This document discusses social media and its growth over the last decade. It notes that social media is the web and that there has been more social activity online in the last 10 years than the last 10,000 years. It provides a timeline of major social media platforms from 2001 to present. The document then discusses how to use different social media platforms like blogs, video, and Twitter. It also discusses why organizations should use social media, noting benefits like communication, traffic, brand building, and SEO. Finally, it provides contact information for the author Donald Clark.
This document provides an introduction to social media, discussing key concepts like two-way communication on social media versus one-way communication in traditional media. It also outlines some of the most popular types of social media like Facebook, LinkedIn, Twitter, blogs, YouTube and Flickr and provides statistics on user numbers for platforms like Facebook, Twitter, and LinkedIn. Examples of how universities are using different social media types are also briefly highlighted.
This document discusses social media and its purposes. It provides an overview of popular social media tools like Twitter, Facebook, Flickr, YouTube, and blogging. It explains that social media allows for conversations and relationship building through collaboration. It also discusses how social media can be used to protect brands, create communities, and engage audiences to achieve results. The document encourages organizations to use social media as an interactive communications tool to have two-way dialogue rather than one-way pushes of information.
The document discusses a study on social interaction and co-viewing on YouTube. It examines how YouTube blends mass communication reception and social connection. The study looks at why people use media, what motivates their usage, and how their social interactions are affected by what they watch together on YouTube. It provides initial results on who the ideal YouTube user is based on the data collected.
Social Interaction And Co-Viewing With You TubeHelen Pitlick
The document discusses a study on how YouTube is used for both mass communication and social connection. It summarizes key findings from a research article about how people use YouTube both individually for entertainment and together with others to enhance social interactions. The presentation covers topics like motivation for using media, what people do before, during, and after watching videos, how viewing affects social bonds, and profiles of typical YouTube users.
"Brand of You in the Digital Age" - MNAMA+MIMATim Brunelle
This is the presentation Greg Swan and I used to facilitate "The Brand of You in the Digital Age" event on July 9, 2009 for the Minnesota branch of the American Marketing Association. The event was co-sponsored by MIMA.
Social Media for The Scientific Community (and scientists) AOCS presentationKrista Neher
Krista Neher (www.kristaneher.com) the CEO of Boot Camp Digital gave this presentation at the annual AOCS (Your Global Fats and Oils Connection) at their annual conference in Long Beach California.
Krista presented on how scientists and the scientific community can harness the power of social media to better collaborate and communicate.
This presentation includes:
- Introduction to social media
- Why social media is important
- The changing state of our environment
- How the scientific community can use social media
- Case studies and examples of how the scientific community is using social media to collaborate
- The benefits of social media
Krista Neher is a professional international social media speaker, bestselling author of the Social Media Field Guide, co-author of the first textbook on social media marketing and the CEO of Boot Camp Digital.
This document discusses social media and its growth over the last decade. It notes that social media is the web and that there has been more social activity online in the last 10 years than the last 10,000 years. It provides a timeline of major social media platforms from 2001 to present. The document then discusses how to use different social media platforms like blogs, video, and Twitter. It also discusses why organizations should use social media, noting benefits like communication, traffic, brand building, and SEO. Finally, it provides contact information for the author Donald Clark.
This document provides an introduction to social media, discussing key concepts like two-way communication on social media versus one-way communication in traditional media. It also outlines some of the most popular types of social media like Facebook, LinkedIn, Twitter, blogs, YouTube and Flickr and provides statistics on user numbers for platforms like Facebook, Twitter, and LinkedIn. Examples of how universities are using different social media types are also briefly highlighted.
This document discusses social media and its purposes. It provides an overview of popular social media tools like Twitter, Facebook, Flickr, YouTube, and blogging. It explains that social media allows for conversations and relationship building through collaboration. It also discusses how social media can be used to protect brands, create communities, and engage audiences to achieve results. The document encourages organizations to use social media as an interactive communications tool to have two-way dialogue rather than one-way pushes of information.
The document discusses a study on social interaction and co-viewing on YouTube. It examines how YouTube blends mass communication reception and social connection. The study looks at why people use media, what motivates their usage, and how their social interactions are affected by what they watch together on YouTube. It provides initial results on who the ideal YouTube user is based on the data collected.
Social Interaction And Co-Viewing With You TubeHelen Pitlick
The document discusses a study on how YouTube is used for both mass communication and social connection. It summarizes key findings from a research article about how people use YouTube both individually for entertainment and together with others to enhance social interactions. The presentation covers topics like motivation for using media, what people do before, during, and after watching videos, how viewing affects social bonds, and profiles of typical YouTube users.
"Brand of You in the Digital Age" - MNAMA+MIMATim Brunelle
This is the presentation Greg Swan and I used to facilitate "The Brand of You in the Digital Age" event on July 9, 2009 for the Minnesota branch of the American Marketing Association. The event was co-sponsored by MIMA.
Social Media for The Scientific Community (and scientists) AOCS presentationKrista Neher
Krista Neher (www.kristaneher.com) the CEO of Boot Camp Digital gave this presentation at the annual AOCS (Your Global Fats and Oils Connection) at their annual conference in Long Beach California.
Krista presented on how scientists and the scientific community can harness the power of social media to better collaborate and communicate.
This presentation includes:
- Introduction to social media
- Why social media is important
- The changing state of our environment
- How the scientific community can use social media
- Case studies and examples of how the scientific community is using social media to collaborate
- The benefits of social media
Krista Neher is a professional international social media speaker, bestselling author of the Social Media Field Guide, co-author of the first textbook on social media marketing and the CEO of Boot Camp Digital.
This document summarizes a presentation about using social media strategically to build a personal brand. The presentation discusses using social media to make new contacts, build relationships, discover ideas, and lead others. It provides tips on who to follow on social platforms, what types of content to share, and how to engage with others and leverage social media at events. The goal is to help business leaders learn how social media can help accelerate their work by building networks and raising their professional profile.
Research Knowledge Mobilization 2.0 Tools: create knowledge transfer networksUBC_NCIE
This is the powerpoint that accompanies the Research Knowledge Mobilization 2.0 Tools: Create knowledge transfer networks workshop.
** The final powerpoint will be posted on June 3rd, 2009. ***
Presented by the Network of Centres & Institutes in Education, UBC.
Social Media Overview and Strategy For NGOsGregory Heller
Social Media: Overview and Strategies for NGOs provides guidance on developing an effective social media strategy for non-profit organizations. It discusses key concepts like social networks versus social media, different social media platforms, developing objectives and identifying target audiences. It also outlines steps to develop a listening strategy using keywords, tools like Google Reader and Twitter search. The document emphasizes the importance of engagement, adding value, and providing metrics to measure success.
Social media can be useful tools for scientists in three main areas:
1) Networking to maintain and make new contacts, obtain and share information about research and opportunities.
2) Science communication to explain research to colleagues, get feedback, and broaden understanding.
3) Public outreach to increase visibility, educate and inspire, and demonstrate science's relevance. Maintaining an online presence through sites like Twitter, Facebook, and ResearchGate can help with networking, communication and outreach.
This document summarizes a workshop on developing social media strategies. The workshop covered principles of effective social media strategy, playing a simulation game in small groups, and reflecting on applications to organizational communications. Attendees learned about integrating social media with overall communications plans, addressing organizational culture challenges, and taking small incremental steps towards social media adoption. The document provides examples of how nonprofits have successfully used social media and outlines a process for developing a social media strategy including identifying objectives, audiences, tools, and metrics for evaluation.
Four ways to improve your digital engagementmediaengage
This document provides four ways to improve digital engagement through social media and online tools. It recommends deciding on engagement goals, creating a listening plan to monitor conversations, focusing on sharing great relevant content beyond just your own, and experimenting with campaigns. The overall message is that digital engagement involves creating authentic two-way interactions through listening, responding, and sharing valuable content with your community.
Spooked by social media? Worried that there’s a trick to having your organization participate on social networking sites? Then, the Mississippi Beach chapter of the Public Relations Association of Mississippi has a treat for you.
PRAM-Mississippi Beach will hold an afternoon seminar Thursday, Oct. 29, in Biloxi to help you “De-Spookify Social Media.” Workshop leader Kellye Crane, APR, will discuss why marketing efforts should incorporate social media and how to apply this information into everyday business models. She will also share ideas on how to boost business with various social media tools.
Developing Your Social Learning Playbook | HT2 LearningHT2 Labs
The document discusses developing a social learning playbook. It provides examples of social learning activities and tools that can be included in a playbook, such as webinars, Twitter chats, social networking, MOOCs, mentoring, collaborative working, and Yammer/Chatter. It also discusses techniques for encouraging participation, such as gamification and Socratic questioning. The goal of a social learning playbook is to provide inspiration, encourage discussion of ideas, and enable social learning and collaboration at work.
The document describes several popular Web 2.0 sites and tools and provides a brief description of each along with tutorials or help on how to use them. It lists Twitter, LinkedIn, Facebook, blogs, RSS feeds/readers, and Delicious explaining that they can help find the latest news, connect users to people in a given field or topic, see what others are thinking about current issues, find recent materials from various sources, and see what websites others have bookmarked related to a topic.
Dr. Augustine Fou discusses several examples of how social media has been effectively used by companies for marketing purposes and provides lessons learned. Positive examples include a TNT video ad that received 22 million views in 5 days, a Kony 2012 documentary video that received 112 million views in a week, and how American Express and JetBlue leveraged feedback and social sharing to launch new products. Negative examples include a problematic #McDStories campaign and a disgusting Domino's Pizza video. The key lesson is that social media can greatly amplify marketing messages for better or worse, so companies must plan carefully and be prepared to leverage social amplification, not just place ads.
Blumler and katz’s uses and gratification theoryKKelso99
This is a presentation looking at the Uses and Gratifications theory composed by Blumler and Katz. This is a theory based around the idea that people choose media that suits their needs.
A high-level overview of Yahoo Research Berkeley's approach to multimedia research and the ideas motivating it. This approach is characterized primarily by a shift away from building subsystems that attempt to discover or understand the "meaning" of media content toward systems and algorithms that can usefully utilize information about how media content is being used in specific contexts; a shift from semantics to pragmatics.
Dr. Anne Osterrieder discusses using social media as a researcher. She explains the principles of social media platforms like having a public profile and subscribers. She outlines how to use Twitter, including tweeting links, photos, and hashtags to collect information on topics. Dr. Osterrieder recommends connecting with others by following interesting people and lists, as well as consuming, curating, and creating your own content. She stresses imagining your audience and learning to use social media effectively.
This document discusses strategies for harnessing the crowd and engaging readers in the news gathering process through social media. It defines community engagement as listening, joining, leading and enabling conversation with readers to elevate journalism. It outlines three types of engagement - conversation, collaboration and outreach. It provides eight rules of engagement for social media and discusses specific tools and strategies for live chats, crowdsourcing, collaborating with readers, and connecting with readers both online and offline.
Twitter: Who Cares What You're Doing Right Now, Anyway?Scott Abel
Twitter. It's everywhere. Newscasters mention it. Political analysts point to its influence. Marketers use it to get messages out. Journalists and bloggers use it for research. Regular folks use it to keep up with their friends, family, and co-workers. And, people of all types use it for entertainment, research, and education. But, Twitter is more than all of these things combined. It's a revolution in content publishing and its changing forever -- or at least for now -- how we communicate what's important to us to those who want to know.
5 Easy Steps to Social Media progress for your Non-Profit - Presented to Oakl...Dan Cohen
Five Social Media steps to take right now for your non-profit organization
Program sponsored by CARD - Collaborating Agencies Responding to Disaster & the Alameda County Public Health Department
This document discusses the future of blogging and journalism using new media tools. It notes that blogs have transitioned from an upstart community to having influence on mainstream narratives. Bloggers are expanding their use of social media like Twitter, YouTube, and Flickr. The lines between blogs, micro-blogs, and social networks are disappearing. Journalists need to take advantage of all platforms and see them as working together. Blogging can help develop writing skills when following best practices like linking to credible sources, attributing information, and engaging with readers through comments.
This is a presentation I gave for the National Speaker's Association Ohio ProTrack Branch. Goes over the basics of various social platforms, as well as the "hub and spoke" approach necessary for professional public speakers.
Dave Courvoisier, Terry Daniel, and Trish Basanyi present at VOICE2012 conference on leveraging social media for your Voice Over business. Topics covered: Twitter, FaceBook, LinkedIn, YouTube, Pinterest, Google Plus, and blogging.
This document summarizes a presentation about using social media strategically to build a personal brand. The presentation discusses using social media to make new contacts, build relationships, discover ideas, and lead others. It provides tips on who to follow on social platforms, what types of content to share, and how to engage with others and leverage social media at events. The goal is to help business leaders learn how social media can help accelerate their work by building networks and raising their professional profile.
Research Knowledge Mobilization 2.0 Tools: create knowledge transfer networksUBC_NCIE
This is the powerpoint that accompanies the Research Knowledge Mobilization 2.0 Tools: Create knowledge transfer networks workshop.
** The final powerpoint will be posted on June 3rd, 2009. ***
Presented by the Network of Centres & Institutes in Education, UBC.
Social Media Overview and Strategy For NGOsGregory Heller
Social Media: Overview and Strategies for NGOs provides guidance on developing an effective social media strategy for non-profit organizations. It discusses key concepts like social networks versus social media, different social media platforms, developing objectives and identifying target audiences. It also outlines steps to develop a listening strategy using keywords, tools like Google Reader and Twitter search. The document emphasizes the importance of engagement, adding value, and providing metrics to measure success.
Social media can be useful tools for scientists in three main areas:
1) Networking to maintain and make new contacts, obtain and share information about research and opportunities.
2) Science communication to explain research to colleagues, get feedback, and broaden understanding.
3) Public outreach to increase visibility, educate and inspire, and demonstrate science's relevance. Maintaining an online presence through sites like Twitter, Facebook, and ResearchGate can help with networking, communication and outreach.
This document summarizes a workshop on developing social media strategies. The workshop covered principles of effective social media strategy, playing a simulation game in small groups, and reflecting on applications to organizational communications. Attendees learned about integrating social media with overall communications plans, addressing organizational culture challenges, and taking small incremental steps towards social media adoption. The document provides examples of how nonprofits have successfully used social media and outlines a process for developing a social media strategy including identifying objectives, audiences, tools, and metrics for evaluation.
Four ways to improve your digital engagementmediaengage
This document provides four ways to improve digital engagement through social media and online tools. It recommends deciding on engagement goals, creating a listening plan to monitor conversations, focusing on sharing great relevant content beyond just your own, and experimenting with campaigns. The overall message is that digital engagement involves creating authentic two-way interactions through listening, responding, and sharing valuable content with your community.
Spooked by social media? Worried that there’s a trick to having your organization participate on social networking sites? Then, the Mississippi Beach chapter of the Public Relations Association of Mississippi has a treat for you.
PRAM-Mississippi Beach will hold an afternoon seminar Thursday, Oct. 29, in Biloxi to help you “De-Spookify Social Media.” Workshop leader Kellye Crane, APR, will discuss why marketing efforts should incorporate social media and how to apply this information into everyday business models. She will also share ideas on how to boost business with various social media tools.
Developing Your Social Learning Playbook | HT2 LearningHT2 Labs
The document discusses developing a social learning playbook. It provides examples of social learning activities and tools that can be included in a playbook, such as webinars, Twitter chats, social networking, MOOCs, mentoring, collaborative working, and Yammer/Chatter. It also discusses techniques for encouraging participation, such as gamification and Socratic questioning. The goal of a social learning playbook is to provide inspiration, encourage discussion of ideas, and enable social learning and collaboration at work.
The document describes several popular Web 2.0 sites and tools and provides a brief description of each along with tutorials or help on how to use them. It lists Twitter, LinkedIn, Facebook, blogs, RSS feeds/readers, and Delicious explaining that they can help find the latest news, connect users to people in a given field or topic, see what others are thinking about current issues, find recent materials from various sources, and see what websites others have bookmarked related to a topic.
Dr. Augustine Fou discusses several examples of how social media has been effectively used by companies for marketing purposes and provides lessons learned. Positive examples include a TNT video ad that received 22 million views in 5 days, a Kony 2012 documentary video that received 112 million views in a week, and how American Express and JetBlue leveraged feedback and social sharing to launch new products. Negative examples include a problematic #McDStories campaign and a disgusting Domino's Pizza video. The key lesson is that social media can greatly amplify marketing messages for better or worse, so companies must plan carefully and be prepared to leverage social amplification, not just place ads.
Blumler and katz’s uses and gratification theoryKKelso99
This is a presentation looking at the Uses and Gratifications theory composed by Blumler and Katz. This is a theory based around the idea that people choose media that suits their needs.
A high-level overview of Yahoo Research Berkeley's approach to multimedia research and the ideas motivating it. This approach is characterized primarily by a shift away from building subsystems that attempt to discover or understand the "meaning" of media content toward systems and algorithms that can usefully utilize information about how media content is being used in specific contexts; a shift from semantics to pragmatics.
Dr. Anne Osterrieder discusses using social media as a researcher. She explains the principles of social media platforms like having a public profile and subscribers. She outlines how to use Twitter, including tweeting links, photos, and hashtags to collect information on topics. Dr. Osterrieder recommends connecting with others by following interesting people and lists, as well as consuming, curating, and creating your own content. She stresses imagining your audience and learning to use social media effectively.
This document discusses strategies for harnessing the crowd and engaging readers in the news gathering process through social media. It defines community engagement as listening, joining, leading and enabling conversation with readers to elevate journalism. It outlines three types of engagement - conversation, collaboration and outreach. It provides eight rules of engagement for social media and discusses specific tools and strategies for live chats, crowdsourcing, collaborating with readers, and connecting with readers both online and offline.
Twitter: Who Cares What You're Doing Right Now, Anyway?Scott Abel
Twitter. It's everywhere. Newscasters mention it. Political analysts point to its influence. Marketers use it to get messages out. Journalists and bloggers use it for research. Regular folks use it to keep up with their friends, family, and co-workers. And, people of all types use it for entertainment, research, and education. But, Twitter is more than all of these things combined. It's a revolution in content publishing and its changing forever -- or at least for now -- how we communicate what's important to us to those who want to know.
5 Easy Steps to Social Media progress for your Non-Profit - Presented to Oakl...Dan Cohen
Five Social Media steps to take right now for your non-profit organization
Program sponsored by CARD - Collaborating Agencies Responding to Disaster & the Alameda County Public Health Department
This document discusses the future of blogging and journalism using new media tools. It notes that blogs have transitioned from an upstart community to having influence on mainstream narratives. Bloggers are expanding their use of social media like Twitter, YouTube, and Flickr. The lines between blogs, micro-blogs, and social networks are disappearing. Journalists need to take advantage of all platforms and see them as working together. Blogging can help develop writing skills when following best practices like linking to credible sources, attributing information, and engaging with readers through comments.
This is a presentation I gave for the National Speaker's Association Ohio ProTrack Branch. Goes over the basics of various social platforms, as well as the "hub and spoke" approach necessary for professional public speakers.
Dave Courvoisier, Terry Daniel, and Trish Basanyi present at VOICE2012 conference on leveraging social media for your Voice Over business. Topics covered: Twitter, FaceBook, LinkedIn, YouTube, Pinterest, Google Plus, and blogging.
Overview of personal professional use of social media, professional learning network development, and using social media tools with emphasis on Twitter, Facebook, and LinkedIn.
Twitter is an online social media website and phenomenon that is spurring a new revolution on the Internet -- and in modern business. More than 50 million users have joined its ranks in the past two years, and Twitter.com is amongst the most heavily used and most influential websites on the Internet.
This online presentation provides an overview of Twitter, its position and context on the Internet relative to other online tools and social media (Web 2.0), and how to use Twitter as a business tool for increasing sales, and building (or safe-guarding) corporate reputation. Presented by Toby Ward, Prescient Digital Media, for IFCA, Insurance and Financial Communicators Association (members only webinar).
Content Marketing In 2016 – Creating and Amplifying “10x Content”Digital Vidya
Care about how to leverage 'Content Marketing In 2016 – Creating and Amplifying “10x Content”'. You will find this deck presented by the industry expert Rohit Uttamchandani, Senior Manager - Digital Marketing, Social Beat, during Webinar for Digital Vidya. Interested in attending similar Webinar Live? Register Now at http://www.digitalvidya.com/webinars/
Google+ vs. Facebook for the business professional to build and foster relationships. NOTE: Facebook doe snot allow you to "sell" on Facebook, that is what a fanpage is for. However, you can build relationships and create "lists" to simply engage on a personal level. Need more info? http://www.facebook.com/talkingfinger
Social Media 101- WFFA 2011 Conference breakout sessionDrew Keller
This document provides an overview of social media tools and best practices for organizations. It discusses using Twitter, YouTube, and other platforms to engage customers, share content, and build your brand. Key recommendations include establishing a presence where your audience is, encouraging discussion, experimenting with different content strategies, and being transparent. The goal is to have a conversational, helpful approach rather than just pushing information.
This document summarizes a workshop on using social media for public health professionals. It discusses the benefits of platforms like Facebook and Twitter, and provides tips on planning and engagement. Key advice includes posting photos and videos on Facebook, using hashtags on Twitter, engaging others through retweets and mentions, and scheduling posts throughout the day. The workshop also provides resources on using social media for public health campaigns and general social media articles and links.
This is a live presentation by @EdCabellon on how to use Social Media to build communities at the college level. This is for anyone wanting to learn how to use social media as well as experienced practitioners wanting to see how BSC uses it.
Special Olympics Missiouri Social Media TrainingRyan Eades
The document provides an overview of using social media for advocacy and communication, outlining best practices and strategies for platforms like Facebook, Twitter, YouTube, and discussing how to measure success and engage supporters through online communities. Key recommendations include developing clear guidelines, dedicating staff time, listening to supporters, and focusing on authentic engagement over just promotion.
The document provides an overview of social media and best practices for non-profits to utilize various social media platforms as part of a strategic communications plan. It discusses how to use Facebook, Twitter, YouTube, blogs, and other tools to engage audiences, share content, and evaluate effectiveness in meeting organizational goals. Key recommendations include starting small, having a clear communications strategy, and empowering staff to generate and share content consistently across channels.
This document provides an overview of a workshop on using social media for public health professionals. It begins with the presenter's background in using social networking to connect people to community information. Examples are given of the presenter's social media presence and successes using these platforms. The rest of the document focuses on explaining why social media is important for reaching people, giving statistics on usage, and outlining best practices for using platforms like Facebook and Twitter. Tips are provided for setting goals, engaging constituents, positioning as an expert, and leveraging features of each platform like photos on Facebook and mentions on Twitter.
Oren Todoros is a social media strategist based in Israel. He discusses how social media has transformed communication and how brands should establish a presence on major social networks like Facebook, Twitter, LinkedIn and blogs. He emphasizes that social media requires an ongoing time investment to build networks and engage audiences, but it helps raise brand awareness and can lead to new business opportunities.
This document summarizes a workshop on using social media for public health professionals. The agenda includes an overview of the benefits of platforms like Facebook and Twitter, planning best practices for social media use, and hands-on demonstrations of Facebook and Twitter. The presenter discusses his organization's experience using social media to engage people and strengthen relationships. He provides tips and cautions for using different social platforms and emphasizes engaging audiences through photos, videos, and interactions on Facebook and Twitter.
This document provides tips for generating consistent blog content using a one-to-many approach. It recommends turning questions from emails or seminars into blog posts to help more people. Sample questions are provided. Tools like Posterous and Blip.tv can help auto-post content. Finding inspiration from analytics, feeds, lists, interviews and recycling content are discussed. Outsourcing content is also an option. Consistent, relevant content focusing on the audience will help blogs succeed.
Intro to social media for nonprofits, focusing on benefits to using social media and 4 keys to success. Given at Google Cambridge as part of HandsOnTech Boston workshop series 3/6/13. Presented by David Crowley, Social Capital Inc. President & Founder
Session #248 social media 101 Social Media & Time ManagementLisa Ann Landry
Lisa Ann Landry spoke on social media at the #IVECCS13 Conference In this session #248 learn about Social media time management strategies and how to use LPS (little pink spoons of content). In the social space people have short attention spans so Content - length, frequency, and type impact engagement. She also teach about the benefits of Social media dashboards and introduces you to the social media time management tool – Hootsuite.
Similar to Launching Content with a Bang: 10 Practical Ways to Help Your Content Quickly Reach Maximum Velocity (20)
5 Simple Steps to Identify and Engage Online Influencers to Promote Your BrandJohn Dye ( dyejo, inc. )
This document outlines 5 steps to identify and engage online influencers to promote brands, including searching on Google, social media platforms, and manually for influencers with different levels of followers from top tier with millions of followers to micro influencers with thousands. It provides 2 case studies of influencer marketing campaigns that activated over 800 influencers, reaching over 190 million people total and generating millions of video views.
John Dye (dyejo) talks to a ReMix Academy class at Brigham young University about how Peter Hollens is the creator or the future, merging art and marketing.
This document discusses influencer marketing and outlines several case studies. It explains that influencer marketing involves partnering with online influencers who have built a following by creating engaging content. These influencers are seen as authentic and trusted by their audiences. The document then provides examples of case studies partnering with influencers to promote a live nativity performance, addiction recovery programs, and urban planning initiatives in Utah. It also provides tips for identifying influencers and best practices for outreach.
This document provides an overview of using social media platforms like Facebook and Instagram to increase engagement for a chapter. It discusses the key functionality of Facebook and Instagram, including posting updates, photos and videos, promoting posts, and viewing analytics. It also offers best practices for social media use such as celebrating milestones, featuring brand ambassadors, using user-generated content, and targeting paid advertising to custom audiences. The goal is to demonstrate how to harness social media effectively for a chapter.
Build your foundation upon the rock of the Redeemer; The Nephite Pride Cycle; Lehi and Nephi (sons of Helaman) are told of the importance of their names
To remain relevant in the marketing ecosystem, stay current with technology and use the most effective messaging channels to reach your target audience(s)!
Haley focuses on being authentic and building relationships through social media. She develops an online persona and engages with her audience by responding to them. However, Haley could improve by creating more organized planning through a content calendar and using tools to schedule posts. She should also focus on creating more visually engaging content like images and videos to make her messages more impactful.
Identifying and building relationships with key individuals and entities who can influence others is one key to ensuring the Gospel message is spread throughout the world. This session will lay out a simple and actionable framework for influencer marketing and provide a 5-step action plan that will help attendees realize success through harnessing and activating the power of relationships.
Jesus Christ is our Savior. Because of Him, we can change for the better and live again with God. This Easter season we celebrate His life and Resurrection and invite all to share His miraculous story. http://www.mormon.org/becauseofhim
This document summarizes a presentation on social media marketing strategies. It discusses using current fans to drive invites to social media pages through contests. It also recommends creating widgets to promote businesses virally and using email marketing with the AIDA strategy of grabbing attention, providing information, creating desire, and spurring action. Finally, it discusses using SMS/texting services which have high open and redemption rates to connect with customers on a personal level.
Leveraging the Facebook phenomenon and other social media in Real EstateJohn Dye ( dyejo, inc. )
This document summarizes a presentation given to the Washington County Board of Realtors about using social media for real estate. It discusses how social media can help realtors become local experts and find prospective clients who have already researched properties online. The presentation provides tips on engaging audiences, such as regularly posting new content and focusing on customers rather than self-promotion. It also suggests ways to use social media to attract qualified prospects.
This document summarizes a presentation given to the Washington County Board of Realtors about using social media for real estate. It discusses how social media can help realtors become local experts, find gaps and share valuable information to attract qualified prospects. However, it also notes that social media requires time and strategy to be effective and a realtor should ensure they provide great service offline as well.
This document summarizes a presentation given to the Washington County Board of Realtors about using social media for real estate. The presentation covered how social media platforms like Facebook, Twitter, LinkedIn and YouTube can help realtors engage clients and prospects. It provided tips on becoming a local expert online, thinking like prospects, finding gaps to fill, and some realities to consider with using social media.
Fluid Studio Effective Networking Principles (BYU Student Alumni Association)John Dye ( dyejo, inc. )
This document contains contact information for John Dye of Fluid Studio, located in Bountiful, Utah. It also provides principles and steps for effective networking, including making other people successful, finding mentors, creating a relationship action plan, connecting by learning to listen and be helpful, and following up regularly using a rating system. The overall message is the importance of generosity, organization, persistence and follow through in building a strong professional network.
Ready to Unlock the Power of Blockchain!Toptal Tech
Imagine a world where data flows freely, yet remains secure. A world where trust is built into the fabric of every transaction. This is the promise of blockchain, a revolutionary technology poised to reshape our digital landscape.
Toptal Tech is at the forefront of this innovation, connecting you with the brightest minds in blockchain development. Together, we can unlock the potential of this transformative technology, building a future of transparency, security, and endless possibilities.
Gen Z and the marketplaces - let's translate their needsLaura Szabó
The product workshop focused on exploring the requirements of Generation Z in relation to marketplace dynamics. We delved into their specific needs, examined the specifics in their shopping preferences, and analyzed their preferred methods for accessing information and making purchases within a marketplace. Through the study of real-life cases , we tried to gain valuable insights into enhancing the marketplace experience for Generation Z.
The workshop was held on the DMA Conference in Vienna June 2024.
HijackLoader Evolution: Interactive Process HollowingDonato Onofri
CrowdStrike researchers have identified a HijackLoader (aka IDAT Loader) sample that employs sophisticated evasion techniques to enhance the complexity of the threat. HijackLoader, an increasingly popular tool among adversaries for deploying additional payloads and tooling, continues to evolve as its developers experiment and enhance its capabilities.
In their analysis of a recent HijackLoader sample, CrowdStrike researchers discovered new techniques designed to increase the defense evasion capabilities of the loader. The malware developer used a standard process hollowing technique coupled with an additional trigger that was activated by the parent process writing to a pipe. This new approach, called "Interactive Process Hollowing", has the potential to make defense evasion stealthier.
Discover the benefits of outsourcing SEO to Indiadavidjhones387
"Discover the benefits of outsourcing SEO to India! From cost-effective services and expert professionals to round-the-clock work advantages, learn how your business can achieve digital success with Indian SEO solutions.
8. "If a tree falls in a forest and no one
is around to hear it, does it make a
sound?"
9. "If awesome content is created on
social media and no one sees it,
does it have any value?"
10.
11.
12. Page posts that generate conversation
between people will show higher in News
Feed. For example, live videos often lead
to discussion among viewers on
Facebook–in fact, live videos on average
get six times as many interactions as
regular videos.
What type of Page posts create meaningful
interactions?
13. Many creators who post videos on
Facebook prompt discussion among their
followers, as do posts from celebrities. In
Groups, people often interact around public
content. And news can help start
conversations on important issues.
15. Give the platforms exactly what they want.
Organic reach is rewarded to posts that
drive discussion and hold users’ attention.
Don’t try to outsmart the algorithm
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16. If it is tentpole content, test thumbnails,
titles, etc.
First 3-10 seconds are crucial to retaining
audience
First impressions
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20. Group admins pick any
public video on
Facebook and show it to
their members at the
same time with a
dedicated comment reel
to create a “shared viewing experience”
Facebook Watch Party
5
28. Stay online and respond to people right
after launch
Immediate interaction and activity will incite
algorithm action
Have someone on a separate device
Dialogue (two-way)
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