The document discusses a study on social interaction and co-viewing on YouTube. It examines how YouTube blends mass communication reception and social connection. The study looks at why people use media, what motivates their usage, and how their social interactions are affected by what they watch together on YouTube. It provides initial results on who the ideal YouTube user is based on the data collected.

1. Social Interaction and Co-Viewing
With YouTube: Blending Mass
Communication Reception and
Social Connection
Article by Paul Haridakis and Gary Hanson
Presentation by Helen Pitlick

2. First, some fun.
(if you think cat videos are fun.)
(I do.)
http://www.youtube.com/watch?v=iayVVld_6q4 http://www.youtube.com/watch?v=fzzjgBAaWZw

3. The new television?

4. Uses and Gratifications
Why do we use media?

5. Motivation
What drives us to do what we do?

6. Activity
What do we do before during and after watching?

7. Affinity
"Did Pedro really
cheat on Vanelda with
Daphne while she was
in a coma?!"
How does what we watch
affect our social connections?

8. The Study
Who Uses YouTube?

9. Results
Who's the ideal user?
This guy.

10. Your Thoughts?
?

11. Image Credits:
Slide 3: VideoCrab
Slide 5: Play4smee
Slide 4: Wikimedia Commons
Slide 6: Tabbymom_Jen
Slide 7: Limonada
Slide 8: Wikimedia Commons
Slide 9: Galaxy_fm