The document discusses six psychology ingredients for getting maximum viewer retention on videos: 1. Spark curiosity at the beginning to retain attention with a declining attention span. 2. Hook the audience by giving them a reason to watch to the end, such as revealing an item. 3. Use visuals which have been shown to help audiences better connect and retain messages.

1. Bumi 2/7/2021
Psychology of
Engaging Videos

2. How to retain viewers
Video Viewer Retention
Social media platforms will boost a video’s organic reach if it deeply engages viewers. Below
are the 6 psychology ingredients to getting maximum viewer retention.
1. Spark Curiosity
2. Hook Your Audience
3. Make It Visual
4. Tell A Story
5. Inspire Your Audience
6. Make It Credible

3. Curiosity Beginning of Retention
Spark Curiosity
With users ever declining attention
span, sparking curiosity right
at the beginning of a video
Is a great way to retain user
attention.

4. Reason to watch to end
Hook Your Audience
Give your audience a reason to watch
your video to the end. It can be as simple
as promising an item to be revealed at the
end of the video.
Caption

5. Make It Visual
Visuals have been shown
to help an audience better
connect and retain a message.
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6. Powerful stories evoke empathy
Tell A Story
A story can plant the author’s personal
experiences and ideas directly into
Ones mind.
Caption

7. Make your viewers feel good
Inspire Your Audience
If you want your videos to resonate with
your viewers, then they need to kindle
warm feelings.
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8. Trust is pivotal
Make It Credible
Viewers consume content from
publishers they trust. Trust can be
earned in many ways including
Product endorsements.
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