company
that combines products, services, and experiences C C A high-cost and average-valued variety
of immersive entertainment for young
children and their families.
To Whom for children, their parents, friends and family
Communicated Identity
Where in highly curated amusements parks all over the world A magical family retreat to experience
Why that wants to preserve the magic of childhood iconic Disney entertainment for the
entire family! It is obvious to all customers that the
When in an era of low creativity, high stress, and economic despair. Disney experience is not what they
consider affordable at all.
Ideal Identity I D
The most magical and
Positioning Map affordable, ever-changing,
and immersive entertainment
Desired Identity
A magical and affordable variety
experience for the entire family. Disney offers family packages and of immersive and innovative
Consistent Innovation entertainment experiences for
discount rates to seem affordable,
but does not add additional park everyone!
Disney
Park Touchpoints
Universal expenses to the equation.
Parks
Studios
Pre Purchase Point of Purchase Post Purchase
Narrow
Six Flags
Wide
Summary
Audience Audience Word of Mouth Mobile App Website Disney has done an exceptional job at being the world’s largest
Website Social Media Social Media amusement park brand that offers products and services across a wide
Advertisements Park Environments Publicity range of touchpoints. Despite discrepancies within their brand identity
Social Media Park Employees User Generated Content
Paramount in relation to price expectations from customers, competitors strive
Marketing Products & Packaging Public Relations
Parks Publicity Retail Shops Products & Packaging to match the quality and consistency of their customer service and
Brand Personality Brand Personality Service Evidence immersive experiences within their parks.
User Generated Content Sensorial Experiences Sensorial Memories
Lack of Innovation Brand Personality
Lauren Peters | SERV 724 - User Centered Design for Services | Prof. Robert Bau | October 9, 2012
Lauren Peters | Service Sector Innovation | SERV 724 | Professor Robert Bau | November 8, 2012
6. Value Proposition
“Disney’s dFIT”
“For kids and teens that need help building an active lifestyle, dFIT offers
health services that are built to support your child in all aspects of their busy
lives.
Unlike traditional clinics and hospitals, our service provides each child with
their own smart healthcare platform that empowers them to make their own
health and wellness choices.”
Lauren Peters | Service Sector Innovation | SERV 724 | Professor Robert Bau | November 8, 2012
7. Positioning Map
Premium price
“Disney’s dFIT”
Nike
Fuel Band
Withings
Personal Community
Drive Driven
Tinke Fit Bit Jawbone
UP
dFIT
Low price
Lauren Peters | Service Sector Innovation | SERV 724 | Professor Robert Bau | November 8, 2012
8. Service Blueprint
“Disney’s dFIT”
Physical Computer Shipping box Phone Camera Phone
Transport
Swag bag Game props Phone
Touchpoints shuttle
Digital Interactive Texted event Game results Parent app /
Website App tutorial
Touchpoints food scale flyer input Kid’s results
Teen
Do first
Chooses his Gets on shuttle Attends school Plays interactive
Signs up online/ Receive Service interactive Takes picture Go’s home
own dinner for to doctor’s appt/ health rally with body challenge
Download app Package in mail tutorial/teaches of his dinner to sleep
tomorrow get’s his check-up mom & friends game with friends
him about health
Mom
Pays for service, Receives report on Receives his Makes appt for his Attends school Receives an
downloads his health status grocery list for check-up/signs up health rally update on his
parent’s app and diet dinner for transport with him health and diet
Front Stage Practitioner gives
Employee him acupuncture
Back Stage Send Service Designs special
Employee Package in mail event games
Support Credit card Outsourced
App update
Processes processing Shipping
Lauren Peters | Service Sector Innovation | SERV 724 | Professor Robert Bau | November 8, 2012
11. Service Improvements
“Disney’s dFIT”
• Have kids build their own characters, who can advance
levels as their health improves
• Allowing kids to set major goals with friends (making a pact)
Lauren Peters | Service Sector Innovation | SERV 724 | Professor Robert Bau | November 8, 2012
12. FORD
Executive Summary / by Tiffany Lindeborne
CUSTOMER SERVICE Chevrolet
3.7
2.6 1.6
2.3
120
110
100
Chevrolet RANGE OF VEHICLES
le d
g e Is s
ue
3.4 90 Dodge
ow sR
Kn e so
80
Ford 80
ct
Ford Ratings Dodge
70
u
lv
GMC
od
ed
60
Pr
70
50
Toyota
Number of Vehicles
2.2 1.7
3.1 40
60
34.70 7
1.7 3.3 2.3
7
5
38.69
30
34.2
2 8.
2.7 20
1.6
43.71
Overall Rating 3.8 50
Fr i e nd
io n
10
(out of 200)
GMC
ela t
TOTAL # OF
0
Chevrolet 3.7
lin
40
nc
es
Dodge
Ca
120
VEHICLES
s
3.1 2.5 110
Ford 30
2.1 100
GMC 5.0
Toyota
R e a c h a bilit y
3.6
90
Chevrolet 69 20
80
70
Dodge 85 10
Toyota
60
50 Ford 126
40 0
3.5 30 GMC 20 Cars SUVs Sports Cars Trucks
2.1 20
2.4 Toyota 56
Types of Vehicles
4.0 10
3.5 0
Actual
Identity
Not coming across as eco-
friendly. Safety is a given but
there is no real emphasis on it in
the advertising. Innovation and
Luxury really come across. Most Communicated Conceived
assume the more luxurious, the Identity Identity
higher the price.
Maintainance Services
Customer/Employee
Relationships se Pre
ha
Warranties
c
-P u
r
Post-Pu
Surveys
r chas e
Brand
Offering Brand/Product
Vehicle Brochures
e
Ideal Desired
Poin as
t-of-Pu rch Promotions (Trade-ins) A reliable, innovative and affordable
Magazines Identity Identity brand that offers a variety of
Quality Products Advertising safe, high-quality vehicles with
Promotions Commercials The brand is struggling outstanding fuel economy, head-
Prices Billboards with customer service. turning style and customer focused
Customer/Employee Community Involvement Having a majority of the technology to help get the job
Relationship vehicles gas does not done, while being environmentally
create eco-friendly brand. responsible at the same time.
Lauren Peters | Service Sector Innovation | SERV 724 | Professor Robert Bau | November 8, 2012
13. Value Proposition
Ford’s “Living Tree”
“For families that want to build a healthy life together, Living Tree offers
holistic health services that cater to your family’s busy schedule and long
term health goals.
Unlike traditional clinics and hospitals, our platform guides each family with
their own personalized providers who co-create flexible and easy to follow
health plans and include a little friendly family competition.”
Lauren Peters | Service Sector Innovation | SERV 724 | Professor Robert Bau | November 8, 2012
14. Positioning Map
Premium price
Ford’s “Living Tree”
Nike
Fuel Band
Withings
Living
User Tree Group
oriented oriented
Tinke Jawbone
UP
Fit Bit
Low price
Lauren Peters | Service Sector Innovation | SERV 724 | Professor Robert Bau | November 8, 2012
15. Service Blueprint
Ford’s “Living Tree”
Physical Kiosk/Tablet
Provider
Swag bag Tablet Phone Tablet
Health
Touchpoints brochure body devices
Digital Introduction Food Grocery Shopping
Touchpoints App Alternatives App App
Family
Arrive at Center, Interactively pick Go home, take Grocery shop for Schedule a Weekend activities App posts which
Meet their Weekly Skype call
select what they’re their own pictures of all food alternative food weekend are recorded and families at the top
personal provider with provider
interested in health plan in house options activity plan sent to provider of leaderboard
Front Stage Receptionist Provider shows Sends them home Gives them more Receives family
Skype w/ family
Employee greets them them health options w/ homework homework health data
Back Stage
Employee
Support Database saves Database saves
Processes their info their info
Lauren Peters | Service Sector Innovation | SERV 724 | Professor Robert Bau | November 8, 2012
16. Living Tree Prototyping
“Service Scripting”
Lauren Peters | Service Sector Innovation | SERV 724 | Professor Robert Bau | November 8, 2012
17. Living Tree Prototyping
“Service Scripting”
Lauren Peters | Service Sector Innovation | SERV 724 | Professor Robert Bau | November 8, 2012
18. Service Improvements
Ford’s “Living Tree”
• Opportunity to have families compete against one another by surname
• Implement a ‘skill-tree’ where families build their skills, get rewarded with
relaxation services such as massage & acupuncture
• Have special activity days dedicated to certain members of the family
Lauren Peters | Service Sector Innovation | SERV 724 | Professor Robert Bau | November 8, 2012
19. THANK YOU
SERV 724 / User-Centered Design for Services
Lauren Peters / Prof. Robert Bau
Lauren Peters | Service Sector Innovation | SERV 724 | Professor Robert Bau | November 8, 2012