1) Videos that elicit strong positive emotions, especially exhilaration, are more likely to be shared than those with strong negative emotions or without strong emotions.
2) Personal triumph videos are highly shareable, more so than creative devices alone. Brands should focus on eliciting emotions over heavy branding.
3) Distribution is key - a video needs viewers to be shared, so brands should invest in distributing shareable content widely rather than solely in content creation. Emotional campaigns tend to be more profitable than rational ones.
SmartSocial Summit | Next Generation of PartnershipsSpredfast
Tweet Share
Whether you’re partnering with influencers, brands or talent, there’s no question that the whole is greater than the sum of its parts. But to make the biggest mark, partners must be joined by one vision and one purpose. Join this session to hear how these brands partnered to up-level their digital presence and make an impact.
SmartSocial Summit | Next Generation of PartnershipsSpredfast
Tweet Share
Whether you’re partnering with influencers, brands or talent, there’s no question that the whole is greater than the sum of its parts. But to make the biggest mark, partners must be joined by one vision and one purpose. Join this session to hear how these brands partnered to up-level their digital presence and make an impact.
There’s nothing more important than the job interview. Screw this one up and you’re not getting in. In this class you’ll learn how to avoid devastating mistakes and get the edge. The class is taught by Rich Harrington, who’s both run a full service production company and been a hiring interviewer for 20 years. This class is essential to help you land that first (or next) job.
If landing interviews, but not the offer is where you’re getting tripped up, it’s time to hit the pause button, take a step back and embrace your failure as a huge learning opportunity before moving on to one more interview.
5 Body Language Tips for your Next Job InterviewCraftCv
Your body language can say a lot about you! Keep that in mind on your next job interview! Our 5 body language tips can help you get the results you always wanted!
12 Easy Tips How to Shine on a Job InterviewCraftCv
Have you ever been to a job interview?
Have you ever thought what go wrong?
You won't have another chance, so read our 12 easy tips
and SHINE on a job interview!
Bitcoin. Twerking. NSA. Cronuts. Google Glass. 2013 was, by all accounts, another groundbreaking year -- and it was no less for SlideShare and the world of presentations, too. We took a look back at the top trends on SlideShare this year. Share your year in review, too, and tag your SlideShare #zeitgeist2013.
Read blog post: http://blog.slideshare.net/2013/12/09/zeitgeist2013-share-your-year-in-review/index.html
View Zeitgeists: http://www.slideshare.net/tag/zeitgeist2013
Here are 8 out of 33 tips for a successful interview. For 25 more tips of this type, visit the link: http://vkool.com/tips-for-a-successful-interview.
Have you ever had an interview? Have you ever asked how to have a successful interview? Whenever you do something, you should prepare well for it. If you are going to have a job interview, you should know the best tips for job interviews.
1. Research Your Target Company
If you wish to become an expensive candidate in an interview, you should have a good understanding about your target company. You should learn about their values, missions, and products. You can go to their website to review their history, foundation, and principles. It is not necessary to know everything about that company, but you should equip you with some background knowledge about them. This is one of the tips for a successful interview.
2. First Impressions Count
The first impression plays an important role in the success of an interview. Therefore, you should greet all the interviewers probably by smiling beautifully or shaking their hands firmly. You should be silent when you go from the reception table to the interview place.
3. Be Prepared
Good preparation is half a victory. You should read your CV and the job requirements again and again before the interview. You should learn how to answer all the questions the interviewers may ask, such as questions about your knowledge, experiences, and expected salary.
4. Don’t Waffle
You should go directly to the answers of the questions you are asked. Do not go around or hesitate while answering them. If you do not know how to answer a difficult question, ask the interviewers for a minute to think about it. Do not make an immediate answer and then regret about it.
5. Be Positive
You should always be positive, patient, and persistent in any conversation, including an interview. The interviewers always expect you to be enthusiastic, talented, and have positive thinking. If you are asked for the reason why you are applying for the job, you should say you love this new position rather than saying ill about your previous company.
6. Be Active
A good staff is an active and energetic person. Interviewers appreciate active candidates. Therefore, you should show your energy, sense of humor, and a constant smile.
7. Clarify Anything You Are Unsure Of
If you are not sure about the questions that the interviewers ask you, you should ask for a repetition for an explanation. Do not be afraid to clarify what you do not know. You can even ask the interviewers some questions about the company.
8. Appearance
You should prepare to have good appearance for the interview. You should have a good haircut one week prior to the interview. The way you make up should be in harmony with what you wear. You should be neat and clean no matter what you wear. Appearance does not speak all about you, but appearance plays an important part in making an impression at first sight.
Try those
As humans, we never fail to think that we are highly intelligent beings, and that we are mentally superior than any other creatures found on Earth.
Well, that...... may be true.
However, we can be equally stupid and dumb too.
Worse still, we don't even realize it - in terms of how we can make erroneous judgments, decisions and choices, based on how our mind processes and filters information, as well as how our belief system works.
As intriguing and exciting this topic is to me, I find it difficult to illustrate the concepts involve, and that took me nearly 6 months to complete this work. (The Planning Fallacy in play?!) Throughout writing this deck, I've made a total of 8 major revisions before coming to this final piece.
I hope you'll find this deck both interesting and useful!
SlideShare now has a player specifically designed for infographics. Upload your infographics now and see them take off! Need advice on creating infographics? This presentation includes tips for producing stand-out infographics. Read more about the new SlideShare infographics player here: http://wp.me/p24NNG-2ay
This infographic was designed by Column Five: http://columnfivemedia.com/
No need to wonder how the best on SlideShare do it. The Masters of SlideShare provides storytelling, design, customization and promotion tips from 13 experts of the form. Learn what it takes to master this type of content marketing yourself.
10 Ways to Win at SlideShare SEO & Presentation OptimizationOneupweb
Thank you, SlideShare, for teaching us that PowerPoint presentations don't have to be a total bore. But in order to tap SlideShare's 60 million global users, you must optimize. Here are 10 quick tips to make your next presentation highly engaging, shareable and well worth the effort.
For more content marketing tips: http://www.oneupweb.com/blog/
Are you new to SlideShare? Are you looking to fine tune your channel plan? Are you using SlideShare but are looking for ways to enhance what you're doing? How can you use SlideShare for content marketing tactics such as lead generation, calls-to-action to other pieces of your content, or thought leadership? Read more from the CMI team in their latest SlideShare presentation on SlideShare.
How to Become a Thought Leader in Your NicheLeslie Samuel
Are bloggers thought leaders? Here are some tips on how you can become one. Provide great value, put awesome content out there on a regular basis, and help others.
How to Make Awesome SlideShares: Tips & TricksSlideShare
Turbocharge your online presence with SlideShare. We provide the best tips and tricks for succeeding on SlideShare. Get ideas for what to upload, tips for designing your deck and more.
Social Media and Inbound Marketing has transformed the marketing landscape. In parallel the cost of producing and distributing quality video has dropped dramatically. This webinar will cover how marketers can take advantage of these trends to use Social Video to drive results. How do you balance Magic and Logic to tell stories that will inspire your customers to act?
Topics Covered:
- Overview of Social Video - what is it, when should you use it
- Creating a Social Video strategy in Paid, Earned and Owned Media Landscape
- How to build in inherent virality into your videos so they get shared
- The power of storytelling
- Insider look into HootSuite's Social Video strategy
- Real world examples of strategies that work
(Social Media + Video) - Cat Videos = Awesome
Social Media and Inbound Marketing has transformed the marketing landscape. In paralel the cost of producing and distributing quality video has dropped dramatically. This webinar will cover how marketers can take advantage of these trends to use Social Video to drive results. How do you balance Magic and Logic to tell stories that will inspire your customers to act?
Topics Covered:
- Overview of Social Video - what is it, when should you use it
- Creating a Social Video strategy in Paid, Earned and Owned Media Landscape
- How to build in inherent virality into your videos so they get shared
- The power of storytelling
- Insider look into HootSuite's Social Video strategy
- Real world examples of strategies that work
There’s nothing more important than the job interview. Screw this one up and you’re not getting in. In this class you’ll learn how to avoid devastating mistakes and get the edge. The class is taught by Rich Harrington, who’s both run a full service production company and been a hiring interviewer for 20 years. This class is essential to help you land that first (or next) job.
If landing interviews, but not the offer is where you’re getting tripped up, it’s time to hit the pause button, take a step back and embrace your failure as a huge learning opportunity before moving on to one more interview.
5 Body Language Tips for your Next Job InterviewCraftCv
Your body language can say a lot about you! Keep that in mind on your next job interview! Our 5 body language tips can help you get the results you always wanted!
12 Easy Tips How to Shine on a Job InterviewCraftCv
Have you ever been to a job interview?
Have you ever thought what go wrong?
You won't have another chance, so read our 12 easy tips
and SHINE on a job interview!
Bitcoin. Twerking. NSA. Cronuts. Google Glass. 2013 was, by all accounts, another groundbreaking year -- and it was no less for SlideShare and the world of presentations, too. We took a look back at the top trends on SlideShare this year. Share your year in review, too, and tag your SlideShare #zeitgeist2013.
Read blog post: http://blog.slideshare.net/2013/12/09/zeitgeist2013-share-your-year-in-review/index.html
View Zeitgeists: http://www.slideshare.net/tag/zeitgeist2013
Here are 8 out of 33 tips for a successful interview. For 25 more tips of this type, visit the link: http://vkool.com/tips-for-a-successful-interview.
Have you ever had an interview? Have you ever asked how to have a successful interview? Whenever you do something, you should prepare well for it. If you are going to have a job interview, you should know the best tips for job interviews.
1. Research Your Target Company
If you wish to become an expensive candidate in an interview, you should have a good understanding about your target company. You should learn about their values, missions, and products. You can go to their website to review their history, foundation, and principles. It is not necessary to know everything about that company, but you should equip you with some background knowledge about them. This is one of the tips for a successful interview.
2. First Impressions Count
The first impression plays an important role in the success of an interview. Therefore, you should greet all the interviewers probably by smiling beautifully or shaking their hands firmly. You should be silent when you go from the reception table to the interview place.
3. Be Prepared
Good preparation is half a victory. You should read your CV and the job requirements again and again before the interview. You should learn how to answer all the questions the interviewers may ask, such as questions about your knowledge, experiences, and expected salary.
4. Don’t Waffle
You should go directly to the answers of the questions you are asked. Do not go around or hesitate while answering them. If you do not know how to answer a difficult question, ask the interviewers for a minute to think about it. Do not make an immediate answer and then regret about it.
5. Be Positive
You should always be positive, patient, and persistent in any conversation, including an interview. The interviewers always expect you to be enthusiastic, talented, and have positive thinking. If you are asked for the reason why you are applying for the job, you should say you love this new position rather than saying ill about your previous company.
6. Be Active
A good staff is an active and energetic person. Interviewers appreciate active candidates. Therefore, you should show your energy, sense of humor, and a constant smile.
7. Clarify Anything You Are Unsure Of
If you are not sure about the questions that the interviewers ask you, you should ask for a repetition for an explanation. Do not be afraid to clarify what you do not know. You can even ask the interviewers some questions about the company.
8. Appearance
You should prepare to have good appearance for the interview. You should have a good haircut one week prior to the interview. The way you make up should be in harmony with what you wear. You should be neat and clean no matter what you wear. Appearance does not speak all about you, but appearance plays an important part in making an impression at first sight.
Try those
As humans, we never fail to think that we are highly intelligent beings, and that we are mentally superior than any other creatures found on Earth.
Well, that...... may be true.
However, we can be equally stupid and dumb too.
Worse still, we don't even realize it - in terms of how we can make erroneous judgments, decisions and choices, based on how our mind processes and filters information, as well as how our belief system works.
As intriguing and exciting this topic is to me, I find it difficult to illustrate the concepts involve, and that took me nearly 6 months to complete this work. (The Planning Fallacy in play?!) Throughout writing this deck, I've made a total of 8 major revisions before coming to this final piece.
I hope you'll find this deck both interesting and useful!
SlideShare now has a player specifically designed for infographics. Upload your infographics now and see them take off! Need advice on creating infographics? This presentation includes tips for producing stand-out infographics. Read more about the new SlideShare infographics player here: http://wp.me/p24NNG-2ay
This infographic was designed by Column Five: http://columnfivemedia.com/
No need to wonder how the best on SlideShare do it. The Masters of SlideShare provides storytelling, design, customization and promotion tips from 13 experts of the form. Learn what it takes to master this type of content marketing yourself.
10 Ways to Win at SlideShare SEO & Presentation OptimizationOneupweb
Thank you, SlideShare, for teaching us that PowerPoint presentations don't have to be a total bore. But in order to tap SlideShare's 60 million global users, you must optimize. Here are 10 quick tips to make your next presentation highly engaging, shareable and well worth the effort.
For more content marketing tips: http://www.oneupweb.com/blog/
Are you new to SlideShare? Are you looking to fine tune your channel plan? Are you using SlideShare but are looking for ways to enhance what you're doing? How can you use SlideShare for content marketing tactics such as lead generation, calls-to-action to other pieces of your content, or thought leadership? Read more from the CMI team in their latest SlideShare presentation on SlideShare.
How to Become a Thought Leader in Your NicheLeslie Samuel
Are bloggers thought leaders? Here are some tips on how you can become one. Provide great value, put awesome content out there on a regular basis, and help others.
How to Make Awesome SlideShares: Tips & TricksSlideShare
Turbocharge your online presence with SlideShare. We provide the best tips and tricks for succeeding on SlideShare. Get ideas for what to upload, tips for designing your deck and more.
Social Media and Inbound Marketing has transformed the marketing landscape. In parallel the cost of producing and distributing quality video has dropped dramatically. This webinar will cover how marketers can take advantage of these trends to use Social Video to drive results. How do you balance Magic and Logic to tell stories that will inspire your customers to act?
Topics Covered:
- Overview of Social Video - what is it, when should you use it
- Creating a Social Video strategy in Paid, Earned and Owned Media Landscape
- How to build in inherent virality into your videos so they get shared
- The power of storytelling
- Insider look into HootSuite's Social Video strategy
- Real world examples of strategies that work
(Social Media + Video) - Cat Videos = Awesome
Social Media and Inbound Marketing has transformed the marketing landscape. In paralel the cost of producing and distributing quality video has dropped dramatically. This webinar will cover how marketers can take advantage of these trends to use Social Video to drive results. How do you balance Magic and Logic to tell stories that will inspire your customers to act?
Topics Covered:
- Overview of Social Video - what is it, when should you use it
- Creating a Social Video strategy in Paid, Earned and Owned Media Landscape
- How to build in inherent virality into your videos so they get shared
- The power of storytelling
- Insider look into HootSuite's Social Video strategy
- Real world examples of strategies that work
In the fast-paced world of social media, capturing your audience's attention is essential. One of the most powerful tools at your disposal is a compelling thumbnail image for your videos. A visually appealing and intriguing thumbnail can entice viewers to click on your video, increasing your engagement and reach. In this article, we will explore some effective tips to help you create eye-catching thumbnail images that will make your social media videos stand out.
En el marco del evento Emoción Desnuda del IESA, John Keron compartió un nuevo enfoque metodológico de aproximación al consumidor y cómo vincularse con éste de forma emocional tiene mayor impacto que estrategias racionales.
How to Boost Brand Conversation on Social MediaBryan Blackburn
In this webinar we’ll walk you through several marketing hacks to get your customers sharing high-quality, creative content for your brand. We’ll talk about the value of user-generated content, how to find it, and how to encourage its creation through different channels. We will discuss the importance of your hashtag and making it visible and consistent throughout your campaigns. We will talk about why social listening should be an integral part of your social strategy and its added benefits to your brand. And finally we’ll discuss the different channels you’ll need to optimize your social strategy.
With nearly 1 billion websites accommodating blogs, entrepreneurs are greatly challenged with separated themselves from a sea of content clutter. This module will expose you to the concepts most effective in striking an emotional chord with your targeted audiences as a way to build likeability. Learn how successful social media users capitalize on content that inspires and entertains their communities. With so many platforms now lending themselves to visual storytelling, organizations are discovering the power of narratives in distinguishing their brands. Learn how successful stories find their sweet spot in themes and story arcs that resonate with their brand’s mark of distinction.
Super Bowl Emotions - a social media study by MutualMindMutualMind
The next in our MindMeld study series, this study reviews social posts describing the commercials running during the Super Bowl, and viewers' emotional reactions to them. Who won the evening? Who was talked about the most? Which ad made viewers cry, laugh or get mad? Find out the answers to all of those questions - and more - here.
"Emotion in B2B Marketing? Don't make me laugh" Darren Bolton, Executive Creative Director, OgilvyOne dnx, explores why the usual rules - of getting someone interested by hooking them emotionally - don't seem to apply for B2B Marketing, and why they should. Emotional marketing leads to better customer engagement, whether B2B or B2C, and ultimately the more engaged customers are, the more valuable they are in terms of revenue and long term loyalty.
The Science of Sharing - Making the Most of Your Video AssetsDevra Prywes
This research and data-driven session will show you how to predict earned media and sharing before a video asset has gone live. Learn about the top psychological responses proven to impact sharing (hint – there are 18) and debunk some of the most common content myths surrounding video advertising, including which creative devices are the most effective, if overt branding affects sharing, and whether content or distribution is truly “king” when launching a viral hit.
#ThinkPH Social Media Sentiment AnalysisRobin Leonard
My presentation at #ThinkPH 'The Internet, Big Data and You' Conference, on August 23, 2013 at New World Hotel, Makati.
Click here to see the #ThinkPH conference details and agenda: http://www.rappler.com/bulletin-board/36539-agenda-rappler-google-thinkph-internet-big-data-conference
Event hosted by Rappler, Google and SocialGood.
My slides cover:
1. Why analyze sentiment?
2. How does sentiment analysis work?
3. Practical applications
4. Sentiment of #ThinkPH Conference
Demystifying influencer marketing for your next gameKoh Kim
I presented this talk at Ludicious Zurich Gaming Festival in January 2017. The presentation serves to provide more context behind the myths about working with influencers on YouTube and Twitch and give tips to video game developers to better identify and build relationships with these influencers.
SearchLove London 2019 - Will Critchlow - Misunderstood Concepts at the Heart...Distilled
The basics of SEO are technical accessibility, relevance, quality, and authority. Or: can it be crawled, does it meet a keyword need, and is it trustworthy? In each of these areas, we need to build on solid foundational understanding, and find the areas where advanced understanding will give us an edge. Will’s recent research has shown common gaps in understanding, and highlighted interesting advanced topics. In this wide-ranging session, he guarantees you’ll learn something, and you’ll come away with training guidelines for the basics.
SearchLove London 2019 - Stacey MacNaught - Actioning Search Intent: What to ...Distilled
Search Intent analysis can give us a ton of really insightful data. But what do we do with it all? In this session, Stacey talks us through using data acquired through Search Intent to create revenue and traffic driving assets on your website. She'll share practical examples of using this data to win back previously lost rankings and generate more ££ through organic search.
International SEO is difficult at the best of times. Maintaining and, hopefully, growing organic search traffic through phased re-architecture and migration of multinational and multilingual organizations is even more complex. Together we’ll look at specific challenges and opportunities from recent complex project examples.
SearchLove London 2019 - Dr. Pete Meyers - Scaling Keyword Research: More Isn...Distilled
Traditional keyword research has been a numbers game, but as SEO evolves, more is no longer better. SEO in 2020 will require deep keyword insight, including understanding brand influence, search intent, synonyms, and content. Findings from enterprise case studies suggest better ways to approach keyword research at scale.
SearchLoveLondon 2019 - Faisal Anderson - Spying on Google: Using Log File An...Distilled
Log File Analysis is rarely touched on by the average SEO... but you're missing out on data that is pure gold. Imagine not "guesstimating" how Googlebot and other crawlers behave on a website with traditional crawling tools and actually knowing how Google is crawling a client's site? Imagine not having to play by the 1000 row limit in search console (without delving into the coding or the API) and having limitless data? All of this and more can be done with Log File Analysis.
Learn how to actually get log files from clients (without making their brain hurt from excessive SEO jargon) and handle different Log File Types & how to diagnose any crawling issue by analysing crawling rates by sub-folder or by crawl depth, seeing behaviours on low value add URLs, reviewing how Googlebot behaves based on page speed and much, much more!
This talk is for any level of SEO, and starts from the absolute basics to more advanced checks that can be performed quickly to bring massive value to clients and reveal big wins for any website.
SearchLove London 2019 - Rory Truesdale - Using the SERPs to Know Your AudienceDistilled
It’s easy to get swept away by monthly search volume and to forget that behind every search there is a person with a specific motivation and set of needs to fulfil. This talk will look at how you can use Google’s algorithmic rewriting of the SERPs to help you identify those motivations so you can effectively optimise for intent and query context to improve the ranking performance of your landing pages. This talk will also help you understand how you can use this information to create more tailored online experiences for your prospective customers and how the same workflows can be applied for more general business intelligence insights.
SearchLove London 2019 - Rand Fishkin - The Search Landscape in 2019Distilled
In this broad look at search trends and searcher data, Rand will explore the key changes affecting search marketers and those seeking to earn influence through Google. From zero-click searches, to tough choices on structured data, to the new ways Google is using information consensus and weighting particular types of authority, this presentation will make every marketer a more strategic thinker about search.
SearchLove London 2019 - Jes Scholtz - Giving Robots an All Access PassDistilled
Optimising crawl budget and encouraging search engine indexation are concepts most SEOs are familiar with. But the devil is in the details. Especially as best practices have altered in recent years and will do so again with the introduction of indexing APIs by both Google and Bing. Should you control crawlers with robots directives? Or XML sitemaps? Or submit via the APIs? Or just let Google figure it out? In this session, Jes will delve into the optimal way to get your content into search engines fast.
SearchLove London 2019 - Heather Physioc - Building a Discoverability PowerhouseDistilled
Search is a channel that can’t live in a silo. In order to be its most effective, search teams have to collaborate successfully across paid, organic, content and more. Get tips for integrating and collaborating from the hard knocks and learnings of merging an organic, paid and performance content team into one Discoverability group. Find out how we went from three teams of individual experts to one integrated Discoverability powerhouse, and learn from our mistakes and wins as you apply the principles in your own company.
SearchLove London 2019 - Andi Jarvis - The Science of PersuasionDistilled
Scientists have been studying how the brain works to try and unlock its secrets for hundreds of years. Since the emergence of marketing in the 1950s, many people have focused on how the brain affects our buying behaviour. In this presentation, Andi will breakdown the research and give you some tips that can improve your conversion rates.
SearchLove London 2019 - Luke Carthy - Finding Powerful CRO and UX Opportunit...Distilled
An SEO crawler is a staple tool in any SEO pro's toolkit, but have you ever considered using such a tool to seek out powerful CRO opportunities? Luke is an out and out ecommerce expert who'll be sharing tips and takeaways on how to leverage custom extraction with an SEO crawler to improve ecommerce conversion rates and enhance UX.
SearchLove London 2019 - Greg Gifford - Doc Brown's Plutonium-powered Local S...Distilled
With the assistance of Doc Brown, Greg's back from the future with a detailed playbook for Local SEO in 2020. If you're working with a business with a physical location or that serves customers in a particular geographic area, this presentation will outline exactly what you need to do if you want more visibility in local searches in 2020. Learn how Local SEO is different, how to write and optimize content, how to build local links, how to make a better first impression with Google My Business, and how to rock your customer reviews. You'll learn everything you need to know to help your business stand out from competitors and attract more customers in 2020.
SearchLove London 2019 - Sarah Gurbach - Using Qualitative Data to Make Human...Distilled
Sarah will be presenting a variety of ways that search marketers can acquire and analyze qualitative data to compliment ever-present quantitative data. These methods include customer interviews, on-site recordings, tools and polls and surveys. She'll be showing you how to process all this data and will provide real-life examples of how this has been used with previous clients.
SearchLove London 2019 - Marie Haynes - Practical Tips for Improving E-A-TDistilled
By now you have likely heard of Expertise, Authoritativeness and Trust and its importance in Google's algorithms. But how do we improve a site's E-A-T? This talk will give real life examples of sites that made changes to their E-A-T and saw traffic increases shortly afterwards. The goal is to send you away with a list of things you can accomplish to help improve in this area.
SearchLove Boston 2019 - Rand Fishkin - Building Influence in 2019Distilled
As web marketing undergoes its biggest shift in a decade, how we impact audiences needs to evolve. In this presentation, Rand shows how web marketers in content, search, social, and advertising (+ influencer marketing) can shift their strategic and tactical investments to align with what the big platforms offer, and how consumer behavior has changed, too.
SearchLove Boston 2019 - Courtney Cox Wakefield - Voice Search and Instant An...Distilled
The introduction of voice answers and featured snippets requires significant time investment for SEO teams that are already struggling to keep up with expanding scope. This session will help digital marketers scale their instant answer research and optimization to get quick results without stretching contributors too thin.The introduction of voice answers and featured snippets requires significant time investment for SEO teams that are already struggling to keep up with expanding scope. This session will help digital marketers scale their instant answer research and optimization to get quick results without stretching contributors too thin.
SearchLove Boston 2019 - Tom Anthony - Search in 2020: Technologies That Will...Distilled
Signed exchanges? ITP? SEO is a constantly updating discipline, and to succeed we have to understand the technologies the web is running on. The current pace of change is high and there are a wealth of changes that are going to impact how we do effective SEO. Signed Exchanges mean Google can serve pages from your domain from their servers. Intelligent Tracking Prevention means that your analytics are about to be transformed. Googlebot updates may increase the pressure to adopt new web technologies to compete. In this session Tom is going to outline some of the important changes, help you understand what they mean for your SEO efforts, and show you how you can prepare.
SearchLove Boston 2019 - Derek Gleason - Benchmarking Success for Client Site...Distilled
There's only one KPI that every client has: more. More traffic, more leads—more of whatever metric you're reporting. Ten percent growth? Why wasn't it fifteen? Six hundred shares? Why wasn't it 1,000?
If we can't set relative, valid benchmarks, we can't set expectations. Reporting becomes a Sisyphean task.
This leads to friction with our direct contact and—critically—weakens the ability of our data to translate throughout an organization.
SearchLove Boston 2019 - Kameron Jenkins - The Modern Search Writer’s ToolkitDistilled
A few minutes in your favorite keyword research tool, a few minutes reading top results in Google, and a few hours drafting... that post will perform, right? Not so fast. The landscape is more saturated and algorithms are more mature than ever before. We need to think bigger. In this talk, Kameron will share what tools are in her “full-stack writer” toolkit along with clear examples of what this looks like put into practice.
SearchLove Boston 2019 - Joy Hawkins - 10 Ways to Get Results with Local SEODistilled
In this session, Joy will be going through various case studies of real clients and highlighting what exactly she did to improve their Local SEO results and what the impact was.
Kubernetes & AI - Beauty and the Beast !?! @KCD Istanbul 2024Tobias Schneck
As AI technology is pushing into IT I was wondering myself, as an “infrastructure container kubernetes guy”, how get this fancy AI technology get managed from an infrastructure operational view? Is it possible to apply our lovely cloud native principals as well? What benefit’s both technologies could bring to each other?
Let me take this questions and provide you a short journey through existing deployment models and use cases for AI software. On practical examples, we discuss what cloud/on-premise strategy we may need for applying it to our own infrastructure to get it to work from an enterprise perspective. I want to give an overview about infrastructure requirements and technologies, what could be beneficial or limiting your AI use cases in an enterprise environment. An interactive Demo will give you some insides, what approaches I got already working for real.
UiPath Test Automation using UiPath Test Suite series, part 4DianaGray10
Welcome to UiPath Test Automation using UiPath Test Suite series part 4. In this session, we will cover Test Manager overview along with SAP heatmap.
The UiPath Test Manager overview with SAP heatmap webinar offers a concise yet comprehensive exploration of the role of a Test Manager within SAP environments, coupled with the utilization of heatmaps for effective testing strategies.
Participants will gain insights into the responsibilities, challenges, and best practices associated with test management in SAP projects. Additionally, the webinar delves into the significance of heatmaps as a visual aid for identifying testing priorities, areas of risk, and resource allocation within SAP landscapes. Through this session, attendees can expect to enhance their understanding of test management principles while learning practical approaches to optimize testing processes in SAP environments using heatmap visualization techniques
What will you get from this session?
1. Insights into SAP testing best practices
2. Heatmap utilization for testing
3. Optimization of testing processes
4. Demo
Topics covered:
Execution from the test manager
Orchestrator execution result
Defect reporting
SAP heatmap example with demo
Speaker:
Deepak Rai, Automation Practice Lead, Boundaryless Group and UiPath MVP
Essentials of Automations: Optimizing FME Workflows with ParametersSafe Software
Are you looking to streamline your workflows and boost your projects’ efficiency? Do you find yourself searching for ways to add flexibility and control over your FME workflows? If so, you’re in the right place.
Join us for an insightful dive into the world of FME parameters, a critical element in optimizing workflow efficiency. This webinar marks the beginning of our three-part “Essentials of Automation” series. This first webinar is designed to equip you with the knowledge and skills to utilize parameters effectively: enhancing the flexibility, maintainability, and user control of your FME projects.
Here’s what you’ll gain:
- Essentials of FME Parameters: Understand the pivotal role of parameters, including Reader/Writer, Transformer, User, and FME Flow categories. Discover how they are the key to unlocking automation and optimization within your workflows.
- Practical Applications in FME Form: Delve into key user parameter types including choice, connections, and file URLs. Allow users to control how a workflow runs, making your workflows more reusable. Learn to import values and deliver the best user experience for your workflows while enhancing accuracy.
- Optimization Strategies in FME Flow: Explore the creation and strategic deployment of parameters in FME Flow, including the use of deployment and geometry parameters, to maximize workflow efficiency.
- Pro Tips for Success: Gain insights on parameterizing connections and leveraging new features like Conditional Visibility for clarity and simplicity.
We’ll wrap up with a glimpse into future webinars, followed by a Q&A session to address your specific questions surrounding this topic.
Don’t miss this opportunity to elevate your FME expertise and drive your projects to new heights of efficiency.
JMeter webinar - integration with InfluxDB and GrafanaRTTS
Watch this recorded webinar about real-time monitoring of application performance. See how to integrate Apache JMeter, the open-source leader in performance testing, with InfluxDB, the open-source time-series database, and Grafana, the open-source analytics and visualization application.
In this webinar, we will review the benefits of leveraging InfluxDB and Grafana when executing load tests and demonstrate how these tools are used to visualize performance metrics.
Length: 30 minutes
Session Overview
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During this webinar, we will cover the following topics while demonstrating the integrations of JMeter, InfluxDB and Grafana:
- What out-of-the-box solutions are available for real-time monitoring JMeter tests?
- What are the benefits of integrating InfluxDB and Grafana into the load testing stack?
- Which features are provided by Grafana?
- Demonstration of InfluxDB and Grafana using a practice web application
To view the webinar recording, go to:
https://www.rttsweb.com/jmeter-integration-webinar
Epistemic Interaction - tuning interfaces to provide information for AI supportAlan Dix
Paper presented at SYNERGY workshop at AVI 2024, Genoa, Italy. 3rd June 2024
https://alandix.com/academic/papers/synergy2024-epistemic/
As machine learning integrates deeper into human-computer interactions, the concept of epistemic interaction emerges, aiming to refine these interactions to enhance system adaptability. This approach encourages minor, intentional adjustments in user behaviour to enrich the data available for system learning. This paper introduces epistemic interaction within the context of human-system communication, illustrating how deliberate interaction design can improve system understanding and adaptation. Through concrete examples, we demonstrate the potential of epistemic interaction to significantly advance human-computer interaction by leveraging intuitive human communication strategies to inform system design and functionality, offering a novel pathway for enriching user-system engagements.
Generating a custom Ruby SDK for your web service or Rails API using Smithyg2nightmarescribd
Have you ever wanted a Ruby client API to communicate with your web service? Smithy is a protocol-agnostic language for defining services and SDKs. Smithy Ruby is an implementation of Smithy that generates a Ruby SDK using a Smithy model. In this talk, we will explore Smithy and Smithy Ruby to learn how to generate custom feature-rich SDKs that can communicate with any web service, such as a Rails JSON API.
GraphRAG is All You need? LLM & Knowledge GraphGuy Korland
Guy Korland, CEO and Co-founder of FalkorDB, will review two articles on the integration of language models with knowledge graphs.
1. Unifying Large Language Models and Knowledge Graphs: A Roadmap.
https://arxiv.org/abs/2306.08302
2. Microsoft Research's GraphRAG paper and a review paper on various uses of knowledge graphs:
https://www.microsoft.com/en-us/research/blog/graphrag-unlocking-llm-discovery-on-narrative-private-data/
DevOps and Testing slides at DASA ConnectKari Kakkonen
My and Rik Marselis slides at 30.5.2024 DASA Connect conference. We discuss about what is testing, then what is agile testing and finally what is Testing in DevOps. Finally we had lovely workshop with the participants trying to find out different ways to think about quality and testing in different parts of the DevOps infinity loop.
8. #2 Videos which provoke a strong
positive response are 30% more likely to
be shared than those which provoke
strong negative emotions.
Negative
High Arousal
Disgust
Sadness
Shock
Anger
Low Arousal
Discomfort
Boredom
Irritation
Frustration
High Arousal
Hilarity
Inspiration
Astonishment
Exhilaration
Positive
Low Arousal
Amusement
Calmness
Surprise
Happiness
9. #3 Forget cute cats and celebs,
focus on personal triumphs
10. #3 No creative device drives sharing
more than any other, with the
exception of personal triumph. So
focus on emotions, not creative
devices
12. #4 The average branded video takes 30 seconds
to reveal the brand
There is no correlation between shareability
and level of branding
13. #5 Don’t over invest in content
and under invest in distribution
14. #5 No matter how shareable a video is, a
larger viewer base delivers more sharing.
A video that is seen by few cannot be
shared by many
15. Sharing - faster than ever before
Sharing trends:
200 most shared branded videos of 2012
Day 2: The Viral Peak
• 25% of shares occur in the first 3 days
Days Following Launch
Source: Viral Video Chart
19. #7 Quality reach is key. To build market share,
reach light & medium buyers outside of your
owned channels
FIGURE 1 - Chocolate Brand 2011 – Panel Data
FIGURE 2 - The same Chocolate Brand - Fans
A brand’s light buyers are the most
important to growth in sales”
Unruly is a tech platform that gets your brand tracked, watched and shared
Sharing is fascinating, it is the true measure of engagement and is the holy grail for content marketers. You can buy a view, you cannot buy a share. So how do you get them? I am going to talk through 7 findings from this wonderful new book from Dr KNF of Ehrenberg Bass…an institute part funded by many of the brands that are represented in this room today. It’s an important work because it brings hard evidence to the gut feeling that so many of us have when it comes to making great content. It’s not big brand names or big celebrities that matter, what matters is the intensity of emotional connection and the nature of emotional content that the video provokes
So finding #1 will come as no surprise!
We measure emotional response using a number of techniques – sweat induction, facial recognition, self-reported viewer responses - but all methodologies have shown the same results: extreme emotional response is necessary to provoke a share. A physiological response is what you’re looking for here – tears, gasps, goose bumps, bursts of laughter, hairs standing up on the back of your neck. Funny is not enough, only hilarious will do. High emotional arousal is the most significant element in the science of sharing. So are some emotions more effective than others?
#2 gives the answer to this: Be Positive
This one feels counterintive to those of us who believe that “bad news travels fast” but the research shows that Videos which provoke a strong positive response are 30% more likely to be shared than those which provoke strong negative emotions.There’s an exception to this rule, which is “Anger”. Videos that evoke strong feelings of anger are very highly shared, more than any other of the Negative emotions.
We all know that the Internet is Made of Cats but Karen found that the specific creative devices contained in a video – cats, babies, celebrities, stunts, pratfalls, - didn’t materially affect the shareability of a video.
In one of her studies, Karen subcoded the videos by 14 types of creative device and found that most creative devices can be successful and non-successful (in terms of shares) and can equally incite high and low arousal. So for every famous cat or dancing baby there are hundreds of cats and babies that nobody’s watching or sharing. Personal triumph is an exception – videos that show the protagonists overcoming the odds, beating their personal demons, shared significantly more than all the other devices even when it it is Low Arousal.Yet interestingly it is rarely used. Only 3% of the 800 videos coded for creative made use of the personal triumph device.
Does too much branding within a video put people off sharing? Many people think the answer to this is yes – and there are plenty of so-called viral ads that are executed “guerilla style”, with little or no branding. In fact, when we subcoded the videos in the dataset by objective measures of brand execution, we found that on average it takes a brand 30 seconds to reveal itself in the video. You’d be right to question the value of a video hit if no one knows it’s your brand that made it!YET we found absolutely NO evidence to support that branding hampers sharing. There was no statistical relationship between sharing and branding; on the contrary, the “High Arousal Positive” videos, the type of video displayed the most, have the highest level of branding. We’re collaborating on a similar study at Harvard Business School that hasn’t been publicly released yet; they will be announcing similar findings next year. Mentions of the brand effect viewer drop off, but don’t affect shareability or viral spread.We’d argue that its not the level of branding that matters, it’s the way in which the brand is present. In the Coke Happiness ads, the Coke vending machine is at the heart of the video, it’s the main character of the video and that drives a “valuable virality” rather than pouring a marketing budget down the sink.
Karen’s research covered UGC and brand content and she found that paid distribution played a really significant role in increasing the chance and the level of social spread or earned views.
It doesn’t matter how shareable a video is – a video that is seen by few cannot be shared by many. Social success happens faster than ever before – the viral peak for branded videos is the second day after launch and ¼ of all views are delivered in the first three days. In this regard, Karen’s findings backed up Duncan Watt’s “big Seed” approach to launching online video, as she too found that distribution was key to maximising social spread, kick-starting a viral cascade and slowing viral burn out.
Paid media lined up early!!!
Eliciting a strong, positive emotional reaction doesn’t just give a campaign additional reach through earned media, The Science of Sharing found that eliciting strong positive emotions willalso help your audience remember you – crucial when it comes to actually making a purchase at point of sale.And the positive emotion most likely to cut through the clutter and be remembered? Well, at the individual emotion level, Exhilaration is the most successful, with Hilarity in secondplace. 65% of all “exhilarating” videos tested were recalled, with 51% of hilarious videos being recalled.We’ve seen this ourselves with campaigns for GoPro – the action camera brand that creates phenomeonally exciting, exhilarating videos that enjoy triple digit uplift in brand favourability andpurchase intent.
And the final finding suggests that owned media alone isn’t enough to see results on the bottom line.Brands that simply post videos on their social profiles are already preaching to the converted.
The chart on the left shows the profile of buyer groups for a well known chocolate brand – more than 80% are non-buyers or light buyers and to move the needle on sales, these consumers people present a massive opportunity; if you can get them to buy an extra chocolate bar each week that’s worth a lot more than getting this small group of heavy chocolate eaters to swallow another bar. But look at the chart on the right and you’ll see that the profile of brand fans skews heavily in the opposite direction – towards heavy buyers and dedicated fans, you’re preaching to the converted here, so while social platforms are unarguably a powerful loyalty platform, The Science of Sharing finds that they’re not the best place to reach potential light buyers who will actually move the needle on sales.
And Karen’s final finding – alluded to in a cliff hanger final chapter but not yet published in this book - is a bold one. It’s that that emotions drive sales and emotional video campaigns are more profitable than rational video campaigns. This research will confirm the findings of other studies that have used IPA data to correlate emotional intensity with higher levels of effectiveness, whether you measure effectiveness by sales, share or profit objectives.
Key MessagesWhat we have found using the algorithm is that the kind of video content that works in the UK or the US will not necessarily resonate as strongly among Brazilian audiences. For example, humor is a hugely important emotion in the UK and U.S., however, in Brazil it’s significantly less important, with viewers instead more likely to share a video that leaves them exhilarated.”These findings are backed up by Dr Karen Nelson-Field, of the Ehrenberg-Bass Institute of Marketing Science, in her new book, ‘Viral Marketing: The Science of Sharing’. Nelson-Field, who collaborated with Unruly on the Unruly ShareRank algorithm, said: “For brands to make contagious content they need to focus less on creative appeal and more on emotional appeal. Exhilaration is one particular emotion that the vast majority of advertisers tend to ignore. However, videos that evoke feelings of exhilaration tend to be shared more than any other high arousal positive emotion.”The US and UK are cousins and are closer than we sometimes might think – worth noting that Americans like to be awed and the Brits like to be surprised
Key messagesBrazilians seem keen to share content with anyone on their networks. Facebook is huge in Brazil with some 65 million users, which makes it the company's second largest market after the U.S. by number of users (Source: Socialbakers). This maps onto their strong desire to share video content Americans and Brits seem less keen to share with all their contacts and more keen to zone in on family members and select friends
SHARERANK
So finding #1 will come as no surprise!
So how will we be feeling next year? What will we be sharing next year? Which emotional triggers will emotionally intelligent brands be provoking?My money’s on Exhilaration.Tentpole sporting events go hand in hand with excitement, anticipation and exhilaration. They lend themselves to immersive, of-the-moment videos. Nike’s Write the Future did this well in the run up to the last world cup. Best Job by P&G, which was the most-shared ad of last year’s Olympic Games scored well for exhilaration.And Brazil is the perfect launch pad for a viral cascade that could rickashe round the world – video sharing rates in Brazil are nearly 4 times the global average and this is the country that the Wall Street Journal dubbed the Social Media Capital of the Universe. We’ll be tracking the most shared ads for the competition and it will be intriguing to see how brands apply the human touch to the biggest global party of the year..