This document contains insights from a qualitative study about sleep patterns. Seven key insights are discussed: 1) Reflection causes Zzzzs - users monitor their sleep through reflection and technology. 2) Sharing is caring - users adapt habits due to sharing bedrooms. 3) My room, my style - users see their bedroom as an extension of themselves. 4) Technological distractions?! - users see technology as distracting from sleep. 5) Try before I buy - users want to try products before purchasing. 6) I feel like I'm buying a car - purchasing bedroom items feels intimidating. 7) Stop and smell the roses - users strive to find relaxation in their routines. For each insight, opportunities are identified and potential design
Retail Health Clinic Summit 2009 - The Massachusetts Experience and Lessons L...David Harlow
- Retail health clinics operate in a heavily regulated environment, especially in Massachusetts where organized medicine opposed them and regulations delayed their development.
- The first MinuteClinic opened in Massachusetts in 2008 under regulations establishing "limited service clinics" staffed by nurse practitioners.
- Future success of retail clinics faces threats like nurse practitioner shortages and competition from online medical visits, but opportunities exist through alliances with health systems and serving patients with chronic conditions.
This document discusses vCareConnect's patient readmission offering. It notes that preventable hospital readmissions cost Medicare $12 billion annually and potentially preventable hospitalizations cost $31 billion in the US each year. vCareConnect aims to improve patient care outside the hospital through features like educational materials, appointment reminders, medication alerts, and 24/7 nurse support to reduce readmission rates and costs.
CVS Health Corporation is a health care company operating in the pharmacy benefit management industry. It has four main segments: CVS/pharmacy, CVS/minuteclinic, CVS/caremark, and CVS/specialty. The company is well positioned for growth given the aging US population and increased healthcare spending. Valuation models imply the stock is undervalued, with a target price of $119 per share. The recommendation is to buy CVS Health.
1) Retail clinics have experienced rapid growth in recent years, with the largest operators like MinuteClinic planning to open hundreds more clinics.
2) Major retail pharmacy chains like CVS and Walgreens have acquired the largest retail clinic operators to benefit from synergies with their retail businesses.
3) Surveys show that consumers are comfortable with and interested in using retail clinics for convenient, basic healthcare needs, demonstrating the potential for continued growth in retail clinics.
The Role of Retail Clinics in Today’s Healthcare SystemTAOklahoma
The document discusses the role of retail clinics, such as MinuteClinic, in today's healthcare system. It describes a pilot program where patients from busy MinuteClinics could be seen via telehealth appointments at other clinics in the same market. The pilot included quality efforts like chart reviews and patient surveys. Services offered through the pilot were primary care, chronic disease management, and basic diagnostic tests. A comparison found telehealth visits had similar outcomes to traditional visits. The document outlines MinuteClinic's plans to expand services, increase access through physician consults and home/mobile visits, and serve more Caremark clients in the future.
CVS Pharmacy operates over 7,000 retail stores nationwide and wants to increase awareness of their 560 MinuteClinic locations, which offer basic healthcare services. Their goal is to improve customers' health and increase loyalty. They propose creating social media accounts, a blog, billboards, and Google AdWords campaigns centered around the slogan "We Care For You" to promote MinuteClinics and measure success through engagement on these channels and clinic traffic. The low-cost campaign would launch in 3 months during flu season to reach more customers.
This presentation focuses on SWOT analysis. The definition of a SWOT analysis and its purpose is covered. The presenter preforms a SWOT analysis on the American health retail sector and ends with recommendations and a summery.
Retail Health Clinic Summit 2009 - The Massachusetts Experience and Lessons L...David Harlow
- Retail health clinics operate in a heavily regulated environment, especially in Massachusetts where organized medicine opposed them and regulations delayed their development.
- The first MinuteClinic opened in Massachusetts in 2008 under regulations establishing "limited service clinics" staffed by nurse practitioners.
- Future success of retail clinics faces threats like nurse practitioner shortages and competition from online medical visits, but opportunities exist through alliances with health systems and serving patients with chronic conditions.
This document discusses vCareConnect's patient readmission offering. It notes that preventable hospital readmissions cost Medicare $12 billion annually and potentially preventable hospitalizations cost $31 billion in the US each year. vCareConnect aims to improve patient care outside the hospital through features like educational materials, appointment reminders, medication alerts, and 24/7 nurse support to reduce readmission rates and costs.
CVS Health Corporation is a health care company operating in the pharmacy benefit management industry. It has four main segments: CVS/pharmacy, CVS/minuteclinic, CVS/caremark, and CVS/specialty. The company is well positioned for growth given the aging US population and increased healthcare spending. Valuation models imply the stock is undervalued, with a target price of $119 per share. The recommendation is to buy CVS Health.
1) Retail clinics have experienced rapid growth in recent years, with the largest operators like MinuteClinic planning to open hundreds more clinics.
2) Major retail pharmacy chains like CVS and Walgreens have acquired the largest retail clinic operators to benefit from synergies with their retail businesses.
3) Surveys show that consumers are comfortable with and interested in using retail clinics for convenient, basic healthcare needs, demonstrating the potential for continued growth in retail clinics.
The Role of Retail Clinics in Today’s Healthcare SystemTAOklahoma
The document discusses the role of retail clinics, such as MinuteClinic, in today's healthcare system. It describes a pilot program where patients from busy MinuteClinics could be seen via telehealth appointments at other clinics in the same market. The pilot included quality efforts like chart reviews and patient surveys. Services offered through the pilot were primary care, chronic disease management, and basic diagnostic tests. A comparison found telehealth visits had similar outcomes to traditional visits. The document outlines MinuteClinic's plans to expand services, increase access through physician consults and home/mobile visits, and serve more Caremark clients in the future.
CVS Pharmacy operates over 7,000 retail stores nationwide and wants to increase awareness of their 560 MinuteClinic locations, which offer basic healthcare services. Their goal is to improve customers' health and increase loyalty. They propose creating social media accounts, a blog, billboards, and Google AdWords campaigns centered around the slogan "We Care For You" to promote MinuteClinics and measure success through engagement on these channels and clinic traffic. The low-cost campaign would launch in 3 months during flu season to reach more customers.
This presentation focuses on SWOT analysis. The definition of a SWOT analysis and its purpose is covered. The presenter preforms a SWOT analysis on the American health retail sector and ends with recommendations and a summery.
Observational research involves watching people in their natural environments and recording their behaviors without interfering. There are two main types of observational research - direct observation, where subjects know they are being watched, and unobtrusive observation, where subjects are unaware. Direct observation can involve continuously monitoring subjects or recording how they allocate their time, while risks include subjects changing their natural behaviors due to awareness. Unobtrusive observation poses ethical issues around informed consent but can provide insights into behaviors not uncovered through other methods like surveys. Researchers must carefully consider guidelines around objectivity, specificity, and ethics when conducting observational research.
Prototype Embrace "Uncase"
Jennifer Aaker
Susie Wise
Corey Ford
Sara Leslie
Margot Sutherland
Enrique Allen
& Many Others
Stanford Graduate School of Business
Hasso Plattner Institute of Design at Stanford
This document discusses the role of hippotherapy in autism. It summarizes insights from autistic individuals and new research findings on autism. Some key points made include: autistic individuals may have hypersensitivity to stimuli rather than lack of empathy; stereotypic behaviors may help regulate their autonomic nervous system; fixations could be gateways for learning if incorporated into education; and similarities exist between how horses and autistic individuals respond to environmental cues. The discussion considers integrating these understandings to create a more supportive therapeutic environment.
Design Zen – Improving your designs by staying curious longerPetr Stedry
Open curiosity is a powerful force. The art of asking questions helps me to stay focused on needs and goals longer before plunging into solutioneering. And the Open Questions document helps me crowdsource getting the answers.
This is my initial talk about the topic from the 2017 UX Camp Europe, that took place on 3rd and 4th of June in Berlin.
What steps can individual researchers adopt to prevent spurious correl.docxearleanp
What steps can individual researchers adopt to prevent spurious correlations? What can the community of researchers do? Provide detailed examples.
Solution
research means way of thinking in expert for solution exact analysis of facts in observation through Hardwork.
In research is passion of our mankind.reseach is completely result oriented manner.in this is done in Individual or team or group with co-ordination.reseach is elaborated in any subject area.every object is comming from analytical research.
research is main functions are inquiry , elicit facts in scientific method.
In individual researchers are adopts to prevent spurious correlations because he/she is worked in more observation through correct no.of validations and invention/discovery is true fact of original information from unknown thing.in that way his/her research module is kept by various safe manners.cheaters and unknown persons are easilly tracked hardwork.
Community research is most safeist thing campare with individual research.why because community research is ideas are shre within group/communty.atmost at any situations are information is not leaked,but sometimes outcomes then easilly resolve the propre channel.
.
What makes a person an introvert or an extrovert? Are we born one or the other or does socialization play a part? Does brain wiring play a part? Are introspective people more empathic and interpersonally connected than their outgoing counterparts? What are some practical ways to care for each? Lots of questions and some very interesting answers!
Created from a growing demand to understand, appreciate and work more effectively with introverts and extroverts, this workshop is like no other. The workshop begins with an assessment to help determine where you are on the introvert/extrovert scale. Then you’ll look at the differences in brain wiring patterns of outgoing and more reserved people.
The Journey is the Interface - Designing Ecosystems in the Internet of Things Jason Snook, PhD
User Experience has traditionally been focused on vetting the interfaces of singular systems to increase the effectiveness and enjoyability of that product. But in our increasingly connected environment, UX (and now CX) practitioners need to be focused on the interplay of multiple systems a user may touch over the course of a particular task or day. Adding complexity to this is how the Internet of Things will exponential increase the connectedness of these ecosystems. This talk will explore the market forces and design considerations in play as we develop customer ecosystems augmented by the Internet of Things, drawing together relevant theory with practical activities such as Journey Mapping and Field Studies.
Dementia innovation tim lloyd-yeates presentation - open forum eventsAlexis May
The document discusses how care settings can support residents' overall well-being, not just physical needs. It argues that care settings should see residents as whole people and nourish their intellectual, emotional, and creative needs through meaningful activities, hobbies, and technology. The document promotes allowing staff and residents to use smartphones and tablets to connect residents to photos, videos, and activities tailored to their interests to enhance their quality of life and form connections. It provides resources for using mobile devices to engage residents in both individual and group activities.
Prof. Shubha Tole is a neuroscientist at the Tata Institute of Fundamental Research in Mumbai, India. She won the prestigious 2014 Infosys Prize in life sciences for her pioneering work understanding brain development. After working in the US for 11 years, she returned to India to start her own lab. Her research focuses on how the brain structures that control cognition, memory, and emotions develop in embryos. One of her major discoveries was how the hippocampus, a center for learning and memory, forms in the developing brain. While setting up her lab in India presented challenges like unreliable power and lack of infrastructure, she overcame them and has made significant contributions to the field of neuroscience in India.
A Social Norms Manual for Viet Nam, Indonesia and the PhilippinesBe Susantyo
Why Do People Do What They Do? A Social Norms Manual for Viet Nam, Indonesia and the Philippines. The Multi-Country Study on the Drivers of Violence Affecting Children. By; Cristina Bicchieri
This document presents a thesis that examines how people present different aspects of themselves in public versus private spaces, as described by sociologist Erving Goffman. It hypothesizes that applying Goffman's concepts of "front stage" and "back stage" personalities to social media can lead to a more nuanced self-portrayal, compared to overdependence on mobile devices. The research outline includes reviewing Goffman's work, analyzing how technology impacts human behaviors and connections, exploring how unconscious processes and relationships shape identity, and designing ways to encourage real-world interactions and self-awareness.
The Mapping Educational Ecosystems Project (MEEP) aims to help build holistic learning institutions for people of all ages. MEEP views education as occurring everywhere through relationships between people, organizations, and places. It introduces methods like "Conocimiento" and "Speed-Smarting" which form circles for participants to share knowledge on equal terms and find solutions to problems through discussion in pairs and groups. The document outlines these community learning techniques and encourages collaboration to advance social change.
By WIll Evans, Director of User Experience Design, TLC Labs
"What people say is not what people do" - Cheskin
There has been a lot of hot air about "getting out of the building", and "just go talk to customers", but rarely are those statements backed up with strategic and tactical advice about HOW and WHY. Well, this talk is meant to help. Honestly, getting out of the building and talking to customers is only valuable when done right. As my old martial arts sensei used to say, "practice doesn't make perfect, perfect practice makes perfect!"
Design Ethnography is usually conducted to gain a *deep* understanding of the our target customers in order to apply a customer-centered approach to the product strategy. Design ethnography takes the position than human behavior and the ways in which people construct and make meaning of their worlds and their lives are highly variable, locally specific as well as intersubjectively reflexive.
One primary difference between ethnography and other methods of user research is that ethnography assumes that we must first discover what people actually do, the reasons they give for doing it, and just as importantly, how they feel while doing it, before we can assign to their actions and behaviors interpretations drawn from our own experiences.
Many people believe that design ethnography is only viable in the context of "Big Upfront Design", while many Agile and Lean teams believe they simply don't have the time, or that big upfront design is synonymous with waste. During this talk, we'll explore various myths, methods of ethnography, and ways in which agile or lean teams may use it to gain deeper insights into customer behaviors to create richer experiences without waste.
Questions I may answer in this talk:
What is design ethnography?
What are some of the qualitative and quantitative methods?
Isn't Design Ethnography and LeanUX contradictory?
When and where is design ethnography appropriate for teams?
Is Design Ethnography appropriate only with Big Upfront Design Research?
How can teams use Design Ethnography for sense-making?
What are the practical steps for engaging in design ethnography tomorrow?
Will Evans is the Director of User Experience Design and Research at The Library Corporation as well as TLCLabs, the enterprise innovation lab. At TLC, Will is responsible for working across the organization to create extraordinary user experiences and new product innovations.
Before TLC, he led experience design and research for TheLadders in New York City. He has over 15 years industry experience in interaction design, information architecture, and user experience strategy. His experiences include directing UX for social network analytics & terrorism modeling at AIR Worldwide, UX Architect for social media site Gather.com, and UX Architect for travel search engine Kayak.com.
Mr. Evans’ research and design has been featured in numerous publications including Business Week, The Econom
Google scholarAdvantages of using Google scholar for research·.docxwhittemorelucilla
Google scholar
Advantages of using Google scholar for research
· It gives an option of seeing an article related to one another which is not available in the online library. This makes search easier and simpler, you can easily get an article that interest you search your research topic
· Google scholar gives an easier option of citing the work and at the same time give a link of the articles and books held in ECU libraries
· It is easier to use
· It is free so u can access it anytime anywhere so long as you have internet connection
Disadvantages of using Google scholar for a research topic
· Google Scholar's scope is far reaching yet not exhaustive. It can be an exploration source, yet ought not to be the main source you utilize.
· Google Scholar does not give the criteria to what makes its outcomes "insightful". Results are frequently fluctuating in quality and it is up to the scientist to figure out which of the outcomes are appropriate for their motivations.
· Google Scholar does not enable clients to restrict results to either peer inspected or full content materials or by teaching.
· Google Scholar does not give notice of when its materials are refreshed.
· Google Scholar's reference tracker can be hard to utilize and mistaken.
WHERE TO START CHP. 2
LEARNING OBJECTIVES
· Discuss how a hypothesis differs from a prediction.
· Describe the different sources of ideas for research, including common sense, observation, theories, past research, and practical problems.
· Identify the two functions of a theory.
· Summarize the fundamentals of conducting library research in psychology, including the use of PsycINFO.
· Summarize the information included in the abstract, introduction, method, results, and discussion sections of research articles.
Page 21THE MOTIVATION TO CONDUCT SCIENTIFIC RESEARCH DERIVES FROM A NATURAL CURIOSITY ABOUT THE WORLD. Most people have their first experience with research when their curiosity leads them to ask, “I wonder what would happen if …” or “I wonder why …,” followed by an attempt to answer the question. What are the sources of inspiration for such questions? How do you find out about other people's ideas and past research? In this chapter, we will explore some sources of scientific ideas. We will also consider the nature of research reports published in professional journals.
RESEARCH QUESTIONS, HYPOTHESES, AND PREDICTIONS
The result of curiosity is a question. Researchers use research questions to identify and describe the broad topic that they are investigating, and then conduct research in order to answer their research questions. A good research question identifies the topic of inquiry specifically enough so that hypotheses and predictions can be made. A hypothesis is also a question; it makes a statement about something that may be true. Hypotheses are more specific versions of research questions; they are directly testable whereas a research question may not be. Thus, a hypothesis is a tentative idea ...
Guest Lecture at Oregon St U, 4.13.2022.pdfBoWang882266
Shared some thoughts on anthropology students career development and transferrable skills on the grad seminar Uses of Anthropology, by Prof. Shaozeng Zhang, Oregon State University
The document contains two journal entries by a student named Teo Chong Yih discussing topics covered in their Social Psychology class. The first entry discusses conformity and group behavior, referencing experiments by Milgram and Zimbardo that showed participants conforming to group norms and situations. The second entry discusses attitudes, their components, and theories of attitude change including conditioning and reinforcement as demonstrated by Skinner box experiments. Both entries provide insights gained by the student on how people's behaviors and decisions can be influenced by others and situations.
Exploring the user experience through ethnography (Anna Wilkie, cxpartners)cxpartners
Ethnography is a research methodology used in UX to understand users through observation and participation. It involves immersing oneself in a community to understand social behaviors and perceptions from their point of view. Some key aspects of ethnography include conducting field work over long periods, taking detailed notes on verbal and non-verbal communication, and recognizing one's own biases. Applying ethnographic practices in UX research can provide insights that inform better product design by understanding users in their natural environment.
Research Methods In Context Sociology AsBeth Johnson
This paper examines adoption from a sociological perspective. It discusses how adopted children are sometimes prejudged and how they fit into society. The paper also looks at differences within adoptive family dynamics. It presents statistics on the current adoption system, noting there are not enough adoptive parents for the number of parentless children. The paper suggests ways to improve the system by reducing regulations to allow more families to adopt. Research discussed found that adopted children can form strong attachments to their adoptive parents and have similar or higher self-esteem than non-adopted peers. The paper concludes that adoption provides children with a family, though it was once seen as a second-best option.
This document discusses systems thinking principles and mental models. It notes that mental models influence behavior and outcomes in organizations. Changing mental models requires identifying existing models, comparing them to desirable models, defining new behaviors, and establishing metrics. Stereotypes form from selective experiences that are generalized to entire groups. Algorithmic newsfeeds can also shape perceptions by selecting content to maximize engagement. Any action in an organization will initiate a compensating process that counteracts the initial change, like diversity efforts facing backlash. Systems thinking examines causal loops and how to address compensating loops through informed action.
This document provides an overview of a makeup workshop. It begins with introductions and an agenda that covers skin, color, layers, looks, brands and a wrap up. Key topics discussed include determining skin type and undertone, the different layers of makeup application including primer, foundation, concealer, powder, bronzer, blush, eye primer, eyeshadow, eyeliner, mascara and lips. Finishes, colors, application techniques and reasons for using different products are explained. Hands-on exercises guide participants through practicing determining skin features and applying different makeup looks. Costs of common makeup brands and styles are also reviewed.
The Future of Education in the American SouthLauren Peters
This report outlines futures scenarios and supporting information surrounding the future of Education in the American South and was created by a group of multidisciplinary designers at SCAD for the Design Management Design Futures class of Winter 2014.
Observational research involves watching people in their natural environments and recording their behaviors without interfering. There are two main types of observational research - direct observation, where subjects know they are being watched, and unobtrusive observation, where subjects are unaware. Direct observation can involve continuously monitoring subjects or recording how they allocate their time, while risks include subjects changing their natural behaviors due to awareness. Unobtrusive observation poses ethical issues around informed consent but can provide insights into behaviors not uncovered through other methods like surveys. Researchers must carefully consider guidelines around objectivity, specificity, and ethics when conducting observational research.
Prototype Embrace "Uncase"
Jennifer Aaker
Susie Wise
Corey Ford
Sara Leslie
Margot Sutherland
Enrique Allen
& Many Others
Stanford Graduate School of Business
Hasso Plattner Institute of Design at Stanford
This document discusses the role of hippotherapy in autism. It summarizes insights from autistic individuals and new research findings on autism. Some key points made include: autistic individuals may have hypersensitivity to stimuli rather than lack of empathy; stereotypic behaviors may help regulate their autonomic nervous system; fixations could be gateways for learning if incorporated into education; and similarities exist between how horses and autistic individuals respond to environmental cues. The discussion considers integrating these understandings to create a more supportive therapeutic environment.
Design Zen – Improving your designs by staying curious longerPetr Stedry
Open curiosity is a powerful force. The art of asking questions helps me to stay focused on needs and goals longer before plunging into solutioneering. And the Open Questions document helps me crowdsource getting the answers.
This is my initial talk about the topic from the 2017 UX Camp Europe, that took place on 3rd and 4th of June in Berlin.
What steps can individual researchers adopt to prevent spurious correl.docxearleanp
What steps can individual researchers adopt to prevent spurious correlations? What can the community of researchers do? Provide detailed examples.
Solution
research means way of thinking in expert for solution exact analysis of facts in observation through Hardwork.
In research is passion of our mankind.reseach is completely result oriented manner.in this is done in Individual or team or group with co-ordination.reseach is elaborated in any subject area.every object is comming from analytical research.
research is main functions are inquiry , elicit facts in scientific method.
In individual researchers are adopts to prevent spurious correlations because he/she is worked in more observation through correct no.of validations and invention/discovery is true fact of original information from unknown thing.in that way his/her research module is kept by various safe manners.cheaters and unknown persons are easilly tracked hardwork.
Community research is most safeist thing campare with individual research.why because community research is ideas are shre within group/communty.atmost at any situations are information is not leaked,but sometimes outcomes then easilly resolve the propre channel.
.
What makes a person an introvert or an extrovert? Are we born one or the other or does socialization play a part? Does brain wiring play a part? Are introspective people more empathic and interpersonally connected than their outgoing counterparts? What are some practical ways to care for each? Lots of questions and some very interesting answers!
Created from a growing demand to understand, appreciate and work more effectively with introverts and extroverts, this workshop is like no other. The workshop begins with an assessment to help determine where you are on the introvert/extrovert scale. Then you’ll look at the differences in brain wiring patterns of outgoing and more reserved people.
The Journey is the Interface - Designing Ecosystems in the Internet of Things Jason Snook, PhD
User Experience has traditionally been focused on vetting the interfaces of singular systems to increase the effectiveness and enjoyability of that product. But in our increasingly connected environment, UX (and now CX) practitioners need to be focused on the interplay of multiple systems a user may touch over the course of a particular task or day. Adding complexity to this is how the Internet of Things will exponential increase the connectedness of these ecosystems. This talk will explore the market forces and design considerations in play as we develop customer ecosystems augmented by the Internet of Things, drawing together relevant theory with practical activities such as Journey Mapping and Field Studies.
Dementia innovation tim lloyd-yeates presentation - open forum eventsAlexis May
The document discusses how care settings can support residents' overall well-being, not just physical needs. It argues that care settings should see residents as whole people and nourish their intellectual, emotional, and creative needs through meaningful activities, hobbies, and technology. The document promotes allowing staff and residents to use smartphones and tablets to connect residents to photos, videos, and activities tailored to their interests to enhance their quality of life and form connections. It provides resources for using mobile devices to engage residents in both individual and group activities.
Prof. Shubha Tole is a neuroscientist at the Tata Institute of Fundamental Research in Mumbai, India. She won the prestigious 2014 Infosys Prize in life sciences for her pioneering work understanding brain development. After working in the US for 11 years, she returned to India to start her own lab. Her research focuses on how the brain structures that control cognition, memory, and emotions develop in embryos. One of her major discoveries was how the hippocampus, a center for learning and memory, forms in the developing brain. While setting up her lab in India presented challenges like unreliable power and lack of infrastructure, she overcame them and has made significant contributions to the field of neuroscience in India.
A Social Norms Manual for Viet Nam, Indonesia and the PhilippinesBe Susantyo
Why Do People Do What They Do? A Social Norms Manual for Viet Nam, Indonesia and the Philippines. The Multi-Country Study on the Drivers of Violence Affecting Children. By; Cristina Bicchieri
This document presents a thesis that examines how people present different aspects of themselves in public versus private spaces, as described by sociologist Erving Goffman. It hypothesizes that applying Goffman's concepts of "front stage" and "back stage" personalities to social media can lead to a more nuanced self-portrayal, compared to overdependence on mobile devices. The research outline includes reviewing Goffman's work, analyzing how technology impacts human behaviors and connections, exploring how unconscious processes and relationships shape identity, and designing ways to encourage real-world interactions and self-awareness.
The Mapping Educational Ecosystems Project (MEEP) aims to help build holistic learning institutions for people of all ages. MEEP views education as occurring everywhere through relationships between people, organizations, and places. It introduces methods like "Conocimiento" and "Speed-Smarting" which form circles for participants to share knowledge on equal terms and find solutions to problems through discussion in pairs and groups. The document outlines these community learning techniques and encourages collaboration to advance social change.
By WIll Evans, Director of User Experience Design, TLC Labs
"What people say is not what people do" - Cheskin
There has been a lot of hot air about "getting out of the building", and "just go talk to customers", but rarely are those statements backed up with strategic and tactical advice about HOW and WHY. Well, this talk is meant to help. Honestly, getting out of the building and talking to customers is only valuable when done right. As my old martial arts sensei used to say, "practice doesn't make perfect, perfect practice makes perfect!"
Design Ethnography is usually conducted to gain a *deep* understanding of the our target customers in order to apply a customer-centered approach to the product strategy. Design ethnography takes the position than human behavior and the ways in which people construct and make meaning of their worlds and their lives are highly variable, locally specific as well as intersubjectively reflexive.
One primary difference between ethnography and other methods of user research is that ethnography assumes that we must first discover what people actually do, the reasons they give for doing it, and just as importantly, how they feel while doing it, before we can assign to their actions and behaviors interpretations drawn from our own experiences.
Many people believe that design ethnography is only viable in the context of "Big Upfront Design", while many Agile and Lean teams believe they simply don't have the time, or that big upfront design is synonymous with waste. During this talk, we'll explore various myths, methods of ethnography, and ways in which agile or lean teams may use it to gain deeper insights into customer behaviors to create richer experiences without waste.
Questions I may answer in this talk:
What is design ethnography?
What are some of the qualitative and quantitative methods?
Isn't Design Ethnography and LeanUX contradictory?
When and where is design ethnography appropriate for teams?
Is Design Ethnography appropriate only with Big Upfront Design Research?
How can teams use Design Ethnography for sense-making?
What are the practical steps for engaging in design ethnography tomorrow?
Will Evans is the Director of User Experience Design and Research at The Library Corporation as well as TLCLabs, the enterprise innovation lab. At TLC, Will is responsible for working across the organization to create extraordinary user experiences and new product innovations.
Before TLC, he led experience design and research for TheLadders in New York City. He has over 15 years industry experience in interaction design, information architecture, and user experience strategy. His experiences include directing UX for social network analytics & terrorism modeling at AIR Worldwide, UX Architect for social media site Gather.com, and UX Architect for travel search engine Kayak.com.
Mr. Evans’ research and design has been featured in numerous publications including Business Week, The Econom
Google scholarAdvantages of using Google scholar for research·.docxwhittemorelucilla
Google scholar
Advantages of using Google scholar for research
· It gives an option of seeing an article related to one another which is not available in the online library. This makes search easier and simpler, you can easily get an article that interest you search your research topic
· Google scholar gives an easier option of citing the work and at the same time give a link of the articles and books held in ECU libraries
· It is easier to use
· It is free so u can access it anytime anywhere so long as you have internet connection
Disadvantages of using Google scholar for a research topic
· Google Scholar's scope is far reaching yet not exhaustive. It can be an exploration source, yet ought not to be the main source you utilize.
· Google Scholar does not give the criteria to what makes its outcomes "insightful". Results are frequently fluctuating in quality and it is up to the scientist to figure out which of the outcomes are appropriate for their motivations.
· Google Scholar does not enable clients to restrict results to either peer inspected or full content materials or by teaching.
· Google Scholar does not give notice of when its materials are refreshed.
· Google Scholar's reference tracker can be hard to utilize and mistaken.
WHERE TO START CHP. 2
LEARNING OBJECTIVES
· Discuss how a hypothesis differs from a prediction.
· Describe the different sources of ideas for research, including common sense, observation, theories, past research, and practical problems.
· Identify the two functions of a theory.
· Summarize the fundamentals of conducting library research in psychology, including the use of PsycINFO.
· Summarize the information included in the abstract, introduction, method, results, and discussion sections of research articles.
Page 21THE MOTIVATION TO CONDUCT SCIENTIFIC RESEARCH DERIVES FROM A NATURAL CURIOSITY ABOUT THE WORLD. Most people have their first experience with research when their curiosity leads them to ask, “I wonder what would happen if …” or “I wonder why …,” followed by an attempt to answer the question. What are the sources of inspiration for such questions? How do you find out about other people's ideas and past research? In this chapter, we will explore some sources of scientific ideas. We will also consider the nature of research reports published in professional journals.
RESEARCH QUESTIONS, HYPOTHESES, AND PREDICTIONS
The result of curiosity is a question. Researchers use research questions to identify and describe the broad topic that they are investigating, and then conduct research in order to answer their research questions. A good research question identifies the topic of inquiry specifically enough so that hypotheses and predictions can be made. A hypothesis is also a question; it makes a statement about something that may be true. Hypotheses are more specific versions of research questions; they are directly testable whereas a research question may not be. Thus, a hypothesis is a tentative idea ...
Guest Lecture at Oregon St U, 4.13.2022.pdfBoWang882266
Shared some thoughts on anthropology students career development and transferrable skills on the grad seminar Uses of Anthropology, by Prof. Shaozeng Zhang, Oregon State University
The document contains two journal entries by a student named Teo Chong Yih discussing topics covered in their Social Psychology class. The first entry discusses conformity and group behavior, referencing experiments by Milgram and Zimbardo that showed participants conforming to group norms and situations. The second entry discusses attitudes, their components, and theories of attitude change including conditioning and reinforcement as demonstrated by Skinner box experiments. Both entries provide insights gained by the student on how people's behaviors and decisions can be influenced by others and situations.
Exploring the user experience through ethnography (Anna Wilkie, cxpartners)cxpartners
Ethnography is a research methodology used in UX to understand users through observation and participation. It involves immersing oneself in a community to understand social behaviors and perceptions from their point of view. Some key aspects of ethnography include conducting field work over long periods, taking detailed notes on verbal and non-verbal communication, and recognizing one's own biases. Applying ethnographic practices in UX research can provide insights that inform better product design by understanding users in their natural environment.
Research Methods In Context Sociology AsBeth Johnson
This paper examines adoption from a sociological perspective. It discusses how adopted children are sometimes prejudged and how they fit into society. The paper also looks at differences within adoptive family dynamics. It presents statistics on the current adoption system, noting there are not enough adoptive parents for the number of parentless children. The paper suggests ways to improve the system by reducing regulations to allow more families to adopt. Research discussed found that adopted children can form strong attachments to their adoptive parents and have similar or higher self-esteem than non-adopted peers. The paper concludes that adoption provides children with a family, though it was once seen as a second-best option.
This document discusses systems thinking principles and mental models. It notes that mental models influence behavior and outcomes in organizations. Changing mental models requires identifying existing models, comparing them to desirable models, defining new behaviors, and establishing metrics. Stereotypes form from selective experiences that are generalized to entire groups. Algorithmic newsfeeds can also shape perceptions by selecting content to maximize engagement. Any action in an organization will initiate a compensating process that counteracts the initial change, like diversity efforts facing backlash. Systems thinking examines causal loops and how to address compensating loops through informed action.
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This document provides an overview of a makeup workshop. It begins with introductions and an agenda that covers skin, color, layers, looks, brands and a wrap up. Key topics discussed include determining skin type and undertone, the different layers of makeup application including primer, foundation, concealer, powder, bronzer, blush, eye primer, eyeshadow, eyeliner, mascara and lips. Finishes, colors, application techniques and reasons for using different products are explained. Hands-on exercises guide participants through practicing determining skin features and applying different makeup looks. Costs of common makeup brands and styles are also reviewed.
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1. IDUS 711 - Methods of Contextual Research | Frances Manning, Lauren Peters, HaoTing Zhang, Ila Zheng | Prof. Sara Jo Johnson | May 28, 2013 1
A q u a l i tat i v e s t u d y o f s l e e p
i n s i g h t r e p o r t
Sleep Patterns
2. IDUS 711 - Methods of Contextual Research | Frances Manning, Lauren Peters, HaoTing Zhang, Ila Zheng | Prof. Sara Jo Johnson | May 28, 2013 2
Insight REPORT
What this document is for:
Patterns have emerged from our research study and generated compelling
questions around the culture of sleep. Ultimately this research will allow
us to explore future design concepts using the following insights:
1
2 6
5
3 7
4 8
Reflection causes Zzzzs. Try before I buy.
Sharing is caring. I feel like I’m buying a car.
My room, my style. Stop and smell the roses.
Technological distractions?! I’ll sleep when I’m dead. #YOLO
3. IDUS 711 - Methods of Contextual Research | Frances Manning, Lauren Peters, HaoTing Zhang, Ila Zheng | Prof. Sara Jo Johnson | May 28, 2013 3
Insight 1
Reflection causes Zzzzzzzs.
Because of the lack of restful sleep, users are often triggered to monitor
their sleep patterns through natural reflection, technology, and other
forms of sleep logs.
4. IDUS 711 - Methods of Contextual Research | Frances Manning, Lauren Peters, HaoTing Zhang, Ila Zheng | Prof. Sara Jo Johnson | May 28, 2013 4
I monitor my sleep with an iPhone
app, and my alarm clock is my iPad.
Although I usually have my
computer in my bedroom, it’s
only there for work reasons and it
doesn’t have anything to do with my
sleep patterns.
“
“
The only way I’ve found
that I’m able to get any
sleep at night is if I stick
to a fairly strict routine.
“
“
I want to take this
summer, and try to
refocus...
“
“
Under all the right
conditions, the
sleeping pills make
me tired enough to fall
asleep.
“
“
Reflection causes zzzs
What participants said:
5. IDUS 711 - Methods of Contextual Research | Frances Manning, Lauren Peters, HaoTing Zhang, Ila Zheng | Prof. Sara Jo Johnson | May 28, 2013 5
opportunity
Reflection causes Zzzzzzzs.
There is an opportunity to share these successful reflection practices and
offer others more integrated methods that can enhance self discovery.
How might we...
..educate users about the benefits of reflection
..inspire users to explore their own patterns
..provide entry points to self discovery methods
..provide more accessible methods that are enjoyable to stick with
..build trust with users to influence long-term and consistent use
..build methods into existing and related routines
6. IDUS 711 - Methods of Contextual Research | Frances Manning, Lauren Peters, HaoTing Zhang, Ila Zheng | Prof. Sara Jo Johnson | May 28, 2013 6
design concepts
Reflection causes Zzzzzzzs.
1. Apps on reflection
2. Community board - sharing sleep experiences and advice
3. Alarm clock where you learn something new about sleep after your alarm goes off
4. Smart pillow - talks to you and gives you your data, suggests how to act on it
5. Fun and interactive info session before you try or purchase a product in-store
6. Sleep Academy (like MOOC)
7. Support group led by a doctor - patient group sessions with similar sleep issues
7. IDUS 711 - Methods of Contextual Research | Frances Manning, Lauren Peters, HaoTing Zhang, Ila Zheng | Prof. Sara Jo Johnson | May 28, 2013 7
Insight 2
Sharing is caring.
At one point or another, users often share their bedroom with people
and/or pets. They feel they must be considerate of others which causes
them to adapt their own habits and routines.
8. IDUS 711 - Methods of Contextual Research | Frances Manning, Lauren Peters, HaoTing Zhang, Ila Zheng | Prof. Sara Jo Johnson | May 28, 2013 8
Well I would put his
everyday stuff that he will
wear on a regular basis in
my closet, so we can really
feel like we share a closet.
“
“
When I had a
roommate in, I had to
put them away. I didn’t
feel comfortable leaving
my bills on my desk.
“
“
Sometimes he
comes in at two in
the morning from
commuting.
“
“
I pull the sheet up so
the dogs can’t get on
the part where I sleep
on, so they don’t get
their crumbs and dog
weirdness on it.
“
“
sharing is caring
What participants said:
9. IDUS 711 - Methods of Contextual Research | Frances Manning, Lauren Peters, HaoTing Zhang, Ila Zheng | Prof. Sara Jo Johnson | May 28, 2013 9
opportunity
Sharing is caring.
There is an opportunity to provide different ways to facilitate
seamless routine sharing.
How might we...
..allow users to be more aware of each others’ needs
..provide ways for users to compromise without losing one’s self
..inspire users to co-create new routines
..provide new activities that users can engage in together
..provide methods to resolve bedroom conflicts
10. IDUS 711 - Methods of Contextual Research | Frances Manning, Lauren Peters, HaoTing Zhang, Ila Zheng | Prof. Sara Jo Johnson | May 28, 2013 10
design concepts
Sharing is caring.
1. Move-in Kit, get to know eachother
2. Move-in coaching / counseling
3. Resort - staying away from shared space to break bad habits
4. Xbox Kinect watches you sleep and gives you advice
5. Tech that turns snoring into a song
6. Special pillow morphs shape when you snore to get you to stop
7. Modular bed extensions for babies and pets
11. IDUS 711 - Methods of Contextual Research | Frances Manning, Lauren Peters, HaoTing Zhang, Ila Zheng | Prof. Sara Jo Johnson | May 28, 2013 11
Insight 3
My room, my style.
Users see their bedrooms as an extension of themselves - a place
where they can express their individual needs values, and personalities.
12. IDUS 711 - Methods of Contextual Research | Frances Manning, Lauren Peters, HaoTing Zhang, Ila Zheng | Prof. Sara Jo Johnson | May 28, 2013 12
I would prefer better quality
[sleep products] and I’ll
hang onto it forever. I mean
this couch right here, this
is the same sofa my father
proposed to my mother on.
“
“
I like to be in my own
bed, I take special care
to select everything in
it so it’s kind of a place
for me to be me.
“
“
I like to show my
personality in my
bedroom.
“
“
If I had a dream
bedroom, it would
be a of a view of
nature, especially
running water.
“
“
my room, my style
What participants said:
13. IDUS 711 - Methods of Contextual Research | Frances Manning, Lauren Peters, HaoTing Zhang, Ila Zheng | Prof. Sara Jo Johnson | May 28, 2013 13
opportunity
My room, my style.
There is an opportunity to create an environment that
better enables this self expression.
How might we...
..create products and services that are more affordable for the everyday user
..provide options that showcase not only their personalities, but also their lifestyles
..take advantage of social trends and integrate them into the users bedroom
..provide services that enable users to quickly create their own environments
14. IDUS 711 - Methods of Contextual Research | Frances Manning, Lauren Peters, HaoTing Zhang, Ila Zheng | Prof. Sara Jo Johnson | May 28, 2013 14
design concepts
My room, my style.
1. IKEA sells entire rooms / customers change the room based on their membership levels)
2. Low overhead room transformations based on customer’s mood
3. Fresh start (spring cleaning) new room feeling
4. Corporate / student rental company / suggestion service on interior design and matching
5. City community groups (Show stuff and trade)
6. Pinterest-like online service suggests environments but always changes based on your
online activity, could be a slideshow on our walls
7. Rental service that allows you to rent/try an item for 6 months, rent to own?
15. IDUS 711 - Methods of Contextual Research | Frances Manning, Lauren Peters, HaoTing Zhang, Ila Zheng | Prof. Sara Jo Johnson | May 28, 2013 15
Insight 4
Technological distractions?!
Although technology is widely used within bedrooms, users often
believe it to be a distraction from getting quality sleep.
16. IDUS 711 - Methods of Contextual Research | Frances Manning, Lauren Peters, HaoTing Zhang, Ila Zheng | Prof. Sara Jo Johnson | May 28, 2013 16
I use a noise maker from the
70s (covers the thug beats
that drive past my house at
night) and my cell phone is
my alarm. I want my sleep to
be well regulated enough that
I can fall asleep through the
night without aids.
“
“
I’m not reliant on
technology, it’s just in
there so some nights I’ll
put sounds on my iPad
to help me sleep.
No TVs allowed. The
bedroom is for sexytime
and sleepytime and
that’s all.
“
“
“
“
The most tech I
have is an alarm
clock from 1988.
“
“
My cell phone is my
alarm, but I put it
on alarm only.
“
“
technological distractions?!
What participants said:
Have tried apps but
haven’t found one
I like. Thinking of
trying the new Fitbit.
“
“
I use technology
constantly so I try
to keep it away
from my bedroom.
“
“
17. IDUS 711 - Methods of Contextual Research | Frances Manning, Lauren Peters, HaoTing Zhang, Ila Zheng | Prof. Sara Jo Johnson | May 28, 2013 17
opportunity
Technological distractions?!
There is an opportunity to integrate technological platforms that better
acknowledge existing bedroom activities that can enable, not hinder,
quality of sleep.
How might we...
..build user trust in existing technology that inhabits people’s bedrooms
..alter the perception of technology from hindrance to enabler
..create new technological paradigms that better link everyday products and
services with activities in the bedroom
18. IDUS 711 - Methods of Contextual Research | Frances Manning, Lauren Peters, HaoTing Zhang, Ila Zheng | Prof. Sara Jo Johnson | May 28, 2013 18
design concepts
Technological distractions?!
1. Bed-specific technology to control light, sound, temperature, and scent
2. Idiodynamic technology that allows users to control bedroom tech with their mind
3. Smart technology that learns sleep habits and makes healthy suggestions (like Nest)
19. IDUS 711 - Methods of Contextual Research | Frances Manning, Lauren Peters, HaoTing Zhang, Ila Zheng | Prof. Sara Jo Johnson | May 28, 2013 19
Insight 5
Try before I buy.
Customers have preferences of what they like to buy, but often
do not have access to the information that can influence smarter
purchase decisions.
20. IDUS 711 - Methods of Contextual Research | Frances Manning, Lauren Peters, HaoTing Zhang, Ila Zheng | Prof. Sara Jo Johnson | May 28, 2013 20
I don’t see the value
difference between a
mattress that’s 4-500
dollars to a mattress that’s
1000 dollars. To me, I don’t
sleep any different. Well...I
say that, theoretically, I
don’t sleep any different.
“
“
Visiting the Sleep Number
store, several employees
were each helping a
couple who was trying
out a bed and discussing
their options.
We use these
samples to show
customers what
their mattress will
feel like.
“
“
No foam, pillowtop. I
don’t like foam, they
feel weird. They don’t
feel normal.
“
“
try before i buy
What participants said:
21. IDUS 711 - Methods of Contextual Research | Frances Manning, Lauren Peters, HaoTing Zhang, Ila Zheng | Prof. Sara Jo Johnson | May 28, 2013 21
opportunity
Try before I buy.
There is an opportunity to better provide this information
in a quick and easy-to-access way.
How might we...
..provide easier methods for customers to find/filter the best options for them
..inspire customers to share their experiences with others
..build customer loyalty by allowing them to try products first
22. IDUS 711 - Methods of Contextual Research | Frances Manning, Lauren Peters, HaoTing Zhang, Ila Zheng | Prof. Sara Jo Johnson | May 28, 2013 22
design concepts
Try before I buy.
1. A digital platform that allows users to interact with products in-store, when scanned, they
can view reviews of that product and add to the reviews, given incentives to participate
(almost like a review site that acts as simple as Craigslist)
2. Brands use hotels to market their products and give hotels incentives when they refer
customers (like the Pharmaceutical industry)
3. Specialized sleep industry consumer report catalogue - could be exclusive
4. Sleep park or sleep square which allows passerbys to take naps - try out products - get
discounts for trying the service
23. IDUS 711 - Methods of Contextual Research | Frances Manning, Lauren Peters, HaoTing Zhang, Ila Zheng | Prof. Sara Jo Johnson | May 28, 2013 23
Insight 6
I feel like I’m buying a car.
Purchasing bedroom items is often an intimidating process and is
highly influenced by users’ purchasing priorities, pricing preferences,
commitment levels, and overall need.
24. IDUS 711 - Methods of Contextual Research | Frances Manning, Lauren Peters, HaoTing Zhang, Ila Zheng | Prof. Sara Jo Johnson | May 28, 2013 24
No matter how low or high
the prices are in stores,
there are always people
who feel they cannot afford
the items because
of financial priorities.
Look at them. The
ordering process
seems so...daunting.
Why do I feel like I’m
buying a car?
“ “
“ “
I feel like I’m buying a car
What participants said:
25. IDUS 711 - Methods of Contextual Research | Frances Manning, Lauren Peters, HaoTing Zhang, Ila Zheng | Prof. Sara Jo Johnson | May 28, 2013 25
opportunity
I feel like I’m buying a car.
There is an opportunity to reframe the perception and process of
purchasing these products and services.
How might we...
..reassess purchasing processes to emphasize the customer experience
..support customer anxiety through empathic education methods
..provide a platform that allows users to slowly build up to the purchase
..make it social so users can support each other throughout the process
26. IDUS 711 - Methods of Contextual Research | Frances Manning, Lauren Peters, HaoTing Zhang, Ila Zheng | Prof. Sara Jo Johnson | May 28, 2013 26
design concepts
I feel like I’m buying a car.
1. Light technology that clean wipes the bed surface
2. Extended! Warranty: Actual in-home service for fixing, washing, waste
3. Parts of your purchase money goes to upkeep of product / upgrade
4. Send samples of products to customer home to try (like Warby Parker/Birchbox)
5. 3d printed mattresses
6. Mattress dating service / love points = money invested (love the product, add points,
hate it, take points away) fun layaway
7. We come to you with our products (amazon representative - show you multiple brands at
one visit, comes with perks)
8. Furniture insurance company, sells service to furniture stores and brands offering (service
can make people feel like they are not buying isolated furniture and then stuck with it)
27. IDUS 711 - Methods of Contextual Research | Frances Manning, Lauren Peters, HaoTing Zhang, Ila Zheng | Prof. Sara Jo Johnson | May 28, 2013 27
Insight 7
Stop and smell the roses.
Users strive to find ways to establish relaxation time in
their daily routines.
28. IDUS 711 - Methods of Contextual Research | Frances Manning, Lauren Peters, HaoTing Zhang, Ila Zheng | Prof. Sara Jo Johnson | May 28, 2013 28
When I got ready to go to
sleep, I would drive down
to the ocean and see the
stars. I would do that three
times a week.
“
“
I’ll start working in
bed where I’ll kind of
unwind there. So that’s
my docking station.
“
“
That’s my
lavender spray
to relax.
“
“
I’ll turn on ESPN [in
the morning], sit
there for a moment,
and catch up.
“
“
stop and smell the roses
What participants said:
29. IDUS 711 - Methods of Contextual Research | Frances Manning, Lauren Peters, HaoTing Zhang, Ila Zheng | Prof. Sara Jo Johnson | May 28, 2013 29
opportunity
Stop and smell the roses.
There is an opportunity to bring the same benefits of
relaxation to places beyond the bedroom.
How might we...
..share effective relaxation examples found from research, both in and
outside of the bedroom
..provide better methods for suppressing daily stressors
30. IDUS 711 - Methods of Contextual Research | Frances Manning, Lauren Peters, HaoTing Zhang, Ila Zheng | Prof. Sara Jo Johnson | May 28, 2013 30
design concepts
Stop and smell the roses.
1. A sleep device that can teach you methods of relaxation before and while you are sleeping
2. Sleep better program with personal trainers - 30 day challenges (like fitness programs)
31. IDUS 711 - Methods of Contextual Research | Frances Manning, Lauren Peters, HaoTing Zhang, Ila Zheng | Prof. Sara Jo Johnson | May 28, 2013 31
Insight 8
I’ll sleep when I’m dead. #YOLO
Sleep is often seen as an obligation that gets in the
way of daily progress.
32. IDUS 711 - Methods of Contextual Research | Frances Manning, Lauren Peters, HaoTing Zhang, Ila Zheng | Prof. Sara Jo Johnson | May 28, 2013 32
Sleep is essential but if
I had it my way, I’d be a
robot and never sleep
again because it’s time
consuming.
“
“
I got into the routine
of working five jobs at
once, and it just never
left me.
“
“
My bedroom is
my workspace.
“
“
I’m a very busy
person, always
moving...unless I’m
sleeping.
“
“
I’ll sleep when I’m dead
What participants said:
If I can figure out how
to relax my mind, I can
sleep another good
30-45 minutes.
“
“
I was drinking red
bulls just to get
through the day.
“
“
Mind does
not stop....
“
“
33. IDUS 711 - Methods of Contextual Research | Frances Manning, Lauren Peters, HaoTing Zhang, Ila Zheng | Prof. Sara Jo Johnson | May 28, 2013 33
opportunity
I’ll sleep when I’m dead. #YOLO
There is an opportunity to reframe users’ perception of sleep
that can promote healthy behavior change.
How might we...
..educate about the restful benefits of sleep
..help users prioritize daily tasks that emphasize rest
..provide incentives that motivate users to try to develop new habits
..demonstrate the consequences of sleep deprivation over time
..provide community support about getting great sleep anywhere/anytime
34. IDUS 711 - Methods of Contextual Research | Frances Manning, Lauren Peters, HaoTing Zhang, Ila Zheng | Prof. Sara Jo Johnson | May 28, 2013 34
design concepts
I’ll sleep when I’m dead. #YOLO
1. City-wide sleep/nap hour (turn off lights to promote acceptance) people can still work but
you are advised to sleep
2. Sleep bragging / trend on twitter, meme...get people to be proud of sleep patterns
3. Sleep/nap in-car environment package / kit
4. Vitals device tells your boss that you need to sleep and/or sick
5. Sleep detox program / regiment to ‘reset’ you
35. IDUS 711 - Methods of Contextual Research | Frances Manning, Lauren Peters, HaoTing Zhang, Ila Zheng | Prof. Sara Jo Johnson | May 28, 2013 35
conclusion
What are next steps?
With the guidance of these high-level insights, the design-phase will
begin by ideating concepts in detail, prioritizing, prototyping, and
refining/testing over time.
More to come!
36. IDUS 711 - Methods of Contextual Research | Frances Manning, Lauren Peters, HaoTing Zhang, Ila Zheng | Prof. Sara Jo Johnson | May 28, 2013 36
t h a n k y o u !
i n s i g h t r e p o r t
Sleep Patterns