SlideShare a Scribd company logo
#NOTGUILTY
The tweet.
What went wrong?
 The online marketeer who posted this tweet, thought he could use this
hashtag in a clever way. However, the hashtag was used as a campaign against
sexual violance.
The damage.
 There are different ways to calculate the damage. The following calculation is made for this
company.
 With the method that 1 out of 10 fans will disappear when they see the post.
 Entenmanns has 7.190 followers.
 930.000 results in google by “Entenmann”
 1.080.000 results in google by “fail”
 75 retweets. On average, a twitter account has between 100 and 125 followers. (Gemiddeld
gezien, 2017)

 7.190 / 10 = 719
 930.000 / 10 = 93.000
 1.080.000 / 10 = 108.000
 (75x112,5) / 10 =844
 total = 202.563

 202.563 fans will therefore drop out. This number is an X average of the total fans. This same
X number of average will therefore also be at the expense of the ROI.

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Workshop 5 powerpoint

  • 3. What went wrong?  The online marketeer who posted this tweet, thought he could use this hashtag in a clever way. However, the hashtag was used as a campaign against sexual violance.
  • 4. The damage.  There are different ways to calculate the damage. The following calculation is made for this company.  With the method that 1 out of 10 fans will disappear when they see the post.  Entenmanns has 7.190 followers.  930.000 results in google by “Entenmann”  1.080.000 results in google by “fail”  75 retweets. On average, a twitter account has between 100 and 125 followers. (Gemiddeld gezien, 2017)   7.190 / 10 = 719  930.000 / 10 = 93.000  1.080.000 / 10 = 108.000  (75x112,5) / 10 =844  total = 202.563   202.563 fans will therefore drop out. This number is an X average of the total fans. This same X number of average will therefore also be at the expense of the ROI.