The #SmartSocialSummit will bring together the next generation of partnerships to amplify values like authenticity, focus on outcomes over intent, understand audiences, create aligned content, and manage expectations to achieve true win-win partnerships across critical areas. Key speakers include Natanya Anderson from Southwest Airlines, Curtis Midkiff from Bumble, Andee Olson from LEGO Group, and James Gregson from Spredfast + Lithium.

1. #SmartSocialSummit
The Next Generation of
Partnerships

2. amplify verb
am·pli·fy
1 : to expand by the use of detail or illustration or by
closer analysis
2 a : to make larger or greater (as in amount, importance,
or intensity) : INCREASE
b : to increase the strength or amount of especially : to
make louder
2

3. 3
Values
Authenticity
Outcomes
Intent
Audiences
Content
Expectations
True win/win
Critical
Alignment
Areas

4. @NatanyaP
Natanya Anderson
@clmidkiff
Curtis Midkiff
@andeeolson
Andee Olson
@jlwgreg
James Gregson
VP, Customer
Enablement & Education
Spredfast + Lithium
Sr. Advisor, Social
Business Strategy
Director of Partnerships Sr. Manager, Global
Social Media
Southwest Airlines Bumble LEGO Group